Urban language image refers to urban subjects (including government、Enterprise Institutions, Institutions, Residents, etc.) The city image built in the process of language use。It is not only an important part of the image of the city，It is also an important composition of the urban environment。Build a good urban language image，Can create a comfortable urban environment，Improve citizens' happiness index，Can also form urban business cards，Attract more foreign talents and investment，Promoting tourism，Therefore, it is significant。

But，So far，Urban language and image problems have not attracted enough attention: at the theoretical level，No one has carried out any system research on the title of "Urban Language".，Occasionally visible related research is only slightly in harmony with urban language and image problems; at the practical level，The construction of urban language image with clear planning and scale has not yet begun，Sporadic work is basically in a state of non -theoretical guidance。It can be said，Conscious urban language image research and system's urban language image construction work has not officially started。

Current，Socialism with Chinese characteristics has entered a new era，In the new era，Urban language image problems should bet365 live casino games be fully concerned。While calling for the construction of urban language image，We might as well conduct relevant theoretical research at the same time or in advance，Make sure that the urban language image construction of the system in the future can be fully theoretical guidance。

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Theoretically,，All language problems related to the shape of the city should become the object of the study of urban language image。Among them，The most important aspects include the following four aspects。

Urban promotional video language。Urban promotional videos are specifically used for publicity、Promoting the audio and video materials of the city，Generally by language with pictures or videos。Different from content and functions，Urban promotional videos can be divided into "urban promotional expansion films", "urban tourism promotional video", "urban investment promotional video", "urban image promotional video"。Different proportion of languages ​​in different urban promotional videos。Some promotional videos are mainly pictures and video materials，There is less voice language，Only with some text，These texts generally supplement、Reminder or emphasis; some promotional videos contain a large amount of language and text information，Some even run through the sound language，These language materials are the main means of transmitting information，Explanation、Explanation and other effects。But no matter what，Language and text are all of the Organization bet365 live casino games part of urban promotional videos，It is important to the shape of the city image。In fact，The content of the language and text in the urban promotional video (expressed information) and form (voice appearance) all play a role in shaping the city image。The content of the content of the language is the most direct information，Tell the audience what it looks like -green、Livable? Fashion、Hyundai? Freedom、comfortable? The form of language and text (mainly referring to the appearance of voice) can also pass the information indirectly: sweet female voice shaping youth、A lively image; the thick male voice implies thick history，Passing mature charm and sense of security。

Study language problems in the urban promotional video，can be studied simply on the language and words; the pictures in the language and promotional videos can also be、Video combines research，Examine how they cooperate with each other，The image of the city together。

Urban landscape language。"Language Landscape" generally refers to "appearing on public road signs、billboards、Street name、Geographical name、The language of the shop signboard and the public signs of government buildings "。Urban language and landscape can be very intuitive to reflect the image of the city，It has an important effect on the shape of the city image。Types of language and words in urban language landscape、size、Color、Location and the relationship with the surrounding environment will all affect the image of the city: foreign language signs can be seen everywhere bet365 live casino games in the city，often means that the city is open and international;、messy，may mean the "disorder" of urban governance。The content expressed in language and words in urban language and landscape will also affect the image of the city。For example，If you can still see the slogan 20 or 30 years ago in the city，It may suggest that the city's development is slow or nostalgic; if there are many commercial advertising in the city，may mean that the business of the city is relatively developed。In short，We can observe the image of the city from the urban language landscape。But，The main focus of the previous urban language landscape research is the social structure reflected by urban language landscapes，Including the composition of the personnel of the city、Ethnic relationship, etc.，The city image shaped by urban language landscape rarely involves。Urban Language Landscape Research, which is constructed by urban language image construction, focuses on the interactive relationship between language landscape and urban image，Discuss the role of language landscape in the shape of urban image and its mechanism，At the same time, the principle of urban language landscape construction aimed at urban image construction at the same time、Methods and implementation strategies, etc.。

Urban media language。Media is the main carrier of communication information，They "how to describe、presentation、Evaluation city，will largely affect people's cognition of cities、Concept and attitude "，Therefore, it plays bet365 live casino games an important role in the shape of urban image。Some scholars think，In today's era，"City is the city，Is a city in the media "，"The image of the city can no longer be separated from the shape and construction of the news media"。Therefore，Study urban language image，Be sure to attach great importance to urban media language research。Study urban media language in the shape of urban image，Not only do you have to pay attention to what the urban media have said，Also pay attention to the language form of urban media。For example，Whether urban media use dialect vocabulary，How much is used? Whether to use network words，How much is used? How about media language style，serious or lively? What is the proportion of various types of media?，These will affect the shape of the city image，Therefore, it should also be the object of research。

Umbrella in daily language of urban residents。The daily language of residents directly reflects the city's language image，It is actually a business card in the city。The traditional urban resident language mainly refers to the daily spoken of residents;，The language of urban residents also includes the language used by citizens on the media。The daily speaking communication of urban residents is largely limited by time and space，The language expression on the media can break through this time and space limit，The impact may be greater。Therefore，Study the daily language of urban residents must pay attention to daily oral language research，Also pay attention to the research of self -media language。

　　Common Discipline and cutting -edge technologies jointly promote research

Urban language image research involves linguistics、Communication、Sociology、Psychology、Arts and other disciplines，Therefore, studying urban language image needs to learn from the theory and method of multiple disciplines。The theory of rhetoric in linguistics、discourse analysis theory、Social Linguistics Theory、Cognitive Linguistics Theory，The theory of urban image communication in the dissemination，Agreement theory in sociology，Image psychology theory in psychology，Image theory in art science，It is useful in the study of urban language image。

In addition to these traditional theories and methods，We think，In the era of big data，You can also learn、Drawing on the theory and method of big data for urban language image research。

For example，Use the Internet crawler technology to collect urban language and landscape、Urban media language、Craid in daily life of urban residents，Then apply matalab、Python and other analysis software analyzes these corpus，We can more accurately portray the language image of a city。We believe，With the continuous deepening of research，Urban Language Image Study will eventually form its own unique theory and method。

　　(This article is the National Social Science Fund general project "GMS five language policies and its main foreign language status status" (17byy012) phased achievement)

(Author Unit: School of Literature, Guangxi University)