Chinese -style modern narrative presentation dimension
August 31, 2023 16:33 Source: "Chinese Social Sciences", August 31, 2023, Issue 2725 Author: Luan Yimei

Chinese -style modernization is a sustainable development、Continuously perfect process,Related narrative stories and presentation methods are also expanding。Tell the story of Chinese -style modernization in the new development stage,The narrative should be sincere and lively,In "The Story True,Tell the truth,Show fresh ",Resort of "interest interaction point"、Based on "common point of discourse"、Avoid "Emotional Resonance Point",Avoid the emergence of "advanced black" and "low -level red" and cultural discounts in the spread,Only the multi -dimensional presentation and effective communication of Chinese -style modern stories。

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The story must be true。Real people and things are the most impressive and persuasive。First,Pay attention to the authenticity of the text,To choose real people and things。For example, in the news narrative of poverty alleviation,,"The Eight Fairies of the Dai people" rely on live broadcast to drive poverty -stricken areas to get rid of poverty、"The First Village of China Yoga" The story of the old man in Yulou Liang Village in Yulou Liang Village,These stories are all trusted by the United States "New York Times"、Canadian "Global Post" and other media scramble to report。2,Real of narrative,This involves typical characters、Typical events cannot be selected for "Typical Typical Typical",Facebook、A perfect narrative mode will weaken the authenticity of typical characters and typical events,Therefore, the authenticity of the entire story is questioned。third,The true context。That is the real "in line with the audience's transmission habits"。Advanced Black、The emergence of low -level red phenomena,Often the Bet365 app download story itself is not true、Telling is not true,Instead, lacks "the real sense of narrative",For example, the news of the anti -epidemic worker missed the child's "adult ceremony" for the disease.,Not ushered in the "applause" of people's hard work to work hard,,Instead, it is the "Boo" from the audience,This is that "adult ceremony" does not have similar emotional evolution effects like "college entrance examination" in the hearts of Chinese people,Instead, the feelings of "pretentiousness" of all beings。

All these reflect the story when telling the story,Although the story is real,But it did not convey the real "conforming to the audience's transmission habit",It is easy to be counterproductive。"True text", "True narrative", and "Contextual Truth" with the Habits of the audience ",Together constitutes a real narrative。The media should excavate the "Good Story" that is constantly updated in the process of modernization of Chinese -style modernization,and present these good stories with the times,can we create a positive public opinion environment for modernization。

 The narrative should be sincerely present

Tell me sincerely。Tell the sincerity to be sincere "not output, just learn only,Acknowledge the difference for the same deposit difference ",Pay attention to data presentation in discourse spread、Multi -dimensional presentation and object narrative。First,Make good use of data structure stories。Generally speaking,In the impression of the audience,Data is always closely connected with objective and true,For example, when telling the story of common prosperity in the new development stage,Methods presented by data,Talk with data。my country's digital economy develops rapidly,The impact on life is becoming increasingly deeper,Through H5、Dynamic maps and other visual methods present the development effectiveness that is closely related to life,It can make the audience feel the huge achievements of my country's modernization Bet365 app download process。Except data presentation,Telling the story can also adopt the method of "data structure story",The original data is about to be transformed into useful information,Trends in the chart、Related、Auxiliary、Peripheral elements and other levels presentation,Further enrich the content of the story。Data stories with clear visual levels,Can gain the trust of the audience。Next,Multi -dimensional narrative。Great Historical narrative emphasizes comparison vision,Therefore, we must pay attention to "multi -dimensional presentation",For example, multi -dimensional interpretation of modernization,Background comparison of different modernized road path selection。other,Unique worldview contained in Chinese -style modernization、Value、History view、Multi -dimensional description of concepts and practice of ecological concept,Talk about the unique theoretical advantages and practical results of Chinese -style modernization,Through a multi -dimensional narrative, you can let the audience at home and abroad comprehensively understand that "modernization does not mean Westernization",Actively enhance the understanding and identification of other countries' understanding of Chinese -style modernization roads。Last,Focus on the narrative of the body。We are spreading Chinese -style modernization、The concept of the community of human destiny should be more from the perspective of others、Terminal identity,To recognize the difference、Different from the spread of discourse that seeks the same differences,Fight for the initiative。Object narrative can play two aspects。One can help domestic users understand how foreigners "narrate" China。With China's economic level and international vision increase,Domestic users also want to know about things outside China,Understand how foreigners think of China。Through object narrative,Citizens can be in a comparative bet365 best casino games vision、Understanding the differences between Chinese society and Western society in the global context,Therefore, more deeply understands the practical benefit of Chinese -style modernization to the people。Two is described by foreigners what they have seen in China、Daily life,It is easier to get closer to the psychological distance between the users of the target country,Help foreign users understand the truth、Comprehensive China。The main propagation of the main body can increase the sincere sense of sincerity through object narrative,Enhance the comprehensive effect of "internal plastic" and "outer plastic"。

