June 21-23，The 2018 International bet365 mobile betting Forum hosted by the International bet365 mobile betting Center of China Social Sciences Magazine was held in Beijing。Participating scholars focused on the challenges faced by external bet365 mobile betting in the new era、Promote international bet365 mobile betting capacity building、Improving international bet365 mobile betting influence and other issues，In-depth discussion held。

From Renmin University of China、bet365 mobile betting University of China、Suzhou University、"Global Times"、Forty people including experts, scholars, editors and reporters from the International bet365 mobile betting Research Center of the State Administration of Foreign Languages ​​and Literature of China and Chinese Social Sciences Magazine attended the meeting。Wang Limin, executive deputy editor-in-chief of China Social Sciences Magazine, attended the forum and delivered a speech。

　International bet365 mobile betting in the New Era: Opportunities and Challenges Coexist

Jiang Anping, deputy editor-in-chief of Global Times, said，In today’s international bet365 mobile betting landscape，The situation where the West is strong and we are weak has not yet improved，On the contrary, it becomes more complicated。In the field of my country’s external bet365 mobile betting, there is insufficient research on the needs of the bet365 mobile betting audience market，The content pushed by various media to the outside world lacks proper unified organization，Poor control of publicity，As well as issues such as low market penetration into the audience。

Chen Long, Dean of Phoenix School of bet365 mobile betting at Suzhou University, believes，In the struggle for the right to speak，Our country is at a disadvantage compared to the West，The effect of building soft power is not ideal，There are differences between Chinese and Western discourse systems，Challenges such as lack of bet365 mobile betting between young people in China and the West。Wang Mei, executive editor of "External bet365 mobile betting" magazine of the International bet365 mobile betting Research Center of the State Administration of Foreign Languages, thinks，my country’s current external bet365 mobile betting faces multiple internal and external challenges，External influence mainly comes from "sharp power" and "foreign agents"，The main reason internally is that China’s current theoretical system construction in the field of external bet365 mobile betting is insufficient。

Distinguished Professor, School of Journalism, Renmin University of China、Jia Wenshan, a researcher at the National Academy of Development and Strategy said，Although our country has established a series of external discourse channels，But we are still in a weak position compared to the West。The reason，It’s because the West has implanted a discourse system around the world，This system was founded by Western scholars。However, my country’s disciplinary construction of research topics on external bet365 mobile betting lags behind，For example, the subject construction of “One Belt and One Road” needs to be improved。On this basis，We can build our own knowledge system and learn from the international academic research system，Only through research on such topics can we achieve sustainable enrichment and development。

　Diversification path

Jiang Anping thinks，The key to solving problems is to change the way of thinking，Studying audiences as consumers of information，At the same time, the bet365 mobile betting market must be segmented，Make effective use of human and material resources，Improve bet365 mobile betting efficiency。In addition，Pay attention to the impact of individual bet365 mobile betting，For example，Some media said that they were at the World Cup site，Japanese tourists take their garbage away from the venue，Exhibits good qualities，This kind of individual bet365 mobile betting is also very effective。

Zhang Yanqiu, director of the African Media Research Center of the bet365 mobile betting University of China, believes，Chinese media must change the way of bet365 mobile betting，Listen more to the needs of your audience，This is the prerequisite to ensure the effectiveness of public diplomacy and external bet365 mobile betting。What’s more important，There is currently a polarization trend in China’s reporting on Africa，i.e. positive romanticizing reports and negative stereotyping reports，This weakens the influence of Chinese media on Africa。In response to this problem，Zhang Yanqiu proposed the concept of "constructive journalism"，Do not avoid negative reports，Oriented to reflect and solve problems，Embodying the critical spirit of news，And beyond "conflict coverage"，Emphasize the social responsibility of news media。

Jia Wenshan thinks，Currently Western social science has entered a crisis stage，The theory is still in the stage of mass bet365 mobile betting，No new theories emerge，The currently popular big data research method，But not doctrine。In this case，Our country can base itself on the perspective of global academic exchanges，Interpret my country’s academic achievements in foreign languages，At the same time, interpret foreign academic achievements from a Chinese perspective。Our country should build its own foreign exchange platform，Promote my country’s original academic achievements。The social impact of our country’s own English publications is also worth studying，Pay attention to the authors who publish articles in these publications，Cultivate them to become a new generation of representatives of China studies。The External bet365 mobile betting Center of China Social Sciences Magazine can be positioned as an external academic exchange platform to promote my country’s social sciences，Integrating local academic concepts、Theoretical system，Disseminate it in an internationally acceptable language。

Regarding my country’s current problems and solutions to external bet365 mobile betting，Chen Long said，External bet365 mobile betting work should enter into the cultural level of reflection，And do systematic work，Close the “discourse gap”，Pay attention to cultural taboos and the clever use of "discourse rhetoric"，Strengthen bet365 mobile betting among the new generation，Cultivate “Western Masters” to Improve the Effectiveness of External bet365 mobile betting。Wang Mei’s suggestion，Research content of external bet365 mobile betting，Can shift from China-related issues to global issues，While telling China’s story well，We must also speak out on hot issues in the world，Only in this way can we dominate the international discourse，Let the voice of Chinese academics be heard internationally。

Justin Ward, an American expert from the Chinese bet365 mobile betting, gave a keynote speech，Combining Chinese Taoist thought with the translation principles and methods of news writing，Translation should achieve a balance between fidelity to the original text and readability，And keep the language as concise and clear as possible，Avoid redundancy。In terms of article structure and organization，Ward also advocates dividing paragraphs according to topics，Keep the central meaning focused，Avoid structural confusion。