Multi -dimensional constructing "Digital China" international communication language system
January 05, 2023 09:22 Source: "China Social Sciences" January 5, 2023 Total Issue 2566 Author: Cheng Manli

Since the 18th National Congress of the Communist Party of China,The Party Central Committee attaches great importance to the development of the digital economy,and raise it to national strategy。The 20th report of the Party's 20th National Congress clearly proposed "Accelerating the Construction of Manufacturing Powerful Power、Quality Strong Country、Powerful transportation country、Powerful transportation country、Internet power、Digital China "。New changes brought about by the development of science and technology,Discuss how to integrate digital thinking and digital skills into my country's foreign communication,Especially incorporated into international communication words,to improve efficiency,Promote its high -quality development,undoubtedly practical significance。

Professor Max Tig Mark, a professor at the Department of Physics at Massachusetts Institute of Technology in the United States, regards the existence of human beings in the book "Life 3.0".,It means that human beings depend on evolution to gain hardware,The basic function of the body; build software through learning and thinking,That is the human thinking ability and creativity。For artificial intelligence experts like Tig Mark,The scope of its discussion is no longer the existence of a machine to simulate and constitutes a threat to humans,Instead, the way to pay attention to the existence of people requires analog machine (hardware、Software) to get expression (that is, discourse)。This also prompts us,Artificial intelligence not only means technological progress,More importantly,It builds a new type of social relationship and a special set of words,Don’t understand this discourse system,Can't enter the smart world。

The "discourse" (or discourse system) here,refers to Bet365 app download discourse form,It reflects social life and social psychology in a psychological manner,It is a subjective process of seeing objectives。Update and develop with the communication technology,The discourse form will inevitably change the corresponding change。

From the perspective of international communication,The rapid development of digital technology and their new features,Provides a broad space for the expansion and innovation of the Chinese discourse and narrative system。We should first be familiar with and master smart words with future characteristics,Based on this, re -construct the international spreading language system,Lay a solid foundation for its high -quality sustainable development。

First,Intelligent words Construction。Artificial intelligence、Big Data、Elderly information technology represented by cloud computing, etc.,Make human language and machine language deep fusion。Through the learning and flexible application of human language,Intelligent computer system in language recognition、Language Translation、Language interaction and other aspects continue to make new progress; between people and machines、The interaction between the machine and the machine has become reality,and are bringing production methods to the media industry、Communication method、Operation method、Great changes in consumption methods。These changes have been initially appeared in news communication (including international discourse)。such as,"American today" uses artificial intelligence technology to create visual and interactive content on a large scale,A new editor category has been formed -dynamic editors。This new editing type not only affects news reports,It has also become an important means for the media to compete for the audience。The Associated Press cooperated with the only public natural language platform in the world Wordsmith,Intelligentization of the quarterly financial report,increase the report of the report by 12 times。Not only that,Artificial intelligence technology also develops some new features for the media platform,such as AI+News Bet365 app download brings a new news production model; the intelligent chat program of the media further enhances the interaction between the audience and the news;。Professor John V. Pavlik at Rogers University Journalism and Media Research Professor John V. Pav. Help the news media continue to create high -quality news while reducing capital investment; it can be used to help facts verify and produce high -quality news。He also thinks,Manuscript writing -voice conversion -video conversion — video synthesis — full chain automation broadcast,Can improve the efficiency of news collection and production and reduce costs。If it can be used properly,Automation allows human reporters to be liberated from daily work,Focus on more survey reports。Pavlik thinks at the same time,Human journalists still need to continue to play a core role in the process of review and monitoring automation news,This is important。

DreamWriter of Tencent and artificial intelligence technology such as "AI Synthetic anchor" and "Media Brain",It also makes the traditional media era a single text language、The narrative words of audiovisual language and literary and artistic works are gradually fusion,The trend of mutual conversion appears。"AI Synthetic anchor" is at the 5th World Internet Conference on November 7, 2018,Sogou and Xinhua News Agency, the world's first full simulation smart AI host released by Xinhua News Agency; May 2020,Sogou Union Xinhua News Agency launched the world's first 3D AI synthetic anchor "New Small" officially unveiled,brought the latest news reports to audiences across the country。"New Small Film" created by Sogou's artificial intelligence core technology "Sogou Block",Pulling the prelude to the Chinese media industry's comprehensive entering the wisdom。and new technology、Changes brought by new applications,It will have a comprehensive and profound impact on the effectiveness of international communication,Need to attach high attention,and the layout and innovation of the discourse system in advance。

