The platform economy is an important part of the private economy，has become an important support for power to drive the economy to rise，The main participants and promoters who are responsible for the new consumption era。The latest data show，In the first half of 2023，my country's final consumption expenditure contribution to economic growth is 77.2%，Online retail sales are 7.16 trillion yuan，increased by 13.1%year -on -year，The growth rate is 4.9 percentage points faster than the retail sales of social goods。In the current wave development、In the process of twists and turns in the process of economic recovery，It is necessary to give full play to the platform economy to restore and expand consumption、Improvement of important guidance functions in consumption quality。

　　The key force of consumption capacity and improvement

Since the 21st century，Platform economy has become an important supporting force for economic stability and upward development。In terms of consumption，The platform economy is expanding consumption scale、Optimized consumer structure、Promoting consumption fairness、It has important value to improve consumer satisfaction。

Platform economy creation and employment、Increase Bet365 app download income，Expand the consumption scale。On the one hand，Platform companies provide a lot of entrepreneurial opportunities，Small and medium -sized enterprises generated are important channels for promoting employment。On the other hand，Platform companies have reduced the threshold of many occupations through digital technology，Solved the employment problem of the disadvantaged group，Created a lot of flexible employment and high -yield part -time positions for young people and low -income groups。Current，The total number of flexible employment in China has exceeded 200 million people，Most of them come from the digital economy and platform economy。2021，WeChat、Douyin、Quick Hand、Jingdong、Taobao、Meituan、Has the platform company represented by Hungry，About 240 million people created employment for China's net，Provide employment opportunities for about 27%of the Chinese laborers of the year。The income growth of the platform economic participants，It is a direct force that promotes the expansion of the relevant consumer market。

Platform economic link supply and demand bilateral，Promote industrial upgrading，Optimized consumer structure。Gathering a wide range of resources、Gathering multi -party needs、Large -scale cross -border and bilateral network externality，It is a prominent feature of the economic development of my country's platform。Macro level，Based on digitalization，Undergraduate -centered，from the platform、Platform ecosystem jointly constructed by service providers and merchants，Reconstruction of the market structure and division of labor systems in various fields，Promote the deep integration of the digital economy and the real economy，Fundamentally improve production efficiency，Promote the upgrade of the industrial structure。Micro level，Platform enterprise uses big data analysis and artificial bet365 Play online games intelligence technology to accurately match user needs，Meeting consumer layers and personalized customization，Release Bet365 app download the development of development -oriented consumption and enjoyment consumption，Guide digital consumption and green consumption。In the first half of 2023，Cultural and new business revenue related to the digital economy and platform economy has increased by 15.0%compared with the same period of 2022，Fast 7.7 percentage points of cultural enterprises above the size，Platform economy in the digital transformation and innovative consumption model of small and medium -sized enterprises。

Platform economy innovation business model，Promoting consumption fairness，Balanced consumption gap。First，Platform economy reduces information asymmetry，helps fair competition and resource optimization allocation，Then provide consumers with higher quality、More affordable products and services。Next，The continuous growth of the traffic of major network platforms and the update and revision of the e -commerce platform，Pass high -quality goods and services in the city to rural areas，Improve the consumer experience and consumer quality of rural consumers。Another，platform services such as Internet consumer credit，With lower thresholds and more convenient ways，"Long Tail People" with a wider infiltration，Provide protection for consumption of residents。As of December 2022，The scale of rural netizens in our country reaches 308 million people，Social、Finance、Video、Online shopping、Traveling and other Internet applications have widened rural markets，Internet consumption has passed the model innovation、Sinking channel、Cross -border e -commerce and other methods to continuously expand the incremental market。

Platform economy to create value co -creation system，Guarantee consumer rights，Improve consumer satisfaction。Platform as "key subject"，Get connecting consumers、Communication channels for producers and service providers，Contact the subject of multiple interests，Forms a value symbiosis mechanism。Internet platform is not only a carrier for products and service transactions，It is even bet365 live casino games more to shape the consumer scene、The carrier of innovative products and services，Consumers and producers can get higher total income in lower search and transaction costs，and meet personal needs and improve quality life。Another，The platform establishes various feedback mechanisms，Develop rules and punishment measures，Detailing the function of third -party supervision，Institutionalization of promoting the protection of consumer rights and interests、mechanism，Then create more transfer value，Improve customer satisfaction。

