Internet buzzwords are the product of the vigorous development of network information，It is also a sign that network communication has an important impact on language。Follow D. Crystal’s statement，This is an important language revolution。With the rise of chat tools，Online communication is becoming more common and efficient，People often try to reduce the number of words by minimizing the number of words、Use the most economical expression to maximize information，This is the abbreviation phenomenon bet365 sports。

　　bet365 sports involve syntactic and lexical levels

The most important feature bet365 sports is simplicity，Unnecessary information is often omitted。The abbreviation bet365 sports can be at the syntactic level，It can also be at the lexical level，But it is different from the morphological abbreviations of Indo-European languages，Due to the unique writing system，Chinese Internet buzzwords can be divided into two-character patterns accordingly、Three-character grid、Four-character format and four atypical abbreviations。

Based on statistics from Huang Liaoben's "Modern Chinese"，70% of modern Chinese words are disyllabic words，Dual tone is the mainstream of modern Chinese vocabulary，Internet buzzword abbreviations are no exception，For example, "chatting awkwardly" is shortened from "chatting awkwardly"。But the abbreviation bet365 sports is not limited to the deletion of the original phrases and words，Instead, make full use of existing language materials to create new words，Three-character abbreviation。Generally speaking，Three-character abbreviations are mostly lexical contractions，For example, "high-end" means "high-end"、Atmosphere、Abbreviated form of "higher grade"。In addition，Three-character abbreviation can also occur at the sentence level，For example, "city people really know how to play" can be abbreviated to "city people know how to play"。It’s worth noting，Different acronym for Indo-European languages，In Chinese, usually only the center word can be retained，That’s why “tiny，Accurate happiness" can only be abbreviated to "little certainty"，Instead of "Micro Lucky"。

Chinese four-character idioms have become a significant feature of the Chinese language with their catchy rhythm and rich cultural connotations，This also makes the four-character pattern the most productive type of abbreviation for Internet buzzwords。The four-character abbreviation is only occasionally seen at the phrase level，For example, "Xi Da Pu Ben" (happy to hear and see)、Great pleasure、Everyone celebrates、Running to tell each other)。This type of abbreviation occurs more at the sentence level，Such as "I feel tired and don't love you", abbreviated from "very tired"，I feel like I will never love again”。Due to the strong influence of Chinese idioms and the extremely creative characteristics of Internet abbreviations，Four-character abbreviation has become the mainstream abbreviation bet365 sports。

In addition to the above abbreviations at the vocabulary and sentence level，There are still a small number of atypical abbreviations in Chinese bet365 sports。First, influenced by dialect，Some syllables are read together，There is a compression phenomenon at the phonetic level。As in "Biao Jiang Zi"，"Biao" and "Jiang Zi" represent "don't" and "like this" respectively。The second is to learn foreign languages，Especially the influence of English。As we often use "Awesome，Word brother” instead of “awesome，My brother”。This type of abbreviation mainly takes advantage of phonetic or semantic similarity，At the same time, it also conforms to the main characteristics of Internet popular slogans: novelty and innovation。

　　Looking at the abbreviation bet365 sports from the reasons of their formation

The formation of Internet buzzword abbreviations is in line with the characteristics of speech communication and bet365 sports，It can be mainly seen from the following three aspects。

First，The direct cause of the formation of bet365 sports buzzword abbreviations is the rise of the bet365 sports。With Web 3.The arrival of the 0 era，People are increasingly using the bet365 sports to communicate，Technological changes require real-time communicators to maximize the delivery of information in the shortest possible time，Abbreviations or alternative symbols become the optimal choice。In real-time communication in English context，The abbreviated form msg replaces message；In Chinese online communication，The pinyin abbreviation is used，For example, gg replaces "brother"。This undoubtedly improves the communicator’s text input speed and communication efficiency。Meanwhile，Word limit for some online media，It also promoted the development and prosperity of bet365 sports buzzword abbreviations from another aspect。

