As one of the important birthplaces of European civilization，French historical accumulation deep，Cultural and Art prosperity，Rich tourism resources。The cultural industry and tourism industry live in an important position in the French economy，Its output value accounts for more than 10%of the GDP in France，It is an important pillar industry in France，It has an important impact on France's international competitiveness and influence，Therefore, the French government attaches great importance to the development of cultural industries and tourism industries。

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French cultural industry and tourism industry are closely linked，To promote the development of these two industries，Make sure its institutional settings、Responsibility division、Operating mechanism and other design science and reasonable design，Various public and private institutions in France have taken a variety of measures。

First，The setting system is huge、Cultural and tourism activities management institutions with clear division of labor。In France，Cultural industry and tourism industry is a typical government -led industry，It is mainly by the supervisor economy、Department of Cross Management of Department of Culture and Foreign Affairs。The economic management department is mainly responsible for the training of relevant talents、Formulation of various standards and holiday management。Cultural management department is mainly responsible for cultural communication、Development of protection and related policies。Foreign Affairs Management Department is responsible for overseas marketing。other，France has also established a corresponding policy enforcement agency，If the Tourism bet365 live casino games Development Agency, etc.，It is responsible for promoting the development of the cultural industry and the tourism industry，French tourism project in overseas marketing，Coordinated treatment and holiday settings、Travel affairs related to the French vacation activities。France has also established overseas cultural tourism propaganda organizations，Promote the external communication of French culture through the development of various forms of cultural and tourism activities and cultural exchanges with other countries and regions。Of course, it also contains 78 public cultural departments in France、18 regional cultural affairs agencies and support provided by 21 public service agencies。

Second，Three -level culture and tourism activities management system for each duty。France implements a three -level management system from the central to local "Central -Regional -Town" from central to local，Each department has different responsibilities。The central level is mainly responsible for improving the laws related to the cultural industry and the tourism industry、Regulations、System，Formulate international cooperation policy，Exercise related power on behalf of the country in international exchanges，Provide business guidance and fund support for regional and town tourism development。The regional level is mainly responsible for the establishment committee，Formulate local laws and regulations related to the cultural industry and tourism industry，Real -time monitoring and collection of development data for cultural industries and tourism industries，Adjust the development goals of tourism according to data information changes，Promoting the promotion of cultural and tourism activities in the region。At the town level，The special local cultural tourism office is responsible for carrying out cultural and tourism activities、bet365 live casino games Receive tourists、Provide relevant information、Cross -regional cooperation, etc.，To promote the development of the local cultural industry and tourism industry。

Last，Establish a diversified capital guarantee system。The cultural industry and tourism industry have both private product attributes，There are public product attributes，and have strong positive and externality。Cultural industry and tourism industry have certain revenue capabilities，But it is still difficult to solve problems such as supply and demand imbalances such as the market，Therefore, it is necessary to incorporate it into the scope of public fund support。The French government is to encourage the development of the cultural industry and the tourism industry，I have introduced a series of funding guarantee measures。First，Provide special credit，Encourage banks and other financial institutions to provide financial support to relevant enterprises。2，Put power under region and town，Encourage it to independently develop the cultural industry and tourism industry，and provide necessary funding support for related key projects。third，Established the Development Foundation，Provide subsidies for institutions and enterprises that establish cooperative relationships with the Development Foundation。Fourth，Encourage "Social Tourism"，Methods to issue "vacation checks"，Funding low -income group、Elderly、Employees of small and medium -sized enterprises，and other publics who are difficult to travel for various reasons to travel to the European Union to designate travel cooperation points for vacation。At the same time，Free open parts of attractions，Payment of subsidies，Improve the consumption capacity of the French public in the field of culture and tourism。Fifth，Implement tax discounts on the cultural industry and tourism industry。In addition to the variety show、Museum、VAT rates bet365 Play online games in the film industry and other VAT rates fell to 5.5%，France also levies VAT for some non -profit cultural travel places。other，To support the development of the cultural industry and tourism industry，France will also introduce special tax preferential tax policies for a category or field in a certain category or field in the cultural industry and tourism industry。

