Abstract:bet365 horse racing odds sociological research is no longer satisfied with data description and limited to superficial correlation analysis，But began to really take on the responsibility of explanation、The disciplinary mission of predicting social reality。Nearly ten years，my country’s bet365 horse racing odds sociology develops rapidly，But we also encountered dual crises—the crisis of causal logic based on endogeneity issues and the crisis of theoretical horizons based on time and space issues。The twin crises are intertwined to form the four "many" and four "difficulties" of current bet365 horse racing odds research: mostly based on cross-sectional data，Difficulty in making causal inferences；Mostly limited to the individual level，Difficult to carry out macroscopic inspection；Ignore the contamination mechanism，Difficulty in spatial analysis；Mostly limited to contemporary surveys，Difficulty in conducting big historical research。There are five ways to get out of the double crisis，i.e. tracking time difference、Cultivate experimental thinking、Pay attention to the contamination mechanism、Construct macro-measurement and reconstruct theoretical thinking，The new paradigm of bet365 horse racing odds sociology research can achieve new breakthroughs in four aspects，That is, the compounding of research arguments、Copying of inspection methods、Refined presentation、Scientific research goals。

　Keywords:bet365 horse racing odds research, bet365 horse racing odds sociology, bet365 horse racing odds analysis, causal analysis, time and space analysis

Author Chen Yunsong，Associate Professor, School bet365 horse racing odds, Nanjing University (Nanjing 210023)；He Guangye，Assistant Researcher, School bet365 horse racing odds, Nanjing University (Nanjing 210023)；Wu Saier，Graduate student in the Department of Economics, School of Business, Hong Kong University of Science and Technology。