Enter the 21st century，Under the promotion of a new round of information technology revolution，New media booms，The pace of media integration continues to accelerate，A media self -revolution is coming。In this context，Political information with communication、Political communication with political functions as directed from the main body of communication、Communication content、Communication form、The effects of communication channels to communication are undergoing an unprecedented deep change。Media blend、Xiang Rong、The trend of interoperability is more obvious，Integrated、Union、The prospect of the collection is becoming more and more prominent，Urgently need to follow the trend、Shouzheng Innovation。

　　Bet365 lotto review

Political communication subjects present a diversified blending trend。With the continuous development of social media，Weibo、WeChat、Clients and other new media have built a strong public opinion field，Propaganda into a new period of "Everyone has a microphone"。The 44th "Statistics Report of the Development of China's Internet" shows，As of June 2019，The scale of netizens in our country reached 854 million，Mobile Internet users are 847 million，The proportion Bet365 lotto review of netizens using mobile phones to access the Internet is 99.1%，Mobile Internet use continues to deepen。Big Data、Cloud computing、Artificial Intelligence、5G and other Internet technologies for the development of the development of the Internet technology rapidly，Change the relatively single pattern of the previous political communication subject。

Political communication content presents the dual fusion of the grand theme and micro -topic。In the context of the new media，Political communication content and resources are wider。Political subjects such as the party and the government to propagate、Mobilization and other methods，The content of political communication with mainstream value from top to bottom，There are also people who use the new media channels，Contents of participating in political communication around hot events and topics。Macro -abstract political issues and specific political topics of people's livelihood constitute the content of political communication on the current public opinion field。If you learn some special short videos released by the Power Platform，Showing a short video in about 5 minutes to present one by one from the 18th National Congress of the Communist Party of China from the city to the countryside、Development trajectory from red holy land to cutting -edge cities。These videos have changed the traditional way of communication of political communication，In more diverse forms，Vividly and lively、Explanation and interpretation of bet365 best casino games socialist theory with Chinese characteristics，Double integration of political issues and the wishes of the people。

Political communication form shows the characteristics of hyper -textable visualization and interaction。Political communication derives many huge capacity from the original single text form、A rich information of information。For example, mobile phone H5 interaction、Web interactive interface、Animation Video、series of special planning micro -video、Comic works、Mini Game、AR augmented reality, etc.，Make political communication visualization more significant。

Political Communication channels to mild spread、Development of micro -content direction。"Micro Communication" feature is "micro but not small"，shaped "micro" real "prestige"。and the picture、Short video、H5 and other "micro -content" relative to traditional texts，Strong penetration power，Communication surface wide，Strong penetration power，More communicationers need to see micro -knowledge、Shaanzhong seeking depth。

　　Political communication in the context of the new media is facing challenges

First，The situation where the leakage and weakened potential energy needed to be changed urgently。As far as the massive information of the Internet is concerned，The total amount of theoretical communication is compared to news information、Entertainment Information、Social information proportion is small，This is an objective facts。At the same time，New Media bet365 live casino games era，The self -expression of individuals in the online public opinion field、Self -communication also has incomplete management rules，Problems of information is not high.。Emotional expression and other problems caused by this，It will adversely affect the value and effect of political communication。

Next，Sensory narrative and rational communication requires each other。Under the context of the new media，A batch of emotional narrative and vivid innovative communication works really make the political theory that was originally slightly "high" to take "ground gas"，With "temperature"，Realized a considerable number of clicks and transmission rates。But，Information and content itself is the core of communication。We want to deal with the relationship between emotional narrative and rational communication，Can't ignore the depth and connotation of theory for pure pursuit of visual experience and cool technology，The information itself to be passed on to the audience。

　　To improve the effectiveness of political communication, we must adhere to the "five people"

　　1 is to persist in laying down。New media has promoted diversity、Personalized audience requirements，Show the kinship、karma、Geopa、Fun League's intricate social circle layer features。So，The audience on each circle becomes a key link for political communication。Only use the popularization thinking scientifically to analyze the needs of the audience of each community，Precise grasping the masses of the public，can we more effectively spread the party's theoretical innovation results between different groups。

Second, insist on interactive。Marx pointed out: "The theory is only persuaded，You can master the masses。"" Improve the effectiveness of political theory，The age and popularization of political theory must be realized，Make the main body of political theory communication and the audience continue to deepen the awareness of theory。Current，New Application of Information Technology Assisting various theoretical communication subjects come down from the podium，Let the audience enter various situations。Dynamic communication through the new platform of "two micro -ends"，Can solve doubts for the audience、Identification，Continuously enhance its political identity、Identification、Emotional identity、Emotional identity。

Third is to persist in integration。No fusion does not spread，No propagation or fusion。The relationship between various types of "self" and "us" in the context of the new media must be better connected，Continuously strengthen theoretical communication politics and life、Reason and sensibility、Fusion of knowledge and fun，The theoretical public opinion is the same frequent resonance、Promote each other，Push the party's theoretical innovation to in -depth。

Fourth is to adhere to platformization。We must pay attention to the construction of the network platform，Bet365 app download Actively build a large capacity、User wide network integration publicity platform，The theoretical research results、Theoretical preaching content、The theoretical practice results are concentrated and unified，System management of theoretical resources。Through the full time period with "Internet+" thinking、All media、All members spread，Make the information everywhere、Everything is everything、No one does not need，Let the theory spread forever "scene"，Theoretical preaching "Never end"。

Five is to persist in practice。The purpose of the propagation of political theory is to condense consensus、Guidance practice、Promoting work。So，The improvement of the effectiveness of political communication is finally reflected in the practical orientation。We must pay attention to ideology、Political System、Revolution Tradition、Situation Policy、Advanced Typical、In the dissemination of decision -making consulting, integrate individual practice content，allowing each group to find the coordinate in the journey of achieving the "two hundred years" struggle goals and the Chinese dream of the great rejuvenation of the Chinese nation、。

　　(The author is the Supervisor of the Suzhou New Media Federation)