Film and television communication is the most vivid to let the world understand China、The most convenient、One of the most effective ways。In recent years,The spread of China Film and Television in the "Belt and Road" countries are generally upward。This article is based on the survey of industry scholars from different angles,and related reports from the State Bureau of Statistics and the media,Discussion on the status of each area。
China Film and Television performs outstandingly in the Southeast Asian market。Southeast Asia is the first stop for China Film and Television。Southeast Asia's Panhua Cultural Circle,About 33 million overseas Chinese has driven China film and television boom。Due to the similar geographical location,Historically exchanges with Chinese cultural cultural exchanges,China's film and television performance in the Southeast Asian market is outstanding。Starting from "Lotus Fall" in the 1920s,The spread of China Film and Television in this region has a history of nearly a century。So far,Southeast Asia is still the main market for Chinese film and television overseas。Audiences can via cable TV、Wireless TV、Internet and other methods to watch Chinese high -quality film and television works。2014,In the box office of overseas movies in China,Southeast Asia accounted for 37.86%,and North America and Europe only account for 21.87%。2015,The total amount of TV programs exported to Southeast Asia in my country reached 123.9739 million yuan,accounting for 24.15%of the total export value of the TV show。2016,This ratio increased to 31.50%。In recent years,"Ye Wen" and "Mermaid" and other movies have entered the top ten of the annual box office in this area,Even the big production of the Hollywood production of the box office champion。Bet365 lotto review Since 2017,More than 40%of the respondents in the Southeast Asian youth group watch more than 11 movies。Southeast Asian audience prefers costume TV series,Early "Returning Pearls" once popular in Southeast Asian countries,Vietnam、Thailand and other countries have remakes。As of now,The TV series "Flower Thousand Bone" creates the first ranking of Thailand's introduction drama,Innovation Singapore's TV drama word of mouth ranking first,A large number of domestic hit TV series have also been introduced into Southeast Asia。Such as "Zhen Huan Biography", "Yanxi Raiders", "Chen Qing Ling", etc.,The volume of playback is at least 10 million。other,Chinese film and television production when entering Southeast Asia,Follow local cultural differences,Always adhere to local translation。Cambodia、Laos and other national television stations all have the "Chinese Theater" column,Guangxi Film Group specifically hires translation talents and excellent voice actors for destination countries,Emphasize to perfectly show Chinese film and television in front of the people in Southeast Asia。
West Asia China Film Exhibition and Film Festival bring sustainable influence。Syria、Türkiye and other more than 10 countries have held a Chinese Film Fair。"Red River Valley" and "Bath" and other works have won awards at various international film festivals in West Asia。There are some works with good market response,For example, "Sky Master" is hot in many countries in West Asia,and win the box office champion of the same period in the UAE。In West Asia,The film and television communication between China and Egypt is relatively close。Such as the famous Cairo International Film Festival has been held to this day,Chinese movie "Father", etc., all received awards at the Film Festival。In addition,National Television of Egypt has broadcast the Arabic version of the TV series "The Happy Life of Kinsaro" and "The Beautiful Times of Daughter -in -law",set a rating of 2.8%and 3.2%, respectively。bet365 Play online games 2018,Zhongying Group and Cairo China Cultural Center jointly built the "China Film Group Cairo Cultural Center movie hall",The "China Egypt Film Exhibition" was held with the platform of the movie hall,Such as "Whirlwind Women's Team" and "Tiandou Xiong" and other Arabic version of Chinese high -quality films are displayed at the exhibition。Most respondents said,In Chinese movies,Kung Fu films and action movies are the most popular types,Especially Hong Kong's martial arts films spread widely。
Modern Life Theme Movies Best Selling South Asia。Among South Asian countries,The most closely communicated with Chinese movies is India。Hong Kong Kung Fu Movies have been popular in India,The film "Shuanglong Club" in the 1990s was remake several times in India。The TV series "Ode to Joy" with the theme of modern life was introduced into India,Immediately gain a higher ratings,Also remake by Indian producers as an Indian version of "Ode to Joy"。Interviewees of South Asian countries said,Free website and free TV channels are their most important viewing channels。In recent years,China has strengthened cultural exchange with South Asian countries,and Nepal、Pakistan and other countries hold a Chinese film exhibition、Sign the "China Theater" framework agreement。In Pakistan,"China -Pakistan Economic Corridor" promotes,such as "Beijing Youth", "True Love", "Insurance of Little Carp calendar", etc.。Especially "Beijing Youth" was broadcast on Pakistan National Television in November 2018,The sought after by the locals。This is also the first time that Chinese TV series has been broadcast in Pakistan。Another,Chinese film and television team jointly filmed Chinese -Pakistan cooperation films such as "Pakistani Girl" and "Fantasy Forest Beast Boys",can be seen from it,The film incorporates the unique cultural elements of each part of China and Pakistan,It is a bold attempt for cultural exchanges between the two parties。
