Media integration has been proposed，Starts that have gone through nearly 9 years。During this period，There are two important "opinions" to introduce，Special deployment related to the county -level media center and international communication。Final，"Promote the deep integration of the media，A stronger new mainstream media "is written into the" Fourteenth Five -Year Plan "and the outline of the long -view target in 2035，"Strengthen the construction of the entire media communication system，Promote the formation of a good network ecology "Write into the party's 20 major reports。Through this process，We saw the four -dimensional space of the media fusion and the three -degree space of the symbiotic symbiosis。

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First is political logic。August 2014，The fourth meeting of the Central Leading Group for Comprehensive Deepening Reform adopts the "Guiding Opinions on Promoting the Integration and Development of Traditional Media and Emerging Media";，The 14th meeting of the Central Leading Group for Comprehensive Deepening Reform Reform and Approve the "Opinions on Accelerating the Deep Integration of Media"。When these two "Opinions" were introduced，The overall network public opinion environment is also very different。You can see the timing and online public opinion environment introduced from the two "Opinions"，Media fusion、The deep integration of the media directly related to the overall goal of reform and opening up with the "national governance system and modernization of governance capabilities"，Whether it can become "achieved the" two hundred years' struggle goals、The spiritual power and support of public opinion for realizing the Chinese dream of the great rejuvenation of the Chinese nation。Media fusion is not only a crisis subject for the media's own survival and development，Bet365 app download It is also "prevention of social risks，Stable social order，Reconstruction of social specifications，Active topics of resolving social contradictions。

Followed by technical logic。Technology is the logical starting point of media fusion，Various expressions such as "Putting technical construction and content construction in the same important position"，All show the interaction between technology and media fusion。Looking at the technology of technology since the development of the media，Three levels of levels are roughly displayed。The first level is to rely on technology to build media infrastructure，Expansion channel，Including its own website in all media communication channels、Client、open platforms and accounts and spaces that depend on third -party platforms; the second level is the technical application of content fusion production and report creation，Show a diverse melting product，Implementing discourse form、New media expressions in narrative language; the third level is the technology leader that focuses on future，Explore big data、Artificial intelligence、The practice of cutting -edge technologies such as blockchain in the media fusion。

The theoretical logic again。General Secretary Xi Jinping put forward in an important speech on media integration，Continuous development of all media，A full media media、All media media、All media media、Full -Effect Media，Information is everywhere、所 所、No one does not need，Lead of public opinion ecology、media pattern、Deep changes in the communication method，News Public opinion work faces new challenges。How to understand the "Four Complete" media is the theoretical logic that we know the integration of the media。

The whole media is "Reporting Full Project+Displaying the whole process"。All scenes、Incidents can be the content of the report、Communication object，All time、Places can start reports and spread，All tools、Screen、The platform is the means of communication we can use、Medical and channel。

The holographic media is "holographic means+holographic bet365 Play online games presentation"。Use all the multi -form that can be applied、Diversity network and new media means，Including text chart、audio and video、Anime、Bar Man、VR、AR、h5 News、Data News, etc.，Multimedia、three -dimensional、immersive reports and presentation。Innovation innovation reports are only in the form、After adaptation of content and scene，can users have a rich holographic audiovisual experience。

All media media are "All -member production+all employees"。All audience/users may consciously、Actively participate in the news、Content production and dissemination，Build a "UGC (Volkswagen Content Production)+PGC (Professional Content Production)+PUGC (Professional Team Production)+UCC (crowdfunding crowdsourcing production)+MGC (machine production content)". state，and one -to -one、One -to -one、Multi -to -many ways such as multiple communication methods superimposed and fused Internet communication samples。

Full -Effect media is "full -effect social benefits+full -effect economic benefits"。Media fusion should target user needs，Provide content、Information、Social、Service and other comprehensive businesses，After the user is in good "use and satisfaction"，Will achieve media performance，Realize user value conversion，Bring more business opportunities、Daping of flow and economic benefits of scale。

Finally is practical logic。Since the integration of the media in 2014, it has risen to the national development strategy，The central and provincial and cities are constantly promoting media integration。Media fusion will eventually land to the practice link，The media agency relies on endogenous power or external driving force to break the circle and out of the circle。

Look at the endogenous force，Media at different levels must first be based on their own nature and positioning，Explore the media fusion path that suits you。Central media focuses on co -connection、architecture platform、Mobile Communication Company，and Scientific Institute、Mobile Communication Company、bet365 live casino games Online company、Technology Company, etc.，complementary advantages; provincial media focus on regional services，Innovation in the innovative domain; city -level media -level media is committed to the local accurate service model of the "one city, one melting media center";。

From the external driving force,，Media integration must break through from the field of goodness to the field of not good，From the usual、Familiar runway changes to the new runway，Promoting from easy breakthrough zone to bottleneck zone。The media is good at news reports，What is not good at user operation、Marketing; Familiar with the media operation，Unfamiliar is the platform service; what is easy to break through is content production，The bottleneck zone is the mechanism、Talent、Technology。Media to cross -domain、Cross -border，Proposal "News+Government Service Business" is just the beginning，In the future, all business services and crowds who have segmented、Subsidate regional scene matching，Expand the new mode of media fusion in the intelligent ecological environment。

