2019 Central Committee of the Communist Party of China、The State Council issued the "Digital Rural Development Strategy Outline"，In 2020, seven departments including the Cyberspace Administration of China issued the "Notice on Carrying out National Digital Rural Pilot Work"，Proactive deployment of bet365 withdrawal。bet365 withdrawal is not only an important starting point to promote the rural revitalization strategy，And it is an important part of the construction of Digital China。bet365 withdrawal is a government、Enterprise、A major project promoted by farmers together。When the local government promotes the bet365 withdrawal project according to the planning plan，Should be connected with local village knowledge，Closely integrate with the actual needs of farmers，Promote the transformation of digital technology from exogenous embeddedness to endogenous development，Realize the integration of digital technology and farmers，Respect the subjective status of farmers，Finally realize that digital technology is truly rooted in the rural land of the motherland。

The realistic dilemma of bet365 withdrawal

Current，bet365 withdrawal has become an important task promoted by the whole country。In recent years，Guangdong、A few villages in developed areas such as Zhejiang are facing increasingly severe governance pressure，Start exploring how to introduce digital technology to drive governance crises。However，The practical challenges faced by bet365 withdrawal have led to bet365 withdrawal falling into formalism and other difficulties，Local government、Technology company、Insufficient interaction and collaboration among the three farmers、Unbalanced，Ultimately, it will be difficult for bet365 withdrawal to take root in the rural land。

The tension between government leadership and farmers’ needs。Project construction，In order to complete the assessment tasks of the bet365 withdrawal project，Local governments are often eager to tender technology companies to help design digital village blueprints，Purchase the digital platform technology and governance team of a third enterprise (technology company)，Building a video surveillance system inside the village、Grid management system and smart fire protection system, etc.，Optimizing the village digital governance system。These digital platform architectures meet the assessment needs of local governments，But the essence of bet365 withdrawal is often ignored，Ignore the real demands of farmers。Target assessment on，The local government places too much emphasis on reading volume、Visits、The amount of information released is an important indicator to measure the effectiveness of bet365 withdrawal，As a result, government staff focused excessively on “leaving traces” and “increasing visits” etc.，The real needs of farmers for numbers are often ignored。What kind of digital countryside do farmers need?、What kind of digital technology、What kind of digital service，It has not become the focus of some local governments。

The tension between corporate promotion and farmers’ needs。Digital countryside under construction，Local governments generally hire technical personnel from relevant technology companies to design projects，Move a relatively mature digital platform to rural society。From a planner’s perspective，The construction of digital platforms plays an auxiliary role in resolving village governance difficulties。For ordinary villagers，Full of modernity、Technological digital platforms are relatively unfamiliar。If the construction cannot be carried out accurately according to the specific conditions of the village、Matching Construction Digital Platform，Just simply adjust the applied scheme design and then copy it to different villages，Not only is it difficult to promote new technologies to play their due role，And the effect of the bet365 withdrawal project is greatly reduced。

Digital countryside under construction，The purpose of local government is to complete the assessment tasks of bet365 withdrawal by higher-level governments，Technology companies are here to promote their digital platforms，For the purpose of making profits。As the main body of bet365 withdrawal，Farmers have very limited opportunities to participate in the construction of digital platforms。Visible，The imbalance between the government, enterprises, and farmers makes it difficult for bet365 withdrawal to take root in the rural land，The phenomenon of “numbers are suspended and unable to land” appears。Find out the reason，The lack of farmers’ subjectivity in bet365 withdrawal。

The integration of bet365 withdrawal’ perspective and national perspective

Digital countryside under construction，“Planning for abstract citizens” is dangerous。As the political anthropologist Scott said: "The social order that is designed or planned must be a simple diagram，They often ignore the essential features of a real and living social order。”Must see，Today’s rural social forms vary widely，The object of bet365 withdrawal is not a chess-like construction model across the country，Eastern、Central、The specific situation in the West varies greatly。With the widespread emergence of new farmers (professional business entities)，The targets of bet365 withdrawal are not just ordinary villagers in the traditional sense，And more are professional farmers。Therefore，To carry out bet365 withdrawal, we must face new phenomena that are different from traditional rural society。

It is necessary to resolve the "government proactiveness" existing in bet365 withdrawal、Enterprise assistance and promotion、The embarrassing phenomenon of farmers being passive and passive，Realize effective connection between rational and abstract digital rural plan design and diverse and transforming rural social forms，The “national perspective” and the “peasant perspective” should be organically integrated，Promote the deep integration of digital technology and farmers，Combining abstract project planning with farmers’ real needs。

We must pay attention to the effectiveness of government governance，We must adapt to rural situations。The practice of rural digital governance driven by digital platforms led by local governments and introduced by technology companies is a local practice of national strategy。However，If local governments only look at digital rural areas from the perspective of policy implementation，Then the living environment of bet365 withdrawal must be ignored。For example，Currently, digital technology is being introduced across the country to drive the construction of farmhouses，But a large number of digital bookstores are just formalities，A waste of both financial and technical resources，It increases the work pressure of local cadres。In addition，Many rural areas in developed areas have established digital platforms，Represents the population of the village、Basic status such as place of origin，But how farmers understand and use digital technology has not been fully considered，Many farmers do not even understand bet365 withdrawal。For this，Local governments should deeply understand and grasp the connotation and development trends of bet365 withdrawal，In-depth understanding of farmers’ understanding and views on digital countryside，Listen to farmers’ opinions and suggestions on bet365 withdrawal，Consider digital countryside as a long-term undertaking，In order to promote the true implementation of bet365 withdrawal projects。

We must pay attention to rational technology embedding，We must also meet the needs of farmers。The digital platform technology developed by enterprises requires a huge amount of manpower、Material resources、Financial resources，Unable to carry out classified research and development for different villages、Match construction。This leads to an application gap between the introduced digital platform and the real needs of farmers。The author discovered during research in September 2021，In 2019, “Tencent for the Village” selected two farms in a certain place as bet365 withdrawal pilots，Embedding digital technology into rural governance、Rural Party Building, etc.，But due to the disconnection from the rural social foundation and lack of maintenance，Returning to the traditional village management method。For this，Digital technology must play an active role，Needs and Etiquette、Civil Agreement、Match clan and other rural social situations、Phase adjustment。

(This article is a phased result of the 2021 National Social Science Fund general project "Research on Accessibility of Public Service Information for bet365 withdrawal Poor Farmers" (21BZZ060)

(The author is a lecturer at the School of Public Administration, Guangzhou University、Deputy Secretary-General of the bet365 withdrawal Revitalization Institute of Guangzhou University)