The urban bet365 joining bonus code image refers to urban subjects (including the government、The city image constructed by enterprises, institutions, residents, etc.) in the process of bet365 joining bonus code use。It is not only an important part of the city’s image，It is also an important component of the urban environment。Building a good urban bet365 joining bonus code image，Can create a comfortable urban environment，Improve citizens’ happiness index，It can also form a city business card，Attract more foreign talents and investment，Promote tourism，Therefore it is significant。

However，so far，The issue of urban bet365 joining bonus code image has not attracted enough attention: at the theoretical level，No one has yet conducted any systematic research on the topic of "Urban bet365 joining bonus code Image"，Occasionally related research only briefly touches on the issue of urban bet365 joining bonus code image；At a practical level，The construction of a clear and large-scale urban bet365 joining bonus code image has not yet begun，Sporadic work is basically in a state of no theoretical guidance。It can be said，Conscious urban bet365 joining bonus code image research and systematic urban bet365 joining bonus code image construction work have not yet officially begun。

Current，Socialism with Chinese characteristics has entered a new era，In the new era，The issue of urban bet365 joining bonus code image should receive full attention。While calling for the construction of urban bet365 joining bonus code image，We might as well carry out relevant theoretical research at the same time or in advance，Ensure that future systematic urban bet365 joining bonus code image construction work can receive sufficient theoretical guidance。

　　Research on urban bet365 joining bonus code image and its relationship with city image creation

Theoretically，All bet365 joining bonus code issues related to urban image creation should become the object of urban bet365 joining bonus code image research。This one，The most important include the following four aspects。

City promotional video bet365 joining bonus code。City promotional videos are specially used for publicity、Audio and video materials to promote the city，Generally composed of bet365 joining bonus code and text combined with pictures or videos。Depending on content and functions，City promotional videos can be divided into various types such as "city promotional videos", "city tourism promotional videos", "city investment promotional videos" and "city image promotional videos"。Different cities have different proportions of bet365 joining bonus code and text in promotional videos。Some promotional videos mainly use pictures and video materials，There are fewer audio languages，Only some text，These words are generally supplementary、The role of prompt or emphasis；Some promotional videos contain a lot of bet365 joining bonus code and text information，Some even have audio bet365 joining bonus code throughout，These bet365 joining bonus code and written materials are the main means of transmitting information，Explanation、Explanation and other functions。But anyway，bet365 joining bonus code and text are an integral part of city promotional videos，It is of great significance to the shaping of the city’s image。In fact，The content (information expressed) and form (voice appearance) of the bet365 joining bonus code and characters in city promotional videos both play a role in shaping the image of the city。The content of bet365 joining bonus code and text conveys the most direct information，Tell the audience what the city looks like - green、Livable？Fashion、Modern？Or freedom、Comfortable？The form of bet365 joining bonus code and characters (mainly referring to the voice and appearance) can also indirectly convey information: sweet female voices shape youth、Lively image；The rich male voice hints at the rich history，Deliver mature charm and security。

Research on bet365 joining bonus code and text issues in city promotional videos，You can simply study the bet365 joining bonus code and characters；You can also add bet365 joining bonus code text and pictures in the promotional video、Combine videos for research，Examine how they work together，Together build the image of the city。

