Virtual agglomration (Virtual Agglomration) refers to based on a new generation of digital platform，Data elements with production characteristics，From geographical space for both supply and demand and related enterprises、The physical space turns to virtual space、Economic activity mode of network space gathering。In the field of agricultural industry chain，This concept is designed to emphasize through big data、IoT、Blockchain and other technologies continuously improve，Change the agricultural production method、Industrial Organization Form and Trading Mode，Shorten the distance of the information exchange of the agricultural industry chain，The distance between consumers and producers from agricultural products，and flow with the data value module，enable the agricultural chain link to continuously extend。Virtual agglomeration is a new spatial organization form brought by the deep integration of the digital economy and agricultural field，It will become an important driving force for the transformation and upgrading of the agricultural industry。

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Geographical gathering presented by the agricultural industry chain，centered on agricultural product producers，Processing enterprise、Logistics Enterprise、Sales institutions and other agricultural related organizations are upstream and downstream，Organic overall formed on geographical space。New Economic Geography Considation，Because the natural environment and resource endowment factors are the necessary conditions and material basis formed by the agricultural industry agglomeration，Therefore, the agricultural industry chain can only be gathered in a local area with resource endowment advantages，and the cumulative effect of the cycle generated by the agglomeration area，Formation of cultivated bet365 Play online games land、Seeding、growth、Fertilization、Garment、The upstream and downstream chain system of processing and sales。In the agglomeration area, more farmers will be attracted to enter，This process attracts new enterprises to gather further into the area，Forms a cumulative self -reinforcement effect。The upstream and downstream of the industry has a concentrated distribution of the increasing scale of production due to the increasing scale of production and the overflow of knowledge overflow，More closer to the dependence or competitive relationship between upstream and downstream companies，The agricultural industry chain in this form is geographical gathering。

With the application of Internet technology in the agricultural field，Digital information technology has weakened the connection of geographical space between all aspects of the industrial chain，The "supply and marketing" process of the agricultural industry chain began to operate in virtualization on the network platform，The spatial pattern of forming "virtual gathering"。First, technical level，Land involved in the agricultural industry chain in the virtual agglomeration environment、Labor forces、Capital and other elements will be more informative on the virtual network platform、scale、Intelligent，Make pre -delivery、Production、After the postpartum, the transformation of the postpartum is transformed into an effective connection with the real -time exchange of data to the core，and form an organization chain、Logistics Chain、The "Multilateral Management" mode of the information chain。The second is the value level，The agricultural industry chain operation under the wave of digitalization is self -interest attached to the original "small farmers' thinking"、Locality、Short -term and other characteristics generate impact，Data positive incentives to the industrial chain make agriculture return to the essence of value，For example, pay more attention to personalization、High -quality agricultural bet365 Play online games product production。Third, at the institutional level，Regulations in all links of the agricultural industry chain、contract and other systems and credibility、Social Capital and other informal systems integrate unity in the virtual space in the "Data and Data Dialogue" environment，Promote the exchange and flow of digital information，Reduce the asymmetry of information，Protect the disadvantaged groups in the agricultural industry chain，To strengthen the long -term cooperative relationship of participating subjects in various aspects。Visible，Digital information will have a large impact on the original geographical agglomeration，The advantage of giving geography is broken，Then the agricultural industry chain forms a closer coupling relationship in the virtual space，and develop into a new form of agricultural virtual gathering agricultural virtual agglomeration。

New layout: virtual agglomeration to reshape the agricultural industry chain 

The agricultural industry chain under virtual agglomeration is the entire process of digital technology into the entire process of agricultural production，It is expected to reshape the traditional agricultural industry chain。

Data from the agricultural industry chain。Traditional geography agglomerations are mostly importance to land、Gathering of factors such as labor and capital，Virtual agglomerations based on digital technology attach importance to cultivation、Production、Data information in the entire process of processing and sales。Specifically，The agricultural industry chain under virtual gathering，Mainly rely on Internet technology to dig and process these data，Then get experience in agricultural product cultivation hidden under data、Market and Consumer Demand Information。Based on these experiences and needs information to quickly optimize the reasonable allocation of production factor resources in all aspects of the industrial chain，The overall utility of the agricultural industry chain and the optimal Pareto。

