In the background of the information age，The momentum of media technology is rapid，MEDIA POWER，and construct the ideological interaction relationship between the two。With the development of media technology and the change of media positioning，Impact of media power、The way of action begins to blur，and to a large extent affects the effectiveness of ideological interaction。

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The continuous development of media technology and its further profound impact in society，Make a variety of media forces gradually form (mainly including organizational structure、Volkswagen Media、Course system、Intellectuals, etc.)，and start to play a relatively independent role，Quickly opened the channel from top to bottom。Through multiple efforts，Ideological Interactive Relationship Patterns Fitage Fast towards a two -way diversified pattern development。Manuel Castells pointed out，Internet "Writing human communication、Oral and audiovisual mode integrate into a system "。The Internet will live in different fields、People in different spaces are connected，Create online and offline communication、The complex space of the fusion of virtual and reality。​​The Internet breaks through the intervals between different virtual spaces and between virtual space and real space，Open the interaction between people who are in different time and air、Communication Channel，Realizing the "high density" communication between interpersonal interpersonal。In -depth development of information technology and the fusion with communication network technology，Born a smartphone、Tablet computer is a mobile digital media with the Bet365 lotto review main carrier，Further "deepened" the "high density" communication between interpersonal interpersonal。Unconsciously，Internet and mobile digital media quickly put paper media、TV、Broadcasting and other traditional media and Weibo、​​WeChat、Douyin and other new media are integrated，Become a message to transmit information、The main channel for communication。More important thing is，Internet and mobile digital media also provides a convenient channel for social participation in each individual in social space。As Tom Standage said，"Anyone can easily share information with others quickly"，So that many individuals "have obtained the power of collective setting issues"。

While the Internet and mobile digital media are developing at a high speed，Organizational structure、Course system、Intellectuals and other media forces have also begun to actively introduce the Internet and mobile digital media，Use these technologies to spread and feedback。In recent years，The Internet and mobile digital media have not only become the core power of the mass media，It also gradually penetrates into other media forces，Provide it with terminal launch、Communication、Propaganda and other services。In a sense,，Popular media with the Internet and mobile digital media as the core，has quietly become the main media force in the process of ideological interaction，Forming a nearly two -way ideological interactive relationship。

In more than 20 years，Media forces two adjustments one after another，It means that the ideological interaction relationship pattern has gone through a compact and rapid change process。In this process，There are some urgent need to sort out、The ideological relationship and related issues that are too late to adjust。In the interaction process of social thoughts and individual thoughts，These problems will gradually Bet365 app download "expose" in new forms。For example，Internet cultural security issues have always been the focus of social attention，But the unique attributes of the Internet space、Web cultural security issues The scale of processing scale and other factors affect，This problem is always difficult to get a successful solution。Later，With the rise of mobile digital media，Abstract、Macro network cultural security issues quickly enter various social media platforms (such as WeChat、Weibo、Douyin, etc.)，Convert to some more daily、micro、trivial network cultural security issues，Further exacerbated the complexity of the problem，Improve the difficulty of understanding questions。This is a major social problem that we cannot ignore。

　　Affects social ideology

In recent years，Various media forces Awakening to varying degrees of subject consciousness，Start thinking about the location of myself in ideological interaction (including the role that should be played、The mission possessed、Playing the role and other issues)。For example，The awakening speed of intellectuals is the fastest、The degree is the highest，They constantly reflect on the position of their own between society and individuals，Gradually realized that except for the advanced ideas of interpretation and spreading society，Also understand the needs of individuals in society，Displaying excellent ideological results，Rich individual spiritual life。

Tony Harrison believes，Media positioning refers to the positioning of specific media to its role and its overall impression in the hearts of the audience。Current，Many media forces awakened in subject consciousness、Under the dual action of market logic，Gradual alienation。Market logic works on media forces，Efficiency、Effect、Benefits have become an important scale for measuring media forces，urging the development Bet365 app download of media forces towards marketization。This has been met to a large extent on the public media。For example，Driven by market capital for some Internet companies，The role of the propagandist is weakened to a certain extent，Its information transmitter、The role of the pursuit of interests is increasingly prominent。In addition，The alienation of the media is also manifested in the ideological interaction at the organizational level，Even the ideological interaction at the individual level (such as interpersonal interaction、Self -interaction)。

