Persist in keeping positive innovation，It is one of the "six must adhere to" emphasized by the 20th National Congress of the Party，It is an important content of Xi Jinping's world view and methodology of socialist thought with Chinese characteristics in the new era。2018，General Secretary Xi Jinping pointed out at the national publicity and ideological work conference，The current propaganda ideological front work enters the important stage of "keeping innovation"。2023，General Secretary Xi Jinping emphasized at the cultural inheritance and development symposium: "For cultural construction，Being right can not lose self、Do not lose direction，Innovation can we grasp the times、Lead the Times。"Since the 18th National Congress of the Communist Party of China，Talking about publicity and cultural work from the perspective of a magnificent perspective、Ideological work，Still talk about media integration and development from a practical perspective、News、academic research and literary creation，General Secretary Xi Jinping repeatedly emphasized that guardianship innovation is important for promoting the promotion of ideological and cultural work in the new era。Standing on the new historical starting point，In -depth study and implementation of Xi Jinping's cultural thought，Constantly open up a new situation in the new era of publicity and ideological and cultural work，Need to accurately grasp the significance of keeping positive innovation、Dialectical relationships and practical paths，better promote cultural prosperity、Build a cultural power、Construction of modern civilization of the Chinese nation，Ber better responsibility for new cultural mission。

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General Secretary Xi Jinping pointed out: "The fundamental task of publicity and ideology has not changed，It cannot be changed。Publicity and ideological work is to consolidate Marxism in the ideological field of ideology，Consolidation of the common ideological foundation of the people's unity and struggle。"" two consolidation "is the foundation of the spirit of socialism with Chinese characteristics，Regardless of the environment faced by propaganda ideological and cultural work、Object、range、What changes happened by the way，The fundamental task will not change、It cannot be changed。Promoting publicity, ideological and cultural work abide by innovation，Need us based on "two consolidation"，​​Deep understanding of the significant significance Bet365 app download of guarding the innovation。

Persist in innovation to ensure that Marxism can instruct the ideological field。"Ben root does not shake the branches and leaves"，General Secretary Xi Jinping emphasized: "We are engaged in the great cause of no ancients，Being right can not lose direction、No subversive errors。"Publicity, ideological and cultural work is related to the future fate of the party，It's about the long -term security of the country，Reasonable national cohesion and directional force，Is an extremely important job。Since the 18th National Congress of the Communist Party of China，General Secretary Xi Jinping deeply summarizes the party's historical experience、Deep insight into the development of the times，Emphasize that "the banner must be clearly adhered to party management、Party management ideology，Let the party's flag flutter high on the propaganda and ideological front "，"Adhere to the principle of party management and media not shake"，A series of new views such as "Nine Persistence", "Fourteen Emphasis", "Seven Persecance", "15 -character mission mission" are proposed around propaganda, ideological and cultural work、New assertion、New Thought、New Strategy、New requirements，and particularly emphasize the original clear source、Guben Peiyuan。These important discussions，Not only reflects the "extreme important" status of publicity and ideological and cultural work，In fact, it is also from the fundamental task、Fundamental System、Fundamental requirements、Basic principles and other aspects，What is the "positive"。New Era and New Journey，Publicity, ideological and cultural work must maintain strategic fixed force，firmly adhere to the fundamental task of "two consolidation" unshakable，Keep Marxism's fundamental system in the ideological field，Only stick to these major principles，can ensure the correct direction of publicity and ideological and cultural work。

Sticking to innovation can we take the historical mission of building the modern civilization of the Chinese nation。General Secretary Xi Jinping pointed out at the cultural inheritance development symposium: "Chinese civilization has outstanding innovation，Fundamentally determined the Chinese nation to keep the old and not obey the old、The spirit of aggressiveness of Zungu is not retro，It determines that the Chinese nation is not afraid of new challenges、The fearless character brave in accepting new things。"on one side，The reason why Chinese civilization is long and long、continuously，and glowing vitality in the new historical era，In its own development、Self -update and the cultural subjectivity and vigorous vitality of the innovation bureau。Chinese nation's modern civilization as an innovative form of Chinese civilization、Modern form，Itself is bet365 Play online games the great achievement of Chinese civilization in the new era。On the other hand，Chinese -style modernization is the modernization of material civilization and spiritual civilization.，Build a high degree of socialist spiritual civilization，cannot be separated from guarding positive innovation。General Secretary Xi Jinping emphasized: "Chinese -style modernization is the new life of the Chinese nation，It will definitely promote the rejuvenation of Chinese civilization。"The historical mission of the old state" and the civilized state of "Chong Huan Rongguang"，All the requirements for keeping up and innovation。Promote the construction of modern civilization of the Chinese nation，Both the fundamental requirements of the "two combinations"，Keep the cultural leadership of the Communist Party of China，Keep the cultural subjectivity of the Chinese nation，It is also necessary to continue to innovate on the basis of inheriting Chinese civilization，New Dingxin、Xinyi Qiu Xinzhong always maintains vitality。

