Hold the ballast stone:New developments in the concept of bet365 code-controlled media

The Marxist view of journalism is the “fixed star” for journalism with Chinese characteristics，The concept of party-controlled media is the "ballast stone" of Chinese-style modern journalism。General Secretary Xi Jinping pointed out，“The media sponsored by the party and the government are the propaganda fronts bet365 code party and the government，Must have the last name Party，Must be caught in the hands bet365 code party，Must become the mouthpiece bet365 code party and the people”。This important discussion shows，The concept of party-controlled media is the magic weapon for doing a good job in the party’s news and public opinion work in the new era，It is an unshakable basic principle。

As early as the founding period bet365 code Communist Party of China，The early leaders bet365 code party began to explore the management practice of journalism。Party-controlled media sprouted from the "First Resolution bet365 code Communist Party of China" passed by the National Congress bet365 code Communist Party of China in 1921，i.e. "magazine、Daily、Books and pamphlets shall be handled by the Central Executive Committee or the Provisional Central Executive Committee”，“Publications, whether central or local, should be directly handled and edited by party members”。

The true establishment bet365 code concept of party-controlled media，It was during the Yan'an period。This period，The concept of party-controlled media has completed the exploration process from ideological guidance to institutional regulations，Mainly achieved through the revision work of "Liberation Daily"。In the meantime，The Central Committee bet365 code Communist Party of China passed a series of documents、Editorials and theoretical articles systematically elaborated on the core issues of "party-controlled media": First, reorganizing the relationship between the party and party newspapers，In accordance with the Party Central Committee’s proposal that “(Party newspapers) must fully understand and obey the political intentions bet365 code Party Central Committee”，The spirit bet365 code instruction of “Everything must be done in accordance with the will bet365 code party”，Completed the systematic transformation bet365 code party newspaper，Making it from an "incomplete party newspaper" to a "complete party newspaper"；The second is to establish the important principle of "unification of four characteristics" of party newspapers and the establishment of newspapers by the whole party、Principles for mass-run newspapers；The third is to establish a news publicity request and reporting system、Standardized management system based on party newspaper review system。The Party’s practical exploration of party-controlled media during the Yan’an period is an important achievement bet365 code Marxist view of news。Through the establishment bet365 code concept of party-controlled media，Strengthening the "eyes, ears, mouthpiece" function bet365 code party newspaper，Greatly enhanced the party’s ability to comprehensively control news and public opinion，Maximize the role bet365 code “revolutionary weapon” of good news communication。

Facing new problems brought about by the rapid iteration of various media and the impact of "Westernization" in the ideological field。Party-controlled propaganda、Party governs ideology、Party-controlled media，Still an insurmountable red line in news and public opinion work。The Party’s news and public opinion work，Always put political orientation first，Consciously safeguard the authority bet365 code Party Central Committee。The extension of party-controlled media has continued to expand with the development bet365 code times，New media form、New public opinion positions have been included in the scope of party-controlled media。Especially in the field of emerging media，The producers of news information are more diversified、More diverse production content、Distribution channels are more three-dimensional，It has shortened the brewing cycle of online public opinion，Increased potential risk，The problem of increasing difficulty in effective guidance。Therefore，Expand the theory of party control of media to "party control bet365 code Internet" in due course"Party Management Data"，It is an inevitable choice to ensure the orderly development of all types of media at all levels under the leadership bet365 code party，The emergence of "special members" and "enclaves of public opinion" must not be allowed。

　　Find the right footing:People-centered bet365 code values

General Secretary Xi Jinping emphasized when visiting the Yan’an Revolutionary Memorial Site，We must “consciously integrate people-centered development ideas into all work”。As an important part of “all kinds of work”, bet365 code and public opinion work should also incorporate the “people-centered” bet365 code values ​​throughout it，To better serve journalism with Chinese characteristics。

"People-centered" news values，is the latest theoretical achievement of General Secretary Xi Jinping’s important exposition on news and public opinion work。It has a distinctive "Yan'an red gene"，It is an inheritance and innovative elaboration bet365 code idea of ​​running newspapers by the masses in the Yan'an journalism tradition。A lot of specific experience in running newspapers by the masses was accumulated during the Yan'an period。First, the main body of newspaper management is expanded to the masses，Through building a team of correspondents and other methods, the people will become the main body of newspapers that can be relied on；The second is to expand the reporting target to the masses，A large number of images of workers and peasants appeared in party newspapers and magazines，Become the subject of reports；The third is to expand the reporting content to the masses，Published a large amount of information that serves the production and life bet365 code masses；Fourth, the reporting method is based on what the masses like to hear and see，Language from the masses、Literary and artistic works have enriched the content bet365 code report。These measures，Not only found a foothold for the party’s journalism，It also made the masses praise the party newspapers and magazines as "our own newspapers"，Truly built a bridge of communication between the party and the people。

