Since the 18th National Congress of the Communist Party of China，General Secretary Xi Jinping has delivered important speeches on media integration and development，Emphasize the "plus" stage as soon as possible to the phase "meling" stage，Promote traditional media and emerging media in content、channel、Platform、Business、Deep integration in management and other aspects。August 18, 2014，The Fourth Meeting of the Central Leading Group for Comprehensive Deepening the Reform Reform The "Guiding Opinions on Promoting the Integration of Traditional Media and Emerging Media"，This industrial phenomenon integrates the media to the national strategic height，Proposal to create a new type of mainstream media，Build a few strong strength and communication ability、Trustworthiness、A new media group of influence。September 2020，General Office of the Central Committee of the Communist Party of China、The General Office of the State Council issued the "Opinions on Accelerating the Deep Integration and Development of the Media"，It is clearly proposed that "leading the development of advanced technology with advanced technology，Use 5G、Big Data、Cloud computing、IoT、Blockchain、Information technology revolution results such as artificial intelligence，Strengthen the forward -looking research and application of new technologies in the field of news communication，Promote the independent innovation of key core technology "。Deep changes in the face of the media pattern and the environment of public opinion，Chinese -style media integration and development adheres to advanced technology，Content construction is fundamental，Constantly strengthen the construction of the entire media communication system，The new pattern of mainstream public opinion has been shaped。

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Chinese -style media fusion paths are reflected in the wide use of computer digital technology in mainstream media，mainstream media based on its own information transformation needs，Realization technology in stages、Form、Industry、Mechanism and other levels of integration。Early media fusion practice just simply put the newspaper version on the new media platform，Traditional media business and new media business are parallel，Various media resources、Production factors bet365 best casino games cannot be effectively integrated，Some mainstream media adaptation pace is not fast enough，Lead the scale of scale、Decrease in influence。

General Secretary Xi Jinping emphasized，Promote the integration and development of traditional media and emerging media，Following the laws of news and communication and the development law of emerging media，Strengthen Internet thinking。The law of news communication is a manifestation of the long -lasting and stable relationship between the main body of the news.，Reflecting the internal connection of the basic elements of the news communication system in the process of communication，It is an objective rule that does not take people's subjective will as a transfer of objective will。In China，Newspapers、Broadcast、TV and other traditional media have long played a huge publicity、Guidance and encouragement function，authority、professionalism is very strong。But it is undeniable，There is one -way communication in traditional media、Not strong mobility、Insufficient personalization and other weaknesses。The technical characteristics of the Internet lies in connection，With the help of development、Collaborative、Convenience shared，Form a giant network composed of countless nodes，This generates infinite possibilities。With the help of Internet technology engine，News Communication subject meets the inherent relationships and objective rules of the needs of the main body.，Pursue equal interactive communication、Meeting Diversity Information Demand has become a new trend in the development of the world today，The degree of media integration accompanied by new technologies to reshape the dissemination pattern will deepen。

General Secretary Xi Jinping's important exposition on media integration，Emphasize the law of news communication，Emphasize the development of emerging media，Pay high attention to leading the media with new technologies to integrate new development、Drive the media transformation and upgrade，This is the historical experience of the party’s news and public opinion work deeply，New environment for scientific analysis news public opinion work、Based on the new task，The concept of the concept of the integration of the media in my country，It has strong pertinence and guidance，The passive situation of the mainstream media in the process of integration and transformation has been strongly changed。

Form resource set、Reasonable structure、Different development、Coordinated and efficient all -media communication system 

General Secretary Xi Jinping pointed out，Information Bet365 app download is everywhere、所 所、No one does not need。Promote media integration development，It is necessary to coordinate the handling of traditional media and emerging media、Central Media and Local Media、mainstream media and business platforms、The relationship between popular media and professional media，Can't engage in "one -size -fits -all" "one like"。To form a resource set、Reasonable structure、Different development、Coordinated and efficient all -media communication system。This top -down strategic layout，Cooperate with effective policy arrangements，A significant effect on promoting the integration of mainstream media。

