The term "linguistic landscape" was proposed by Landry and Borhis in the 1990s，Refers to "public road sign、Billboard、street name、Place name、The bet with bet365 on shop signs and government buildings together constitute this specific area、The linguistic landscape of a region or urban agglomeration”。This definition points out the type and distribution space of bet with bet365 landscape，But did not point out its actual content。Because its conceptual connotation and extension have evolved over time and technological means have changed with each passing day, it has gradually enriched and expanded，Different eras、Different disciplines、Scholars with different cultural backgrounds must have certain differences in their knowledge and understanding。For example, Shohamy gave a broader definition of bet with bet365 landscape，Includes multiple contextual factors that dictate how bet with bet365 functions in space。He thinks，Languagescapes as a tool for reconceptualizing public space and bet with bet365 policy in social systems，Except bet with bet365 elements，Also includes images、Voice、Sports、Music、Smell、Graffiti、Clothing、Food、Architecture、History and the people who interacted with the linguistic landscape in different ways。This definition infinitely expands its extension，Far beyond its nature。

Scientifically defined bet with bet365 landscape，Need to analyze its composition，From the syntactic structure，“bet with bet365 Landscape” is a centering structure，“Landscape” is the core word，This word first appears in the Old Testament of the Hebrew Bible，Used to describe the magnificent scenery of Solomon City；From a semantic point of view，“bet with bet365” is the center of semantics，“Landscape” is a metaphor here，With visibility。Therefore，The term "linguistic landscape" inevitably has both a literal and an additive meaning，means "a collection of visual symbols with specific functions in a certain public space in a certain place"，It includes public street signs、Billboard、street name、Place name、Shop sign、Government building signs、Introduction to tourist attractions, etc.”。Current research on linguistic landscapes mostly starts from a synchronic perspective，Insufficient research from a diachronic perspective；Combined synchronic research，Investigating its diachronic evolution is a promising research direction。

　　Functional Synchronic Interpretation: A Perspective of Sociolinguistic Reality

There are monolingual languages ​​in the linguistic landscape、Bilingual or even multilingual。Multilingualism is an important feature of the bet with bet365 landscape in today’s world。The bet with bet365 landscape generally has the following combination types: a certain official bet with bet365 + a certain international common bet with bet365 (such as Chinese + English/French, etc.) or/and + the bet with bet365 of more foreigners in a certain country and place (such as Sanya, my country) Chinese+English+Russian)；A certain official bet with bet365 of a certain country + a certain official bet with bet365 of a certain region or a certain local dialect (such as Russian + Tatar in Kazan region)；An official bet with bet365 + a bet with bet365 with high status in a certain field (such as Italian in the field of music) or the bet with bet365 of a large immigrant community (such as Hindi in London), etc.。

The above different combinations perform different functions，Can be roughly divided into information functions、Symbolic function、Cultural function、Aesthetic function、History function、Educational function、Social function、Psychological functions、Virtual functions, etc.，Mainly based on information function and symbolic function。Analysis of the above functions from a synchronic perspective，can reveal the deep meaning behind it，Reflecting the social reality of bet with bet365 use，Determining the status of languages ​​in a multilingual society，Like the power of bet with bet365、Identity、Social differentiation and the bet with bet365 conflicts associated with it、Official bet with bet365 Policy、Practical folk bet with bet365, etc.。For example，Analysis information function，Can understand the bet with bet365 characteristics of a certain region、The social status of bet with bet365、The diversity of languages ​​and the region’s participation in globalization；Examining the symbolic function，Available and bet with bet365 status、Information on ethnic population and institutional power；Starting from the educational function，Can investigate whether the use of sign bet with bet365 prompts audiences to learn languages ​​other than the official bet with bet365；Exploring the social functions associated with local and national identities，Can understand the attitude of social groups towards logos；Analyzing psychological functions，It can provide insight into the subject’s attitude and psychological changes after seeing the bet with bet365 landscape elements；You can learn about the government’s ideal bet with bet365 usage status, etc. through virtual functions。

　　A Historical Examination of bet with bet365 Choice: A Barometer of National bet with bet365 Policy

bet with bet365 landscape presented in public space，Public space is a place that can influence in a hidden way、The core place to control and enforce bet with bet365 policy。From a diachronic perspective，Changes in the bet with bet365 landscape can reflect changes in national bet with bet365 policies。We divide the changes in bet with bet365 functions caused by social and political events into six categories (these events are all reflected in changes in the bet with bet365 landscape)。

