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Improve the public opinion disposal and guidance ability of rural emergencies

May 28, 2020 12:19 Source: "China Social Sciences", May 28, 2020, No. 1935 Author: Chen Hong

　　With the further development of rural socio -economic and economic，Some new problems and contradictions are increasingly prominent，Rural emergencies occur。During the disposal of emergencies，Mass public opinion and emotional guidance have always been one of the important issues that local government emergency management needs to pay attention to and face。Timely and effective public opinion disposal and guidance，Help risk resolution，Otherwise, it may exacerbate and derive a new crisis。and increasingly diverse channels in the obtaining channels of mass information、The full media era of changes in the public opinion pattern，Individual local governments have not paid enough attention during emergency response、Not enough attention or not to adapt to the change of public opinion，Make public opinion disposal and guidance into a short board for rural emergency management。To resolve rural emergencies，Keep the rural society smooth and orderly，It is an important way to take strong measures to improve the public opinion disposal and guidance ability of rural emergencies。

　　First, we must pay attention to the people's demands，Face the question，Resolve contradictions。After rural emergencies，Bet365 lotto review Interests of interests or may be damaged, those who want to get interests，Some people want to get information to understand the situation，Some people need to soothe pressure or regulate emotions，The above situations are prone to adverse emotions and form public opinion。In the emergency，The emotions and public opinion of the masses are the external performance of their interests and demands。To deal with public opinion disposal and guidance，First，Facing the demands of the people、To solve the problems and contradictions of the public's concern; we must face up to public opinion in ideology; we must regard public opinion as the reflection of the people's attention to the incidents，It is an expression form that part of the request that has not been satisfied。Second，It is necessary to unblock interest in interests，Care public opinion，Listen to the Voice of the People，Find and respect the reasonable demands of the people; analyze and study people's demands，Categorize strategies，Good at analyzing the people's reasonable expectations for emergencies from public opinion，Discover problems from public opinion，even find the opportunity to resolve the crisis from public opinion; to fully analyze the people's demands，Actively solve the problem for emergencies，Resolve contradictions，Eliminate the risk point of public opinion。

　　Second, to strengthen information linkage collaboration，bet365 best casino games Strive for information disclosure and transparency。At present, the information can be obtained by rural society is constantly enriched，Information communication channels are becoming more diverse。However, due to the relatively weak degree of rural organizationalization，The regular channels for information dissemination are relatively small，Self -media and other information can reach most people through interpersonal communication。After the emergency,，Can the grassroots government appropriately dispose of and respond to public opinion and guide，bet365 live casino games information transparent、The information linkage of smooth channels is the basis。To build a government department、Rural grassroots autonomous organization、Media、Information linkage subjects including the public，Realize the interconnection of information interoperability between organizations and individuals、Complement function、Coordination of action; to build vertical unity、Information system for horizontal collaboration，Used for comprehensive tactics、Collect sorting information，Realize information in a timely summary、Share、Research and judged and dealt with; we must establish a sound and efficient and sensitive information release mechanism and feedback mechanism，Meet the information and disclose it in time，Only the information is open and transparent，bet365 best casino games Rumors will not have space，Public opinion will develop good development。

　　Three is active as，Firmly occupying the words of the words。Farmers' social scope is relatively limited，Information acquisition ability and screening ability are relatively weak，Multiple ways to use、Take multiple ways，Actively act in the disposal and guidance of public opinion，Occupation of public opinion main position。Make full use of grass -roots government staff、Cadres of the two committees of the village branch、The leaders of the villagers' group and other personnel conduct policy preaching and public opinion guidance，At the same time attracts rural social elites、Xiangxian、Volunteers and other participation in emotional guidance and publicity，Create a public opinion guidance team with both influence and combat effectiveness; actively check in various ways、Research and judge the possible public opinion trigger points and communication nodes in advance，To prevent problems before; use emerging mainstream media、Traditional Media、All kinds of local melancholy media at all levels、Agricultural product commercial channels and other platforms，Through WeChat、Weibo、Forum and other self -media、Social Media，Use audio、Text、Picture、Video and other methods to carry out public opinion publicity and guidance; actively combine propaganda、bet365 live casino games Education、Guidance、Management and punishment and other methods for public opinion disposal，Multiple ways、Multi -form、Unified voice of the whole media，Reminds and appeases the emotions of the people in a timely manner for information that unconfirmed，For rumors、Rumor、Passing panic and non -proven information to stop and punish in time，Improve discourse ability，Persist in public opinion position。

　　Fourth, to promote emergency quality education，Build a long -term mechanism for public opinion guidance。The education level of farmers is relatively low，Emergency knowledge is relatively scarce，In the face of emergencies, often inadequate judgment，Easy to be affected by others。At the same time, some grass -roots staff are panicked when facing emergencies.，The first thing I think of is to find the local propaganda department，or "cover" and "block"，This reflects the lack of rural emergency management capabilities，It also reflects the lack of public opinion guiding the long -term mechanism。In fact，Modern social risks are everywhere，Rural risk of public opinion is not an emergency，May be the normal companion。Promoting the risk of public opinion risk normal prevention and control，It is imperative to build a public opinion guidance long -term mechanism。To strengthen the emergency ability training of relevant staff，Improve public opinion guidance ability; strengthen bet365 live casino games information transparent and open，Makes rural information disclosure standardization、normalization and institutionalization;，Education of strengthening the core values of socialism，Form positive upward、Public opinion environment with a rational order; strengthen emergency education，Promoting farmers' emergency knowledge literacy and quality education，Strengthening farmers' emergency knowledge training，Cultivate farmers' rational response、The mentality and habit of legally cope with emergencies，Do not panic、Don’t Believe in Ballad、No rumors，Eliminate illegal and irrational speech and behavior in daily life; to formulate and improve the public opinion governance system and law，Make public opinion governance in accordance with、There is a chapter to follow。

　　(This article is the National Natural Science Foundation of the National Natural Science Foundation "Animal Epidemic and Internet Public Opinion Interaction Mechanism and its crisis management decision -making method research" (71874052) phased results)

　　(The author is the secretary of the party committee of Hunan Agricultural University、Professor of the School of Public Management and Law)

Editor in charge: Changchang