2,Scenic discourse construction。The so -called sceneization,refers to in the Internet bet365 Play online games situation,The social environment constructed by mobile communication equipment and the process of people's needs is met。Five concepts related to scenes are: big data、Social Media、Social Media、Sensor and positioning system,Also known as "Scene Five Power",They jointly built scenes in the mobile internet era。

The famous American linguist Lei Kuzwell said in the book "Strange Points": The development of artificial intelligence and technology has continued to emerge for new scene creations,and the quality accumulation of each new scene,All herald a reshape and new life of life and emotions。In fact,Yuan Universe is such a new scene。From the current situation,Although the game industry is the initial entrance of the Yuan universe,But the Yuan universe is not just a game,Its essence is through space digitalization and immersive technology,Let the user interact in it as a virtual identity、Entertainment、Learning、Work、Shopping and other activities。The so -called scene -based discourse construction,It is required to propagate the main body to understand the way of communication and discourse of this user group,Unlock new application rules with scene -based thinking,Further expand international communication space。The so -called scene -based thinking is both a computing thinking based on massive information,It is also a deduction and simulation thinking ability,Including information、Content products can accurately predict the degree of acceptance of users、Use and actual effect,and make a plan in advance。other,An important consideration of scene -based thinking is the user experience。

Studies indicate,In the virtual scene,Young main consumer groups pay more attention to individual experience,The characteristics of this should be attached to。For this,Need to understand the interaction behavior in the scene、Communication method and discourse method,Make information and content production more around the actual situation and consumption habits of the user,The benign interaction between the communicator bet365 Play online games and the consumer is realized by the touch method recognized by the group。This helps to break through the information in international communication Once the production and sales,Limitation of the end of the communication behavior,Turn a single consumption into duplicate consumption,Enhance the adhesion of users to information products,Build brand advantages with a unique scene experience。Because the young main consumer group pays more attention to personal experience,Game、Yuan Universe and other new scenarios will also become an important platform for international information dissemination。In fact,Development based on intelligent technology,The dissemination scenario that uses the Yuan universe as the carrier can not only help people cross the physical boundary to contact the global circle of friends and the public opinion field,It also helps further expand the connotation of international communication and extension。In view of this,We need to use a new way of thinking,Consider the construction of the scene from the user experience and content production,Open new platforms and paths for international communication for the digital age。In this sense,,Following the influence of Yuan Universe on international communication has an important theory、Reality meaning。Of course,problems existing in virtual space including Yuan universe,For example, some social problems and moral ethics issues are worthy of our attention,and take corresponding measures to prevent。

third,Diversity of discourse construction。The so -called diversity discourse construction refers to language form、Information channel、Diversity of technical applications。The discourse system built on this basis,It should have significant global features,You can cross time and space、cross -border、Cross -cultural digital space has an impact。

First,Diversity language。Diverse language forms in the digital era,Including text information、Audio language、Emoticons、Network digital language, etc.,These have greatly expanded the connotation of verbal bet365 Play online games language and written language; language resources are also very rich,Including text language、Audio language、Visual Language, etc.。other,Through various translation software,Multi -language、Information interaction and emotional expression in multi -language state can be unlimited,This breaks through the space -time boundary to a large extent。Interactive communication of a variety of language information,Observe the world for people、Knowing and understanding the world provides multiple perspectives。

Next,Diversity terminal。Diversity of digital communication terminals enables people around the world to use different types、Different systems、Terminal equipment of different performance,Access open digital space,Get information and achieve effective communication,So as a global public,Especially the major developing countries, including China, bring bonus in communication resources,enable it to use the innovative application of digital technology to achieve transcendence development,Breaking the existing information barriers,Smart discourse integration,Then achieve discourse breakout。

Last,Diverse technical platforms and applications。Now,Smart technology is leading social media to move towards intelligent,It is inherently manifested as the intelligentization of social relations and the intelligentization of content production,external manifestations as wearable devices、Big Data、Internet algorithm and other intelligent technical means and social media are intertwined and developed。Fusion of big data technology and machine learning algorithms,The application of data mining technology has been driven; the combination of big data and social media provides technical support for user portraits,Make information recommendation more accurate。And these changes、Diverse technical platforms and applications,All will greatly change the original information dissemination environment,Lay a solid foundation for the discourse constructing the international spread of the new era。

Of course,While using intelligent technology bet365 Play online games for information dissemination,We must also effectively prevent the negative effects brought by the application of technology and take effective countermeasures。

In short,Future international communication is the communication driven by intelligent technology,is the spread of digital form。We need to study the laws and characteristics of international communication in the digital era,Familiar with and mastering the words of digital form,Based on this, tell the Chinese story further、Propagate Chinese Voice,Research and layout for China's international spreading discourse system for the new era、Strategic Planning and Preparation。This is also the meaning of the question of the construction of "Digital China"。

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