Current，Fresh of agricultural products in the whole society、Security、Quality、A higher requirements have been put forward，The agricultural and sideline products supplied by the market did not meet people's growing demand。The structural problem behind the contradiction between supply and demand is，Inadequate development of agricultural products between production and consumption，Lack of modern cold chain logistics system。This leads to upgrade demand and high -quality agricultural products cannot be effectively connected，High -quality agricultural products cannot be intact、Timely、Accurately deliver consumers in need，Then cause high -priced and low quality、High -quality and low -cost phenomena，Market fails。Price feedback to upstream，Insufficient motivation to develop high -quality agriculture。The main contradictions in the field of agricultural product consumer market，Promoting high -quality agricultural development，First of all。

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The structural shortcomings of the cold chain logistics of our country's agricultural products are highlighting in five aspects，is the core node、connection relationship、weak links、backbone network and circulation platform。

First，Little support points in the cold chain logistics system of agricultural products，Lack of core companies with strong market leadership。my country's Cold Chain Logistics Top 100 companies account for less than 1/3，The concentration of the cold chain market is low，Serious homogeneous competition。Compared to the largest cold chain company in Asia，The industry's leading Chinese and foreign cold chain logistics company，bet365 best casino games In the cold chain resource、Cold storage outlets、Operating ability and capital strength，There is still a large gap，Failure to play the scale effect of my country's cold chain market。Insufficient corporate strength，Lack of Cold Chain of Fund and Power Development，so，Upstream agricultural products difficult to enter a reliable cold chain channel。

2，The relationship between each subject in the cold chain of agricultural products is unstable，No reliable interest connection mechanism is formed。At this stage, the main body involved in the cold chain of agricultural products in my country，contains small farmers、New business entity、Cold Chain Logistics Service Enterprise、​​Terminal delivery person and other subjects，The organization is loose，There is no stable relationship between each other。In addition, the marketization of rural areas is not high，The formal contract contract does not have a good binding force，Need to combine the local social network，Only through interpersonal relationship can establish a certain trust relationship。As a result, the connection of the cold chain varies from person to person、Different from time to time，It is difficult to maintain close cooperation。

third，During the cold chain transportation process of agricultural products，There are many weak links of "broken chain"。Technical requirements for cold chain transportation high、High running cost、The difficulty of collaboration，There is a cold chain disconnected phenomenon during cold chain transportation。In terms of objective factors，On the one hand, the standards of different cold chains are different，For example, in the process of road and railway cold chain transfer，Two refrigerated equipment and packaging formulas are different，As a result, the conversion process was not completed in a low temperature environment。Bet365 app download On the other hand, some technologies cannot meet the requirements，The appropriate temperature of different agricultural products is different，Some equipment lacks the means of partition temperature control，Put the agricultural products that need to be frozen into the refrigerated area。From the subjective aspect，It is mainly a question of cost control，For example, during the transportation of meat products，To reduce costs，Turn off the cold storage equipment midway，Lead the cold chain "broken chain"，and terminal delivery，No insulation packaging，Lead the product deterioration。

Fourth，The entire network of the cold chain of agricultural products is not set up formed，The level of the cold chain system is not clear enough、Insufficient extension of upstream and downstream extension。Governments at all levels have attached great importance to the construction of the cold chain circulation system，The country and provinces have issued a plan for the construction of cold chain logistics，Mounted Layout to build a cold chain backbone network system，I hope to use market -oriented means to promote the construction of the backbone network。but，The cold chain logistics system has certain public welfare，It is also necessary to bear some emergency reserve functions。Therefore，Different functions of cold chain at different levels，Especially after only the grass -roots end of the countryside and the city，Only the social benefits of cold chain logistics can be used。

Fifth，The digital level of cold chain logistics is not high，Lack of big data platforms that lack scientific deployment of cold chain element resources。Cold chain logistics also exists at the same time cold storage empty warehouse and insufficient capacity、The phenomenon of overloading and vacuum vehicles，If the cold chain industry can use big data Bet365 lotto review technology to accurately analyze and schedule the cold chain element resources。For example, accurately collect cold storage capacity、Transportation vehicles、Number of drivers、On the way temperature and other information，and perform corresponding control，So it will greatly improve the cold chain efficiency、Reduce operating costs。but，At present, the cold chain logistics industry of agricultural products is still in the information development stage，Lack of reliable big data analysis platform to lead the integration of cold chain resources。