Secondly，The most striking feature bet365 sports is that they reflect the novelty and creativity of language through word games (play with language)，The abbreviation bet365 sports is exactly the embodiment of this remarkable feature。In online communication，We can use the phonetic similarity between "my" and the English word to replace it，As a result, words such as "It's so beautiful，Expressions like "word sister"。Also，We can also incorporate popular elements into abbreviations，For example, skr, which emerged due to rap songs, can be used to replace the "die" in "heat to death"，Thus the expression "hot skr person" appears。Internet buzzword abbreviation can also give new meaning to existing vocabulary，For example, we can build the relationship between the "White Bone Demon" in "Journey to the West" and the white-collar workers in the workplace，Make it "white collar"、Backbone、Puns like "Elite"。In short，Internet buzzword abbreviation through borrowed words、Word games such as adding popular elements or giving old words new meanings can achieve their "eye-catching" purpose。

Finally，The abbreviation bet365 sports must conform to the Chinese habit of word choice and sentence making。As can be seen from the above classification，The three-character abbreviation bet365 sports at the lexical level，It is formed by adding or borrowing other morphemes or affixes on the basis of disylphonization，At the sentence level, it is mainly based on the basic structure of subject, predicate and object in Chinese sentences；The four-character pattern is more restricted by the internal condensation composition rules of Chinese idioms。Of course，From the perspective of information transmission，Highly relevant information cannot be omitted。

What needs to be pointed out is，The above reasons cannot reasonably predict the development trend of bet365 sports buzzword abbreviations，Because some abbreviations cannot stand the test of time。Therefore，We also need to find the internal driving force for its rise and development，What cognitive factors restrict its development trend。

　　Looking at the abbreviation bet365 sports from the perspective of internal driving force

The charm of abbreviations bet365 sports lies in the reorganization (omission or contraction) of information through imitation or reconstruction，Generate a series of new words or give new meanings to old words。This type of new words are mainly three-character or four-character in form，Conforms to the rules of Chinese word choice and sentence making；emphasis on rhythm in terms of rhythm，Catchy to read；Exhibits a certain semantic complexity in semantics，Sometimes it is difficult to infer the semantics of the transfer from the literal，It often depends on the specific context。Overview of the Development of Internet Buzzword Abbreviations，We found that some Internet abbreviations are deeply rooted in people's hearts，Even gradually adopted by written language，And some are short-lived，This also just proves that the Internet language "language competition network selection"、The principle of survival of the fittest。

Actually，The main driving mechanism reflected in language development and change is communication and labor-saving interaction。In other words，In the process of language production and understanding，Humans should try to minimize their pronunciation，To reduce the risk of interference caused by too much information。Accordingly，Linguist Ziff (G of Harvard University. K. Zipf) proposed Zipf’s law in 1949，Believe that the frequency of word use in communication is positively related to the principle of least effort。Specifically，In language production and comprehension，A force exerted on a word or sound，make it possible to express all possible meanings，This allows the speaker to avoid spending a lot of mental energy in choosing the appropriate language form to express what he wants to express in communication，This is how the labor-saving principle works。Online communication is no exception，In the process of communication，Communicators always use abbreviations intentionally or unintentionally to improve the efficiency of communication，And show the creativity and novelty of his language use。Different from the maxims of manner and relevance theory in pragmatic communication, which focus on the cognitive reasoning process of the listener，The abbreviation bet365 sports is mainly based on the speaker’s linguistic economic principles。Driven by the principle of labor saving，Communicators can use more economical abbreviations to convey information，The audience can obtain the intended meaning relatively easily in the specific online communication environment，This way the abbreviation can stay。However, the development and rise of some Internet buzzword abbreviations still need to take into account the cognitive efforts of both parties in communication，Otherwise, you will be eliminated over time。

Due to the erratic and changeable dynamic characteristics of the abbreviation phenomenon bet365 sports，Continuous and in-depth observation and research on its formation and development are still needed。Make full use of the Internet corpus，We can reasonably predict the distribution and development rules of Internet buzzword abbreviations，And provide reference and guidance for the standardization of Internet language。

　　(Author’s unit: School of Foreign bet365 sports, Yangzhou University)