President Xi Jinping published a keynote speech entitled "The Belt and Road Initiative" of the "Belt and Road" international cooperation summit forum at the opening ceremony of the "Belt and Road" international cooperation summit forum.，Construction of the “Belt and Road”，The key is interconnection。The basic concept of global interconnection partnership is to promote global all -round docking and Unicom，Strengthen contact with other countries and regions in the world。International Marketing plays an important role in global interconnection，It is close business skills in business cooperation in various fields in the world。Therefore，The situation of the demand for international marketing talents shows a gradual growth trend。In the training of international talents，International marketing talent training has also become an important task for talent training in applied undergraduate colleges。The current application -oriented undergraduate institution is during talent training，The teaching attention of international marketing does not appear。In the face of the "Belt and Road" construction process, the desire for international marketing talents，Urgent need to generate mechanism from the target、Teachers and students' guarantee mechanisms、Standard process mechanism、Media assist mechanism、Evaluation feedback mechanism and ideological consciousness mechanism improves learning motivation，The quality of improving the training of international marketing talents in application -oriented undergraduates，Accelerate the cultivation of global interconnection talents，Create more well -being for the people、Make greater contributions to the construction of a community of human destiny。

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centered on "learning" refers to the central position of learning as the main content of education。Under the guidance of the concept of "teaching" as the teacher，Students' learning process is ignored by educators and educators to a certain extent，Often adhering to the education management paradigm of teaching input is equivalent to teaching output，Teaching investment is large，But the actual effect has little effect。During the rapid development of modern information technology，Knowledge communication methods and mediums have also undergone fundamental changes。In reality，"Teaching" process does not directly derive the process of "learning"，It must be constructed by students' initiative to choose and independent information，The process of "learning" is the fundamental factor that determines the quality of "teaching" and teaching quality，Only stimulates the motivation to learn from international marketing majors，can ensure teaching quality。Therefore，Applied undergraduate colleges international marketing majors to improve the bet365 live casino games goal of improving the goal of enhancement targets.、Promote students' learning as the core point of teaching design、Departure point and foothold，Create learning goals with students、Create a common vision，From promoting students to learn to learn、Continuous learning、The perspective of autonomous learning to increase the teaching reform and design strength of international marketing courses，Effectively stimulate students' learning motivation，Improve teaching quality，Cultivate high -quality international marketing talents required for the construction of the “Belt and Road”。

　Teachers and students' guarantee mechanism: Establish a common organization

Different forms of teaching organizations with traditional teaching organizations，Teacher、Student、Teaching managers and teaching aids are all learning "communities" in the real sense，A new organizational form of teaching and learning "community" formed by the international marketing major of application -oriented undergraduate colleges，It is an important guarantee resource for learning motivation。Where，Teachers and students are the most main body in learning "community"、The two most critical elements，It is also the main force of comprehensively improving learning motivation。Promotion of any teaching reform paradigm，The effective use of any modern education technology and artificial intelligence technology，All must be based on the "community" that uses teachers and students as the main body and effectively interacts with。The learning community of international marketing majors in applied undergraduates is a profound change in the traditional teaching mode centered on "teaching"，It is an inevitable requirement for realizing modernization of application -oriented colleges，It is also the only way to conform to the law of high -quality development of higher education。

Teacher -led learning community is a teacher guarantee for the improvement of learning motivation。The professional level of the teacher team directly affects the development quality of students' learning，Determine the effectiveness of learning motivation。Teaching activities of international marketing majors in applied undergraduates，It does not mean that the teacher's dominant role is weakened or even disappeared，It does not mean that teachers can reduce investment in teaching activities，On the contrary, in classroom teaching，Teachers are no longer a simple educator and organizer，but the identity and role of "expert -type learner"。Students do not use their own interests and their career planning but have a comprehensive and personality development of their personal and personalized development needs，Make your own demonstration、Guide，Participate、The whole process and the whole link of the classroom teaching。Teachers can support students 'classroom learning by encouraging students' positive learning attitude and mutual communication with students，Start students from "Novice" to "Expert" learner。Therefore，To maximize the role of teachers，Cultivate "Teacher Morality Noble、Square business、bet365 Play online games Reasonable structure、Vibrant "international marketing professional teacher team with school characteristics。So，can fully improve the dual power of the classroom "teaching" and "learning"，Only the foundation of high -quality development of application -oriented colleges。

