Keep the cockpit stone:New development of the concept of party management media

Marxist news view is the "fixed Pan star" of the news of the news of Chinese characteristics，​​The concept of party management media is the "cockpit stone" of Chinese -style modern journalism。General Secretary Xi Jinping pointed out，"The media sponsored by the party and the government is the propaganda position of the party and the government，must be surnamed party，Must be grasped in the party's hands，Must be the mouthpiece of the party and the people "。This important exposition indicates，The concept of party management media is a magic weapon for the party's news and public opinion work in the new era，is an unshakable basic criterion。

As early as the start -up period of the Communist Party of China，The party’s early leaders began to explore the management practice of journalism。The Party Management Media bud in 1921 The "First Resolution of the Communist Party of China" by the Party's major party in 1921，That is "magazine、Japanese magazines、Books and Book Book must be Office of the Central Executive Committee or the Interim Central Executive bet365 Play online games Committee "，"No matter the central or local publications, it should be directly handled and edited by party members"。

The true establishment of the concept of party management media，is during the Yan'an period。This period，The concept of party management and media has completed the exploration process from ideological guidance to institutional rules，It is mainly implemented through the revision of the Liberation Daily。I am，The Central Committee of the Communist Party of China passes a series of files、Social and theoretical articles systematically expounded the core issue of "party management media": First, re -sort out the relationship between the party and the party newspaper，According to the "(Party News) proposed by the Party Central Committee, it is 100 % understanding and obeying the political intention of the Party Central Committee"，"Everything must be done according to the party's will"，Completed the systematic transformation of the party newspaper，Make it from "incomplete party newspaper" to "complete party newspaper"; the second is to establish an important principle of "four sex and one unification" and the whole party's newspaper、Policies of the Mass Report; Third, establish a promotion and report system with news publicity、Standardized management system for the review system of the party newspaper。The party management and media practice exploration of the party during the Yan'an period is an important achievement of Marxist news view。Establishing through the concept of party management media，Strengthen the "Ear -purpose Volume" function of the Party News，greatly enhanced the ability of the party to fully control the news and public opinion，Maximum the role of the "revolutionary weapon" of the journalism and communication career。

Facing the new problems caused by the rapid iteration of various media and the impact of "westernization" in the field of ideology。Party management、Party management ideology、Party bet365 best casino games Management Media，It is still the incredible red line of news public opinion。The work of the party's news and public opinion，Always put political orientation in the first place，Consciously maintain the authority of the Party Central Committee。The extension of the party management media has continued to expand with the development of the times，New media form、The new public opinion position has been included in the category of the party management media。Especially in the field of emerging media，The main body of news information is more diversified、Production content is more diverse、distribution channels are more three -dimensional，Bring a shortened cycle of public opinion on the Internet，Potential risk increase，Questions that increase the difficulty of effective guidance。So，Timely extending the theory of party management and media to "Party Management Internet" "Party Management Data"，It is an inevitable choice to ensure the orderly development of various media at all levels under the leadership of the party，Nevering "Special Members" and "Public Opinion Flying"。

　　Find a foothold:News values ​​centered on the people

General Secretary Xi Jinping emphasized when he admires the commemorative place of the Yan'an Revolution，"Consciously penetrate the people -centered development ideas into various tasks"。The news and public opinion work as an important part of "various work" should also penetrate the "people -centered" news values，To better serve the news of Chinese characteristics。

News values ​​of "people -centered"，The latest theoretical results of General Secretary Xi Jinping's important exposition on news and public opinion。It has a clear "Yan'an Red Gene"，It is the inheritance and innovative explanation of the thoughts of the public newspaper in Yan'an News。During the Yan'an period, many specific experiences of the mass reports have been accumulated。First, expand the main body of the report to bet365 live casino games the masses，Through the construction of a correspondent team, the people can become the main body that can be rely on; the second is to expand the object of the report to the masses，A large number of workers and peasants appeared on the party newspapers and party magazines，Become the object of being reported; the third is to expand the content of the report to the masses，Published a lot of information to serve the mass production and life; the fourth is that the report method is based on the people's love and pleasure，Language from the masses、Literary and Art works, rich report content。These measures，Not only found a foothold for the party’s journalism，also made the masses praise the party newspapers and party magazines as "our own newspaper"，The bridge between the party and the people really set up a bridge。

