Digital rural construction is both the strategic direction of rural revitalization，It is also an important part of building a digital China。"Outline of Digital Rural Development Strategy" (hereinafter referred to as "Outline") is divided into the status quo and situation、Overall requirements、Four parts of key tasks and guarantee measures。Among them, the core part of the third part detailed ten aspects，Can be divided into two categories。One category includes the construction of rural information infrastructure、Prosperity and development of rural network culture、Strengthening the three aspects of agricultural and rural scientific and technological innovation，can be called "recent task"。Another category includes the development of rural digital economy、Construction of seven aspects such as smart green villages，can be called "long -term task"。Logic division based on "Outline"，Accept theory and ternary interaction theory according to technology，Based on "Recent Mission"，Using infrastructure construction level adaptation、Agricultural digital level adaptation、Policy variables with three dimensions of rural network cultural level.，and use it as a adjustment variable，Based on the willingness to return to agricultural e -commerce entrepreneurship as a variable，E -commerce usefulness and e -commerce profit perception is an independent variable building model。Since its implementation in 2019，Promoting the return of agricultural e -commerce entrepreneurship。Survey indicates，Digital infrastructure policy bet365 best casino games in the "Outline" has better implementation effect，75%of townships with free broadband access，Network signal strong，Can meet the needs of e -commerce practitioners。

The research team has visited 3 towns in Anhui Province for two years、4 townships in Zhejiang Province、3 towns in Heilongjiang Province，Interviews with more than 80 typical villagers and village cadres，Generate more than 70 interview records，Recycling valid questionnaire 507 copies。Research and development，There are some problems that need to be solved in the implementation of the "Outline"。

First，Insufficient agricultural digitalization level is the core question of returning to the country of agricultural e -commerce entrepreneurship。The level of agricultural digitalization level is properly adjusted between profit perception and the willingness of e -commerce，That is to say，The higher the level of adaptation of agricultural digitalization，The willingness to return to agricultural e -commerce entrepreneurship at home will be stronger。but，Three projects at the level of digitalization in rural areas are not satisfactory。In the case of 7 points in full score，Agricultural foundation level is 4.27 points，Agricultural equipment informationization、Intelligence is 4.24 points，Smart characteristic agriculture is only 4.09 points，The lowest score of all rural data level projects。Second，Lack of talents，Policy support needs to be improved。Rural practitioners are generally low，Most of the problems in e -commerce operations depend on external talents，No technical talent team in the village。In the village survey，Only 12.5%of the villages have e -commerce training courses，E -commerce technology training free open project score is only 4.19 points。Townships with supporting agricultural products online sales policies only account for 20.2%。Bet365 lotto review third，Land urgently needs global planning。Most villages have no unified planning of land，Small farmers are mostly in their own yard、Make agricultural products or store agricultural products on the village space，Some even make agricultural products in public roads and fitness squares in the village。This is the management of the village、Transportation is here more inconvenient。fourth，Agricultural e -commerce industrialization is relatively insufficient。The industrial chain has not yet formed，Farmers lack consistent goals，Disposal in action，No integration of production and sales，E -commerce industrial parks are relatively small，It is better to operate better in real operation，The agglomeration effect is not obvious，Basically no leading enterprise drives effect。Fifth，Logistics management is not standardized。Most of the logistics business adopts the form of franchise contract。Agricultural products have easy loss、seasonality and other special characteristics，During the peak season，Price increase、Retreat、Expired，Insufficient capacity and other problems frequently appear。Most of the rural geographical location is relatively long、Inslawful traffic，Most e -commerce households believe that when engaged in e -commerce，High courier costs，The cost of express delivery is high，Reduced market competitiveness。