　　In the "two overall situations", adhere to the scientific thinking of keeping up and innovating innovation

Old saying cloud: "First seek in the bureau、After conspiring in a tip，Slightly out of the game。"General Secretary Xi Jinping emphasized:" New era and new journey，Speed ​​evolution without a big change in the world's 100 years，The great rejuvenation of the Chinese nation entered a critical period，Strategic opportunities and risk challenges coexist，Publicity, ideological and cultural work faces new situations and tasks，Must have a new weather and new as a。"From the perspective of the dimension of publicity and ideological and cultural work，"New History Starting Point"，It is the overall change of the world's century -old changes and the great rejuvenation strategy of the Chinese nation，"Two Great Bureau" regulations、Direction of traction and affecting the development of publicity and ideological and cultural work。Police innovation of promoting publicity and ideological and cultural work，Must be based on the change of the world、Changes in the era、Changes in History，Adhere to dialectical thinking、System thinking and historical thinking，Considering the foothold in the world culture。

Adhere to dialectical thinking。Shouzheng innovation contains the requirements of Marxist materialist dialectics，"Shouzheng" and "Innovation" itself are two sides、Dialectical mutual promotion relationship，The two complement each other，Expressive changes and constant changes、Inheritance and development、Unity of principle and creativity。Shouzheng，It is the prerequisite for promoting ideological and cultural work in the new era，is the starting point，is the theory of epistemology，The problem of "where to go" is solved，Requirement of publicity and cultural work to maintain the modernization of Chinese bet365 Play online games -style modernization、The persistence of the roots and soul，Make sure the correct direction of Chinese -style modernization。Innovation is the key，Is a foothold，is methodology，The problem of "how to go" is solved，Requirement of publicity and cultural work in positive consciousness、Seeking change、To achieve higher -quality development during the process of strain。Facing the complex situation of interweaving each other in the face of the "two overall situations"，We must adhere to the basic principle without shaking，To adhere to innovation is the idea of ​​the first driving force，Keep Zhengzheng in the process of innovation，Innovate on the basis of keeping positive，Only to realize the healthy interaction and mutual promotion of the two。

Adhere to systemic thinking。Promoting Chinese -style modernization is a huge system engineering，Need to take care of them、System plan、Overall Promotion。The critical period of the Chinese dream of the great rejuvenation of the Chinese nation，Publicity and ideological and cultural work as "an extremely important work of the party"，The important position in the overall work is even more prominent，The spirit of exciting nationality、Maintain national identity、Promoting economic and social development and the freedom of people's freedom has an irreplaceable role。Promoting publicity, ideological and cultural work abide by innovation，It must be placed in the overall situation of my country's social development，The nature of publicity and cultural work、Theoretical source、Practical results、Real issues and future trends are comprehensively and profoundly grasped，Improve your own complicated external challenges、Resolve risks、Capability to deal with the unchanged situation in the world for a century，To keep the rudder plate、Keep the route，Seeking breakthroughs with innovation、Yangfan Yuan Voyage，Ensure that Chinese -style modernization is stable and far away。

Adhere to historical thinking。General Secretary Xi Jinping pointed out: "We understand time，Not in ten years、Centennial for 100 years，Instead for a century、Millennium as a thousand years。"Shouzheng Innovation，In essence, it is the deep insight into the historical development law and the general trend of the long cycle，Based on the "existing" of history。Under the background of the era of interweaving each other，New Sicing Tide and New Tone constantly changing，New technologies and new methods are endless，The new mode and new mode emerged in succession，Put forward a large number of theoretical and practical topics that need to be answered in a lot of urgent answers，Urgently requires us to carry forward the spiritual spirit of history，Put publicity and ideological and cultural work in the historic long river、Time tide and global storm bet365 Play online games summarize experience、Discover laws、Trends of understanding、Grasp the main line。Only based on such a broad perspective，Only to scientifically recognize and use Guizheng Innovation，Only in order to fully grasp the "two overall situations"，Adhere to Chinese characteristics in the world's changes，Adhere to the background of China's background in the changes of the times，Instead of changing the Chinese nature in the history of history，To deal with the excitement of world culture with conservation。

　　Exploring the practical path of seeking guardian innovation in "two combinations"