The community of students' independent learning is the guarantee of learning motivation。The important symbol of measuring the improvement of classroom power and the quality of teaching is the number of students' investment and energy。Today's college student groups live in the period when the Internet technology is developing rapidly，Knowledge acquisition method and knowledge update have undergone fundamental changes，Its learning consciousness、Learning expectations、Learning attitude and other internal mechanisms and control force with strong self -characteristics，These factors jointly determine students' classroom learning behavior，Determined the quality of students' classroom learning，Determined students to learn the main position。Studies indicate，Time that students invest in the learning process、The more effort to pay，The tightering their own learning，The faster their growth，The greater the harvest。Therefore，Application undergraduate college international marketing major in classroom learning needs to give full play to students' autonomy，Use students as an independent learning subject，While continuously completing the accumulation of knowledge，Being correct self -understanding，and communicate with the main body，Internal drive formed。Therefore，Study "How to learn international marketing" and "how to make students learn well in international marketing"，An important task for becoming a community of international marketing professional classroom。

　Standard process mechanism: Teaching evaluation standard

Application undergraduate colleges in the process of talent training，Requires to "who cultivate people、How to cultivate people、Who trains the fundamental question "，Guidance with learning effect，Optimize international marketing teaching standard process。International marketing teaching standard process is an effective management method for international marketing classroom teaching to ensure students' learning effects。Standardized teaching and management process，Communication for classroom teaching activities、Transition and exchange，Eliminate technical language barriers，Strengthening contact and identification with each other，Promoting teaching exchanges and cooperation，Promoting classroom motivation。The fundamental pursuit of the improvement of international marketing classroom teaching motivation in applied undergraduates is to cultivate students' learning interest，Improve students' learning expectations，Digging students' learning potential，Mobilize students to learn internal drive，Keep students enthusiasm for learning，and run through the whole process of student learning。The attributes of the training of applied talents determine the teaching work and management standards of applied undergraduate colleges should be connected with the needs of service bet365 best casino games positions and professional capabilities，Quality Standards for Forming Professional Applied Talent Training Plan、Classroom quality standard、Curriculum examination quality standard、Experimental teaching quality standard、Graduation Thesis (Design) Quality Standards、Internship quality and social practice quality standards。Only continuously optimize the teaching standard process，smooth process management mechanism，Only to promote the setting threshold of teachers to consciously improve the dimension of teaching targets，Active optimization of teaching organization design、Active teaching method，No longer just pay attention to curriculum results，Instead of paying attention to the "recent development zone" of students，Pay attention to students' learning motivation to improve，Pay more attention to students' learning skills and methods to master，Really pursue "granting people with fishing"，Really follow the law of physical and mental development of students，Promote the comprehensive development of students。

The essence of teaching is "learning"，Students' learning effect is the essence of teaching quality，Students' grasp and internalization of teaching content are standards for measuring the quality of teaching。Teaching quality reflects the improvement of learning motivation，Learning motivation improvement affects teaching quality。Application undergraduate school learning motivation improvement needs to be promoted to learn quality -oriented teaching quality assessment mechanism，Improve the ability of teacher curriculum construction as a focus point，Reverse design teaching goals from the perspective of student learning，Optimize teaching content，Teaching method activation，Focus on students' learning evaluation and learning effect feedback。Pay attention to the standardized interaction of various factors in the course design and implementation process，Build a student learning motivation mechanism。

　Media assist mechanism: Optimize learning medium

College classroom is a place for educating people，All of them and things between them and the contact between them，Media for international marketing major in applied undergraduate colleges。From the perspective of the cultural field，Teachers and students "teach" and "learning" are in a specific learning field，The structure of the learning medium、Situation and changes have an impact on students' learning。Except for teachers and students，Teaching managers cannot only be positioned as organizers for teaching activities，Teaching counselors can not only be positioned as the guarantee of teaching activities，Instead of positioning as a promoter of participants and talent training mechanisms of teaching activities。Learn from students' demands，Master the rules of teaching activities，Only a good learning medium can be used，Scientificization of the teaching management system，Configuration Optimization of Teaching Resources。other，Modern information technology develops rapidly，bet365 Play online games Become the most important force for promoting the international marketing learning paradigm revolution。Optimizing learning medium needs to focus on "educating people"，Promote the deep integration of modern information technology and teaching，Pay attention to the application of the achievements of brain science and cognitive science in teaching，truly setting off the "Learning Revolution"。

　　Evaluation feedback mechanism: dynamic evaluation supervision

Classroom teaching activity is a process of interaction between teaching subjects and teaching objects，In this process，Learning subject presents a series of psychology、Action、Behavior、Concepts such as dynamic changes，Reflecting the construction process of the internal knowledge and psychological structure of the learning subject。For students of international marketing,，Learning activities are the process of learning investment，Reconstructing self -cognition、Integrate a variety of learning abilities，The process of building endogenous learning motivation。Therefore，Application undergraduate university international marketing majors build a learning motivation improvement mechanism，You need to pay special attention to the development status of international marketing majors、Evaluation of students' learning process and learning results，Take the attention and research of students' learning as an important means to improve the quality of teaching。

