Central Committee of the Communist Party of China in 2019、The State Council issued the "Outline of the Strategy of Digital Rural Development"，2020 Central Internet Information Office and seven departments and seven departments issued the "Notice on Carrying out the Pilot Work of Digital Rural Villages"，Prospective deployment of digital rural construction。Digital rural construction is not only an important starting point for promoting the strategy of rural revitalization，and is an important part of the construction of digital China。Digital rural construction is a government、Enterprise、Major projects for farmers' collaborative advance。When local governments promote digital rural construction projects in accordance with the planning plan，It should be connected with the local knowledge of the village，closely combined with the practical needs of farmers，Promote digital technology from exogenous embedded to endogenous development，Realize the blending of digital technology and peasant subjects，Respect the subjective position of farmers，Finally, the digital technology is really rooted in the countryside of the motherland。

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Current，Digital countryside construction has become an important task pushing in the country。In recent years，Guangdong、A few villages in developed bet365 live casino games areas such as Zhejiang are based on increasingly severe governance pressures，Open the exploration and introduce the resolution of the digital technology -driven governance crisis。But，Real challenges encountered in digital rural construction leading to dilemma such as digital rural construction fall into formalism，Technology Company、Technology Company、Insufficient interaction and collaboration between peasants、Uneysteady，In the end, it is difficult to take root in digital countryside.。

The tension between the government and the needs of farmers。Project construction，In order to complete the assessment task of digital rural construction projects，Local governments are usually eager to bidding technology companies to help design digital rural blueprints，Buy digital platform technology and governance team of the third enterprise (technology company)，Build a video surveillance system inside the village、Grid management system and smart fire protection system，Optimize the village digital governance system。These digital platform architectures meet the needs of local government assessment，But often ignore the essence of digital rural construction，Ignoring the true demands of farmers。Target assessment，Local governments over too much reading、Visits、Published information, etc. as an important indicator for measuring the effectiveness of the construction of digital countryside，As a result, government staff excessively put the attention bet365 Play online games of work on "retention marks" and "increase access volume" waiting for the focus，Farmers' real needs for numbers are often ignored。What form of digital villages do farmers need、What kind of digital technology、What kind of digital service，It has not become the focus of some local governments。

The tension between enterprises and the needs of farmers。Digital rural construction，Local governments generally hire relevant technology companies to design projects，Moving a relatively mature digital platform to a rural society。From the planner,，The construction of the digital platform has auxiliary effect on resolving the dilemma of the governance of the village。For ordinary villagers，Full of modern sensation、The digital platform of the sense of technology is relatively strange。If you cannot build accurately according to the specific situation of the village、Matching construction digital platform，Just simply adjusted the application plan design and moved to different villages，Not only is it difficult to promote new technologies to play its due role，and lead to the great discount of digital rural construction projects。

Digital rural construction，The purpose of the local government is to complete the assessment tasks of the superior government on the construction of digital countryside，Technology companies are to promote their digital platforms，For the purpose of earning profits from it。as the main body of digital country construction，The opportunity for farmers to participate bet365 best casino games in digital platform construction is very limited。Visible，Government -Enterprise -Farmer's imbalances, so that the construction of digital countryside is difficult to take root in rural areas，The phenomenon of "digital suspended but unable to land" appears。The reason for it，In the lack of the subjectivity of farmers in digital rural construction。

Fusion of peasant perspectives and national perspective 

Digital rural construction，"Plan for abstract citizens" is dangerous。As political anthropologist Scott said: "The social order of being designed or planned must be a simple diagram，They often ignore the basic characteristics of real and living social order。""，Today's rural social form is very different，The object of digital rural construction is not a nationwide chess -type construction model，East、central region、The specific situation in the west is extremely different。With the extensive emergence of new farmers (professional business entities)，Digital rural construction objects are not just ordinary villagers in the traditional sense，and more professional farmers。So，Digital rural construction must face a new phenomenon different from traditional rural society。

To resolve the "government active initiative in digital rural construction、Enterprise assistance to promote、Farmers passive "embarrassing phenomenon，Effective docking between the design of a rational abstract digital rural solution and a diverse transformation rural social form，Organic integration of "national perspective" and "peasant perspective" should be made，Promote bet365 live casino games the deep fusion of digital technology and peasant subjects，Combining abstract project planning with the practical needs of farmers。

We must pay attention to the effect of government governance，More adaptation to rural situations。Digital platforms led by local governments and introduced technology companies to drive rural digital governance practice as local practice of national strategy。But，If the local government only looks at the country from the perspective of implementation policy，So the living environment of digital rural construction must be ignored。For example，At present, the construction of digital technology driven farmhouses is introduced，But a large number of digital book house flows in form，Wasting financial and technical resources，added the work pressure of local cadres。other，A digital platform is established in many developed regions，Show the population of the village、Basic status and other basic conditions，But how to understand and use digital technology for farmers did not take full consideration，Many farmers do not even understand the construction of digital countryside。For this，Local governments should deeply understand and master the connotation and development trend of digital rural construction，In -depth understanding of the understanding and views of the majority of farmers' understanding and views of digital countryside，Listen to farmers' opinions and suggestions on digital rural construction，Take the digital countryside as a long -term career，Only to promote the truly Bet365 app download landing of digital rural construction projects。

We must pay attention to the embedding of rational technology，It is necessary to meet the needs of farmers。Digital platform technology developed by the enterprise requires huge manpower、material resources、Finance，Can't classify and develop different villages、matching construction。This leads to an application of the introduced digital platform and the real farmers' needs.。I found in the investigation in September 2021，2019 "Tencent for Village" selects two farms in a certain place as a digital country pilot，Embed digital technology into rural governance、Rural Party Construction, etc.，But because it is disconnected from the rural social foundation and has no maintenance，Back to the traditional village management method。For this，Digital technology should actively play a role，Need to be with etiquette、Minjo、Clan and other rural social situations match、Relators。

(This article is the 2021 National Social Science Fund general project "Public Service Information for Digital Poor Farmers" (21BZZ060) phased results) 

(The author is the lecturer of the School of Public Management of Guangzhou University、Deputy Secretary -General of the Guangzhou University Rural Research Institute)