Urban landscape bet365 joining bonus code。“bet365 joining bonus code landscape” generally refers to “appearance on public road signs、Billboard、street name、Place name、bet365 joining bonus code on shop signs and public signs on government buildings”。Urban bet365 joining bonus code landscape can reflect the image of the city very intuitively，Has a decisive influence on the city’s image。Types of bet365 joining bonus code and characters in the urban linguistic landscape、size、Color、Location and relationship with the surrounding environment will affect the image of the city: signs in foreign languages ​​can be seen everywhere in the city，Tends to mean that the city is open and international；Crowded urban bet365 joining bonus code landscape、Cluttered，It may mean "disorder" of urban governance。The content expressed by bet365 joining bonus code and characters in the urban bet365 joining bonus code landscape will also affect the image of the city。For example，If we could still see slogans from twenty or thirty years ago in the city，It may imply that the city is slow to develop or nostalgic；If there are too many commercial advertisements in the city，It may mean that the city’s business is relatively developed。Anyway，We can observe the image of the city from the urban bet365 joining bonus code landscape。However，In the past, the main focus of urban bet365 joining bonus code landscape research was the social structure reflected by the urban bet365 joining bonus code landscape，Including the composition of the city、Ethnic relations, etc.，The urban image shaped by the urban bet365 joining bonus code landscape is rarely touched on。Research on urban bet365 joining bonus code landscape with the goal of constructing urban bet365 joining bonus code image focuses on the interactive relationship between bet365 joining bonus code landscape and city image，Discuss the role and mechanism of bet365 joining bonus code landscape in shaping urban image，At the same time, we also study the principles of urban bet365 joining bonus code landscape construction with the goal of urban image construction、Methods and implementation strategies, etc.。

Urban media bet365 joining bonus code。The media is the main carrier of information，How do they describe、Present、Evaluate the city，It will affect people’s perception of the city to a great extent、Ideas and Attitudes”，Therefore it plays an important role in shaping the city’s image。Some scholars believe，In today’s era，“The city is the city in the impression，It is the city in the media”，“City image can no longer be separated from the shaping and construction of news media”。Therefore，Research on urban bet365 joining bonus code image，We must attach great importance to urban media bet365 joining bonus code research。Research on urban media bet365 joining bonus code in city image creation，Not only pay attention to what the city media says，Also pay attention to the bet365 joining bonus code form of urban media。For example，Do urban media use dialect vocabulary，How much to use？Whether to use Internet words，How much to use？What is the media bet365 joining bonus code style?，Serious or lively？What is the proportion of different types of media？Wait，These will affect the shaping of the city’s image，Therefore it should also be the object of research。

Daily bet365 joining bonus code use by urban residents。The daily bet365 joining bonus code of residents directly reflects the city’s bet365 joining bonus code image，It is actually the business card of the city。Traditional urban resident bet365 joining bonus code mainly refers to the daily spoken bet365 joining bonus code of residents；In today’s era of popular self-media，The bet365 joining bonus code of urban residents also includes the bet365 joining bonus code used by citizens on self-media。The daily oral communication of urban residents is greatly restricted by time and space，bet365 joining bonus code expression on self-media can break through this time and space limitation，The impact may be greater。Therefore，To study the daily bet365 joining bonus code of urban residents, we must pay attention to the study of daily spoken bet365 joining bonus code，We must also pay attention to the research on self-media bet365 joining bonus code。

　　Traditional disciplines and cutting-edge technologies jointly promote research

The study of urban bet365 joining bonus code image involves linguistics、Communication、Sociology、Psychology、Art and other disciplines，Therefore, studying urban bet365 joining bonus code image requires drawing on theories and methods from multiple disciplines。Rhetorical theory in linguistics、Discourse Analysis Theory、Sociolinguistic Theory、Cognitive linguistic theory，City Image Communication Theory in Communication，Identity theory in sociology，Image psychology theory in psychology，Image theory in art, etc.，They all have their place in the research of urban bet365 joining bonus code image。

In addition to these traditional theories and methods，We think，In the era of big data，You can still learn、Research on urban bet365 joining bonus code image using big data theories and methods。

For example，Using web crawler technology to collect urban bet365 joining bonus code landscape、Urban Media bet365 joining bonus code、Corpus on the daily life bet365 joining bonus code of urban residents，Then apply Matalab、Python and other analysis software analyze these corpus，We can more accurately portray the bet365 joining bonus code image of a city。We believe，As the research continues to deepen，The research on urban bet365 joining bonus code image will eventually form its own unique theories and methods。

　　(This article is a phased result of the National Social Science Fund General Project “Research on the bet365 joining bonus code Policies of the Five GMS Countries and the Evolution of the Status of Major Foreign Languages” (17BYY012)

(Author’s unit: College of Liberal Arts, Guangxi University)