News values ​​of "people -centered"，Connotation developed the theory of mass office in the Yan'an period。We must build a journalist with Chinese characteristics，The news values ​​of "people -centered" must be implemented in the work of news public opinion。First, the people are regarded as the subject and the object of the news report。News workers should carry forward the news interview style of "eating with the masses with the masses" during the Yan'an period，Walk to the field、In -depth production of the front line，Write the breath with soil、"Acura People's" news works with temperature of life。At the same time，News reports to enhance service consciousness，Promote the production and life of the people through its news works，Meet the diversified information needs of the people，"Realize it、Maintenance、Develop the fundamental interests of the most vast people，Hold the people's most concerned and direct and realistic interests "。Second, we must deeply realize that the power and wisdom of the people who need to rely on the people must rely on the people of the people。The people are the "real copper wall iron wall"，Give full play to the historical bet365 live casino games initiative of the people，Relying on the people of the people to prosper news communication，Concentration for Chinese -style modernization。Third is to create news works that the people like to see。Use the words of words loved by the masses，Tell the people’s life story，Express the true feelings of the masses，can the news works truly penetrate the masses，It is loved by the masses。

　　Master the initiative:New practice of telling Chinese stories

How to grasp the initiative in a complex public opinion struggle environment，Establish a positive image of the party and the country，It is an important problem that the party has to face and solve in various historical periods。Yan'an period，The specific practice of the Chinese Communists based on Comrade Mao Zedong's main representative combined with the Chinese revolution，Method strategies to use a variety of storytelling methods，Put the spirit of the Communist Party of China、The authenticity of the Chinese revolution passes to the world。First of all, on the question of "who will propagate"，A strategy of combining "self -setting window" and "excuse"。The Yan'an Communications Office was established、The International Propaganda Group of the Yangtze River Bureau、Southern Bureau's foreign publicity group and other foreign publicity agencies，Responsible for establishing foreign publicity journals and foreign propaganda platforms at home and abroad。At the same time，invited many foreign reporters to visit Yan'an for interviews，Expand the channels for foreign reports in a "excuse" way。Followed on the question of "promotion"，The Communist Party of China advocates the attitude of seeking truth from facts，Ensure that the true and credible content of the self -edited content，I never interfered with interview reports from foreign journalists。The content of the report is selected，News dynamics of the leadership、Important remarks，Dare to make the masses become news subjects。bet365 best casino games Three -dimensional、Comprehensive way of presentation，Show self -confidence and atmosphere with sincerity，Make the positive image of the Communist Party of China more convincing。Finally, on the question of "what effect"，Not only does it completely break the Kuomintang news blockade and political slander，It also enhanced the international community's political identity of the Communist Party of China，Let Western reporters see China's hope and future，made the Communist Party of China. "They are China，The evaluation of the future of China "。

The Party's Twenty Reports proposed，Tell Chinese Stories、spread Chinese voice，Show credible、Cute、Dear China image。News about the news of Chinese characteristics must not only solve the problem of its own development，It is also dedicated to enhancing international mutual identity，Build the largest "concentric circle"。To tell Chinese stories in the road of news of Chinese characteristics，You can learn from the party's successful experience in the Yan'an period。It is necessary to master the initiative of telling Chinese stories，Strengthening its international communication capabilities，Focus on creating a flagship media with strong international influence，Use many media platforms，Active views on the international public opinion field，Show the true appearance of the times in the international community in the international community; we must also pay attention to the communication skills of "excuse to speak"，Invite foreign media friends to experience China's development and change with an open and inclusive mentality，Participate in Chinese reports as a "witness"，Promote the construction of the party and the country with a two -way interaction method。Not only pay attention to the major news of the Chinese Communist Party governing the country，It is also necessary to guide the news media to tell the story of the Chinese people's struggle and dream，Tell grass -roots bet365 live casino games stories，Tell the story of the specific Chinese one after another，Shape a comprehensive three -dimensional、Real and objective Chinese image。

Construction and Development of Journalism with Chinese characteristics，It is necessary to fully tap the spiritual connotation of "Yan'an Red Gene"，Draw wisdom and power from the traditional journalist of Yan'an，It is also necessary to make innovative development with the times。In continuous adoption and innovation，Promoting the prosperity and development of journalism with Chinese characteristics。

　　(The author is a lecturer at the School of Literature and News and Communication of Yan'an University)