Comprehensively enhance the spread of mainstream media network
December 03, 2020 10:56 Source: "China Social Sciences" December 3, 2020 Author: Wang Jianming

With the rapid development of 5G and artificial intelligence technology、The transition from melting media to intellectual media,my country has begun to enter the 5G intellectual media era。In the 5G intellectual era,Mainstream media must adapt to changes in the public acquisition of information channels,Active voice creates a good atmosphere of public opinion for economic and social development,Let positive energy always fill the network space。Capture the new situation in the 5G smart media era,Adhere to the mainstream value to gather high -quality content,Comprehensive improvement of online communication,better meet the public's diversified personalized information requirements。

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5G smart media era,Mobile media has become an important source of news information,A circle of friends based on social platforms、Social relationship circle and information content algorithm precision push mechanism,Continuously meet the user's personalized information needs,Gradually becoming an important channel for the public to acquire news and information in the era of intellectual media。

5G smart media era,The mainstream media should pay close attention to Bet365 app download the new situation of new formats of information technology,Actively injected "Science and Technology Gene" into the media communication chain。Make full use of 5g、Big Data、Artificial Intelligence、changes and iteration of technologies such as blockchain,Implementing information presentation from flat to three -dimensional transformation,Reconstruction news production process,Promoting the intelligent change of news production,Improve the construction of the user label system,Contents that are interested in the audience。Fully consider the user's psychological and habit,Enhance user stickiness,Construction through technical sinking and smart scene,Bring vision to the public、Listening、Read、The intelligent new sensory experience of chat,Show a diverse narrative style,The cutting -edge of the business form comprehensively、Content distribution accuracy、The timeliness of propagation,Therefore, the mainstream media online communication is effectively enhanced。

  Create "Content+Experience" communication mode

Audio、Video、Live and VR/AR/MR and other immersive cross -scenario interaction,It is promoting the continuous breakthrough time and space restrictions of information dissemination,Makes the public's demand for information in a clear "consumption upgrade","User Experience as King" bet365 live casino games Gradually becomes an important factor in information dissemination。Reading of holographic whole scenes will become the mainstream development trend of future information dissemination。

In this year's epidemic prevention and control report,The mainstream media has adopted 5G connection、VR panoramic live broadcast and other methods,Improve user interactive experience,Enhance information dissemination effect。User reading and viewing experience,Is the content of the same question report that can be widely shared、Important factor for extensive spread。At the same time,The facts described in the narrative are really hard、The image shaped is vivid and fresh、The truth contains rigorous and exquisiteness、The emotion passed sincerely warm,Still is the key factor that determines the good user experience。

The mainstream media should create a "content+experience" communication mode。Strengthen the construction of the agenda,Enhance user stickiness,Follow the current life,Focus on the true feelings of the masses,Pass warm from the perspective of ordinary people。Pay attention to information timeliness,Grasp the Communication Festival,Get the favor of users with user experience,Implement information content、Technical application、Platform terminal、Management means to integrate and Bet365 lotto review interoperate。Autonomous、An immersive VR experience eliminates spatial distance,firmly occupying public opinion guidance、Thought leaders、Cultural inheritance、Serving the people's communication system。

  Actively open up different public opinion fields

Now,Some intelligent communication platforms meet people's needs for information with strong algorithm technology and content push capabilities,But its content quality is different、It's hard to distinguish between true and false。Some self -media users to get the audience,intentional manufacturing、Propaganda unsatisfactory message,Affecting the public's cognition and judgment,also leads to the deterioration of the media environment,Then cause the media trust crisis。These existing discourse advantages of mainstream media、Active setting ability and public opinion guidance ability proposed severe challenges。

The mainstream media should establish a "problem -oriented" consciousness,Timely intervene in social hot issues,Effective setting topics,Multi -party obtaining message source,Resisting public opinion noise。Facing the "blind spots" and hot issues in the face of socio -economic development,The mainstream media should make an authoritative voice,Open the "blocking point" in operation,relieve "Pain Point",Covering the channels of false information communication,bet365 Play online games Prevent and resolve public opinion risk。There must be a response to the society's concerns,Effective solutions to promoting problems and contradictions。Muting for the situation、Move the situation、Make the trend,Strengthen public opinion tracking and judgment,Continuous tracking of factual news for factual news,Timely eliminating the "murmur" and "noise" on the social and network,Give play to the "cockpit stone" role of the mainstream media。Effectively protect the right of knowledge of the people、Participation and Supervision right。Actively open up different public opinion fields,Dig "Big Story" through "Little People",See you big,Add the temperature of the report、breadth、thickness,Add more "fireworks" and historical heavy sense of factual news reports。Make sure "Up and down", "Lower Love",Form a linkage mechanism between the media and the government,Guarantee information is released,The authority and credibility of the mainstream media。

  Embeds the mainstream media construction into the national governance system

Mainstream media also needs to further examine and reconstruct the relationship between media ecology and social ecology,Continue to promote media channel expansion and channel integration,Modernization of mainstream media construction into the national governance Bet365 app download capacity and governance system modernization。

We must pay attention to user experience,Satisfy user personalization、Diverse and autonomous needs,Enhance user stickiness,Open the channels that failure。To capture this new situation,Actively explore the relationship between media ecology and social ecology,Comprehensively promote unity news spread to multidimensional、High -capacity information service expansion。To rely on content advantages,Guided by social governance thinking,Fusion of all media means,Multi -point trigger information requirements,Keep the status of the present at all times。The way to accept information in the 5G intelligent media era,Create a news ecology and media form that meets the requirements of media fusion,Constructing a new mechanism and new system for media news production and dissemination of the whole process。

  (This article is the key planning project of Tianjin Philosophy and Social Sciences (TJSR19XSX-005)、The key research project of the Tianjin Academy of Social Sciences (16yzd-14) phased results)

(Author Unit: Institute of Public Opinion Research Institute of Tianjin Academy of Social Sciences)

Editor in charge: Zhang Jing
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