The so -called all -media communication system，It is based on information content、Technology Application、Platform terminal、The integrated organizational structure and communication system established by the sharing of talents。Mainstream media with the successful transformation，Generally promoting innovation and reconstruction in the field of production and operation，Production distribution mode intensive，With the main business of the media itself，Establish a full media information processing platform，Forms "new and old fusion、One collection、A variety of generations、Multi -channel communication "production and communication mechanism，Maximize the use of news information resources。Not only news production must optimize the process、Catalytic fusion quality change，Media Group must also from simple content output to e -commerce、Electronic Government Affairs、Fusion in the field of information and information services。In recent years，my country's mainstream media constantly deepen the understanding of integration and development，Seize the opportunity to innovate sharply，Strengthen upgrading to increase efficiency，Promote the innovation of the system and mechanism，Diverse communication forms、Advanced communication system、New mainstream media with strong influence is growing and growing。

Our party's strategic height from the top -level design，To create new mainstream media as a breakthrough，Establish a central level、Provincial level、Local City level、The vertical development chain of the district and county -level fourth -level media center，larger scale、The deeper integration situation has already appeared。Central media accelerate the deep integration and integrated development of traditional media and emerging media，Extend the influence of traditional media to network space，Consolidating the status of its own mainstream public opinion town。Local media in many provinces bet365 live casino games and cities actively adapt to market demand，Broaden media content boundary，Constantly launch new media products and platforms with its own characteristics，Good social response。Layout District County -level Rong Media Center，It is intended to open up the "last mile" of grassroots governance，It is also another important strategy of the party's construction of the entire media communication system。Current，my country's county -level meling media center has been from the full coverage infrastructure construction stage，Steering collaborative innovation、The depth stage of service upgrade and participation in governance。

　Strengthen the construction of Internet content to create a clear network space 

General Secretary Xi Jinping emphasized，For the news media，Content innovation、Forms Innovation、Counter innovation is important，But content innovation is fundamental。Whether it is a new media or a traditional media，Nothing can rely on technology to make products，The media industry takes high -quality content as its core competitiveness，If you want to play your due communication、Trustworthiness、Influence、Guidance，Construction construction must be used as a foothold。

Conform to the trend of media integration and communication，my country's media actively explore the content architecture and discourse method of the mainstream media under the new spread ecology，Formation of holding the middle defensive、Public a new news atmosphere。On the topic settings，Capture fresh cases from the front line of reform and development，Key at work、Find a balance in social hotspot and the focus of the masses，Innovation positive publicity，Integrate the small story and the big pattern into one。In the collection link，Deepen the connotation of the grassroots level，Avoid formalism，Follow the perspective of people's livelihood、Response the concern of the masses。In the writing link，Reform and innovative words Chinese style，Improve the affinity of news reports、Attraction、Infectious。In the presence of editing，According to the needs of the audience and the characteristics of the carrier，Try multiple content processing and value deepening，Constantly improving audience experience and evaluation。Practice proof，What really gets the audience is "information content、Value weight、Emotional Quality "media products。In the digital world that does not lack information，The authority and accuracy of professional news institutions need to be blessed，Win development opportunities and competitive advantages with high -quality content。

General Secretary Xi Bet365 app download Jinping emphasized，To strengthen network space governance in accordance with the law，Strengthen network content，Strong online publicity，Cultivate positive health、Type -to -good network culture; nourish people's hearts with the core values ​​of socialist and human civilized civilization、Nourishing the society; creating a clear network space for the majority of netizens, especially young people。The rise of the new media broke the balancing of the power structure，"Everyone has a microphone" and "Everyone is a commentator" into reality，Various social trends with the help of the Internet and social media widely spread，The subtle influence affects people's cognition、Behavior and value orientation，It also diluted the discourse ability and communication effect of traditional mainstream media。Our party incorporates emerging media into the ideological management framework，Increase the content of the content of the new media，Strengthening network space governance，Correct the main responsibility of Internet companies，Construction of the leadership of the party committee、Government Management、Social Supervision、Social Supervision、Comprehensive treatment network system involved in multi -subject participation of netizens。guided and specified，The positive energy of the network space is more full，head platforms with powerful issues and diversion capabilities actively integrate docking mainstream public opinion orientation，The same frequency resonance with mainstream media on major public opinion issues。

