President Xi Jinping pointed out in his keynote speech entitled "Work Together to Create a Better Future for the Belt and Road Initiative" at the opening ceremony of the Second "Belt and Road" International Cooperation Summit Forum，Joining the Belt and Road Initiative，The key is interconnection。The basic concept of the Global Connectivity Partnership is to promote all-round connectivity and connectivity around the world，Strengthening ties with other countries and regions around the world。International marketing plays an important role in global interconnection，It is a business technique closely related to business cooperation in various fields around the world。Therefore，The demand for international marketing talents in various countries is gradually increasing。In international talent training，International marketing talent training has also become an important task for talent training in applied undergraduate colleges。Current application-oriented undergraduate colleges in the talent training process，Teaching attention to international marketing has not yet emerged。Facing the desire for international marketing talents during the construction of the “Belt and Road Initiative”，In urgent need of generating mechanisms from targets、Guarantee mechanism for teachers and students、Standard process mechanism、Media assistance mechanism、Improving bet365 free bets motivation in terms of evaluation feedback mechanism and ideological mechanism，Improving the quality of international marketing talent training in applied undergraduate colleges，Accelerate the cultivation of global interconnected talents，Create more benefits for the people、Make greater contributions to building a community with a shared future for mankind。

　　Goal generation bet365 free bets: establish a common vision

"bet365 free bets" as the center refers to the central position of bet365 free bets as the main content of education。Teachers are guided by the central concept of “teaching”，The bet365 free bets process of students has been ignored to a certain extent by educational managers and educators，Often adhere to the educational management paradigm that teaching input is equal to teaching output，High investment in teaching，But the actual effect is very little。In the process of rapid development of modern information technology，The methods and media of knowledge dissemination have also undergone fundamental changes。In reality，The process of “teaching” does not directly derive from the process of “bet365 free bets”，Must be students’ active choice and independent information construction，The process of "bet365 free bets" is the fundamental factor that determines the quality of "teaching" and the quality of teaching，Only to stimulate the bet365 free bets motivation of students majoring in international marketing，In order to ensure the quality of teaching。Therefore，The goal of improving the bet365 free bets motivation of international marketing majors in applied undergraduate colleges should focus on the development of students in this major、Promoting student bet365 free bets as the core point of instructional design、Starting point and ending point，Establish bet365 free bets goals with students、Build a shared vision，Promoting students to learn to learn、Continuous bet365 free bets、Increase the teaching reform and design of international marketing courses from the perspective of independent bet365 free bets，Effectively stimulate students' bet365 free bets motivation，Improve teaching quality，Cultivation of high-quality international marketing talents needed for the construction of “One Belt, One Road”。

　Teacher and student protection bet365 free bets: establishing a joint organization

Different from the traditional teaching organization form，Teacher、Student、Teaching managers and teaching assistants are a true bet365 free bets “community”，Relying on the new organizational form of the teaching and bet365 free bets "community" formed by the international marketing major of applied undergraduate colleges，Is an important guarantee resource for improving bet365 free bets motivation。Among them，Teachers and students are the main subjects in the bet365 free bets "community"、The two most critical elements，It is also the main force in comprehensively improving bet365 free bets motivation。Promotion of any teaching reform paradigm，Effective use of any modern educational technology and artificial intelligence technology，All must be built on a bet365 free bets "community" with teachers and students as the main body and effective interaction。The bet365 free bets community for international marketing students in applied undergraduate colleges is a profound change in the traditional "teaching"-centered teaching model，It is an inevitable requirement for application-oriented undergraduate colleges to realize teaching modernization，It is also the only way to comply with the law of high-quality development of higher education。

