Since the 18th National Congress of the Communist Party of China,The Party Central Committee attaches great importance to the development of digital economy,And elevate it to a national strategy。The report of the 20th National Congress of the Communist Party of China clearly stated that “accelerating the construction of a manufacturing power、Quality Power、Aerospace power、Transportation power、Network Power、Digital China”。Facing new changes brought about by technological development,Discuss how to integrate digital thinking and digital skills into my country’s external bet365 Play online games,Especially integrating into international bet365 Play online games discourse,To improve performance,Promote its high-quality development,Undoubtedly of practical significance。
Max Tegmark, professor of physics at MIT, USA, in "Life 3.0》The current way of human existence is regarded as "life 2.0” version,It means that humans rely on evolution to obtain hardware,That is, the basic functions of the body;Building software through learning and thinking,That is, human thinking ability and creativity。For artificial intelligence experts like Tegmark,The scope of the discussion is no longer how machines can simulate human existence and pose a threat to humans,But focusing on the way people exist requires simulating machines (hardware、Software) to obtain expression (i.e. bet365 Play online games)。This also reminds us,Artificial intelligence not only means technological progress,More importantly,It constructs a new type of social relationship and a special set of bet365 Play online games,I don’t understand this bet365 Play online games system,You cannot enter the smart world。
The “discourse” (or discourse system) here,Refers to the form of discourse,It reflects social life and social psychology in an imagery way,It is the process of seeing the subjective into the objective。With the update and development of bet365 Play online games technology,The form of discourse will inevitably undergo corresponding changes。
From the perspective of international bet365 Play online games,The rapid development of digital technology and its new characteristics,Provides broad space for the expansion and innovation of Chinese discourse and narrative system。We should first be familiar with and master the intelligent discourse with future characteristics,Reconstruct the international bet365 Play online games discourse system on this basis,Lay a solid foundation for its high-quality and sustainable development。
First,Intelligent discourse construction。With artificial intelligence、Big data、Frontier information technology represented by cloud computing,Enables deep integration of human language and machine language。Through the learning and flexible use of human language,Intelligent computer system in language recognition、Language Translation、New progress continues to be made in language interaction and other aspects;Between man and machine、Interactive bet365 Play online games between machines has become a reality,And is bringing production methods to the media industry、Method of bet365 Play online games、Operation method、Great changes in consumption patterns and other aspects。These changes have already begun to appear in news bet365 Play online games (including international discourse)。For example,USA Today uses artificial intelligence to create visual and interactive content at scale,A new editing category is formed - dynamic editing。This new type of editor is having an impact on more than just news coverage,It has also become an important means for the media to compete for the audience’s attention。AP partners with founder of Wordsmith, the world’s only public natural language platform,Intelligent quarterly financial reporting,Increased report production by 12 times。Not only that,Artificial intelligence technology has also developed some new functions for media platforms,For example, AI+NEWS brings a new news production model;The media’s intelligent chat program further enhances the interactivity between the audience and the news;etc.。John V, Professor of Journalism and Media Studies, Rutgers University, USA. Pavlik summarized the benefits that artificial intelligence can bring to journalism as follows: artificial intelligence can improve the efficiency and reliability of news reporting;Can increase speed;Helping news media continue to create high-quality news while reducing financial investment;Can be used to help fact-check and produce high-quality news。He also thinks,Manuscript writing-speech conversion-video conversion-video synthesis-full chain automation of streaming media broadcast,Can improve the efficiency and reduce costs of news gathering and production。If used properly,Automation can free human journalists from daily tasks,Focus on more investigative reporting。Pavlik also thinks that,Human journalists will continue to play a central role in censoring and monitoring automated news processes,This is crucial。
Tencent’s Dreamwriter and the application of artificial intelligence technologies such as “AI synthetic anchor” and “media brain”,Also makes the traditional media era a single text language、The narrative discourse of audiovisual language and literary and artistic works is gradually integrating,And there is a trend of mutual conversion。“AI Synthetic Anchor” was presented at the Fifth World Internet Conference on November 7, 2018,The world’s first fully simulated intelligent AI host jointly released by Sogou and Xinhua News Agency;May 2020,The world’s first 3D AI synthetic anchor “New Xiaowei” launched by Sogou and Xinhua News Agency is officially unveiled,Brings the latest news reports of the two sessions to the national audience。A “new micro-enterprise” based on Sogou’s artificial intelligence core technology “Sogou Clone”,This is the prelude to China’s media industry entering the smart era。And new technology、Changes brought about by new applications,It will definitely have a comprehensive and profound impact on the effectiveness of international bet365 Play online games,Requires great attention,And carry out the layout and innovation of the discourse system in advance。
Second,Scenario-based discourse construction。So-called sceneization,refers to the Internet context,The social environment built using mobile bet365 Play online games devices and the process by which people’s needs are met。The five concepts related to the scenario are: big data、Mobile device、Social media、Sensors and positioning systems,Also known as the "Five Powers of Scenarios",Together they build the scene of the mobile Internet era。
