Bet365 lotto review Social quality research methods and quantitative analysis methods derived from two different traditions, respectively，Evolution into the separation and opposition of methodology。The rise of big data may bring opportunities to solving the status quo of this "two skin"。From quality research method、Traditional quantitative analysis method to big data methods，The change of the research tool has witnessed the object of research — the change of the social entity。Big data research prompts quality research and quantitative research to integrate，The scientific and humanity of sociology has also obtained the way to meet，Big data method is surpassing the existing research method，It also contains the return of sociological imagination。

　　Keywords:Quantitative analysis of quantitative analysis Big data methodology sociology imagination

Author Quest，Researcher at the School of Social Sciences of Shaanxi Province (Xi'an 710065)。