Teacher-led bet365 free bets community is the teacher guarantee for improving bet365 free bets motivation。The professional level of the teacher team directly affects the quality of student bet365 free bets development，Determines the effectiveness of improving bet365 free bets motivation。Teaching activities of international marketing major in applied undergraduate colleges，It does not mean that the leading role of teachers has been weakened or even disappeared，It does not mean that teachers can reduce their investment in teaching activities，On the contrary in classroom teaching，Teachers are no longer mere educators and organizers，But the identity and role of "expert learner"。Students coordinate their bet365 free bets and development needs not based on their own interests and career plans but on their comprehensive and individual development，Demonstrate yourself、Guidelines，Participate、Integrate into the whole process and link of classroom teaching。Teachers support students’ classroom bet365 free bets by encouraging students’ positive bet365 free bets attitudes and interacting with classmates，Transform students from "novice" to "expert" learners。Therefore，To maximize the effectiveness of teachers，Cultivating "Teachers with Noble Morality、Exquisite business、Reasonable structure、Vibrant international marketing professional teacher team with school characteristics and professional development level。So，In order to fully enhance the dual dynamics of "teaching" and "bet365 free bets" in the classroom，In order to lay a solid foundation for the high-quality development of applied undergraduate colleges。

The community of students’ independent bet365 free bets is the guarantee for improving bet365 free bets motivation。An important indicator of measuring classroom motivation improvement and teaching quality is the amount of time and energy students invest in bet365 free bets。Today’s college students live in a period of rapid development of Internet technology，The way of acquiring knowledge and the degree of updating of knowledge have undergone fundamental changes，His bet365 free bets awareness、bet365 free bets Expectations、bet365 free bets attitudes and other internal mechanisms and control forces have strong self-characteristics，These factors jointly determine students’ classroom bet365 free bets behavior，Determines the quality of students’ classroom bet365 free bets，Determines the dominant position of students in bet365 free bets。Research shows that，The time students invest in the bet365 free bets process、The more effort you put in，The tighter the arrangements for their own study，The faster they grow，The greater the harvest。Therefore，Classroom bet365 free bets in international marketing majors in applied undergraduate colleges needs to give full play to students’ autonomy，Treat students as independent bet365 free bets subjects，While continuing to accumulate knowledge，Be able to have a correct self-understanding，And communicate and interact with the subject，Form the internal driving force of bet365 free bets。Therefore，Research on "How students learn international marketing" and "How to enable students to learn international marketing knowledge by themselves"，An important task to become a classroom bet365 free bets community for international marketing majors。

　Standard process mechanism: bet365 free bets evaluation standards

Application-oriented undergraduate colleges in the process of talent training，The requirements revolve around “who to train”、How to train people、The fundamental question of “for whom to train people”，Oriented by bet365 free bets results，Optimizing the international marketing teaching standard process。The international marketing teaching standard process is an effective management method for international marketing classroom teaching in applied undergraduate colleges to ensure student bet365 free bets results。Standardized teaching work and management process，Conducive to communication in classroom teaching activities、Transition and exchange，Eliminate technical language barriers，Strengthen the connection and recognition between each other，Promote teaching exchanges and cooperation，Promote classroom motivation。The fundamental pursuit of improving the motivation of international marketing classroom teaching in applied undergraduate colleges is to cultivate students’ interest in bet365 free bets，Raise students’ bet365 free bets expectations，Tapping students’ bet365 free bets potential，Mobilize students’ inner drive to learn，Keep students enthusiastic about bet365 free bets，And throughout the entire process of student bet365 free bets。The attributes of applied talent training determine that the teaching work and management standards of applied undergraduate colleges should be connected with the needs of service positions and professional abilities，Formation of quality standards for professional and applied talent training programs、Classroom Quality Standards、Course Examination Quality Standard、Experimental teaching quality standards、Graduation Thesis (Design) Quality Standard、Internship quality and social practice quality standards, etc.。Only by continuously optimizing the teaching standard process，Smooth process management mechanism，In order to promote teachers to consciously improve the setting threshold of teaching goal dimensions，Proactively optimize teaching organization design、Use teaching methods，No longer just focus on course grades，Instead, focus on students’ “zone of proximal development”，Focus on improving students’ bet365 free bets motivation，Pay more attention to students’ bet365 free bets skills and methods，The true pursuit of “teaching a man to fish”，Really follow the rules of students’ physical and mental development，Promote the all-round development of students。