First，bet with bet365 elimination is the intentional removal of a bet with bet365 from public space。The process of bet with bet365 elimination helps to understand changes in bet with bet365 functional patterns and the human bet with bet365 rights and civil rights associated with them，Examining the consequences of bet with bet365 elimination，Such as public acceptance of new signage, etc.。

Second，bet with bet365 added，Add a bet with bet365 to the original sign，Completely replace old monolingual or bilingual signage with new bilingual or even multilingual signage。This can be used to analyze when, where and why new languages ​​appeared，What function does it embody，Whether it reflects the actual situation of bet with bet365 use, etc.。

　Third，bet with bet365 replacement，i.e. replacing one bet with bet365 with another。The power of a certain bet with bet365 in society can be examined through bet with bet365 replacement、Status、Value、Function、Changes in social acceptance, etc.，And when the bet with bet365、How to appear in a specific linguistic landscape，How to use it in different contexts，Whether it truly serves as a lingua franca or at least replaces another bet with bet365 in some contexts，Who is the beneficiary、Whether the social group accepts it, etc.。

　Fourth，bet with bet365 status change，That is, by changing the position of the code on the sign or making it visually change (color、Font、size、Amount of information, etc.) to improve or reduce the status of the bet with bet365。The presentation of a certain bet with bet365 can be analyzed through changes in bet with bet365 status，When、Why the change，What symbolic information do these changes convey, etc.。

　Fifth，bet with bet365 regulations，i.e. Manipulating bet with bet365 selection and usage through content。Pavlenko divides bet with bet365 regulation signage in public spaces into three categories: Strong demands on the audience to learn and/or speak a certain bet with bet365；Asking the audience to speak a certain bet with bet365 here and now；Promote the correct use of a bet with bet365。Research on bet with bet365 regulations needs to investigate their scope and social acceptance，Relates to the issue of sociolinguistic processes leading to the increase in specific instances of bet with bet365 prescription；The local context in which a particular sign appears；The appearance time and duration of the sign；Target Audience；Public acceptance，That is, the reactions of different stakeholders to specific signs and the impact of these signs on bet with bet365 use, etc.。

　Sixth，Illegal signs，i.e. signage that violates official standards in choice of lettering and bet with bet365。The manifestation is: the use of bet with bet365 that is not officially recognized on the sign；The bet with bet365 used on permanent signs complies with the bet with bet365 policy，The temporary signboard is illegal。The investigation of illegal signs can explore the behavior of certain social actors in a specific period、Norms and expectations regarding relevant bet with bet365 choices in specific contexts。

　　Promotion of multidisciplinary collaboration: the only way forward for bet with bet365 landscape research

Linguistic landscape as a means for bet with bet365 communities to communicate and interact with the process of globalization in the modern world，Reflects the politics of modern society、Economy、Cultural and linguistic phenomena。It covers a wide range of fields，Focus on many disciplines，Available from morphology、Semantics、Interpretation from three pragmatic dimensions。From the perspective of vocabulary form，It consists of verbal and non-verbal symbols，It’s linguistics、Semiotics、bet with bet365 Semiotics、Landscape、Geography、Geosemiotics、Design、Objects studied in multiple disciplines such as aesthetics；From the linguistic meaning，Each symbol carries a certain meaning，And each has its own characteristics in different national cultures，It’s cultural studies、Ethnology、Linguistics、Semiotics、Anthropology、Cognitive Linguistics、The object of research in psycholinguistics；From the perspective of pragmatic value，That is, from the complex and rich communicative intentions behind it，It is sociology、Sociolinguistics、Objects of political science and other studies。

The multidisciplinary nature of bet with bet365 landscape determines the complexity and comprehensiveness of the research object，It also determines that its research trend will shift from single discipline to multi-disciplinary，From subject separation to subject integration，From interdisciplinary to transdisciplinary，From synchronic to diachronic，Then diachronic and synchronic dual-track parallel。Comprehensive understanding and overall grasp of this object，Helps solve the many major problems hidden behind the object itself。

　　(This article is a phased result of the National Social Science Fund project “Research on the Modeling of Chinese-Russian Translation of the Linguistic Landscape of the ‘One Belt and One Road’ (16BYY188))

(Author’s unit: Translation Research Center of Guangdong University of Foreign Studies、College of Western Languages ​​and Culture；Heilongjiang University Russian bet with bet365, Literature and Culture Research Center)