The film and television industry as an important part of the cultural industry，Because of the star effect、High topicality and attention and project operations，Become one of the cultural industries that are prioritized in various places。In recent years，Jiangsu Province has great strength in the construction of Bet365 app download film and television bases、Fast speed，Make outstanding achievements。Deep analysis of its development model，It will have a reference significance for the construction and development of the film and television industry and even the cultural industry in other regions。

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The development of Jiangsu's film and television industry presents "two less or two more、One strong and weak "feature，That is, there are few creators and more Bet365 app download film and television bases、The original project is small and the investment items are more、The TV industry is strong and the film industry is weak。Drives film development from TV development、Investment from the project to drive the project original、The construction of the travel base of tourism is the basic path for the development of Jiangsu's film and television industry in recent years。

Jiangsu Film and Television Base can be divided into two categories: film and television shooting production base and new digital industry (animation) base，and present the following features。

First, the film and television base layout is wide，Covering Southern Jiangsu、Suzhong and northern Jiangsu region，Can meet different shooting production market requirements。Jiangsu Film and Television Base is relatively concentrated in Southern Jiangsu region，But Su Zhong and northern Jiangsu have already built，and formed your own characteristics。Yangzhou Ganquan Film and Television Base, which is mainly the Republic of China, has shot a number of film and television dramas。The base has also Bet365 app download built the largest indoor standard studio in China。Xuzhou Dadongshan Military Film and Television Base is more clear，The early project of the base makes full use of the abandoned quarry、Buildings and structures in existing villages，Effectively saved land resources。

The second is the night of start，Starting point high，Large scale。Compared with Zhejiang Hengdian Film and Television Base，Except for CCTV Wuxi Film and Television Base，Jiangsu's artificial Bet365 app download film and television bases have only started planning and construction in recent years。Especially Jiangsu Radio and Television Shijie Film and Television Base，Long -term planning of 10,000 acres，double the 4963 acres of film and television bases at Hengdian Film and Television Base。The Shijie Base will achieve film and television shooting after completion、Film and Television Reception、Gathering of Film and Television Culture Company、Film and Television Exhibition、Film and Television Theme Park and Conference、Performing Arts、Training and other functions。

Third is to attach importance to scientific and technological content，Stealing the science and technology system。Jiangsu's existing animation industry animation industrial park/base uses digital technology and software development and application as a support basis，and open related disciplines with the local areaUniversityTightly Contact，Fixed -point cultivation of high -end technical talents in the animation industry。Current，How to make features、How to maintain the vitality of the base，Become one of the problems faced by various bases。

　　Promoting industrial development in the macro environment 

PEST analysis refers to the analysis model of the macro environment of the enterprise，macro environment is also called general environment，refers to the various macro force that affects all industries and enterprises: political and legal environment、Economic Environment、Social and cultural environment and technical environment。

bet365 Play online games Political and legal environment。political legal environment at the national level，It is mainly reflected in two aspects: the first is the adjustment and transformation of the national development model，Put forward sustainable development，Emphasize innovation and cultural influence。The second is that the state has introduced a series of policy measures for the cultural industry，Cultural industries, including the film and television industry, have become industries for the development of national special promotion。Local governments have also issued documents，Proposal to increase financial investment in cultural undertakings、Construction of investment and financing service system、Cultivate key cultural industries and backbone cultural enterprises、Strengthen the construction of cultural parks and bases、Specific measures to speed up the training of cultural industry talents。

Economic Environment。Jiangsu Province is one of the fastest economic development areas in the country，Adjustment of industrial structure brings good opportunities to the development of Jiangsu Film and Television Base。Jiangsu Province as a region with a relatively developed economy，The proportion of expenditures used by urban and rural residents for cultural entertainment is increasing，This is an important mass foundation for the development of Jiangsu Film and Television Base。Featured film and television cultural tourism has become a new growth point for Jiangsu tourism。Related data show，Jiangsu urban and rural residents are resolved after food and clothing are resolved，The proportion of expenditures in education, culture and entertainment increases significantly。

Social and cultural environment。Kunqu、Suzhou Garden and Mingxiaoling have been listed by UNESCO as a world cultural protection heritage。Five -level public cultural facilities network system covered with urban and rural areas in the province basically formed，The quantity and quality of public cultural facilities are in the leading position in the country。In recent years，Jiangsu Province bet365 live casino games Cultural Construction to a new level，The exchange of cultural exchange activity bases at home and abroad has promoted local cultural construction，The development and promotion of "Jiangsu people traveling Jiangsu" event，Make Bet365 app download film and television bases the potential destination of rural tourism consumers。