"People-centered" news values，Connotatively developed the theory of mass newspaper running in the Yan'an period。We must build journalism with Chinese characteristics，It is necessary to implement the "people-centered" news values ​​​​in news and public opinion work。First, the people must be regarded as the main body of news reporting and the object of service。Journalists must carry forward the news reporting style of "eating, living and working with the masses" during the Yan'an period，Walking to the fields、Go deep into the production line，Written with an earthy smell、News works that “eulogize the people” with warmth of life。At the same time，News reports should enhance service awareness，Promote the production and life bet365 code people through its news works，Meet the diverse information needs bet365 code people，"Good implementation、Well maintained、Develop the fundamental interests bet365 code overwhelming majority bet365 code people，Tightly grasp the most direct and practical interests that the people are most concerned about”。Second, we must deeply understand that running a good news career requires relying on the strength and wisdom bet365 code people。The people are the “real iron and steel wall”，Give full play to the historical initiative bet365 code people，Relying on the people to prosper the news and communication industry，Gather efforts for Chinese-style modernization。The third is to create news works that the people like to hear and see。Use words that people like，Telling people’s life stories，Express the true feelings bet365 code masses，Only can news works truly penetrate the masses，Loved by the masses。

　　bet365 code:New practice of telling bet365 code stories well

How to take the initiative in the complex environment of public opinion struggle，Establish a positive image bet365 code party and the country，It is an important issue that the party must face and solve in every historical period。Yan'an Period，The Chinese Communists, with Comrade Mao Zedong as the main representative, combined with the specific practice bet365 code Chinese revolution，Use a variety of storytelling methods and strategies according to the situation，The spiritual outlook bet365 code Communist Party of China、The true situation bet365 code Chinese revolution is conveyed to the world。First of all, on the issue of "who will promote it"，Adopted a strategy that combines "self-set windows" and "excuses"。The Yan'an Diplomatic Office was established successively、Yangtze River Bureau International Publicity Team、Southern Bureau External Publicity Group and other external publicity agencies，Responsible for establishing foreign publicity periodicals and foreign publicity platforms at home and abroad。At the same time，Invite many foreign journalists to Yan'an for reporting，Expand channels for external reporting by using “excuses to talk”。The second is on the issue of "what to promote"，The Communist Party of China advocates a pragmatic attitude，Not only ensures the authenticity and credibility bet365 code self-edited content，Never interfere in the interviews and reports of foreign journalists。Select the content bet365 code report，News from existing leadership、Important remarks，Dare to let the masses become news subjects。Through Stereo、Comprehensive presentation，Show confidence and magnanimity in treating others with sincerity，Make the positive image bet365 code Communist Party of China more convincing。Finally, it’s about “what effect is achieved”，Not only completely broke the KMT news blockade and political slander，It also enhances the international community’s political identification with the Communist Party of China，Let Western journalists see China’s hope and future，Made a statement against the Chinese Communist Party: "They are China，They are the future of China” evaluation。

The report bet365 code 20th National Congress bet365 code Communist Party of China was submitted，Tell Chinese stories well、Spread the voice of China，Show credibility、Cute、Respectable image of China。Journalism with Chinese characteristics must not only solve its own development problems，We must also strive to enhance international mutual recognition，Construct the largest “concentric circles”。We must tell Chinese stories well in the path of journalism with Chinese characteristics，We can learn from the Party’s exemplary successful experience in the Yan’an period。We must take the initiative to tell Chinese stories well，Strengthen your own international communication capabilities，Strive to build a flagship external publicity media with strong international influence，Use multiple media platforms，Take the initiative to express your views in the international public opinion field，Show the true face of China in this era to the international community；We must also pay attention to the communication skills of “talking with excuses”，Invite foreign media friends to experience China’s development and changes with an open and inclusive attitude，Participate in China reporting as a “witness”，Promote the image construction bet365 code party and the country through new communication methods of two-way interaction。We must pay attention to major news on the governance bet365 code Communist Party of China，We must also guide the news media to tell the story bet365 code Chinese people’s struggle to realize their dreams，Tell grassroots stories well，Tell specific Chinese stories one after another，Create a comprehensive three-dimensional image、A true and objective image of China。

Construction and development of journalism bet365 code，We must fully tap into the spiritual connotation of “Yan’an Red Gene”，Draw wisdom and strength from the Yan’an journalism tradition，We must also keep pace with the times and develop innovatively。Continuously upholding integrity and innovating，Promote the prosperity and development of journalism bet365 code。

　　(The author is a lecturer at the School of Literature and bet365 code, Yan'an University)