mobile bet365 and television communication is the most vivid way for the world to understand China、The most convenient、One of the most effective ways。In recent years，The spread of Chinese mobile bet365 and television shows an overall upward trend in countries along the “Belt and Road”。This article is based on research conducted by industry scholars from different perspectives，As well as National Bureau of Statistics data and related media reports，Discuss the status of each region。

Chinese mobile bet365 and television perform outstandingly in the Southeast Asian market。Southeast Asia is the first stop for Chinese mobile bet365 and television to “go global”。Southeast Asia belongs to the pan-Chinese cultural circle，About 33 million overseas Chinese have driven the Chinese mobile bet365 and television boom。Because of the similar geographical location，There have been many exchanges with Chinese culture in history，Chinese mobile bet365 and television perform outstandingly in the Southeast Asian market。Starting from "Lotus Falls" in the 1920s，The spread of Chinese mobile bet365 and television in this region has a history of nearly a century。Present，Southeast Asia is still the main market for China’s overseas mobile bet365 and television exports。Viewers can watch via cable TV、TVB、Watch China’s high-quality mobile bet365 and television works on the Internet。2014，Chinese overseas movie box office hits，Southeast Asia accounts for 37.86%，North America and Europe combined account for 21.87%。2015，my country’s total export of TV programs to Southeast Asia reached 12,397.390,000 yuan，Accounting for 24% of total TV program exports.15%。2016，This ratio has increased to 31.50%。In recent years，Movies such as "Ip Man" and "Mermaid" have repeatedly entered the top ten of the annual box office list in this region，Even beat Hollywood's big productions to win the box office championship。Since 2017，More than 40% of the respondents in the Southeast Asian youth group have watched more than 11 movies。Southeast Asian audiences prefer costume TV series，The early "Huan Zhu Princess" was once popular in Southeast Asian countries，Vietnam、Thailand and other countries have made remakes。As of now，The TV series "A Thousand Bones of Flowers" ranks first in the ranking of imported dramas in Thailand，Created the first place in the reputation ranking of Singapore TV dramas，A large number of popular domestic TV series have also been introduced to Southeast Asia。Such as "The Legend of Zhen Huan", "Story of Yanxi Palace", "Chen Qing Ling", etc.，The number of views has reached at least 10 million。In addition，When Chinese mobile bet365 and television production enters Southeast Asia，Pay attention to local cultural differences，Always adhere to localized translation。Cambodia、Laos and other national television stations have a "Chinese Theater" column，Guangxi mobile bet365 Group specially hires translation talents and excellent voice actors from destination countries，Strive to perfectly present Chinese mobile bet365 and television to the people of Southeast Asia。

The Chinese mobile bet365 Exhibition and mobile bet365 Festival in West Asia brings sustained influence。Syria、More than 10 countries including Türkiye have held Chinese mobile bet365 exhibitions。Works such as "Red River Valley" and "Bathing" have won awards at various international mobile bet365 festivals in West Asia。There are some works that have received good market response，For example, "Heavenly Generals" was screened in many countries in West Asia，And won the box office championship in the same period in the United Arab Emirates。In West Asia，The mobile bet365 and television exchanges between China and Egypt are relatively close。For example, the famous Cairo International mobile bet365 Festival has been held to this day，Chinese films such as "Father" won awards at mobile bet365 festivals。In addition，Egyptian National Television has broadcast Arabic versions of TV series "Kintaro's Happy Life" and "The Beautiful Era of Wifes"，2 records each.8% and 3.2% ratings。2018，China mobile bet365 Group and China Cultural Center in Cairo jointly built the "China mobile bet365 Group Cairo Cultural Center Cinema Hall"，The "China Egyptian mobile bet365 Exhibition" was held with the help of the platform of the cinema，Many Arabic-language high-quality Chinese films such as "Tornado" and "Army" were displayed at the exhibition。Most respondents said，In Chinese movies，Kung fu movies and action movies are the most popular genres，Especially Hong Kong’s martial arts films are widely spread。

Modern life-themed films are best-selling in South Asia。Among South Asian countries，The country with the closest mobile bet365 exchanges with China is India。Hong Kong Kung Fu movies were once all the rage in India，The 1990s mobile bet365 "Double Dragon Club" has been remade several times in India。After the TV series "Ode to Joy" with the theme of modern life was introduced to India，Get higher ratings immediately，It was also remade into an Indian version of "Ode to Joy" by an Indian producer。Respondents from South Asian countries，Free websites and free TV channels are their most important channels for watching movies。In recent years，China has strengthened cultural exchanges with South Asian countries，With Nepal、Pakistan and other countries hold Chinese mobile bet365 exhibition、Signed the "Chinese Theater" Framework Agreement。In Pakistan，Promoted by the “China-Pakistan Economic Corridor”，A series of mobile bet365 and television works such as "Beijing Youth", "True Love" and "The Adventures of Little Carp" are translated and dubbed by the Urdu Department of International Taiwan。Especially "Beijing Youth" was broadcast on Pakistan National Television in November 2018，Very popular among locals。This is also the first time a Chinese TV series is broadcast in Pakistan。Also，The Chinese mobile bet365 and television team teamed up with Pakistan to shoot China-Pakistan cooperation films such as "Batie Girl" and "The Jungle Book"，It can be seen from this，The mobile bet365 incorporates the unique cultural elements of China and Pakistan，It is a bold attempt for cultural exchange and integration between the two sides。