　　Promote the development of platform economy innovation

Platform economy conforms to the development trend of the digital age，It is expected to play a more important role in the process of China's economic transformation and upgrading。Promote the development of platform economy innovation，You can start from the following four aspects。

First，Breaking path dependencies，From opportunity driving to institutional innovation drive。Development at high economy、Under the background of rapid popularization of the Internet and the development of large -scale user market，The 20 years of the birth of our platform economy created a development miracle。But with the supervisory game of the great country、Global economic downturn and my country enters the population aging society、Under multiple pressures of the platform's homogeneity，The growth rate of the platform's economic development has slowed，Opportunity platform productive innovation is blocked when expanded to a deeper level of society and economy。This requires a conversion of growth engine，Opportunity driving from the past to focus on productivity innovation，Innovation driver to focus on excavating organizations and ecological potential。As far as the platform is concerned,，Uniform cognition of organizational change，Break the path dependence of previous development，Actively cope with the new situation of development。For the outside of the platform，You need to use the macro -level institutional innovation Bet365 lotto review to create a more fair and efficient competitive environment for industry development，Practical protecting users、Legisfactory interests of innovators and platform members of the platform，Take into account social value and business value，Promote the change of platform enterprises from the outside，Conversion innovation drive method。

Second，Layout new track，Shin from consumer Internet to the Industrial Internet。Current，The consumer Internet market has become saturated，Some companies that have full control of physical resources are trying to integrate organic integration with the mobile Internet，Promoting the era of the Internet of the Industrial Internet。my country is the world's first manufacturing country，With the most complete industrial system，Digital economy is growing and active，Developing the industrial Internet potential huge，This also opened a broader new space for platform companies、New track。For example，Sharing Platform through the empowerment of upstream and downstream enterprises on the industrial chain，Realize the integration of industrial resources、Industry fusion、Industry fusion，Then help traditional enterprises to improve efficiency、Save cost。Industrial Internet will further develop in the field of vertical subdivision in the future，Because these vertical segments have their specific attributes，With the support and promotion of the Internet platform，These industries may derive huge markets，Manufacturing and retail、Medical、Education、Transportation and other service industries and even agriculture will usher in large span fusion，Platform economy enters a new development stage。

third，Open the market blue ocean，From "inner volume" to "going to sea"。The number of Chinese platform companies is huge，But in the product、Service、Marketing methods and other aspects have large homogeneity，Often can only attract users through price and discounts，Even vicious competition such as monopoly，It is bet365 best casino games difficult to achieve real differentiated competition。Platform enterprise through "Ecological Go to the Sea"，Being able to create value between the upstream and downstream of the ecological chain，Realize larger and larger network effects; through "technical overseas"，Able to participate in digital transformation and development of emerging markets，Help global production and consumer digital transformation。Therefore, we must give play to the economic development advantage of our country，Let platform companies show their skills in international competition。On the one hand，Letting platform companies help physical enterprises "go global"，Help China's high -end manufacturing global market through cross -border e -commerce，In -depth participation in the global industrial chain，Starting the Chinese brand。On the other hand，Promoting the platform enterprise directly "going out"，Actively seize overseas markets，Drive the extension of the domestic industry outward，Enhance the influence and competitiveness of Chinese platform companies。

Fourth，Strengthen the underlying technological innovation，From the platform economy to the smart economy。Platform enterprise can make overall model innovation and technological innovation，Use your own technical advantages、Talent advantages and capital advantages，Pay attention to artificial intelligence、Cloud computing and other "hard technology"，From the application layer innovation, take root in the bottom layer of technological innovation。Chatgpt's advent，Let the big model capabilities become the focus of global cloud server manufacturers，Platform uses large model artificial intelligence algorithms to achieve deep learning of massive data sets，Realize intelligent recommendation and intelligent customer service，It is conducive to the platform's efficient use of traffic、Precision Marketing，At the same time, reduce consumer selection costs。Visible，With the comprehensive outbreak of artificial bet365 Play online games intelligence technology and the emergence of new generation of information technology，All walks of life will produce disruptive changes，and use data as a production factor for resource allocation，It is the key from the transition from the platform economy to a large model -based smart economy，my country should seize this major opportunity，This is an important starting point for the economic long -term good and high -quality development。

　　(Author is an associate professor at the School of Management of Nanjing University of Posts and Telecommunications; researcher at the School of Finance Strategy of the Chinese Academy of Social Sciences)