 The narrative should be presented lively

Show to be alive。The key to telling Chinese -style modern stories,In addition to the story material, it is better,The way the story presentation should also be alive and adapt to it。First,Multi -form presentation。In this era of fragmentation,"Image" and other visual communication is more advantage,Therefore,The presentation of Chinese -style modern stories can be used for more use pictures、Long Figure、Short video、Music、Comics、Animation、AR/VR, etc. to generate the first attention。Multi -form presentation,It can produce a linkage effect between each element、Resonance effect,to improve the effect of communication。Next,Visual presentation。In international communication,Language is difficult to cross the disorder,The deviation of people's "decoding -coding" of audiovisual text,will be far less than the deviation of "decoding -coding" of text text,"Decoding commonality" of obedience is conducive to spreading political claims、Construction of the country image。At the same time,Compared with language and words,Synthesis of visual use of visual words、Hearing、Tactile and other senses,More realistic reappearance of real scenes,Its vivid、authenticity、Visual impact is unmatched by language and words。As a way to tell stories,Expressing Bet365 app download emotions in the viewing of obedience、Rendering Emotional Advantages,Sonic and painting combined、Evergreen、Early feel ... This makes the expression of emotional express,Bring a strong aesthetic experience to the audience。Text text,The unique methods of dissemination of the audience make the "emotional involvement" and "the sense of substitution" easier to achieve,Especially in exchangeing Chinese culture、When the political proposition of spreading politics,easier to move people's heart、Well -to -people heart。other,Viewing and Oudan is good at explaining rational propositions with perceptual video,Use pictures、Video、3D anime、AR/VR and other audio -visual discourse information affinity for information、Visual persuasion,Concerosive interpretation of concepts in Chinese -style modern narrative、Culture shaping、Culture shaping、Value Communication。again,Interactive excitement presence。Social media is the main channel of story spread,Therefore, emphasizing the sense of participation in the presentation of the story、Gameization and interactive design is particularly important。Due to the innate participation of the game, it becomes a powerful and attractive information carrier,The story can attract the attention of the audience for the first time,Combination of linear and non -linear narrative,In -depth interactive design,Added the interaction and persuasion of the story,expanded the user's multi -dimensional experience,Guide the audience to participate in it,Let the user's input willingness and emotional involvement in the "master",So as to achieve view transmission and public opinion guidance in the subtle way。other,Short videos are also a good interactive excitement display method,Facial words and words of obedient words,Leave more new interfaces of "modification" and "vines" for the audience,They are happy to simulate bet365 live casino games the video、imitation and re -creation,Produced new meaning text for re -communication,User characteristics of this "active creation+active communication" can increase the volume of communication。Last,Sensory evolving type presentation。This type presentation,Can connect the interests of the interests,Strengthen the degree of emotional involvement of the audience。For example, Chinese -style modern development, which is generally worried about in developed countries in the West, will bring environmental pollution such as environmental pollution,We want to tell more "green" story,Tell the story of "Carbon neutral"、Green Finance、The story of green manufacturing,China is becoming the 21st Century World Green Industrial Revolution、Green Energy Revolution、Green Innovation Revolution、Innovative of the Green Consumer Revolution、contributor,and began to lead the 21st century world green modernization,Use "Green Modernization" to evoke the environmental awareness of the domestic audience,Use "green modernization" to resolve the international community's concerns about Chinese -style modernization。For example,Talking about how to benefit the "Belt and Road" initiative to benefit along the line and the global economy,"Chinese people eat three packs of instant noodles for each eat,It will ignite a lamp in Singapore "as the entry point,You can grasp the audience’s attention at once,"As a country ranked first in consumption in countries along the Belt and Road",On average, there are more than 100 million bags of instant noodles a day by Chinese consumers,and a pack of instant noodles for each bleeding,You need to consume 12 grams of palm oil,These palm oils are imported from the countries along the Belt and Road ",benefit the export of agricultural products along the countries along the route,Use palm shells to generate electricity at the same time and let the people in Singapore bet365 live casino games use cheap clean energy "。This kind of exclusive story presentation method helps to evoke the emotions of the national national,In the presence of Eli、Moving to win the public opinion support of the subject country with emotion。

Visible,In Chinese -style modern narrative and dissemination,Find "Interactive Interaction Point",Good at using "common point" to evoke "emotional resonance points" ",Talk about the key story of the new stage of development,Do a good job of the main body through the narrative of the object,Therefore, to win the initiative of international communication and public opinion in the complex communication situation of periodic oscillation。

  (The author is a researcher at the Press and Development Research Center of Renmin University of China、Professor)

Editor in charge: Zhang Jing
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