The mediaization phenomenon of bet365 code occurred almost simultaneously with human civilization。bet365 code can generate new knowledge and create new civilization through mediaization,This unique technological phenomenon is as described by communication scientist Harold Adams Innis: "After a medium has been used for a long time,The strengths of a new medium may determine to some extent the character of the knowledge it disseminates,will lead to the emergence of a new civilization。”Mural、Pictograph、Alphabetic script and papyrus、Bamboo Slips、Books、Electronic equipment and other media,All come from different regions、Different historical periods、Human civilizations with different styles。
The origin of the bet365 code technological mediatization.As a unique technological phenomenon,The mediaization of technology can be traced back to the Neolithic Age。In the Neolithic Age,The product of technological media is not the media technology used for information dissemination that people are familiar with today,It is a form of technology called "Container Technology" by Lewis Mumford。This period,The media phenomenon bet365 code mainly reflected in bottles、Can、urn、Bucket、Bo、box、Pool、Gushun、The emergence of container technologies such as barns。Container technology and today’s media technology are completely different in appearance,But there is consistency in function: carrying、Storage and transmission。The storage objects of the former are real items,The latter is virtual information。In other words,Media technology is essentially an information container used to store information。It is precisely because of the phenomenon of technological mediaization,Media environment scholar Streit (Lance A. Strate) will use words such as “container”, “environment”, “paddock” and “city” that seem to have nothing to do with media technology to study media issues,And believes that "the view of technology as a container is closer to the concept of media environment or technical system"。
The bet365 code technological mediatization before printing.Before the spread of printing,The mediaization phenomenon bet365 code mainly reflected in the prosperity of oral culture and the emergence of word making。Technological mediatization in oral culture is mainly reflected in the richness and regularity of oral expression skills。For example,Songs in the Book of Songs、Confronting neat Han Fu、Tang and Song poetry with strict rhyme and rhythm、Mythological stories dictated by the poet Homer, etc.。Gymography is the technique of constructing written words,The transition from spoken language to written language is the result of further mediaization of technology,The text introduces new grammar and sentence patterns to record cultural materials。Technology begins to intervene in language media,And transformed into a new text medium。Compared to oral culture,Written culture reflects a more obvious technicality。For the impact of technological mediatization on social culture at this stage,The ancients have noticed it,For example, it is recorded in "Huainanzi·Benjingxun": "Cangjie began to see the traces of birds and made a book deed,Then the emergence of fraud,When fraud and hypocrisy begin, the roots will be gone and the roots will be gone、Abandon farming and pursue the benefits of awl。God knows he will be hungry,So it is Yumi。""The Analects" also mentioned: "State without writing,Trust but love the past,Stealing from me, Lao Peng。”The problem caused by technological mediatization at this stage is,Literacy and hyphenation help people record information,But it makes people rely more on words,Accustomed to using external symbols to help one recall,No longer rely on internal resources to help recall。In addition,People will learn a lot of information from books,Instead of the teacher’s words and deeds。
The bet365 code technological mediatization in the era of printing.After entering the 16th century,The media phenomenon of technology begins to manifest itself in the spread of printing around the world、The rise of written text and the proliferation of books。For example,The prosperity of China’s book civilization since the Song Dynasty,“In the Song Dynasty,Official engraving、Home Engraving、The three major systems of Fangke have been established,Publishers have spread all over the country;In the Ming Dynasty,The trend of ‘starting a prairie fire’ has taken shape。Except for remote areas,Most areas across the country have local block scripts (manuscripts) that have been handed down to this day"。At this time,“Many printing houses have been established in Europe... due to these developments,The rise of book trade,The scale of the printing factory has also expanded...the era of printing presses has begun"。During this period (early 16th to late 17th century),The media phenomenon bet365 code mainly reflected in the social value evaluation system、Social class and the changing picture of the world。Religious Reformation in Europe、Cultural movements such as the Renaissance and the rise of modern science,It is also related to the mediaization of technology。For example,Powered by printing,A large number of new books are beginning to appear,Influenced people's ideology and brought about the religious reform。Sociologist of science Robert King Merton believes: "By the end of the 15th century,The German version of the Bible has been printed in large numbers... people are interested in the vernacular Bible,Especially the interest after the rise of universities,Leading conflicts between scholars and the church...Greek Bible published in March 1516,Free people from the ideological slavery of clergy,This book’s contribution to human thought,A roar that surpasses all Luther’s writings。”The initial interest in religion in England during the 17th century showed a continuing downward trend,Interest in science shows an upward trend,Science has unequivocally risen to a highly respected position in the social value system,and accelerate development。Science begins to evolve from small science to big science with certain social characteristics,Transforming from a scientific culture to a new social system, that is, modern society,And constructed a picture of the modern world with scientific culture as the mainstream culture。It is in this sense,Francis Bacon believed: "Printing、The three powers of invention, gunpowder and magnetic needle、Efficacy and consequences were unknown to the ancients、Discovered recently,They changed the face and state of affairs of the entire world,Printing changed scholarship... which in turn caused countless changes。”