Some of the above -mentioned deficiencies，You need to integrate from agriculture and digital、Start with three aspects of logistics and culture，Build a comprehensive service and regulatory platform for digital agricultural informatization，Realize the basic data sharing of agricultural and rural areas，This is the cornerstone of digitalization of agricultural digital。"Outline" clearly should be led by the national Bet365 lotto review agricultural department，Local agricultural departments at all levels provide dynamic data，Establish a national natural resource remote sensing monitoring "one picture" and comprehensive regulatory platform。Agricultural logistics digitalization is a key part of agricultural e -commerce，It is also one of the most difficult links to implement the "Outline" today。Local governments should emphasize the use of modern high -tech to realize agricultural logistics information management，Large enterprises that attract funds are engaged in the logistics industry，Establish smart logistics of the entire industry chain as soon as possible。The inheritance of agricultural culture is the cornerstone of agricultural development，Make full use of emerging digital technology for agricultural cultural mining and promotion，Cultivate rural agricultural brands，Increase the added value of the agricultural product and rural service industry，Gradually turn agricultural powers into agricultural power。

Perfect from the entire process of agricultural digital policy。First，Local governments need to refine the content of the "Outline" according to the actual situation。Although the Outline clearly proposes to consolidate the foundation of digital agriculture and promote agricultural digital transformation，But it is a guidance strategy，Need town、Township、Village and other lower -level government departments formulate a detailed policy document suitable for the characteristics of this level。For example，Bai Niu Village with a better foundation in agricultural e -commerce，The pain point part of the deep processing of agricultural products，Use digital technology，Strengthen the precise formulation of agricultural detailed clauses。Second，Clarify the policy execution Bet365 app download requirements of the main leaders。Regularly organize town、Township、The main leaders of the village leader of the "Outline" study and training，Let them realize the profound significance of "Outline" for rural development，Improve policy cognitive、Coordination。third，Clear policy evaluation and feedback mechanism。Policy evaluation focuses on the difference between the actual policy effect and the expected effect。The purpose of the "Outline" is to improve the level of farmers' modern information skills，Revitalization of agricultural and rural areas that drives endogenous。Without a goal, there is no direction，Evaluation should be guided by assessment goals。This needs to establish a detailed performance assessment index system for the main leaders，If the cognitive power indicator、Execution of Effective Indicators、Implementation satisfaction index, etc.。The feedback mechanism is also necessary，The results of the annual performance assessment must be given to the assessment person in time，and propose improvement measures。The main leader who ranks among the highest ranking results，Ask them to share experiences，and give a certain additional reward in time。

The government formulates exclusive guarantee measures。First，Construct a complete agricultural industry chain。Agriculture is generally in a loose management state，Each farmer manages its own land，This dispersed management model is difficult to improve the efficiency of agriculture。It can be led by the local government，Farmers with land、Technology and other ways to participate in stocks，Establish a modern rural collective enterprise。Land of the village operated by collective enterprises，The overall planning agricultural industry chain。Second，Establish a talent introduction and training mechanism。bet365 Play online games Innovation is the cornerstone of agricultural digital development。The main body of innovation is talent，But the lack of talents in rural areas，Especially young and creative talents。Collective enterprises should establish a sound talent mechanism。On the one hand，Attract talents to the countryside，Provide housing and good salary for talents，You can give talent equity incentives。On the other hand，Regular training for existing employees，can be both agricultural technology training，It can also be agricultural management training，Training for agricultural e -commerce technology and agricultural digital technology is also very important。other，Planning for collective land。Development of agricultural e -commerce，Not only does it depend on the basic level of agricultural，It also needs better support for the e -commerce industry。Both parts are inseparable from the reasonable configuration of the land。cultivated land is the basis of agriculture，But the drying base in the countryside、Land for warehousing、E -commerce office building land, etc. It is also indispensable。The government needs to be based on the characteristics of the development of agricultural e -commerce at this level，Reasonably plan various land for use，Can it effectively use scarce land resources，Promoting the rapid development of agricultural e -commerce。fourth，Provide convenience for agricultural financing，Solve the problem of funds。Agricultural products mostly have seasonal characteristics，The demand and payment of funds also have seasonality。In the spring season, a lot of funds are needed，and the autumn harvest season can quickly return a lot of funds。So，Local governments should encourage banks and other credit institutions，Provide convenient credit services to the countryside during the Bet365 lotto review spring period。Local governments give some preferential policies to banks that support agricultural credit loans，For example, tax reduction。Local governments can also directly give certain agricultural subsidies to agricultural collective enterprises，The urgency of solving the shortage of corporate funds。

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(Author Unit: School of Economics, Zhejiang Shuren College)