　Micro and macro solution mechanism

Facing these five problems in the development of the cold chain logistics of agricultural products，The angle of the micro mechanism and macro management needs，Execute the "Five levels，A core "solution。The core purpose is to establish a modern cold chain logistics system，Promoting high -quality agricultural development，The following is the "five levels"。

First，Key control points of cold chain logistics network、The core grip is a cold chain enterprise，To build a group of leaders in regions and nation and international markets。The domestic cold chain market is very large，Can accommodate enough cold chain enterprise development，But you need to increase market concentration，Develop a number of benchmark companies with strong strength，Drive the healthy development of the cold chain industry。At the same time，It is also implemented for the implementation of the cold chain benefit agricultural service policy，Provide a powerful grabbing point。

2，Invest in dedicated assets、Equipment sharing and risk sharing methods，Establish a stable connection mechanism between the main body of the cold chain。Stability of the relationship between the main body of the cold chain，The key is to establish a win -win interest connection mechanism for cooperation。The investment in the early construction of the cold chain is large，After completion, it must rely on freight stability，can we maintain operation bet365 live casino games and profitability。So，Different subjects can use different advantages，Adopt the construction of shares、Order discount、Market sharing and other modes，Effectively organize agricultural producers，Carry out the cold chain multi -subject collaboration operation。

third，The whole process standard for opening up the cold chain of agricultural products，and use modern information technology to track the entire process of seeing the cold chain，Reduce the risk of "broken chain"。On the one hand, we must improve the standard system of the cold chain of agricultural products，Standards for the whole process of unified cold chain，Reduce the disorder in the process of reducing transportation tool conversion and packaging replacement。On the other hand, we must vigorously introduce advanced positioning、Skills such as perception and recognition，Dynamic tracking records the status of cold chain logistics，and use intelligent stratified partition refrigerated equipment，Artificial intervention that reduces the cold chain process。

Fourth，Reasonable planning the location and functional layout of the cold chain logistics network，Promote the extension of the network to the grassroots ending。Layout of Cold Chain Logistics Network，Consider the characteristics of agricultural products、Geographical features、Regional positioning and other factors，Layout different types、scale、The cold chain backbone system of nature，It is also necessary to consider the requirements of both end of the cold chain，Improve the "capillaries" construction of the cold chain network。Simultaneous transfer of some market interests，Starting the development of public welfare function。

Fifth，Develop a digital cold chain logistics system，Create a smart cold chain management platform。In the era of digital economy，Urgent need to improve the digital ability of the cold chain logistics of agricultural products，By forming a high -level Bet365 app download data collection、Storage、Application and analysis and other abilities，Gradually realize intelligent cold chain resource allocation。To develop a cold chain scheduling platform for resource interoperability and sharing，From the facility layer、Function layer、Conversion layer and application layer to build a platform -level structure for different needs，and encourage consumers、Agricultural producer、Business Enterprise、Government departments participate in platform construction，Constructing an open application platform based on diversified social governance。

Final，Following the problem of solving the problem of "point -knot -chain -net -network" problem，is fixed -point joint、Concluding section into a chain、The link is the network、Multi -net fusion、Platform collaboration，to help agricultural high -quality development。Support point for the formation of logistics network by core enterprises，and build a interest connection relationship with other subjects around core enterprises，Then use standardized construction and technical upgrade to ensure the coherent operation of the cold chain。In the process of the main formation of the cold chain，It is also necessary to increase the coverage of the front end and terminal end，Forms a cold chain network that spreads throughout the grassroots，Finally under the coordination of the smart cold chain platform，Science optimization of the resource allocation of cold chain。So，Structural shortcomings of the cold chain logistics of agricultural products，Realize the effective connection of market supply and demand，Fedback the valid price signal to the upstream，Inspiring high -quality agricultural production。

(This article is the research project of the "Belt and Road" research project of Hunan Rural Revitalization Strategic Research Institute's Think bet365 Play online games Tank Research Project "Research on Hunan Agriculture 'Going Get" (19ZK07) phased results)

(Author is an associate professor at the School of Economics, Hunan Agricultural University)