General Secretary bet365 best casino games Xi Jinping emphasized，To "combine the basic principle of Marxism with the specific actual situation of China、Combined with the excellent traditional culture of China "，"Two combinations" are the fundamental ways we promote the era of Marxism。As a major achievement of "two combinations"，Xi Jinping's cultural ideas with both cultural theoretical views innovation and breakthrough，There are deployment requirements in cultural work layout，Usage of Ming Dynasty、Term of the body，Clarifying the roadmap and task book of cultural construction in the new era。"Two combinations" are not only the fundamental way to promote the era of Marxist Chineseization，It is also a methodology basis for promoting ideological and cultural work.，Direction of the new era propaganda ideological and cultural work, the positive innovation。

Promote the creative conversion of Chinese excellent traditional culture、Innovative development。Chinese excellent traditional culture is the wisdom crystal and essence of Chinese civilization，Is the root and soul of the Chinese nation，It is the foundation of our heels in the world's culture.。Implement "two combinations"，Especially grasping the essence of the "second combination"，Based on the combination of the basic principle of promoting Marxism and the excellent traditional culture of Chinese，Promote the construction of cultural construction in the new era，Create an organic unity、New cultural life，Let Marxism become China，Chinese excellent traditional culture becomes modern，Let new culture formed by "combining" become a Chinese -style modern cultural form，The cultural foundation of socialism with Chinese characteristics and the foundation direction of Chinese -style modernization。Elasticity、Inheritance、Learn from and promote the practice of Chinese excellent traditional culture，Publicity, ideological and cultural work must adhere to the innovation，Treatment of inheritance and innovation、Originally with foreign、Now and the future、The relationship between culture and market，Promote the creative conversion of the excellent traditional culture of China、Innovative development，Gives the excellent traditional culture of China with the connotation of the new era、New expression、bet365 best casino games New presentation form，can activation of vitality、Enhance the influence、Enhanced sense of call，Provide strong cultural support for the practice of new form of human civilization。

Promote the Deep Integration of Media，Strengthen the mainstream ideological public opinion。The 20th National Congress of the Party pointed out: "Strengthen the construction of the entire media communication system，Shape the new pattern of mainstream public opinion。"Today's World，Science and Technology Innovation Sun Moon Different，Artificial Intelligence、Virtual reality、Big Data、Cloud computing and other new technologies and new applications flourish，From the media to become more active，The means and channels of people obtain information are convenient and diverse。Publicity and ideological and cultural work must better assume the banner of raising、Gathering Heart、Education Newcomer、Xing Culture、The mission task of the exhibition image，We must persist in keeping pace with the times，Frequently new，Vigorously promote the deep integration of the media，Strengthen the construction of the entire media communication system，Activating Cultural Genes in the shape of a new and disseminated pattern，Promote cultural heritage in the form of innovation and communication，Promoting civilization exchanges and mutual learning in strengthening the construction of international communication capabilities，Continuously form and spread "New Concepts and New Concepts and New Expressions"，Thinking、discourse、Mechanism、Multi -dimensional innovation，Promote the explanation of the youthfulness of the party's innovation theory，Promoting the immersion experience of the excellent traditional culture of China、Young state communication，Constantly meet the diverse of the people、Multi -layered、Multiple aspects of spiritual and cultural needs，Efforts to create a new culture belonging to our era，To comprehensively build a socialist modernization country、Comprehensively promote the great rejuvenation of the Chinese nation to provide strong ideological guarantees、Powerful spiritual power、Favorite cultural conditions。

Improve international communication ability，Tell Chinese Stories。Current，Common challenges of countries around the world、Award to a beautiful future，requires both economic and technological power，It also needs cultural civilization for power。Propaganda ideological and cultural work is correctly answering the era of the times、Broadly condensed consensus force，Promote global development and prosperity、International Peace Security、In the progress of human civilization，Affairs of important responsibility and mission，Playing irreplaceable characters。General Secretary bet365 best casino games Xi Jinping emphasized，Tell Chinese Stories，spread Chinese voice，Show the truth、stereo、Comprehensive China，It is an important task for strengthening my country's international communication capabilities。Facing the new situation that is constantly changing，Publicity and ideological and cultural work must be based on telling Chinese stories，Form of Innovation International Communication，Strengthening foreign cultural exchanges and multi -level civilization dialogue，Efforts to tell the world about the long -lasting Chinese history and culture、Dare to be the first aggressive spirit and the concept of ecological civilization construction，China High -quality Development、High -level open vivid practice，Promote all countries and hearts of nourishment、Cooperation and win -win，Promote the construction of lasting peace、General security、Common prosperity、Open tolerance、Clean and beautiful world。

　　(The author is Executive Deputy Minister of the Propaganda Department of the Party Committee of Huazhong Normal University)