The bet365 code technological mediatization in the industrial era.The industrial revolution began at the end of the 17th century,With the appearance of the first piston steam engine,Machine Manufacturing、Steel Industry、Transportation and other emerging industries are in the ascendant。Early 19th century,The emergence of the first chemical power-driven motor brought another revolution in electricity。The emergence of steam engines and electric motors brought technology into a new stage of development - science began to be closely integrated with technology,Scientific technology is formed。At this time,People’s attention is attracted by the Industrial Revolution,Start to eulogize the progress of production technology,The mediaization phenomenon bet365 code gradually covered by the productionization of technology brought about by the industrial revolution。Although the mediaization phenomenon bet365 code not obvious at this stage,But a new technological revolution is brewing,That is, the information technology revolution。Under the influence of the electric revolution,Electronic media technology begins to appear。1837,Morse code appears;1875,The telephone appears;1877,Edison invented the phonograph;The tape recorder appeared in 1898;1906,Wireless broadcast experiment successful,Then the TV appears;1945,The first digital computer using vacuum tubes appears,Same year,The birth of the von Neumann machine。Compared to other industrial technologies for material production,This series of media technologies for the purpose of information dissemination constitutes a unique landscape in the industrial revolution。
The bet365 code technological mediatization in the information age.Since entering the 21st century,The mediaization phenomenon bet365 code becoming increasingly obvious,Promoted by modern information technology and wireless communication technology,The emergence of "human-machine symbiosis、The "Intelligent Media Era" where everything is a media。From email、Social Network、Instant messaging、Search engine、E-commerce, etc.,To virtual reality、Artificial Intelligence、Blockchain、Internet of Things, etc.,Media technology continues to change people’s way of cognition、Living habits and living environment,Create a new world picture "New Media World" and a new species "New Media Species"。Take mobile Internet as an example,According to China Internet Network Information Center (CNNIC)’s “47th Statistical Report on China’s Internet Development Status”: “As of December 2020,The number of IPv6 addresses in my country is 57634 blocks/32,13 more than the end of 2019.3%。The number of Internet users reaches 9.8.9 billion,Internet penetration rate reaches 70.4%...The number of mobile Internet users reaches 9.8.6 billion。The proportion of mobile Internet access reaches 99.7%,The number of online shopping users reaches 7.8.2 billion,79% of total netizens.1%。"According to the "2019 China Internet Audiovisual Development Research Report",China’s mobile Internet users go online for an average of 5 hours a day.69 hours。People and smartphones、Tablet computers and other mobile communication terminals are very sticky,“Looking at mobile phones” and “paying with mobile phones” have become a normal feature of today’s daily life。The above-mentioned technical equipment is changing from a technical tool to a way of life and even an attitude towards life,And become a necessity to maintain people’s daily life。It’s worth noting,The image of netizens at this time is much different than before。This stage,Netizens are of all age groups,“Younger” and “grey-haired” netizens are beginning to rise。
Current,People’s food, clothing and daily life、Daily work、Social life such as education and learning are highly dependent on media technology,The mediaization bet365 code penetrating into every aspect of people’s social life。At the same time,The possible negative effects of technology mediaization are gradually becoming more prominent,Take education as an example,Media culture researcher and critic Neil Postman is concerned about the “school crisis” caused by online education, that is, the entertainment of education。The goal of education is not just to transfer knowledge to students,The education process is fundamentally a silent process of moisturizing things,The universal sharing of high-quality resources on the Internet cannot replace classroom teaching。For this,Postman proposed a “thermostat” perspective on balancing the relationship between media and education,And pointed out that the main task of media literacy education in schools is to “clarify the bias of these information,Know how to balance it。”This shows the practical significance of in-depth study of the phenomenon of technological mediatization and its problems。
(This article is a phased result bet365 code Renmin University of China Scientific Research Fund (funded by the Fundamental Research Funds for Central Universities) project (16XNE023)
(Author’s affiliation: School of Philosophy, Renmin University of bet365 code)
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