Chinese films have achieved significant results in bet365 Play online games Russia。In a country in a country,Russia's cultural connection with China is the most closely。1935,"Yu Guangqu" won a prize at the first Moscow International Film Festival,Become the first Chinese film to get internationally recognized。2005 to 2015,A total of 37 Chinese movies are released in Russian theaters,Among them, the box office of "Flying Eagle Plan" reached 283 million rubles。From 2015,Russia holds the Chinese Film Festival in all parts of the country,As of 2017,At least 33 latest Chinese movies are screened in Russia。We can search for thousands of Chinese movies from Russia's largest movie portal website,Among them, the two most rated films are "Ye Wen" and "Huo Yuanjia"。At the same time,Russia's special subtitle website also performs Russian translation for hit dramas such as "Langya Bang" and "Qin Shimingyue",Play volume and evaluation are very considerable。Jiao Yuemei's survey of China Film and Television in Russia shows,In terms of watching channels,36 years old and below mainly watch Chinese film and television through online platforms and smartphones,People who are 37 years old and above are more inclined to watch Chinese film and television through traditional ways。In terms of film and television drama types,Chinese costume dramas and fantasy dramas are more popular。In terms of communication method,"Russia China Film Festival" has become an important position for Chinese film and television in Russia,Becoming the main window of Russians to understand China。other,China has organized activities such as China Film International Tour Exhibition,In Ukraine、Belarusians and other CIS countries introduce the century -old development process of Chinese films,Show the most representative works and influential filmmakers。More prominent,"Great Wall" once reached the top of the Ukrainian weekend box office champion,Many more popular films such as "Ambush of Ten Faces" and "Police Story 4" are shot in Ukraine and other places。
Current,The spread of bet365 best casino games Chinese movies in Central Asia is still the government -led film festival、Film Exhibition, etc.,Not flexible in the broadcast time and place。Film exchange between China and Central Asia started in the 1950s。In recent years,CCTV International Channel Add Arabic Channel,"Today China" and "China Journey" and other outstanding TV shows covered with satellites to various countries in Central Asia。The main communication channels of Central and Eastern Europe are also film festivals and film exhibitions。Including Estonia、Czech countries, including Czech Republic, have held Chinese Film Week。As of 2018,Chinese movies have won 57 awards at the three Class A film festivals of Central and Eastern Europe。Where,"Shaolin Temple" in Poland has reached more than 10 million,The box office reaches more than 60 million US dollars,Can be described as 10,000 people empty alleys。
It can be seen from the above analysis,The spread of China Film and Television in the area along the “Belt and Road” is mainly Southeast Asian countries,The way of communication is diversified,Film and television communication of the rest of the country is mainly performed in the form of film festivals,There are many factors of these factors。For example, the import quota of various countries has caused the overseas market share very small,Competition from Hollywood movies in the United States has also greatly reduced market space; as well as some countries because of politics、Religious、Economic and other factors,As a result, its film market is very low。From the overall perspective,Chinese film and television works continue to spread high -quality culture to the cooperative countries during the implementation of the “Belt and Road” initiative,Overseas market prospects are optimistic,There is still a lot of room for improvement。
High film level and translation level are long -term tasks,This means that my country's film and television team should attach importance to the cultivation of language talents and cultural talents,Efforts to eliminate cultural ambiguity generated bet365 best casino games during the translation of film and television communication。For example, the establishment of the "ASEAN Film Translation Center" in Guangxi Film Group is a good attempt。External cultural attraction comes from our own cultural charm,The creator should deeply excavate the representative Chinese culture,Putting it as the leader of the Chinese film and television culture "going out",With its influence,Drives a batch of spreading high -quality culture compared to the target country。Pay attention to the connotation of the work,In the depth of thought、Find a balance point between artistic and commercial。From the perspective of marketing,Bading the channels for film and television communication is the way to pass。Many countries in China Film and Television in the “Belt and Road” are spread through the film festival jointly organized by both China and foreign countries。Both parties should continue to strengthen international cooperation,Further seek a variety of film and television display and publicity methods,Successful experience of promoting combined films、Co -Construction Film Hall and Film and Television Base、Invite the target of the country's well -known film critics for review。Make full use of the online platform to do a good job of publicity,Formulate differentiation strategies for different areas of the “Belt and Road”,It is also a way to help Chinese movies "go global" worth trying。We think,Film and television output should pay attention to personalization,This is related to regional differences。Let's interview international students in different regions,Aware that their expectations for Chinese film and television are quite different。Historically, where the origin is particularly deeper from China,For example, Southeast Asia,Can accept Chinese culture relatively naturally and naturally,Because I am familiar with。Audiences in other regions,They like the scene of Chinese martial arts film,But very strange to various cultural terms,Some viewers can’t understand subtitles,Just look at martial arts Bet365 app download action。Compared with different national film art levels,Also put forward higher requirements for the artistic and artistic depth of film and television。In view of this,We advocate film and television output also need to be tailored、Customized customization。
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(Author Unit: School of Foreign Language, School of Foreign Studies, Foreign Studies of Fuzhou; School of Foreign Languages from Fujian Normal University)
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