Current，Unprecedented changes in the media field，presents a distinctive color and new practical trait，I put forward strong practical needs for creating a good public opinion ecology。With the advent of the entire media era，Many new situations and problems in the public opinion ecology of our country。For this，We should accurately seize the opportunities and challenges brought by the public opinion ecology in the entire media era，Deeply analyzes the basic characteristics and evolution of public opinion ecology，Adhere to the scientific value orientation and work concept，Clarify the inner logic of creating a good public opinion ecology at the practical level。

　　bet365 best casino games Public opinion ecology is subject to public opinion、Public opinion environment、Public opinion rules and public opinion information composition，Among them, public opinion information is an essential basic element for public opinion ecosystem。The content of the information determines the nature of the information、Function and influence，It also largely affects the actual situation of the public opinion ecosystem。To create a healthy public opinion ecosystem，The key is to strengthen the content of information。In the era of all media，Information increasingly showing value diversity、Positioning differences、Disputes of speech。Therefore，We should adhere to the correct political direction、Public opinion orientation、Value orientation，Putting the party management ideology、Party Management Media、The principle of party management of public opinion runs through the field of media，Make the mainstream media have more powerful communication、Guidance、Influence and credibility。Give full play to the shape of the core values ​​of socialism、Treatment and purification function，Enhance the ideals and beliefs、Moral Fashion、Demonstration of hero deeds drive function，Occupation of the main position of the public opinion ecosystem with advanced culture。Summarize the main melody of the whole media era、Scientific laws that stimulate positive energy，Exploring the effective mode and method of "good currency expelling bad coins"，The spread of the dissemination of bad information and speech，Compression error information、The spread of negative information，Create a positive public opinion environment。

　　2，The people -centered work orientation of creating a good public opinion ecology。The people are the creators of history，is the master of the country and society。General Secretary Xi Jinping pointed out: "To establish the people -centered work orientation，Combining serving the masses with education and guiding the masses，Combining meetings with needs to improve literacy，Multi -propaganda and reporting the great struggle and hot life of the people，Multiple publicity and reports of advanced typical and touching deeds emerging among the people，enrich people's spiritual world，Enhance people's spiritual power，Meet the people's spiritual needs。"The important criterion for measuring whether public opinion ecology is healthy and good is，Whether it reflects the call of the people、Reflecting the interests of the people、Meet the needs of the people。Create a good public opinion ecology，The legitimate rights and interests to protect the people、Putting the subject status of the people in the first place。In the field of all media，We must correctly distinguish between judging the nature of contradictions and conflicts in the public opinion ecosystem，Actively unblock a reasonable and legitimate approach to the people's use of all media vocals，The impact of scientific research and judging the internal contradictions of the people in the public opinion system，Properly handle different voices within the people with democratic consultation。In the era of all media，Public opinion ecosystem should pay close attention to the transformation of the main contradictions of our society in the new era，Continuously meet the needs of the people's growing good life，Give full play to the characteristics and advantages of all media "all members" and "full efficiency"，Break the information "islands" and "ethnicization"，Sharing through information、Resource coordination，Efforts to enhance the people's sense of gain、Happiness sensation、Safety A sense。At the same time，Pay attention to improving the media literacy of the whole people，Scientific use of all media sound，Guide the people to express their opinions rationally、Expressive appeal，Look at the hot spots and difficulties of public opinion in the field of the entire media with a correct attitude，Effective dredging emotions and resolving contradictions，A benign interactive relationship that forms information expression and convey in the public opinion ecosystem。

　　third，Modernization of social governance system and governance ability is an effective way to create a good public opinion ecology。"People who change the time change，Make it with the person who knows it。"The emergence of the entire media era is the inevitable result of the development and progress of human society，It objectively presents the diversification of information dissemination、Movement of the carrier、Content fragmentation、Communication socialization and other features。Create a good public opinion ecology，Modernization of the social governance system and governance capabilities。First，Efforts to promote the innovative development of the social governance system。The development of "Four Media"，New requirements for the social governance system。Various social governance subjects should actively adapt to the development and change of all media，Construction of the leader of the party committee、Democratic consultation、Democratic consultation、Social Cooperation、Public participation、Rule of rule of law、Social governance system supported by technology，Optimization policy measures，Improvement mechanism，Forms a scientific specification、Operating efficient social governance system。Next，Give full play to the governance functions of all media and high -tech。Current，All media is both the participating subject of public opinion ecological governance，It is also the key object of public opinion ecological governance。Therefore，We should insist on supporting advanced technology，Give full play to the advantages of holographic media and full -effect media，Use artificial intelligence、Big Data、Cloud computing、Blockchain and other high -tech means，Constantly improving the governance ability and level of governance of public opinion ecology，Then promote the modernization of the social governance system and governance capabilities。Last，Solve the realistic problems in the public opinion ecosystem with the rule of law thinking and method。Various public opinion problems for the entire media era，We should promote scientific legislation、Strict law enforcement、All the people abide by the law、All the people abide by the law，Many phenomena of illegal discipline that appeared in the field of media in the field of media，Maintain the harmony and stability of the public opinion ecosystem。

　　Fourth，Early warning and monitoring is an important guarantee for creating a good public opinion ecology。"Prepare Yu，For the Nations。"The ecology of public opinion in the era of the whole media，Various variables and elements will show great influence under the promotion of all media、Features of strong mutation，The "Butterfly Effect" of the hot issue of public opinion will be further amplified，Information "fission" and the speed of spreading sharply。We should use information technology such as big data to monitor the dynamics and hotspots in the public opinion ecology in time，Discover the facts of the facts as soon as possible，Judgment and conclusion of making truth -seeking，Quickly release authoritative news and seize the high point of public opinion。At the same time，All skills to improve public opinion governance，Grasp the guidance of all media public opinion、degree、Effect。Full process tracking feedback on hot issues，and make information disclosure and transparency，continuous continuous follow -up，Maintain the orderly operation of the public opinion ecosystem。Another，It should be organically linked to strengthen early warning monitoring and solve the focus of focus，Extend the value chain of early warning and monitoring，Form an overall interaction、Coordination and linkage mechanism，Effective interaction to promote public opinion ecology and social ecology。

　　(The author is a professor at Marxist College of Hebei Normal University)