Promote the transition of agricultural industry chain to flexible service。The agricultural industry Bet365 app download chain transitions to service transformation through technologies such as big data and artificial intelligence，Makes the agricultural industry chain transform from single -sex production to comprehensive flexible services。Now the development of the agricultural industry chain is not simply extending to both ends of planting and sales，Instead, it provides personalization to consumers of agricultural products、Humanized service extension。For example, "Consumer Demand+Industrial Chain response" mode，Consumers can customize "private agricultural land" on the Internet platform，Use custody、Half -custody and other modes for breeding，and receive agricultural products in the harvest season。This agricultural product personalized service model can better meet consumer experience，Solve the mismatch of supply and demand for the agricultural industry chain。

Reduce the cost of transportation costs for the production and sales of the agricultural industry chain。The virtual network platform built on the Internet can easily seamlessly connect the supply and demand parties，Change the market model of traditional farmers，Logistics transportation methods also change with this。1 is the production link，The logistics chain is made into an online management service platform，Effective connection to realizing data with physical transportation，Able to systematically integrate and integrate scattered logistics resources，to improve production and transportation efficiency。The second is the sales link，Agricultural product sales use the network platform to become a demander of the supply direction demand，Production and processing on demand，No inventory cost，Then reduce intermediate merchant transportation。Such as 2021，A total of 1.793 million agricultural special products are sold to the whole country with the help of the Douyin platform，New farmers form a "manufacturer direct sales and direct supply" model through the Internet platform。

　　New Prospects: Chain Economy Guide the new model of agricultural development 

Relying on virtual gathering，Create a new bet365 best casino games model of agricultural development，It is expected to be in the "vertical and horizontal integration" mode in the future、"Agricultural Sharing Economy" model and "Global Agricultural Industrialization" model to get a breakthrough。

First，"vertical and horizontal integration" mode。With the speed of technological innovation iteration, accelerates，Virtualization features are increasingly obvious，Reduced the congestion effect brought by geographical agglomeration，Promoting the longitudinal and horizontal expansion coordinated promotion of the agricultural industry chain。The vertical extension of the agricultural industry chain is using information technology，Dataization of production and processing、Network，Realize the interconnection of various elements，Digitalization of pushing the physical network space and production relationship network，Expand the thickness of the agricultural industry chain，Focusing on improving the deep processing ratio of agricultural products，Implement value value -added。The horizontal expansion of the agricultural industry chain is the cross -border penetration ability connected between various elements between the data，Promote the high degree of integration of offline and online，to further develop characteristic agricultural tourism、Agricultural Research Base and other new agricultural formats，Realize the unity of virtuality and regional nature、Coordination of participation and market nature。

2，"Agricultural Sharing Economy" mode。Each subject of the agricultural industry chain runs through the network platform，All parties seek partners according to their own needs，Share various resources of each other。Land online trading platform，can break through the regional limit，Make both parties to the land obtain the market information of land rental in time，Realize the rural idle land quickly flowing in the agricultural industry chain、Integration and Bet365 app download optimization configuration。Human Resources Data Platform Collection、Integrated the surplus labor information of large amounts of scattered labor，for all kinds、The agricultural industrial chain of each link provides timely and effective human resources and precision、Efficient sharing mechanism。Internet agricultural service providers with the help of shared platforms，and use it for data governance、Experience mining and other types of resources sharing，Provide technical training for farmers、Expert guidance and other comprehensive services。

third，"Global Agricultural Industrialization" mode。Under the background of the reconstruction of the global agricultural industry chain，Virtual gathering prompts the domestic agricultural industry chain to quickly integrate into international division of labor and cooperation，Breeding global strategic layout of the domestic agricultural industry。First, the development of digital technology has greatly reduced information exchange and cross -border transaction costs，Add middle product、The acquisition of service and technology，Make the participating subjects in various links more focused on local production links，No need to understand the whole chain full picture。Second, domestic agricultural enterprises carry out online domestic and foreign cooperation，Can choose the international partner more conveniently，and participate in agricultural capital production、Warehousing Logistics、Agricultural -related industries in key areas such as ports and pier，Deep integration into global agricultural production、Processing、Ware、Logistics and trade all aspects，to actively develop global agricultural resources。Third, my country's layout in the global agricultural industry chain has gradually risen from low -end to mid -to -high -end，The agricultural industry chain link under virtual gathering is pursuing competitive advantages rather than the comparative advantage of resource endowment，Therefore, the core key technology to bet365 Play online games master the mid -to -high -end link is the key to occupying the height of the industrial chain。

　　(This article is the National Social Science Fund general project "Reconstruction of the financial tolerance system reconstruction of rural rejuvenation in the background of virtual gathering" (20bjy117) phased results) 

(Author Unit: Zhengzhou University Business School)