bet365 live casino games New changes from "material culture needs" to "good life needs"，Reflect that people's needs structure is undergoing huge transformations。The diversity of a better life is unable to satisfy personal or home consumption，and must be via the community、City and even higher -level consumer units to organize and supply。The collective consumption theory in the new city sociology provides us with a new perspective for us to understand a better life。As a welfare system arrangement，Collective consumption is maintaining urban social operation、Building an increasingly important role in building a better life。But the problems of imbalanced development in our country，It has become the main constitutional factors that meet the needs of the people's growing good life。City as the basic unit of collective consumption，You need to improve the governance strength，On the basis of accelerating the equalization of basic public services，Seeking the supply mode of more diversified public products and services，Actively promote the consumption upgrade of the urban comfort material system，can meet the needs of a better life。

　　Keywords:Collective consumption Beautiful life requires urban governance

Author Lin Xiaoshan，Professor of the School of Law and Government of Zhejiang bet365 best casino games Normal University (Jinhua 321004)。