　　Promoting foreign marketing improvement products and service quality

Actively carrying out foreign marketing promotion is an important reason for the prosperity and development of the French cultural industry and the tourism industry。First，Governments at all levels play different marketing functions。The central level is mainly based on the National Tourism Development Agency on behalf of France to carry out marketing promotion activities internationally，By branches located in other countries and regions, cooperation and project promotion with the local government。At the regional level，It is mainly for the domestic market，The tourism committee of various places is responsible for the marketing of cultural tourism projects in the region。At the town level, special offices provide consumers with various forms of promotion、Consultation of Cultural Tourism Project，At the same time, be responsible for the production of various promotional copywriting。2，Different institutions on the collaborative industrial chain implement joint marketing。In France，All kinds of related public and private institutions and enterprises have jointly constructed a set of multi -level、Multi -form three -dimensional marketing network，When carried out marketing activities，To get good marketing effects，They will work hard to play their own role。Literature and tourism enterprises will jointly carry out the quality of cultural tourism quality evaluation activities，Continuously enhance consumer experience。third，Carry out targeted marketing promotion activities bet365 best casino games for key areas and consumers。Fourth，Marketing solutions reflect the deep integration of the cultural industry and the tourism industry。The French Tourism Development Agency will be based on historical historic sites、Museum、The influence of elements such as literature and drama to design a tourist route，Connect the natural landscape and historical and cultural heritage of various places，Enhance the attractiveness to consumers。

The development of the cultural industry and tourism industry needs to support excessive cultural tourism products and service quality。In order to improve the quality of culture and tourism products and services，France pays great attention to cultural heritage and protection。As a great country of cultural heritage，France has rich cultural resources，Rulou Palace、Mother Home of Paris、Historical sites such as Versailles Palace, as well as literary works left by many world -class writers，The French also have a strong sense of pride and identification with their own culture。The French government attaches great importance to the protection of cultural heritage，Practical "exceptions" and "cultural diversity" policy，I hope to use these two policies，On the basis of maintaining the independence and pure nature of the country，Development more colorful culture。Guide this as a guidance，French culture and tourism products can provide consumers with authentic cultural meals，It can also make it feel the colorfulness of multiculturalism。The French government also encourages the iterative development and quality improvement of culture and tourism products，The "Tourism Service Industry Development and Modernization Action" bill encouraging the adoption of the "Tourism Quality" logo。This bill advocates hierarchical hotels and cultural tourism enterprises，Get widespread recognition。By promoting the relevant hierarchical system and the "tourism quality" logo，The rental bet365 Play online games rate and turnover of the guest rooms of French hotels have been increased。Another，The French government also actively implements the quality improvement plan of the cultural industry and tourism industry，I hope to improve the supply quality of cultural tourism products，attract more overseas tourists to travel to France、Consumption。

The prosperity and development of the French cultural industry and tourism industry is mainly due to its comprehensive management system、Diversified fund guarantee system、Active marketing promotion strategy and high product and service quality。But affected by the epidemic in the past two years，French cultural industry and tourism industry suffer severely，In 2020, its tourism industry revenue plummeted 41%，Loss of more than 60 billion euros in the whole year。This also affects the growth of GDP in France，GDP in France in 2020 has shrunk by 8.3%。Therefore，Supporting the cultural industry and tourism industry as an important task for the French government。The French government not only provides financial support for the cultural industry and tourism industry，Forming policy，Help upstream and downstream companies on the cultural and tourism industry chain to obtain credit，solved the problem of funding gap facing many companies，Maintaining the basic stability of the cultural and tourism industry chain。The French government has also studied and introduced rents for cultural and tourism companies、Reducing tax rates such as tax rates，To reduce the operating expenses of these enterprises，Reduce its operating burden。other，France also innovative culture and tourism products development and output methods，VR、3D、Cloud Platform and other modern technical means，Open the Louvre and Versailles online virtual tourism platform，It is favored by "tourists"。

(This article is the general project of Hunan Philosophy and Social Sciences Project "Hunan Bet365 lotto review Red Gene to Empowerment Hunan High -quality Development Research" (21YBA252) phase results)

(Author Unit: Hunan Women's College Marxist Academy)