Chinese films have achieved remarkable results in spreading in Russia。In the CIS countries，Russia and China have the closest cultural ties。1935，"Fishing Light Song" won the award at the 1st Moscow International mobile bet365 Festival，Became the first Chinese mobile bet365 to receive international recognition。2005 to 2015，A total of 37 Chinese movies were released in Russian theaters，The box office of "Eagle Project" reached 2.8.3 billion rubles。Since 2015，Russia holds Chinese mobile bet365 festivals across the country，As of 2017，At least 33 latest Chinese films are screened in Russia。We can search thousands of Chinese movies of various types from Russia’s largest movie portal，The two highest-rated films are "Ip Man" and "Fearless"。At the same time，Russian specialized subtitle website also provides Russian translation and dubbing of popular dramas such as "Langya Bang" and "Qin Shi Mingyue"，The number of views and comments are very impressive。Jiao Yuemei’s investigation on the spread of Chinese films and television in Russia，In terms of viewing channels，Young people aged 36 and under mainly watch Chinese movies and TV shows through online platforms and smartphones，People aged 37 and above are more likely to watch Chinese movies and TV shows through traditional methods。In terms of mobile bet365 and television drama types，Chinese costume dramas and fantasy dramas are more popular。In terms of communication methods，“Russia-China mobile bet365 Festival” has become an important platform for the spread of Chinese mobile bet365 and television in Russia，Become the main window for Russians to understand China。In addition，China organizes international tour exhibitions of Chinese films and other activities，In Ukraine、Belarus and other CIS countries introduce the century-old development history of Chinese films，Showing the most representative works and influential filmmakers。The more prominent ones are，"The Great Wall" once topped the weekend box office in Ukraine，Many popular films such as "House of Flying Daggers" and "Police Story 4" were filmed in Ukraine and other places。

Currently，The spread of Chinese films in Central Asia is still dominated by government-led mobile bet365 festivals、Mainly mobile bet365 exhibitions, etc.，Insufficient flexibility in terms of broadcast time and location。mobile bet365 exchanges between China and Central Asia began in the 1950s。In recent years，CCTV International Channel adds Arabic channel，Excellent TV programs such as "China Today" and "Journey to China" are covered by satellites in Central Asian countries。The main communication channels in Central and Eastern Europe are also mobile bet365 festivals and mobile bet365 exhibitions。includes Estonia、Many Central and Eastern European countries, including the Czech Republic, have held Chinese mobile bet365 Weeks。As of 2018，Chinese-language films won a total of 57 awards at the three major Category A mobile bet365 festivals in Central and Eastern Europe。Among them，The number of viewers of "Shaolin Temple" in Poland has reached more than 10 million，Box office reached more than 60 million US dollars，It can be said that the streets are empty。

It can be seen from the above analysis，The spread of Chinese mobile bet365 and television in areas along the “Belt and Road” is mainly in Southeast Asian countries，Diversified communication methods，In other countries, mobile bet365 and television dissemination is mainly carried out in the form of mobile bet365 festivals，There are many factors affecting this。For example, due to various countries’ import quotas and other reasons, the overseas market share is very small，Competition from American Hollywood movies has also greatly compressed the market space；Another example is the political situation in some countries、Religion、Economic and other factors，Resulting in a very low openness of its mobile bet365 market。Looking at it as a whole，my country’s mobile bet365 and television works continue to spread high-quality culture to partner countries during the implementation of the “Belt and Road” initiative，The overseas market prospects are promising，There is still a lot of room for improvement。

High mobile bet365 quality and translation level are long-term tasks，This means that our country’s mobile bet365 and television teams should pay attention to cultivating translation talents and cultural talents，Strive to eliminate the cultural ambiguity generated in the process of translated mobile bet365 and television broadcast。For example, the establishment of the "ASEAN mobile bet365 Translation Center" of Guangxi mobile bet365 Group is a good attempt。The external cultural attraction comes from our own cultural charm，Creators should deeply explore representative Chinese culture，As the leader of Chinese mobile bet365 and television culture’s “going global” strategy，Leverage its influence，Promote the dissemination of a batch of high-quality culture that is relatively new to the target country。Pay attention to the connotation of the work，In the depth of thought、Find a balance between artistry and commerce。From a marketing perspective，Expanding mobile bet365 and television communication channels is the only way。Chinese mobile bet365 and television are disseminated in many countries along the “Belt and Road” through mobile bet365 festivals jointly organized by China and foreign countries。Both sides should continue to strengthen international cooperation，Further seeking diversified mobile bet365 and television display and promotion methods，Successful experience in promoting co-productions、Jointly build a cinema hall and mobile bet365 and television base、Invite well-known mobile bet365 critics from the target country to give reviews, etc.。Make full use of online platforms to do publicity work，Develop differentiated strategies for different regions along the Belt and Road Initiative，This is also a method worth trying to help Chinese films “go global”。We think，mobile bet365 and television output should focus on personalization，This is related to regional differences。We conduct interviews with international students from different regions，Realize that their expectations for Chinese mobile bet365 and television are very different。A place with a particularly deep connection with China in history，For example, Southeast Asia，Can accept Chinese culture relatively calmly and naturally，Because we are more familiar with it。Relative to viewers from other regions and countries，They like the scenes in Chinese martial arts movies，But very unfamiliar with various cultural terms，Some viewers cannot understand the subtitles，Only watch the martial arts action。Comparing the level of mobile bet365 art in different countries，It also puts forward higher requirements for the artistry and artistic depth of mobile bet365 and television。In view of this，We advocate that mobile bet365 and television output should also be tailor-made、Customized。

　(mobile bet365 article is a phased result of the Fujian Provincial Social Science Fund Project “Research on Western Translation and Introduction Schools of the Book of Changes” (FJ2021BF024)

(Author’s unit: School of Foreign Languages, Fuzhou University of Foreign Studies；School of Foreign Languages, Fujian Normal University)