Take Weibo as an example，For many individuals in society，The main purpose of using Weibo is to pass information、Express emotion、Understand society。With the understanding and use of Weibo，More and more people are obsessed with the real time of Weibo、The "extreme" experience brought by interactivity。"Brush Weibo" has become a high -frequency action for many people's daily life，Even "Between Fangch" becomes "all of life"。So，Explanation and spread of advanced ideas on society on Weibo，Can it achieve good results? But in fact, it's not，Even the opposite of it，Weibo brings severe challenges to the interpretation and spread of advanced ideas of society to a certain extent。The complexity of the main body of the Weibo、Fragmentation of information、Diversity of culture，The scientific and authoritativeness of the advanced thoughts of society has brought a huge impact。At the same time，Weibo is very easy to "produce" the blind follow -up "Wuhe people"，The polarization emotions of the individuals in society。This is likely to eliminate the internal consistency between social thoughts and individual thoughts，Damage individual's recognition of advanced ideas of society，Bring a lot of uncertain factors to the overall situation of social ideas。So，We want to treat it carefully。

　　Standardize the development of media forces

Development of media forces，It is an objective trend that does not take people's will as a transfer。Facing this trend，We need to correctly understand the development of media forces，The overall layout of scientific planning media forces，Responsibility for strengthening media forces，Therefore, regulate the development of media forces。

First，Correctly understand the development of media forces。We need to correct some prejudice and misunderstandings about the development of media forces，Correctly understand the media power and its development，This is the premise and foundation for regulating the development of media forces。First，The above -faced person who is directly faced with the media for "holding the nose" is a paradox，Actively reversing the alienation relationship between people and media forces，Restore media forces as the nature of "extension of people"，Stable media power is not independent of human power but the extension of people。This is the primary prerequisite for promoting the healthy development of media forces。Next，To avoid falling into the trap of generalization，The overall change of the concept of concept is the main reason for the development of media forces，This to confirm the progress of technological progress and conceptual changes is the fundamental cause of the development of media forces。Last，We must be alert to the phenomenon of "one family"，Pay attention to the existence value of different media forces，Give full play to its role、limit and synergy effect。

Second，The overall layout of scientific planning media forces。Scientific planning for diversified media forces，Build a reasonable and orderly power pattern，Common force to achieve multiple media forces，It is an urgent need for the development of the current media forces。On the one hand，Various media forces must be based on the ability and effect of spreading or feedback according to their own，Determine your status、bet365 Play online games Interconnection and its role sequence。The top -down communication channel and the bottom -up feedback channel，It can form a media force "Communication -Feedback" architecture，Forms three -dimensional、Multi -field、Comprehensive "Communication -Feedback" pattern。On the other hand，The integration and development of traditional media and emerging media，It is an important trend of future media development。For this，We need to take collaborative development as the core，Platform for various media forces、Content、Organization、Technology、Talent and other resources for science、Reasonable、Effective integration，Keep your own special characteristics，Establish a common goal，To promote the sharing of media resources，Realize the deep fusion of media power。

third，Responsibility for strengthening media forces。Media forces should assume the main theme of spreading society、Passing the positive energy of society，Mission to promote the public's ideological renewal and behavioral adjustment。First，Media forces must aware of their status and identity identity in ideological interaction，Precise positioning the social role played by itself -main channel、Practitioner、Promotioner、Watchter，Make Volkswagen Media、Political Architecture、Course system、Intellectuals、Social Survey and other media forces in ideological interaction，Give full play to their own unique role，to strengthen the conscious consciousness of the media forces for responsibility。Next，While playing a good social role，The media power should actively assume the social duties you should have，"buffer" to deal with the contest of ideas、"Pressure Valve" of the contradiction of ideological contradictions、"Middle People" who handle the crisis of thoughts，For the optimization of ideological relationship、Improve interactive efficiency，Create a harmonious and stable ideological Bet365 lotto review environment。Last，We should be based on the bottom line，Establish the responsibility of media power。We must be vigilant and transform the "gray zone"、Containment of "Black Zone"，Build a positive and healthy ideological ecology。

　(This article is the "Research on grass -roots ideology work in the modernization of social governance in Suzhou" (Y2021LX019) in the Suzhou Social Science Foundation Project "

(Author Unit: The College of Marxism College of Suzhou University、Suzhou University Base, the Socialist Theoretical System Research Center of Jiangsu Province)