　　Three -dimensional space of media integration symbiosis

Media fusion cross -border、Cross -domain，It means constructing a platform，Establish platform thinking and platform consciousness。In "Opinions on Accelerating the Deep Integration and Development of the Media"，Two mentioned platform issues of media fusion，The first is "bigger and stronger network platform"，Second, "attract users to participate in information production and spread with an open platform"。Open network platform is one of the goals and directions of the media deep integration，But the platform strategy for the media is not just a problem in the media，And in the media、Between cross -domain and cross -border，In different types、Different systems、Coordination between subjects of different cultures、Cooperation，Need to have thinking based on symbiotic theory、System tolerance and cultural identity。

Media's "symbiotic" in the first half，The center of gravity is formed "You have me、I have you bet365 Play online games in the fusion community of you ";，focus on media platformization。Not only the energy exchange of traditional media units and emerging media units，More need to promote the external expansion of the media，In the media and technology、Media institution and business platform、Mainstream Media and New Media、Establishing a close relationship between institutional media and self -media，Build a symbiotic ecosystem，From the student to sharing、Common and win -win。

The deep integration of the media proposes to deal with four pairs of relationships，That is traditional media and emerging media、Central Media and Local Media、mainstream media and business platforms、The relationship between popular media and professional media。Obviously，These relationships are related to the problem of fusion symbiosis。

The symbiosis of deep fusion not only refers to the common life between the media、Mutual dependence，Should point to cross -cultural、cross -system、The coexistence relationship between the main body of cross -platform。Establish fusion、Collaborative、Symbolism，Need to be thinking、System、Culture Three Space for Power，Thinking space to coexist with traditional thinking and Internet thinking，Institutional space to achieve the old and new system tolerance and support，Cultural space can achieve different culture and beauty、Meimei and Communist。

Internet thinking emphasizes user value、Personalized service、Data driver、Product flow，but in professionalism、Exquisite、depth and other aspects of lack of lack，This is exactly the advantage of traditional thinking。Past，Multi -emphasis on Internet thinking，Ignoring the value and energy of traditional thinking，As a result of the deterioration of the Internet ecology，Crime and Vulgar、False content communication affects audiovisual，Fragmentation content and video、Various emoticons、Alien symbol hinders deep reading。Mind coexist is the basis for media integration and symbiosis，Traditional thinking cannot only stay on the Internet thinking、Bet365 app download Evergreen，and need to be truly integrated into the Internet thinking，Practice Internet thinking，Cultivation Network、New media feel; Internet thinking must also respect and appreciate traditional thinking，Excellent quality of inheriting traditional thinking。

The tolerance and help of the system are the symbiotic specifications based on the establishment of different systems。Create an open platform with traditional media as an example，More is to output to the platform unidirectional to the platform in an attachment.，This is a model of profits and symbiosis，Relators of mutual dependence，Can't see the compatibility and accumulation of the institutional level。The system architecture of the platform is self -centered，Lack of continuity to the input party、Comprehensive support，No corresponding return，The system design of the joining party is not the concept of integration into symbiosis，but simply attachment and co -habitation。Comparison of comparison，The open platform of commercial institutions highlights the coexistence and win -win in the maintenance level，Design a variety of incentive mechanisms and Youchuang plans to create benefits and value for the addition，Only the headline number we saw today、Douyin、Kuaishou number、Zhihu and other users with a number of users with a number of 100 million levels、Interactive Platform。

Cultural identity is the fundamental to symbiotic development，It is also a long -term symbiotic gene。The most typical is that some social platforms walk into the public sight，Gradually get recognition from the mainstream media。Ru Bilibili (Station B) was established at the beginning of its establishment，Deeply cultivating young groups who love subcultures，Classified as two -dimensional culture、Youth Asian Culture。But many cross -border activities held later，Make it gradually to mainstream culture、Traditional culture is close，Realize the symbiosis with the entire Internet culture ecosystem in the process of recognition。while，Mainstream culture bet365 best casino games is also gradually identifying the network culture represented by station B。September 2018，"People's Daily" reached a strategic cooperation relationship with station B，Establish a media fusion public welfare fund，Win the right to speak for young groups，It marks the new paradigm of traditional mainstream media and business platforms。

Fusion emphasizes a consciousness subject，Symbols means equal getting along with multiple subjects。Fusion symbiosis seems to be contradictory，In fact, convergence。The former was built in the internal mechanism、Content、Small fusion on the basis of technical，The latter is based on thinking、System、Large fusion on the basis of cultural。The deep integration of the media is to embrace、Create this symbiosis、Together、Great integration of common prosperity。

(Author Unit: School of Journalism, Communication University of China)