June 21-23，The 2018 International Communication Forum, hosted by the China Social Sciences Magazine's External Communication Center, was held in Beijing。Participants' challenges faced around the new period、Promote the construction of international communication capabilities、Improving issues such as international communication influence，Discussion for in -depth discussions。

From Renmin University of China、Media University of China、Suzhou University、"Global Times"、40 people, scholars and editorial reporters from the State Administration of Foreign Languages ​​and Social Sciences Magazine and Editor -in。Wang Limin, executive deputy editor -in -chief of the China Social Sciences Magazine, attended the forum and delivered a speech。

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Vice Editor of Global Times Chief Chief Chiang Jian Safeng said，Now in the international communication pattern，West Qiang's weak situation has not been improved，Instead, it is bet365 live casino games more complicated。The demand survey in the field of communication in my country is not in place，The content of the media pushed by various media lacks appropriate unified organizations，Publicity is not well mastered，and problems of low depth of the audience market。

Chen Long, Dean of the Phoenix Media College of Suzhou University, believes，In the competition of the right to speak，my country is facing weakness than the West，The effect of soft power is not ideal，There are differences in Chinese and Western discourse systems，Lack of communication between young people in Chinese and Western people。The Editor -in -chief of the External Communication Research Center of the State Administration of Foreign Languages ​​Bureau Wang Mei thinks，my country's current communication is facing multiple challenges of internal and external internal and external，The exterior is mainly from the influence of "sharp strength" and "foreign agent"，and the internal is mainly the current China's theoretical system in the field of external communication。

A special professor at the School of Journalism of Renmin University of China、Jia Wenshan, a researcher at the National Institute bet365 best casino games of Development and Strategy，Although my country has established a series of foreign discourse channels，But compared to the West, we are still in a weak position。Reasons for the reason，It is because the West has implanted a discourse system worldwide，This system is founded by Western scholars。And my country's foreign communication research topic discipline and construction lag，For example。Based on this，We can establish our own knowledge system and learn from the international academic research system，Such project research can achieve continuous enrichment and development。

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Chiang Safety thinks，The key to solving the problem is to transform the way of thinking，Study the audience as information consumers，At the same time, it is necessary to subdivide the market，Make human and material resources effectively exert it，Improve communication efficiency。other，We must pay attention to the influence of individual communication，For example，Some media said that at the World Cup scene，Japanese tourists bring garbage away from the venue，shows good quality，This kind of individual communication is also very effective。

Bet365 lotto review Zhang Yanqiu, director of the African Media Research Center of Communication University of China Communication University of China，Chinese media want to change the communication method，Listen to the needs of the people，This is the prerequisite for ensuring the effectiveness of public diplomacy and external communication。More importantly，China has a bipolar tendency for non -reporting in China，That is the positive romantic report and negative stereotype report，This has weakened the influence of Chinese media on non -influence。For this question，Zhang Yanqiu proposed the concept of "Constructive News"，Do not avoid negative reports，Guided by reflecting and solving problems，Reflecting the critical spirit of the news，and surpass "conflict report"，Emphasize the social responsibility of news media。

Jia Wenshan thinks，Currently Western Social Sciences have entered a crisis stage，Theory is still in the mass communication stage，No new theory appears，The current popular big data research is method，but notism。In this case，my country can be based on the perspective of global academic exchanges，Use foreign languages ​​to interpret my country'Bet365 lotto review s academic achievements，At the same time, interpret the academic achievements of foreign countries from the perspective of our country。my country should build its own foreign exchange platform，Promote my country's original academic achievements。The social impact of the English publication created by our own own is also worth studying，The author who pays attention to these publications，Cultivate them into a representative of Chinese research in the new generation。China Social Sciences Magazine's external communication center can be positioned as a foreign academic exchange platform that promotes social sciences in my country，Put the local academic concept、Theoretical system，Display it internationally internationally internationally。

For the current problems and solutions of my country's current external communication，Chen Long said，The work of external communication should enter the cultural level，Do a systematic work，Eliminating "Dialogue Global"，Pay attention to the clever use of cultural taboos and "discourse rhetoric"，Strengthen the communication of the new generation，Cultivate "Western Connect" to improve bet365 Play online games the effectiveness of external communication。Wangmei Suggestion，Research content of external communication，can be transformed from the issue of China -related issues to global issues，While telling the story of Chinese stories，It is also necessary to speak to world hot issues，This can dominate the right to international words，Let the international sound of Chinese academics。

Chinese Social Sciences Magazine American expert Justin Ward，Combining the principles and methods of Chinese Taoism and the translation principles and methods of news writing thinks，Translation should be balanced in loyalty to the original text and readability，and maintain the simple and fast term style as much as possible，Avoid redundant complexity。In terms of article structure organization，Ward also advocates dividing paragraphs based on the topic，Keep the central meaning concentration，Avoid structural confusion。