The famous American linguist Ray Kurzweil said in the book "The Singularity is Near": The development of artificial intelligence and technology has allowed new scene creations to continue to emerge,And the quality accumulation of each new scene,Both indicate a reshaping and rebirth of life and emotions。In fact,The Metaverse is such a new scene。Judging from the current situation,Although the game industry is the initial entrance to the metaverse,But the Metaverse is more than just a game,The essence is through space digitization and immersive technology,Let users interact in it as a virtual identity、Entertainment、Learning、Work、Shopping and other activities。The so-called scenario-based discourse construction,It requires bet365 Play online games entities to understand the bet365 Play online games and discourse methods of this user group,Unlock new application rules with scenario-based thinking,Further expand the international bet365 Play online games space。The so-called scenario thinking is a kind of computational thinking based on massive information,It is also a kind of deduction and simulation thinking ability,included in message、The degree of user acceptance of content products can be accurately predicted before they are launched、Usage and actual effects,And make plans in advance。In addition,An important consideration in scenario-based thinking is user experience。
Studies have shown,In virtual scene,The main young consumer group pays more attention to personalized experience,Features in this area should be paid attention to。For this,Communicators need to understand the interactive behavior in the scene、bet365 Play online games methods and speech methods,Make information and content production more centered on the actual situation and consumption habits of users,Achieve benign interaction between communicators and consumers through a contact method recognized by the group。This helps break through the international bet365 Play online games of news information once it is produced and sold,The limitation of bet365 Play online games behavior is over,Convert single consumption into recurring consumption,Improve users’ stickiness to information products,Build brand advantages with unique scene experience。Because the young main consumer group pays more attention to personalized experience,Game、New scenes such as the Metaverse will also become an important platform for international information dissemination。In fact,Development based on intelligent technology,The bet365 Play online games scene using the metaverse as the carrier can not only help people cross physical boundaries to contact the global circle of friends and public opinion fields,It also helps to further expand the connotation and extension of international bet365 Play online games。In view of this,We need new ways of thinking,Consider the construction of scenarios from the aspects of user experience and content production,Open up new platforms and paths for international bet365 Play online games in the digital era。In this sense,An important theory focusing on the impact of the metaverse on international bet365 Play online games、Practical significance。Of course,Problems existing in virtual space including the Metaverse,For example, some social issues and moral and ethical issues deserve our great attention,And take corresponding measures to prevent it。
Third,The discursive construction of diversity。The so-called bet365 Play online games diversity refers to language forms、Information Channel、Diversity in technology applications。The discourse system built on this basis,Should have significant global characteristics,Can travel across time and space、Cross-border、Making an impact in cross-cultural digital spaces。
First,Diversity of languages。Diverse forms of language in the bet365 Play online games age,Include text information、Picture book pictures、emoticon、Network bet365 Play online games language, etc.,These have greatly expanded the connotation of spoken and written language;Language resources are also very rich,Include text language、Audio language、Visual language, etc.。In addition,Through various translation software,Multi-language、Information interaction and emotional expression between multiple voices can be unrestricted,This breaks the boundaries of time and space to a great extent。Interactive dissemination of information in multiple languages,Observe the world for people、Understanding and understanding the world provides multiple perspectives。
Secondly,Diverse Terminal。The diversity of digital bet365 Play online games terminals allows people around the world to use different types、Different formats、Terminal equipment with different performance,Access to the open digital space,Acquire information and communicate effectively,Thus for the global public,In particular, the vast number of developing countries including China bring dividends in bet365 Play online games resources,Enable it to achieve transcendent development with the help of innovative applications of digital technology,Break existing information barriers,Integrate intelligent discourse,Then achieve a breakthrough in discourse。
Finally,Diverse technology platforms and applications。Today,Smart technology is leading social media to become intelligent,It is inherently manifested in the intelligence of social relationships and the intelligence of content production,Appearance as a wearable device、Big data、The intertwined development of various intelligent technologies such as network algorithms and social media。The integration of big data technology and machine learning algorithms,Driving the application of data mining technology;The combination of big data and social media provides technical support for user portraits,Make information recommendation more accurate。And among these changes、Diverse technology platforms and applications,It will greatly change the original information dissemination environment,Lay a solid foundation for the discourse construction of international bet365 Play online games diversity in the new era。
Of course,While using intelligent bet365 Play online games for information dissemination,We must also effectively prevent the negative effects caused by bet365 Play online games application and take effective countermeasures。
In short,The future of international bet365 Play online games is bet365 Play online games driven by intelligent technology,It is the spread of digital form。We need to deeply study the laws and characteristics of international bet365 Play online games in the digital era,Be familiar with and master the discourse expression of digital forms,On this basis, we will further tell the story of China、Spread the voice of China,Make a good research layout for the reconstruction of China’s international bet365 Play online games discourse system in the new era、Strategic Planning and Response Preparedness。This is also the meaning behind the construction of “Digital China”。
(The author is a distinguished professor at Minzu University of bet365 Play online games)
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