Technical Environment。Jiangsu regional innovation capabilities ranked first in the country for the fourth consecutive year，The contribution rate of scientific and technological progress reaches 56.5%。Jiangsu Enterprise andUniversity7216 of the "School -Enterprise Alliance" established by the hospital，Cooperative projects of the Chinese Academy of Sciences have ranked first in the country for seven consecutive years，In 2012, it reached 62.1 billion yuan。19 new counties (cities) 19、37 innovative towns and villages。New Kunshan、5 provincial university science and technology parks such as Jiangning，There are 32 science and technology parks at or above the provincial level，There are 11 of the State University Science and Technology Park，No. 1 in the province across the country。431 incubators of various types of technology companies，The area of ​​the incubation venue reaches 21.56 million square meters。Jiangsu in the development plan of the cultural industry，Has high technical support and development prospects。

　　Lack of enthusiasm for private investment 

At the same time，Jiangsu Cultural Industry is under development，There are still many problems。

First，The contradiction between the market -oriented operation and administrative regional management of the base。Jiangsu Province National Animation Base is distributed in Nanjing、Changzhou、Wuxi and Suzhou City，Among them, there are two in Suzhou City。Each base shows a high degree of homogeneous tendency in business business，Different divisions belong to different administrative cities leaders，Lack of collaborative relationships between the business business between each base。From a long -term perspective，bet365 best casino games Based on the advantages of software development and outsourcing services in Jiangsu Province，Take the existing anime base as the main body，Create an animation industry cluster with a more close relationship，It should be the direction of effort for some time in the future。Industrial cluster should not be a simple aggregation of an enterprise，Its core is to emphasize the connection and complementarity between enterprises，This relationship is both conducive to obtaining the scale economy，It is also more flexible than a large enterprise with vertical integration。

Local governments should carefully plan the animation industry cluster，Overall the industrial chain that is closely dependent on each other，Form upstream and downstream enterprises according to their respective advantages、Internal and outline corporate relations，This is very important for Jiangsu Animation Industry to form a concentrated advantage in the competition of the country and the world animation market.。

2，The problem that is closely related to regional administrative management is the local "political achievement" psychology。In recent years, Wuxi has been influenced on CCTV's film and television base，Focus on creating a national animation base and a national digital film industrial park，The latter directly clarifies the brand direction of "Wallwood"。In the materials promoted outside，Digital Film Industrial Park claims to invest 10 billion yuan，In fact, the investment of 10 billion yuan is the total planning of the entire Lake District Software Park，The funds actually invested in the Wallawu Digital Film Park will be less than 2 billion yuan。Such a high -profile publicity，also caused the outside world to question。Another，In actual operation，Another enterprise will evacuate quickly after getting funding in the industrial park。

Political performance effect will promote the same industrial engineering in various places。From the perspective of the operation of the national film and television base，More than 80%of the Bet365 app download film and television bases are in a loss state。Seeking "political performance" benefits，Base construction with strong government investment color is likely to evolve into a short -term behavior，The losses and waste caused by the government will also pay the bill。

third，homogeneity in the positioning of film and television base projects。The phenomenon of homogeneity of anime base is more serious。and the traditional film and television base is inevitable，For example, Yangzhou Ganquan Base、Nanjing Pushui Stone Base Base is the main feature of the Republic of China，Suzhou's Asian shooting base is actually the style of the Republic of China，It is characterized by it is the only film and television base in the country with the scenery of the simulation railway station。

Fourth，Vibial enthusiasm for private investment is not high。Pulling private investment and focusing on Bet365 app download film and television bases and production are an important fulcrum for the development of Jiangsu's film and television industry。Jiangsu Province's private investment is very active，But there is no enthusiasm for investment in the film and television industry。Continuous weakness in external need、In an environment where consumption is generally not prosperous，Expanding private capital investment is becoming one of the support for Jiangsu's economic growth。According to the relevant person in charge，Jiangsu folk capital in new energy、Investment in emerging industries such as new materials accounts for about 80%，In the power gas and water supply industry、Financial industry、Water conservancy and public facilities management industries such as traditional monopoly industries increased by more than 50%。

Although Jiangsu's private investment is so active，But its investment in the film and television industry is particularly cautious。The reason for it，On the one hand, it does not cause the investment atmosphere of the film and television industry like Zhejiang Province，On the other hand, it is not enough openness in Jiangsu's film and television industry to bet365 best casino games private capital。Too much dependence on the government is a major defect in the development of Jiangsu's film and television industry。If the private capital is absorbed reasonably，Not only can it alleviate the funds in the construction of the base，It may also establish more effective operations、Management and supervision mechanism，Make it more market awareness and market competitiveness。

　　(Author Unit: Phoenix Media College of Suzhou University)