General Secretary Xi Jinping pointed out，"We must scientifically understand the law of network communication，Improve the level of network governance，Turn the maximum variable of the Internet into the maximum increase in career development "。Current，The Internet has become the main position of public opinion work，Especially with Weibo、WeChat、The rapid development of new media such as short videos，Internet public opinion presents many new features。Grasp the development characteristics of online public opinion and dissemination law，Do a good job of guiding online public opinion，It is the premise and guarantee of changing "variables" to "increment"。Facing a new era，Do a good job of guiding online public opinion，Need to grasp the following three pairs of dialectics。

On the subject guided by the Internet of public opinion，Handle the relationship between official dominance and public participation。General Secretary Xi Jinping pointed out: "Facing the chaotic and noisy public opinion position，It must occupy the high point of public opinion with mainstream information，Fight for the right to speak。"The official online media shoulder the major decision -making deployment of the central government、Important responsibilities to publish authoritative bet365 best casino games information，Stand -leading in the guidance of online public opinion。At the same time，Public use of new media technology，Not only does it expand the channel for obtaining information，It has also become the manufacturer and communicator of online public opinion。Internet public opinion guidance work should adapt to changes in the public acquisition of information channels，Handle the relationship between official dominance and public participation。First，Adhere to the dominant role of official online media。The official online media should be accurate、Published authoritative information in time，The flag is clear and insisted on the correct political direction、Public opinion orientation、Value orientation。Second，Actively create various conditions for public participation in public opinion guidance。One aspect，Strengthening network ethics，Cultivate the public and sound network personality and participation consciousness，Make the public face rationally、Analysis、Judgment、Communication network information; on the other hand，Improve various online public opinion platforms, especially the construction of new media platforms，Channels for public opinion guidance of public opinion。third，Construct a benign mechanism for official leading and public participation。Official online media should respond to social concerns in time，Find the "counterpart" and "resonance point" with the public，Gel public opinion consensus to the greatest extent; the public Bet365 lotto review must always stand on the fundamental position of the party and the country，Promote the positive gathering of public opinion on the Internet，Continuously grow online positive energy。

On the content of the Internet public opinion，The relationship between the macro field of view and micro narrative。Adhere to the macro view guided by online public opinion，​​Mainly focusing on three aspects。First，Adhere to the correct guidance direction。Internet public opinion is an expression of ideology。Marxism is in a guiding position in the ideological field，In the guidance of online public opinion, we should always consciously adhere to the direction of Marxism。Next，Grasp the historical situation of the development of online public opinion。Current，Media intelligence enters the rapid development stage。How to collect on network information、Production、distribution、Receiving、Feedback always adhere to the correct orientation，New requirements for the guidance of online public opinion。again，Clarify the goals guided by online public opinion。General Secretary Xi Jinping pointed out，"To firmly grasp the initiative and dominance of public opinion，Let the Internet build a spiritual home for all ethnic groups、The maximum increase in the consciousness of the Chinese nation community "。Internet public opinion guidance work should be carried out around this goal。In specific work，We must pay attention to the micro narrative bet365 Play online games "Seeing Big Big"。Micro narrative mainly refers to the details related to public life，Tell the story of the people through the typical incident of ordinary people。Practice proof，Compared to the grand narrative，Micro -narrative can more cause the public's sympathy、Sameness，Achieve good public opinion guidance effect。For example，During the prevention and control of the new crown pneumonia，Online media with first -line medical workers、Grassroots cadres、Volunteers and other ordinary characters are objects，Reported their outstanding contributions and touching deeds that they made to fight against the epidemic of new crown pneumonia，It has aroused extensive attention from the public，Enhance the cohesion of online public opinion and the heart force。

In terms of the guidance of online public opinion，The relationship between emotional people and rational people。Compared to traditional public opinion，Online public opinion with stronger irrational color。Some events or words with strong emotional colors，It is easier to attract public attention。This feature for online public opinion，On the one hand, we need to pay attention to the emotional person，With a lively character image、Vivid touching deeds、Fine emotional discourse，Stimulate the emotional resonance of online public opinion。On the other hand，Need to pay attention to serving people。Internet public opinion originated from many Internet participation subjects。Internet public opinion guidance is a bet365 live casino games job of persuasion，In a certain sense,，It is to persuade many online participating entities to recognize guidance、Accepting guidance。To persuade people，Need deep academic support。Marx pointed out: "As long as the theory can persuade people，You can master the masses; and theory only needs to be thorough，You can convince people。The so -called thorough，is to grasp the essence of things。"" in practice，We should enhance the academic interpretation of the major central decision -making and deployment，Continue to expand the influence of mainstream public opinion; pay attention to the analysis of the scientific science of online public opinion，Clarify the basis and methods of guidance of online public opinion; improve the academic response to various errors，to improve the right to speak in the network space of Marxist ideology。

In short，Do a good job in the guidance of public opinion in the new era，It should scientifically grasp the above three pairs of dialectics，It should scientifically grasp the above three pairs of dialectics。This is an objective requirement for the profound changes in the media field of the party's news and public opinion，It is also the essential requirements for the modernization of the national governance system and governance capabilities，It is even more enhanced the cohesion of the people of all ethnic groups in the country、The inevitable requirements of the centripetal force。The Fourth Plenary Session of the 19th CPC Central Committee will "improve the working mechanism bet365 best casino games of public opinion guidance with correct orientation" as a "system that adheres to and improves the advancement of socialist advanced culture，One of the policy measures of consolidating the common ideological foundation of all the people's unity and struggle "。Visible，Public opinion guidance ability is an important manifestation of national governance capabilities。Important field as a guidance of public opinion，Internet public opinion guidance should focus on the role of mainstream media，Always let positive energy fill the network space，Provide a strong guarantee for public opinion for socialist construction with Chinese characteristics。Socialist construction with Chinese characteristics requires the joint efforts of people of all nations across the country。Do a good job of guiding online public opinion，It is also necessary to organically unify the propaganda party's claims with the combination of people's spiritual power，Let the Internet build a spiritual home for all ethnic groups、The maximum increase in the consciousness of the Chinese nation community，Unite the people of all ethnic groups struggle to realize the Chinese dream of the great rejuvenation of the Chinese nation。

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