The essence of teaching is “bet365 free bets”，Students’ bet365 free bets effect is the essence of teaching quality，The degree to which students master and internalize the teaching content is the criterion for measuring the quality of teaching。Teaching quality reflects the effect of improving bet365 free bets motivation，Improving bet365 free bets motivation affects teaching quality。To improve the bet365 free bets motivation of applied undergraduate colleges, it is necessary to promote a bet365 free bets quality-oriented teaching quality evaluation mechanism，Focus on improving teachers’ curriculum construction capabilities，Reverse design of teaching objectives from the perspective of student bet365 free bets outcomes，Optimize teaching content，Activation of teaching methods，Focus on students’ bet365 free bets evaluation and bet365 free bets effect feedback。Pay attention to the standardized interaction of various factors in the course design and implementation process，Building a mechanism to improve students’ bet365 free bets motivation。

　Media assistance mechanism: Optimizing bet365 free bets media

The college classroom is a place for educating people，Everyone and everything in it and the connections between them，Constitute the medium for studying international marketing major in applied undergraduate colleges。From the perspective of the cultural field，Teachers and students “teach” and “learn” in a specific bet365 free bets field，The pattern of bet365 free bets media、Both situations and changes have an impact on students’ bet365 free bets。Except teachers and students，Teaching managers cannot be positioned only as organizers and organizers of teaching activities，Teaching and coaching staff cannot only be positioned as the protectors of teaching activities，But should be positioned as a participant in teaching activities and a promoter of talent training mechanism。Understand students’ demands，Master the rules of teaching activities，To take advantage of good bet365 free bets media，Realize the scientific teaching management system，Optimization of allocation of teaching resources。In addition，The rapid development of modern information technology，Become the most important force in promoting the revolution of international marketing bet365 free bets paradigm。Optimizing bet365 free bets media needs to focus on “educating people”，Promote the deep integration of modern information technology and teaching，Focus on the application of brain science and cognitive science results in teaching，Really set off a “bet365 free bets revolution”。

　　Evaluation feedback bet365 free bets: dynamic evaluation supervision

Classroom teaching activities are the process of interaction between the teaching subject and the teaching object，In the process，The bet365 free bets subject presents a series of psychology、Action、Behavior、Representation of dynamic changes such as concepts，Reflects the construction process of the internal knowledge and psychological structure of the bet365 free bets subject。For International Marketing majors，bet365 free bets activities are the process of investing in bet365 free bets，Reconstructing self-awareness、Integrate multiple bet365 free bets abilities，The process of building endogenous bet365 free bets motivation。Therefore，Building a bet365 free bets motivation improvement mechanism for the international marketing major in applied undergraduate universities，Special attention needs to be paid to the development status of students majoring in international marketing、Pay attention to the evaluation of students’ bet365 free bets process and bet365 free bets results，Take attention and research on student bet365 free bets as an important means to improve teaching quality。

Current，Internationally popular and influential bet365 free bets assessment tool，For example, the “National Survey of Student Engagement” in the United States， NSSE）、Australia’s Course Experience Questionnaire， CEQ) etc.，And CCSS from Tsinghua University in China、Beijing Normal University’s CCSEQ and other academic survey projects。Comprehensive utilization and improvement of these assessment tools，It helps teachers and educational managers to fully understand the bet365 free bets status and bet365 free bets effectiveness of students in this major，Provide effective help and guidance to improve students’ bet365 free bets motivation and talent training quality in applied undergraduate colleges。bet365 free bets effect evaluation，Teachers should improve the methods of teaching evaluation，Carefully observe and record students’ daily bet365 free bets process，Return the initiative of student bet365 free bets effect evaluation to students，Guide students to conduct self-evaluation、Self-reflection，Continuously adjust and improve。Teaching evaluation to help students become more involved in the course，Tapping students’ bet365 free bets potential，Improve students’ bet365 free bets motivation。Therefore，It is necessary to establish a normalized investigation and evaluation mechanism for student bet365 free bets outcomes in applied undergraduate colleges，Around the bet365 free bets process、Dynamic evaluation of bet365 free bets results，Long-term attention to changes in students’ bet365 free bets process experience and bet365 free bets results，Make full use of process evaluation and summative evaluation，Realize the process supervision of students’ bet365 free bets quality。

