Entering the 21st century，Driven by a new wave of information technology revolution，New media is booming，The pace of media convergence continues to accelerate，A media self-revolution has arrived。In this context，To spread political information、Political bet365 refer a friend code oriented toward realizing political functions from the main body of bet365 refer a friend code、Propagation content、Transmission form、bet365 refer a friend code channels and bet365 refer a friend code effects are undergoing an unprecedented and profound change。Media Convergence、fusion、The trend of mutual integration is more obvious，Integration、United、The prospect of gathering becomes more and more prominent，Urgent need to take advantage of the trend、Keep integrity and innovate。

　　Political bet365 refer a friend code presents new trends in the context of new media

Political bet365 refer a friend code subjects show a trend of diversified integration。With the continuous development of social media，Weibo、WeChat、Clients and other new media have built a powerful public opinion field，bet365 refer a friend code enters a new era of "everyone has a microphone"。The 44th "Statistical Report on China's Internet Development" shows，As of June 2019，The number of Internet users in my country reaches 8.5.4 billion，Mobile Internet users are 8.4.7 billion，The proportion of netizens using mobile phones to access the Internet reaches 99.1%，The use of mobile Internet continues to deepen。Big data、Cloud computing、Artificial Intelligence、The development of Internet technologies such as 5G is advancing by leaps and bounds，Changing the previous pattern of relatively single political bet365 refer a friend code subjects。

Political bet365 refer a friend code content presents a dual integration of macro themes and micro issues。In the context of new media，Political bet365 refer a friend code content and resources are broader。Existing political entities such as the party and government use propaganda、Mobilization and other methods，Content of top-down political bet365 refer a friend code oriented towards mainstream values，There are also people who use new media channels，Contents that engage in bottom-up political bet365 refer a friend code around hot events and topics。Macro abstract political issues and specific people’s livelihood political topics together constitute the content of political bet365 refer a friend code in the current public opinion field。For example, some special short videos released by the Xuexue Qiangguo platform，Use a short video of about 5 minutes to present the journey from city to countryside since the 18th National Congress of the Communist Party of China、The development trajectory from red holy land to frontier city。These videos have changed the traditional way of political bet365 refer a friend code，In more diverse forms，Lively and lively、Emotionally explain and interpret the theory of socialism with Chinese characteristics，Highlights the dual integration of political issues and people’s will。

The form of political bet365 refer a friend code shows the characteristics of hypertext visualization and integration。Political bet365 refer a friend code has derived many huge capacities from the original traditional single text form、Informative hypertext format。For example, mobile H5 interaction、Web page interactive interface、Animation video、Series of thematic planning micro videos、Comics works、Mini games、AR augmented reality, etc.，Making the visual characteristics of political bet365 refer a friend code more prominent。

Political bet365 refer a friend code channels shift to micro bet365 refer a friend code、Micro content development。The characteristics of "micro-bet365 refer a friend code" are "tiny but not small"，Small in appearance but powerful in reality。And picture、Short video、H5 and other "micro-content" compared to traditional text，Large amount of information，Wide spread，Strong penetration，There is a greater need for communicators to be aware of the subtleties、Work hard on the shallow and deep aspects。

　　Political bet365 refer a friend code faces challenges in the context of new media

First，The situation of lack of coverage and weakening potential energy needs to be changed urgently。In terms of the massive information on the Internet，The total amount of theoretical bet365 refer a friend code compared to news information、Entertainment Information、The proportion of social information is small，This is an objective fact。Meanwhile，New media era，Individual self-expression in the online public opinion field、There are also imperfect management rules in self-propagation，Problems such as low information credibility。The resulting emotional expression and other issues，It will adversely affect the value and effect of political bet365 refer a friend code。

Secondly，Emotional narrative and rational bet365 refer a friend code need to go towards each other。In the context of new media，A batch of perceptual narratives and vivid and innovative bet365 refer a friend code works have indeed given the original slightly "cold" political theory a "local flavor"，With "temperature"，Achieved considerable click volume and bet365 refer a friend code reach rate。However，Information and content themselves are the core of bet365 refer a friend code。We must handle the relationship between emotional narrative and rational bet365 refer a friend code，You cannot ignore the depth and connotation of theory just for the sake of pure pursuit of visual experience and cool technological sense，Ignore the message itself that the work is intended to convey to the audience。

　　To improve the effectiveness of political bet365 refer a friend code, we must adhere to the "Five Modernizations"

　　First, adhere to differentiation。New media promotes diversity、Personalized audience requirements，Showing kinship、karma、Geography、Quyuan’s intricate social circle characteristics。Therefore，Winning audiences from all circles has become a key link in political bet365 refer a friend code。Only by using segmented thinking to scientifically analyze the needs of each community’s audience，Accurately grasp public demands，In order to more effectively disseminate the party’s theoretical innovations among different groups。

The second is to insist on interaction。Marx pointed out: “Theory only needs to convince people，You can master the masses。”Improving the effectiveness of political theory bet365 refer a friend code，Political theory must be modernized and popularized，Enable political theory bet365 refer a friend code subjects and audiences to continuously deepen their understanding of the theory through equal interaction。current，New applications of information technology assist various theoretical dissemination subjects to step down from the podium，Let the audience enter various situations。Dynamic bet365 refer a friend code through the new platform of "two micros and one terminal"，Can answer questions for the audience、Building consensus，Continuously enhance its political identity、Ideological identification、Theoretical Identity、Emotional identification。

The third is to insist on integration。No fusion, no propagation，No propagation, no integration。In the context of bet365 refer a friend code, it is necessary to better connect the relationship between "self" and "we" of various subjects，Continuously strengthen the politicization and daily life of theoretical dissemination、Reason and Emotion、The fusion of knowledge and fun，Resonate with theory and public opinion、Mutual promotion，Promote the dissemination of the party’s theoretical innovation in depth。

The fourth is to adhere to platformization。Pay attention to the construction of network platforms，Actively build large capacity、A network integrated publicity platform with a wide range of users，Theoretical research results、Theoretical lecture content、Concentrated and unified release of theoretical and practical results，Systematic management of theoretical resources。Achieving full time with "Internet +" thinking、All bet365 refer a friend code、Spread to all members，Let information be everywhere、Everything is possible、No one uses it，Let the dissemination of theory always be "on site"，Theoretical preaching "never ends"。

The fifth is to adhere to practice。The purpose of disseminating political theory is to build consensus、Guide to practice、Promote work。Therefore，The improvement of political bet365 refer a friend code effectiveness is ultimately reflected in practice orientation。We must pay attention to ideology、Political system、Revolutionary Tradition、Situation Policy、Advanced Typical、Integrate individual practice content into the dissemination of decision-making consultation，Let all groups find coordinates in the journey to achieve the "Two Centenary Goals" and the Chinese dream of the great rejuvenation of the Chinese nation、Making a difference。

　　(The author is the Chief Supervisor of Suzhou bet365 refer a friend code Federation)