Network buzzwords are the product of the booming network information，It is also a sign that online communication has an important impact on language。According to D. Crystal，This is an important language revolution。With the rise of the chat tool，Online communication is becoming more and more common and efficient，People often reduce the number of words by trying to reduce the number of words、Maximize information with the most economical expression，This is the thumbnail phenomenon of online buzzwords。

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The main feature of Internet buzzwords is simplicity，Unnecessary information is often omitted。Internet buzzword shrinkage can be the level of the sentence，It can also be a word -level，But the slightly different form of the language of Indo -European language is，Due to the unique writing system，Internet buzzwords in Chinese can be divided into two characters accordingly、Three -character grid、Four -character grid and atypical shrinkage four forms。

Statistics based on Huang Liao's "Modern Chinese"，70%of the vocabulary in modern Chinese is dual word words，Dual -sound is the mainstream of modern Chinese vocabulary，Internet buzzword retracting is no exception，If "embarrassing chat", streamlined "embarrassing chat"。But online buzzword shrinkage is not only deleted by the original word group words，Instead, make full use of existing language materials to Bet365 app download create new words，Three -character grid retraction。Generally speaking，Three -character contraction is mostly tightening at the vocabulary level，such as "Tall Town" is "high -end、Atmosphere、upper grade "thumbnail form。，​​Three -character retraction can also occur at the level of sentence，If "people in the city can really play" can shrink as "city meeting"。It is worth noting that，Different from the first letter of the Indo -European language，In Chinese, only central words can be left，This is why "tiny，Exact Happiness "can only shrink into" Little Fortunately "，instead of "Weiming"。

Chinese four -character idioms become a significant characteristic of Chinese with its rhythm and rich cultural connotation，This also makes the four -character grid become the most capable category of online buzzwords。Four -character retraction is just occasionally seen at the level of phrases，For example, "Happy Pu Ben" (good news to see、Da Kuangxin、Putian Tongqing、Running to the other)。This type of shrinkage occurs more at the level of sentence，If you are "tired and not love", you have a slightly "tired，I feel like I will never love it anymore "。Due to the strong influence of Chinese idioms and the characteristics of the Internet shrinking language，Four -character complication has become the mainstream of online buzzwords。

Except the thumbnails of the above vocabulary and sentence levels，There are still a small amount of atypical contraction phenomenon in Chinese network buzzwords。One is the influence of dialect，Reading between some syllables，bet365 Play online games Tightening phenomenon at the voice level。If in "Sauce Purple"，"Table" and "Sauce Purple" represents "Don’t" and "This"。The second is foreign language，Especially the influence of English。As we often use "powerful，Word Brother "to replace" powerful，My brother "。This type of shrinking language mainly uses voice or semantic similarity，At the same time, it also conforms to the main features of new innovation of online buzzword 标。

　　From the cause of formation, the Internet buzzword is retracted

The formation of online buzzwords is in line with speech communication and the characteristics of online buzzwords，Mainly from the following three aspects。

First，The direct reason for the formation of online buzzwords is the rise of the Internet。With the arrival of the web 3.0 era，People are increasingly adopting Internet media to communicate，Technical changes require real -time communication to maximize the transmission information，Shrimply language or alternative symbols has become the optimal choice。In real -time communication of the English context，Shrimply form MSG replaced MESSAGE; in Chinese online communication，Then use Pinyin's first letter to shrink the form，If GG replaces "brother"。This undoubtedly improves the speed and efficiency of the text input of the communication with。At the same time，The number of words of some online media，It also promoted the development and prosperity of online buzzwords from another side。

Next，The most significant feature of the online buzzword itself is that the novelty and creativity of the language are reflected by the text game (Play with Language)，And online buzzword retracting is bet365 Play online games exactly the embodiment of this significant feature。In network communication，We can use the similarity of "My" to the English Word voice to replace it，So as "Beauty Explosion，Sister Sister "。Another，We can also integrate the popular elements into the shrinking language，SKR, which emerges due to rap songs, can be used to replace the "dead one" in "hot death"，As a result, the expression of "hot SKR people"。Internet buzzword shrinkage can also give existing vocabulary in new meaning，For example, we can build the contact between "White Bone Essence" in "Journey to the West" and white -collar workers in the workplace，Make it "white -collar、backbone、Elite "dual righteousness。Brief words，Internet buzzwords Think through borrowing words、Add popular elements or give old words to text games such as new ideas to achieve its "eye -catching" purpose。

Last，Internet buzzwords must be in line with the habit of Chinese words and sentences。It can be seen from the classification above，The three -character grid of the Internet buzzword zoom is on the vocabulary level，It is composed of adding or borrowing other words or affixes on the basis of dual -voice，At the sentence level, it is mainly based on the basic structure of Chinese sentences.。Of course，From the perspective of information transmission，Information with a high degree of correlation cannot be omitted。

What needs to be pointed out is，The above reasons do not reasonably predict the development trend of online buzzwords，Because there are quite a part of the test that can not stand the test。So，We also bet365 best casino games need to find the inherent driving force of its rise and development，What kind of cognitive factors restrict their development trends。

　　Look at the Internet buzzwords from the inner driving force

The charm of Internet buzzword deflation is to reorganize the information through imitation or reconstruction (delete or tightening)，Generate a series of new words or give old words with new meaning。This new word is mainly three -character or four -character -based，The rules that conform to Chinese words and sentences; more emphasis on rhythm of rhythm，Read it in a long mouth; it shows a certain semantic complexity in semantics，Sometimes it is difficult to push the semantics passed by literally，Often rely on specific context。Tongguan Internet buzzwords slightly developed，We found that some network shrinking language has been deeply rooted in people's hearts，Even gradually adopted by written language，while some are a flash of flowers，This also verifies the online language "Language Competitive Network、The principle of survival of the fittest。

Actually，The main driving mechanism reflected in the development and change of language is the interaction between communication and effort。In other words，In the process of language generation and understanding,，Human beings should minimize pronunciation，Risks to reduce interference caused by excessive information。According to this，Harvard's linguist G. K. ZIPF (G. K. ZIPF) proposed Zipf ’s Law in 1949，It is believed that the frequency of words in communication with the principle of effort (Least Effort) Bet365 app download is positive。Specifically，In language generation and understanding，A force for a word or sound，enable it to express all possible meanings，Therefore, the speaker avoids a lot of brainpower when he chooses the appropriate language form to express the meaning of the meaning to express.，This is the operating mechanism of the principle of effort。Internet communication is no exception，During the communication process，Traffickers always intentionally or unintentionally adopt a tap form to improve the efficiency of communication，and show the creativity and novelty of its language use。Maxims of Manner and Relevance Theory are different in the cognitive reasoning process of the listener，Internet buzzword shrinkage is mainly based on the speaker's language economic principles。Drive by the principle of effort，Trafficters can use more economical contraction to convey information，The audience can be relatively easy to get the expected significance in the specific network communication environment，This retractable language can be left。But the development and rise of certain Internet buzzwords are still taking into account the cognitive efforts of both parties，Otherwise, it will be eliminated over time。

Dynamic features that are fluttering due to the phenomenon of network buzzwords，It is also necessary to conduct continuous and in -depth observation and research on the formation and development of it。Make full use of the network corpus，We can reasonably predict the distribution and development law of online buzzwords，and provide reference and guidance for the standardization of online language。

　　(Author Unit: College of Foreign Languages ​​from Yangzhou University)