Current，With the continuous development of the appearance of various new media with the media，Cultural communication is facing new opportunities and challenges。Chinese martial arts is an important part of Chinese culture。Faced with "the audience in the era of popular communication gradually transformed from spreading objects to digitalization in the era of new media communication、Socialization、The objective reality of the main body of mobility "，Martial arts cultural communication should rationally examine the challenges brought by the whole media。We should think in depth how to effectively use new media technology，Change the phenomenon of information asymmetry between the two parties generated by the one -way transmission mode generated by the previous martial arts information，Promote the common timing interactive communication between martial arts communications and the audience。Facing the change of media integration，Martial arts people should reshape the subjectivity of Chinese martial arts in time，Finding the development of Chinese martial arts that meets the needs of the times should be，Actively respond to the new challenge brought by media integration，Grasp the historical opportunities of the new era martial arts culture communication and the development of Chinese martial arts。

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New era，Under the leadership of the "cultural power" strategy，Welcome to break the breakthrough with thick accumulation。In terms of accelerating industrial development and promoting sports consumption，bet365 Play online games There is "Encouraging the locals to be based on local nature、Human Resources Development Special Sports Industry，Vigorously promote martial arts、Dragon Boat、Dragon Dragon Lion Dance and other traditional sports projects，Support the development of traditional sports projects of ethnic minorities "，"The organizational method of organizing social forces to organize amateur sports events，Martial arts、Fighting and other project events; create martial arts、Dragon Boat and other sports competition performance brand projects with national characteristics。In terms of promoting Chinese and foreign cultural exchanges and mutual learning，There is "Against Chinese Traditional Culture Projects such as Chinese martial arts"，"Persist in going out and introduce two -way force，2825_2852。These transformations of China's martial arts resource industry、A series of policies for deepening Chinese and foreign cultural exchanges and cooperation，It provides strong support for the high -quality development of Chinese martial arts at home and abroad，Make Chinese martial arts out of culture、Industry、Education and other diversified kinetic energy。

With the current development of people's emerging formats for Chinese martial arts resources、Humanities exchange cooperation Typical carrier benefits to improve depth concern，We respond to the re -vibration of Chinese martial arts in the era of media integration for in -depth thinking (such as positioning of martial arts competition、Input of folk martial arts、What are the questions about Chinese martial arts)。We are seizing the new opportunities brought about by the "panoramic" efficient development of Chinese martial arts in the entire media era，It should also prevent Chinese martial arts "Bet365 app download decentralization、Reconstruction "The situation" Fragmentation、Entertainment "Questions。other，Communication method "deconstruction、nothingness "，Make martial arts culture spread in inspiring the spirit of martial arts、Responsibility for social liability、In the process of shaping the composite value expression of national image，It is easy to encounter some "misplaced" and "lost position" problems。From the perspective of the overall situation of challenges，The guidance of enhancing the mainstream communication medium of martial arts，Show the completeness of the content of martial arts communication，All -in -one presence of the affinity of martial arts expression，Precisely provide personalized service of martial arts audience，It should be a cracking of this kind of trouble.。As Professor Wang Cunang said，"All media is the largest coverage in history、The most technical means、The most comprehensive media carrier、The most wider information dissemination method of the audience "。As far as the characteristics of the technical changes of the entire media era，This has put forward higher requirements for the in -depth communication work of Chinese martial arts in today's era。We must use new media technology，Enhance the density and strength of Chinese martial arts communication; it is necessary to make martial arts communication show the temperature that transmits positive energy，Show the attitude of promoting the spirit of spirit。

