bet365 best casino games Innovation and social application of digital technology is the technical change of human beings，In China, it has entered the take -off stage，Among them, e -commerce is one of the typical forms of digital technology changes。Studies that the overall effect of technological changes may exacerbate social inequality。Pay attention to the impact of the initial stage of digital technology change on development opportunities，Focus on the development opportunities of poor rural digital skills for poor rural skills that are most unlikely to get new development opportunities，Research Discovery，Natural logic of changes along digital technology，E -commerce technology has indeed created a technical threshold in the countryside，Bringing unequal development opportunities。But the favorable rural internal social environment can eliminate the negative effects of the natural logic of technical changes，Provide development opportunities for disadvantaged farmers for digital skills，Even reduces the gap between the rich and the poor that has accumulated in the past。National Rural Rejuvenation Strategy provides institutional guarantee for digital technology dividends and inclusiveness in the market mechanism and social mechanism。

　　Keywords:Digital technology changes  Village e -commerce  Digital skills  Opportunity

Author Qiu Zeqi，The China Social and Development Research Center of Peking University、Professor of Sociology; Qiao Tianyu，Peking University Big Data Analysis and Application Technology National Engineering Laboratory post doctors。(Beijing 100871)