　Ideological bet365 free bets: ideological and cultural education

General Secretary Xi Jinping emphasized，We must work hard to strengthen our ideals and beliefs，Education guides students to establish the lofty ideals of communism and the common ideals of socialism with Chinese characteristics，Enhancing students’ confidence in the path of socialism with Chinese characteristics、Theoretical confidence、System confidence、Cultural confidence，Determined to shoulder the important task of national rejuvenation。Establishing a correct cultural outlook is another driving force for the construction of the “One Belt, One Road”。Applied undergraduate colleges are important positions in the construction of socialist spiritual civilization，Shouldering the important task of national rejuvenation，Shouldering the historical mission of “One Belt, One Road” construction。Currently，Exchange of ideological and cultural views from various countries，Diverse and diverse ideologies，It is inevitable that there are some wrong trends of thought、Ideological and cultural value orientation，Adverse effects on improving students’ bet365 free bets motivation，Proposing new challenges to the construction of “One Belt and One Road”。Applied undergraduate colleges must always establish a socialist cultural outlook throughout the entire process of international marketing education and teaching，Consolidate the guiding position of Marxism in the ideological field，Use a correct cultural outlook to guide students to build a bet365 free bets motivation improvement mechanism for international marketing majors in the context of the “One Belt, One Road” initiative。

Adhere to the principle of extensive consultation, joint contribution and shared benefits，Strive to achieve high standards、Benefiting people’s livelihood、Sustainable Goals，Work together to make interconnection between countries more effective，Stronger economic growth，Closer international cooperation，People’s lives will be better，Promote high-quality development of the “One Belt, One Road” initiative。We must be guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era，In-depth implementation of the spirit of the 19th National Congress of the Communist Party of China and the important instructions made by General Secretary Xi Jinping on the construction of the “Belt and Road”，The need for higher education around the development of the cause of the party and the country，Need for scientific knowledge and outstanding talents，Give full play to the cultivation of international marketing talents in applied undergraduate colleges、Scientific research、Social Services、Four functions of cultural inheritance and innovation，Optimize student management model、Innovative curriculum system、Improving the talent training model、Optimize the selection of bet365 free bets methods、Strengthen students’ ideological and cultural education，Weaving a "contribution" to the training of international marketing professionals in applied undergraduate colleges。

Constructing a mechanism to improve bet365 free bets motivation in applied undergraduate colleges，The key is to establish a shared vision，Establish a joint organization、Teaching Evaluation Standards、Optimize bet365 free bets media、Dynamic assessment supervision and ideological and cultural education mechanism。If "bet365 free bets" is not the center，Unable to provide targeted guidance and support for students’ bet365 free bets，There is no good interaction between teachers and students，The classroom teaching quality assurance mechanism centered on “teaching” is difficult to achieve excellent classroom teaching quality，It may even constrain teachers’ motivation to “teach” and students’ motivation to “learn”。The core of training applied talents lies in following industry development trends and career development needs，Follow the laws of higher education development and the laws of students’ physical and mental development，Continuously explore and promote students’ “proximal development zone”，Strive to promote students to be comprehensive and professional、Development of personality，Deepen in professional knowledge and skills，Pursue excellence in professional and technical innovation。So，Applied undergraduate colleges build bet365 free bets motivation improvement mechanism，There is still a long way to go。　　

(This article is a phased result of the major project of education and teaching reform in undergraduate colleges and universities in Fujian Province "Construction and practical research on the bet365 free bets motivation improvement system of innovative experimental classes in applied undergraduate colleges and universities" (FBJG20170105)

(Author’s unit: Fuzhou University of Foreign Studies、Open Economy and Trade Research Center (Humanities and Social Sciences Research Base of Fujian Higher Education Institutions))