Because of this，Comprehensive research and judgment of Chinese martial arts as a "cultural item"，It is being explained in an orderly manner by the academic researchers，"Martial Arts of Culture" has become an important driving force for promoting the continuous creation of Chinese martial arts communication。such as bet365 best casino games fitness martial arts、Martial arts blowing、Martial arts of health martial arts，Under the in -depth advancement of strategies such as "National Fitness" and "Healthy China"，You can use the new media "instantaneous、Fast、Massive、Multi -point Plaid The Communication Features，Quickly create a multi -space of Chinese martial arts、Multiple choice、New communication pattern of coexistence and coexistence of multiple subjects。Specific speaking，It is to give full play to the benefits of accurate interpretation of the policy policy of new media technology to the development of Chinese martial arts，Explain the value of Chinese martial arts in response to the needs of social reality，Cross time and space through new media、Breaking barrier、Contact、aggregation force and other advantages，In the form that people like to hear，Make Chinese martial arts show the historical mission of "big time"。

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Chinese martial arts routine、Gong Method、Strike and other exercise methods，The shape of the physical and mental health of the individual、God、Italia、Qi exercise has unique benefits，Make the general public around the Chinese martial arts media, effectively converge effectively。At the same time，Chinese martial arts is the transparent "self -improvement、Houde Lauret "and so on.，The effective communication of martial arts culture with the help of the new media platform can be widely recognized by the public。For example，Some products in society assembled Tai Chi through virtual reality technology and artificial intelligence technology、Eight Duanjin、Five poultry dramas、Gossip Palm and other martial arts，Standardize martial bet365 Play online games arts action，Make people easier to learn and interact，and is more entertaining while strengthening the body。Another example，Huo Yuanjia, depicted in the martial arts drama "Heroes Huo Yuanjia", abandoned martial arts brave and fierce habit，The narrative concept of pursuing martial arts service for national fitness，and setting up Chen Zhen as a specific scene setting，Show the "Huo Yuanjia style" patriotic feelings。A pleasant and enmity teenager "teach it into martial arts as a matchmaker，Heroes who play for the country for the people "，Passing a strong type of fitness that Chinese martial arts keeps advancing with the times and never fades、The value effect of the Wei Guo Baojia and boosting the spirit。

Facing new media communication channels that have spawned technological change，Martial arts communication subjects should actively act as，"Open、tolerance、Participate、Interactive "communication concept，Communication with various new media platforms。For example，The technical action video of the representative inheritance of the national and provincial intangible cultural heritage of China (on the premise of ensuring the security of video intellectual property attributes)，Editing becomes a series of short videos with promotional value，to expand the popularity of different fisting action technology。More，You can also use new shooting technologies such as drones，Shoot the birthplace of Chinese martial arts fist species as a martial arts human resources display micro video，The cognitiveness and identity of the people who improve the corresponding fisting species。Another，You can also use various short video platforms，Initiating topics related to Chinese excellent traditional bet365 live casino games culture，Carrying "National Creation"，Make the participants "get close to the excellent traditional culture of China，Enhance cultural self -confidence，Promoting cultural identity "。other，Chinese martial arts punching main body can also use platforms such as online conference software，Gathering the audience scattered all over the world in the same "circle of friends"，Talking together、Administrative、Construction of martial arts cultural community of "Beauty and the United States"。

In short,，In the era of all media，Chinese martial arts must be good at using various new media platforms，To better express the multi -dimensional orientation of Chinese martial arts cultural resources -the affinity of showing the real and social needs of Chinese martial arts services，Positioning based on personalized demand precision positioning martial arts communication target audience，Comprehensive、Multi -layered、The value leadership of Chinese martial arts culture and the resonance of the times in the wide field。This is not only the right to consolidate martial arts communication、Develop Chinese martial arts resources in multiple directions、Promoting Chinese martial arts culture、Important measures to enhance the core competitiveness of Chinese martial arts，It is the cross -joint force of Chinese martial arts in the new era with the help of technological innovation and mainstream media，Highlight the health effect of "treating the disease"，Pass the civilized value concept of "different and different"，Should be selected by the humanistic exchange and cooperation benefits of "people's hearts and hearts".。

　　(This article is the "Research on the Deep International Communication of Chinese Martial Arts" (17aty011) in the National Social Science Fund key project)

(Author Unit: School of Education and Sports of Changjiang University; School of Humanities and Social Sciences, Xi'an Jiaotong University)