“Gathering people’s hearts and minds” is an important mission of propaganda and ideological work under the new situation，It is also an inevitable requirement for the unity of party spirit and people’s spirit。The fine tradition of propaganda and ideological work lies in being good at gathering the hearts and minds of the party，Taking the fundamental interests of the people as the criterion，Successfully transform the party’s policies into mass actions，This is the mission and responsibility of propaganda work。Grassroots people are relatively lacking in bet365 best casino games resources，It is sometimes difficult to fully express and resolve their interest demands in social life。Therefore，How to use the rhetoric of "Ci screen" to build the discourse power of grassroots mass bet365 best casino games，Let their interests and demands be fully expressed，Thus improving the bet365 best casino games’s ability to “gather people’s hearts” and discourse，It is a realistic and important topic。

　　“Ci screen” and the construction of reality of bet365 best casino games

"Terministic screen" is the blocking of reality with rhetorical motives、Specific rhetorical terms highlighted to guide the audience，It is a concept proposed by rhetorician Kenneth Burke。Burke thinks，Language starts from the ultimate motivation，function through "bet365 best casino games"。“bet365 best casino games” is a way to guide attention，They function in predictable ways with individual terms。Reality is created and constructed through language，Especially the “word screen” constructed through specific terms。Our description and understanding of reality require the help of linguistic symbols。In the process of using linguistic symbols to describe reality，Based on one’s own communicative intentions，We use language symbols to obscure reality，It only highlights the content to be expressed。Therefore，Language symbols are essentially a "word screen"。

Coverage、Perspective、Guidance and motivation are the main characteristics of "Ciping"，Played an important role in the construction of reality in bet365 best casino games。All human communication is through various interactions with individuals、Society、Culture and history related "Ci screen" carried out，They reflect our positioning of reality、Views and worldview。“Ci screen” provides a perspective，Constructing reality through bet365 best casino games accumulation of words，Creating a “referential frame” for the audience，Guiding。Burke’s concept of “word screens” provides a unique way to explain the choice of linguistic symbols，The "Ci screen" constructed through various words，Manipulating human motivations。There are motives behind people’s use of “Ciping”，The use of "Ci screen" is a rhetorical process，All are perfect displays of motivations for using language。

　　“bet365 best casino games” rhetoric shapes the right to speak

The concept of "discourse power" includes "discourse" and "right"。The development of "discourse" has gone through Saussure's division of "language" and "speech"、Foucault’s definition of “power” and “discourse”，and Fairclough’s concept of “discourse” in critical discourse analysis。The connection between "discourse" and society is getting closer and closer，In the process of development，The “power” of “discourse” gradually emerges。Based on the research on “right to speak”，Research on "bet365 best casino games voice" is gradually developing。The "mimic environment" proposed by Lippmann is one of the sources of "bet365 best casino games discourse power"。With the development of the Internet and self-bet365 best casino games，The right to speak in the bet365 best casino games has become the focus of research by all parties。current，Chinese society is in a period of transformation，There are many uncertain factors in the process of social change，The bet365 best casino games aphasia that reflects the concepts and interest demands of the grassroots people has become a phenomenon。

Improve the voice of grassroots mass bet365 best casino games，bet365 best casino games needs to take initiative，Enhance social responsibility，Grasp the core values ​​of socialism，Really people-centered，Enhance empathy，Standing from the standpoint of the grassroots people，Choose words to use in communication activities，Truly build a "Ci screen" that is beneficial to grassroots groups。The words chosen in the report should describe the group appropriately，Reflect the fairness of discourse。The bet365 best casino games should make full use of the cognitive and rhetorical functions of the "screen-word effect"，Choose the right frame and perspective，Constructing appropriate rhetorical motives，Highlight the humanistic care for the grassroots。The bet365 best casino games must convey correct socialist values ​​to the audience，Thus persuading the audience，Promote social consensus among grassroots people，To truly improve the bet365 best casino games’s discourse ability to “gather people’s hearts”。

　　Enhancing the bet365 best casino games’s discourse ability to “gather people’s hearts”