Current，The international popular learning and evaluation tool，Such as the US "National Survey of Student Engagement (National Survey of Student Engagement， nsse)、Australia's "Course Experience Questionnaire， CEQ), etc.，CCSS、CCSEQ and other academic survey projects at Beijing Normal University。Comprehensive utilization and improvement of these evaluation tools，helps teachers and educators to fully understand the learning status and learning effectiveness of students in this major，Provides effective help and guidance for improving the quality of learning motivation and talent training for enhanced undergraduate colleges。Learning effect evaluation，Teachers should improve teaching evaluation methods，Carefully observe and record the process of students' usual learning，Removal of students' learning effects and active rights to students，Guide students to conduct self -evaluation、Self -reflection，constantly adjust and improve。Help students participate more in teaching evaluation of the course，Digging students' learning potential，Improve students' learning motivation。Therefore，The normalized investigation and evaluation mechanism of the study results of students in applied undergraduate colleges should be established，Around the learning process、Dynamic evaluation of the study results，Pay attention to the change of students' learning process experience and learning results for a long time，Make full use of process evaluation and summary evaluation，Process supervision of the quality of students' learning quality。

　Ideological consciousness mechanism: ideological and cultural education

General Secretary Xi Jinping emphasized，Efforts should be made on firm Bet365 app download ideals and beliefs，Education guides students，Enhance students' socialist road confidence、theoretical self -confidence、System self -confidence、Cultural self -confidence，Delimination of Shoulder Shoulder Liren the Age of Ethnic Revival。Establishing the correct cultural outlook is to help the "Belt and Road" construction another pusher。Application undergraduate colleges are important positions for the construction of socialist spiritual civilization，The heavy responsibility of the era of national rejuvenation，The historical mission of the construction of the "Belt and Road" construction。Current，Ideological and cultural perspectives of all countries blended with fusion，There are diverse and diverse ideological consciousness，It is inevitable that there are some wrong trends of thought、Thought and cultural value orientation，The improvement of learning motivation for students brings adverse effects，I made a new challenge to the construction of the “Belt and Road”。Application undergraduate colleges must always establish the whole process of establishing a socialist cultural concept throughout the international marketing education and teaching，Consolidate Marxism's guidance position in the ideological field，Leading students to build an international marketing professional learning motivation mechanism in the "Belt and Road" background with the correct cultural view。

Adhering to the principle of co -business, co -construction and sharing，Efforts to achieve high standards、Huimin Sheng、Sustainable target，Working together to make the interconnection of all countries more effective，Economic growth is stronger，International cooperation is closer，People's life is even better，Promote the high -quality development of the "Belt and Road" for co -construction。Guide to use Xi Jinping's new era of socialist thought with Chinese characteristics as the guidance，In -depth implementation of the spirit of the 19th National Congress of the Communist Party of China and the important instructions made by General Secretary Xi Jinping on the construction of the “Belt and Road”，The needs of higher education around the development of the party and the country，The need for scientific knowledge and outstanding talents，Give full play to the training of international marketing talents in applied undergraduate colleges、Scientific research、Social Service、Four functions of cultural heritage innovation，Optimize student management mode、Innovation Course System、Improve the talent training mode、Optimized selection teaching method、Strengthen students' ideological and cultural education work，Weaving the "contribution pen" of international marketing professionals in application -oriented undergraduate colleges。

Constructing an application -oriented college learning motivation mechanism，The key lies in establishing a common vision，Establish a common organization、Teaching Evaluation Standard、Optimize learning medium、Dynamic evaluation supervision and ideological and cultural education mechanism。If bet365 best casino games you do not take "learning" as the center，Can't provide targeted guidance and support for students' learning，Unable to interact with teachers and students，Classroom teaching quality guarantee mechanism centered on "teaching" is difficult to achieve excellent classroom teaching quality，I will even restrain teachers' "teaching" motivation and student "learning" motivation。The core of the training of applied talents is according to industry development trends and career development needs，Follow the laws of higher education development and the laws of physical and mental development of students，constantly digging and promoting the "recent development zone"，Fully promote students to comprehensive and professional、Development of Personality，Deep cultivation in professional knowledge and skills，Pursue excellence in professional and technical innovation。So，Application undergraduate schools Construct a learning motivation improvement mechanism，Still letting go far and far away。　　

(This article is a major project of “LCPT 'Learning Improving System Construction and Practical Research on Undergraduate College Innovation Experimental Class‘ LCPT ”(FBJG20170105) in the“ Applied Undergraduate College Innovation Experimental Class ”(FBJG20170105)

(Author unit: Fuzhou School of Foreign Studies、Open Economy and Trade Research Center (Fujian Province Humanities and Social Science Research Base)