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From June 2019，Many cities in our country have carried out a very strong social renovation action in social response，Government departments target real estate、Community、"irregular phenomenon" in the name of enterprise and other names for strong intervention，Rectification within a time limit。Among them, the Hainan Provincial Department of Civil Affairs took the lead in publishing the "Announcement on the List of Reconstruction and Reconstruction of Reconstruction"，The phenomenon of "Ocean Monsters" appearing in the names of residential areas and hotels and other buildings has been vigorously rectified。Subsequent，Guangdong、Shaanxi、Jiangsu and other provinces and cities also published documents。

Ocean name rectification as a hot event in our language life，It is a typical case for government departments to plan public language products from top to bottom。Take this incident as an example，We can explore the language phenomenon、The interaction between language policy and the attitude of the public，Then understand the convention and symbolicity of the language。

　　"Ocean Monster" reflects social mentality

Foreign names are common in many cities in China，Especially commercial real estate and residential communities，Naming method of using foreign land names or landmark symbols Bet365 app download is full of wind，Various foreign place names have long been commonplace。Naming Zhongyang as the beauty、The phenomenon of being respected by the ocean is a manifestation of the symbol economy in the consumer society。​​Product as a market economy，The naming of the real estate is closely related to the characteristics of the product。

Zhang Liping and others pointed out，Name is different from the meaning of general language symbols，The name is generated by the integration of multiple associations and concepts。Namers (developers) intend to pass the name of the real estate name，Treatment of the interest and buying desire of potential consumers。It can be seen from the changes in real estate naming，Namers are driven by economic interests，Costing the more widespread Chongyang mentality of consumers，Increase the added value of the real estate with a full -fledged real estate name。But，Abandon the culture and tradition of the naming naming naming in the nation，Symbol values ​​of consumer names blindly，Must be exaggerated、Vulgar、The road of virtual momentum，The phenomenon of many real estate names "Ocean Monster" and "unrealistic name"。In short，In today's consumer society, it will take shape today，"Ocean Name" often has the same identity、status、Fortune and other symbolic meaning is associated with，Namers are exactly the cultural value orientation of the public，The situation that causes foreign land Bet365 app download names throughout the city space。

　　Language self -confidence is related to cultural self -information

"Rectification of the name of the foreign place" is related to the establishment of cultural self -information。Huang Xiaobo pointed out，Look at cultural self -confidence from the perspective of national culture，Cultural confidence expresses a positive attitude towards the cultural value of the nation、A good belief in the vision of the development of the national culture，Carrying the moral orientation and value pursuit of the nation，Again the people's cognition and feelings of history and reality，reflected in the people's daily life code of behavior and behavioral specifications。

Exchange in today's world requires culture，Use any language to root in "Who are you"，The speaker needs to realize the culture behind his words and meaning。According to the point of view of R. C. Salomon，Having identity in a community means that it belongs to a group in a larger culture，United by common customs。Therefore，Language can be used as the identity identity of different cultures and cross -cultural identity。One aspect，The language is used to communicate，Therefore, members of a community can share similar values、Attitude and prejudice，All these reflect the culture of the community。other，Common language often becomes the core of national identity and national pride，Create a speech community of the same values ​​on this basis，Its unique culture Bet365 lotto review is characterized by its language。Language also remembers the unique culture and national characteristics of the community and nation -state，Become a key component of establishing and maintaining national characteristics。This can be seen，Language is both a symbol of developing national characteristics，It is a tool for national construction。

　　Name can not ignore the objective laws

Regardless of the character's character in urban language life is a derogation，It is a reality existence。This language product really appears in the life of the city，and frequently appear within a certain space -time range，Explain that this phenomenon has a certain group foundation in a certain period of time。

Current，With the continuous development of society、The continuous improvement of the cultural quality of the people and the party and the government's advocacy of "cultural self -confidence"，The phenomenon of "foreign place name" gradually aroused the attention and reflection of the public。The naming of the real estate is a behavior that developers deliberately cater to the psychological needs of consumers，It is essentially an external manifestation of the cultural and cultural psychology of the public，reflect the degree of social development。The social value reflected by the "foreign place name" shows the mirror of language and text to social development in another side，Therefore, the government departments should be considered comprehensive consideration。

　　Balanced collective rules and individual intentions

bet365 Play online games The intention of the language reflects the individual's psychological state and subjective experience。Collective rules and personal intention interaction，Let humans freely construct significance in communication in communication to become possible。The purpose of "rectification of foreign place names" is to make place names better inherit Chinese traditional culture，Improve the public's cultural self -confidence。Statistics play a decisive role in restricting personal intentions，Therefore。

"Rectification of the Ocean Name" is a language planning measure proposed by the country，It is the practice of implementing national policies in related functional departments。

So，How can "place name" be "just right" and "name"? Earth name、Linguistics、Economics、related disciplines such as advertising should pay attention to the healthy development of the city naming，Put more reference opinions for urbanization construction。Real Estate as a place name，Naming needs to highlight practicality，You need to consider whether it is conducive to people's contact and communication，Is it conducive to administrative management。Due to the collective statistics of the name，Naming and renames of place names must also consider and reflect the wishes of the people。At the same time，Consider the cultural value reflected in the name，Geographical name naming needs to be welcomed by the public，Really inherit history、Cultural self Bet365 lotto review -confidence、Take care habit、Reflected civilization，Become a good name for the good memory。Name for real estate，To satisfy the biased consumer psychology、A negative place names packaged and packed in business hype，In the end, it will be questioned due to the inconsistency of personal intentions and collective rules。Therefore，Name and rename work must take into account individual intent and collective rules，Affairs of economic and cultural laws。

In short，Standardization of place names requires reasonable and festivals。In the final analysis，What we need to solve is the problem of the spiritual ethics and national belonging of contemporary people。Only truly establish cultural self -confidence from the level of moral ethics，When the level of popular aesthetics is improved，People will take traditional culture as beauty，Actively draw nutrients from traditional culture。At this time，Western place names will not have the existence market and value。From this we can see，Establishing cultural self -confidence and strengthening cultural construction is a long -term comprehensive task，You need to find the root cause of the problem，Our efforts from multiple perspectives from multiple levels。

　　(Author Unit: Academy of Literature of Suzhou University; Department of Foreign Languages, University of Bergen, Norway)