The bet365 best casino games’s discourse power guides public opinion、Plays an important role in controlling social public opinion。bet365 best casino games discourse can reflect the achievements of socialist modernization and provide constructive supervision of problems existing in the period of social transformation，Have certain social influence。The indicators that measure the bet365 best casino games’s discourse power mainly include content attractiveness、bet365 best casino games credibility、Feedback processing capability、Propagation coverage, etc.，The above aspects work together to improve the bet365 best casino games’s discourse ability。Because the appropriateness of the content is directly related to the communication effect of the bet365 best casino games，Thus improving the bet365 best casino games’s ability to “gather people’s hearts” with discourse，The value guidance of bet365 best casino games reporting content should be strengthened，Exercise its influence on public opinion。The bet365 best casino games can take advantage of the characteristics of "Ci screen"，Strengthen the construction of report content from the following three aspects。

The first is selectivity—choose words and sentences，Be prepared for rhetoric。Burke thinks，“We must use Ci screen，Because without terminology we can’t say anything；Whatever term we use，They all inevitably form a corresponding word screen；Any such wording will draw attention to an area，Instead of another realm"。Therefore，While writing news，The construction of "Ci screen" is essential，But what words should be used as "word screen" to reflect the rhetorical motivation of the rhetor to achieve the rhetorical purpose，The rhetor needs to take the initiative to understand the subjective and objective needs of the audience，Combined with the communication requirements of the bet365 best casino games，Choose words and sentences，Choose the right one、Words that can accurately reflect rhetorical motives，Making a rational discussion，So as to make preliminary preparations for rhetoric。

The second is guidance-highlighting audience needs，Achieve empathic expression in rhetoric。About the definition of “empathy”，There are two views in psychology。On the one hand, "empathy" refers to the cognitive awareness bet365 best casino games internal state of others，On the other hand, "empathy" is a vicarious emotional response to others。Hofmann thinks，The key to empathy is the participation of psychological processes，That is, "empathize"。Therefore，In the process of writing news reports，The rhetor needs to fully “empathize” with the audience，Writing news based on the needs bet365 best casino games audience，This is a process of re-understanding the audience correctly。Of course，This does not mean only focusing on the audience in the writing process。This process of understanding and empathizing with the audience，It is precisely to achieve the appropriateness of rhetoric。The audience’s rational thinking at the cognitive and emotional levels is an important prerequisite for realizing rhetorical motivation。

The third is persuasion-enhancing the communication effect，Improve public opinion guidance。Burke thinks，The basic principle of rhetoric is "change takes effect"。Although Burke emphasized that rhetoric ultimately produces a "changing" effect on the audience，But he emphasized that the premise and basis of "change" is "sameness"，That is, the real rhetorical effect comes from the "identity" with the audience。Burke’s rhetorical view is based on “identity”，The basis of "identity" comes from the rhetorical motivation in a specific rhetorical situation。“Identical” is a rhetorical purpose，Rhetorical strategy again。Therefore，Identification with the audience is the premise and foundation for realizing the persuasiveness of "Ci screen"。Choose appropriate words to build “Ci screen”，Consider the needs of the audience and empathize with the audience，The basis for "change" to "effectiveness" on the audience's side。“Effectiveness” means successful persuasion，That is, the communication effect produced by "change"。bet365 best casino games communication should pay attention to the communication effect，Communication effect is the criterion for testing the success of bet365 best casino games communication。Use "Ci screen" appropriately，Empathic Audience，Making the audience inclined to accept the disseminated content，Conducive to enhancing the communication effect，Thus enhancing the bet365 best casino games’s ability to guide public opinion。

The bet365 best casino games improves the discourse ability of "gathering people's hearts" through "ci screen"，Especially to enhance the bet365 best casino games voice of grassroots people，Innovative communication methods and discourse，Creating a suitable bet365 best casino games and public opinion ecology，Improve the dissemination and guidance of news and public opinion，Thereby ultimately enhancing social cohesion。

　(The author is deputy director bet365 best casino games Northeast Asia Research Center of Qufu Normal University)