　Construct the mainstream public opinion pattern of presence of inside and outside of the Internet 

General Secretary Xi Jinping emphasized，According to the needs of the situation，We must take online public opinion work as the top priority of publicity and ideological work; the Internet has become the main battlefield of public opinion struggle。On the Internet of the Internet，Can we hold it、Win to win，Directly related to my country's ideological security and regime security。At the domestic level，Deeply changing with the social structure，The number and strength of participating in network space opinions have increased significantly，The complicated diversity of different interest subjects in network space。At the international level，Open because of technical rules、Fast of information circulation，Opinion flow has outstanding borderless characteristics，Not only will international affairs flow quickly in China，Domestic affairs have been broadcast by the Internet，It will also bet365 Play online games become the world's attention international hotspot。From this，Under the condition of global communication formed by the Internet,，The value target of the integration of Chinese media is to build online and Internet concentric circles，better unite social consensus，Consolidation of the common ideological foundation of the people's unity and struggle。

Build a pattern of mainstream public opinion、Doing online public opinion is a long -term task，The mainstream media of the backbone of China needs to continuously strengthen the construction and innovation of communication methods。my country's mainstream media grasp the focus and focus of the innovation of news and public opinion in the Internet era，Constantly developing websites in the integration practice、Weibo、WeChat、Electronic Reading Bar、Mobile Newspaper、Internet TV and other new media，Actively expand various interactive formulas、Services、Experience News Information Service，Basically realized the comprehensive coverage of news communication、Extension of all -weather、Expansion in multiple fields，Promoting the party's voice directly into various user terminals，Forms a strong online public opinion。The important ruler of the work level of news public opinion is time -effective，Whether it is the theme promotion、Typical publicity、Achievements，Still report on emergencies、Hot guidance、Public opinion supervision，All must work from time to time、Reflection of time -effective requirements。

General Secretary Xi Jinping emphasized，We must focus on creating a new concept and new statement and new expression of integrating Chinese and foreign，Tell Chinese Stories，spread the voice of China; the development of the world situation，New things and new things that appear in the world，New ideas, new ideas and knowledge that appears in various countries，We want to strengthen publicity reports，It is conducive to actively drawing on the beneficial results of the creation of human civilization。To explain the road of China、China Theory、China System、Chinese culture，Pay attention to grasp the tone，Both openness and confidence, humble and humble，Efforts to shape credibility、Cute、Dear China image。Around the overall layout of my country's diplomatic layout and the situation at home and abroad，Central and local media pay more attention to the construction of international communication capabilities，Actively build an international communication media cluster，Vigorously develop cooperation communication，Posted information Bet365 lotto review at the international public opinion field、Set the agenda、Conditions for equal dialogue。

The Party Central Committee with Comrade Xi Jinping as the core of the Party Central Committee faced the new situation and new task of the media integration and transformation，Continuously enriching strategic thinking and policy plan，Scarce grasping the general trend and development opportunities，Lead Chinese media integration and development to embark on the fast track，and gradually deepen into the inherent requirements of Chinese -style modernization。A series of new ideas、New requirements、"Theory of media fusion" formed by the new assertion gathers "，The theoretical sublimation of the party's news and public opinion work experience in the background of the new technology，It is also a prominent highlight of the socialist news system with Chinese characteristics in the new era。

　 (Author is an associate professor at the School of Journalism of Fudan University、Deputy Director of Marxist Journalism Teaching and Research Base)