The world is entering the digital era。Current，Relying on the network，Cultural resources as key assets，Internet -based、Digital、Intelligence into a development direction，Emerging digital cultural industries that drive the overall development of the economy and society and culture are being formed。November 18, 2020，The Ministry of Culture and Tourism released the "Opinions on Promoting the High -quality Development of the Digital Culture Industry"，Point out "Promote the cultural industry and the digital economy、Deep integration of the real economy "，"Expand the supply of high -quality digital cultural products，Promoting consumption upgrade，Actively integrate into the large domestic cycle as the main body、New development pattern of mutual promotion of domestic and international dual cycles "。Promote the high -quality development of the Bet365 app download digital cultural industry，We must persist in keeping positive innovation。

　　bet365 Play online games The ideological attribute is the essential attribute of the cultural industry，The development of China's digital cultural industry must adhere to the correct political direction and cultural value orientation。First, adhere to the core values ​​of socialism as the lead，Putting social benefits in the first place，Realize social and economic benefits。Display True, Goodness and Beauty、Promoting the positive energy to make a full article，Leading society with excellent digital cultural products。Second is to strengthen cultural self -confidence，Be good at excellent traditional culture from China、Revolutionary culture and socialist advanced culture draw nutrition、Select the material，Perform creative transformation and innovative development，Improve the quality of the digital cultural industry，Create more masterpieces and characteristics of the connotation and characteristics of Chinese culture。

Adhere to the people as the center，Enhanced mental motivation。General Bet365 lotto review Secretary Xi Jinping pointed out，To "supply high -quality culture to enhance people's cultural gain、Happiness "，This pointed out the direction of the development of the Bet365 app download digital cultural industry in China。1 is to increase the supply of digital cultural products。The cultural industry should be digitized、Internet technology support，Contents of continuous innovation culture、Form、means、Method，Rich service mode、Improve consumer experience，Effective supply to enrich digital cultural products and high -quality services。Second, strengthen digital culture consumption guidance。To study the characteristics and trends of digital cultural consumption，Fully tap digital cultural consumption potential and market value，Compliance with the expectations of the masses and market demand，Actively guide the public digital culture consumption。Innovative Network Video、Internet music、Internet literature and other digital cultural content content product payment mode，Meeting the network of consumers、Intelligent、Customized and experiential modern lifestyle requirements。

　　Persist in innovation -driven and strengthen scientific and technological support. deepInnovation -driven development strategy led by big data intelligence，To penetrate the innovation spirit into the development of the digital cultural industry、The whole process of production and operation，Pursue content presentation method innovation、Technical application innovation、Product morphological innovation and management method innovation。One，Accelerate the research and development of digital core technology。To strengthen the construction of the cultural industry innovation system，Strengthen the research and development of basic technology and common technology in the digital field，Form more innovative technologies with independent intellectual property rights in key areas and key links，The core competitiveness of enhancing the digital cultural industry。Its two，Strengthen the construction of the digital industry platform。To actively promote the big data of cultural enterprises、Cloud computing、E -commerce and other service platform construction and service model innovation，Build a number of national cultural industry digital public service platforms，Strengthen common technical supply，Focus on studying data exchange problems between different structural databases，Cracking the connection problem of the "Information Island" of Digital Resources。Its three，Enhance the strength of the digital cultural equipment industry。Actively develop independent intellectual property rights、Wearable devices leading new cultural consumption、Smart hardware、immersive experience platform、Application software and auxiliary tools，Research and Development Intelligent Stage Performing Arts Equipment and High -end Audio Video Products，Improve art performance effect，Meet high -end consumer demand。

　　Adhere to scientific and technological empowerment and improve its original ability.Based on 5G，Artificial Intelligence、Big Data、Cloud computing and new technologies represented by blockchain technology in industrial development are increasingly important，It will become an important engine for the development of the digital cultural industry。One，Strengthen the use of technological innovation technology integration。Actively guide and support the integration of the content of the digital industry、Service integration、Technology R & D platform construction，By integrating innovation and reconstruction of the core of the cultural industry，Improve the overall operation efficiency of the entire industry chain，Build a new digital cultural industry system。Strengthen the Internet、Ultra HD、VR/AR、Big Data、Cloud computing、Innovative application of digital technologies such as artificial intelligence in the cultural industry，Vigorously promote digital movies、Digital TV、Digital Publishing、Development of digital printing，Cultivation of a strong cloud performing arts、Cloud Exhibition、Digital Art、immersed experience and other new formats，Promote the adjustment and optimization of cultural industry structure。Use 5G technology to build a new production model，Reconstruction of the industrial value chain，New areas of development of cultural industry services。Its two，Strengthen the construction of original capabilities of the digital cultural industry。Give full play to the creation of digital technology for content、Product Development、supporting role of model innovation，Improve product quality、Rich expression form。In -depth application of the Internet、Big Data、Cloud computing、Artificial Intelligence and other technological innovation achievements，Promoting effective docking of innovation chain and industrial chain，Improve the degree of integration and conversion efficiency between different content and forms。Explore the personalized customization of the Internet、Precision Marketing、Coordinated innovation、Netlated sharing and other new business models and cultural formats，Continuously enhance the attractiveness and influence of cultural products。Promote the in -depth application and innovation development of artificial intelligence technology in the cultural field，Application of supporting intelligent technology and innovative services in traditional cultural industries，Implement service model and format innovation，Expand the new space of the development of cultural industry。

　　Adhere to the content as king and strengthen characteristic development.Digital cultural industry is essentially a content industry，To adhere to the content as king，Symbol of digital culture and traditional culture，Make full use of modern science and technology to transform the colorful Chinese outstanding cultural resources and local characteristic cultural resources into modern economic resources，Improve the cultural connotation of the digital industry、Creative level and added value。One，Based on the high -quality cultural resources of China。Introduction of a new generation of information communication、Digital Media、Artificial Intelligence、Virtual reality、Blockchain and other technologies，Make Chinese Culture Classics inherit and carry forward in the digital age，Implementation of digital content innovation development project，Encourage artwork、Cultural relics、Cultural resources such as intangible cultural heritage for digital transformation and development，Creative transformation and innovative development of outstanding traditional cultural resources。Its two，Use local characteristic cultural resources。Strengthen the development of digital technology application products for local characteristic culture，Explore the digital and modern value upgrade of characteristic culture，Fusion digital technology and new creativity，Strengthen the docking of modern design and traditional technology，Digital cultural products with distinctive regional characteristics and national characteristics。To develop the digital cultural industry into a technology and art、The integration of culture and industry，Products and services with both cultural connotations and aesthetic fun。Combined with local cultural elements，By -directional combination of digital culture and local culture，Show the rich cultural connotation of traditional culture in the form of digital vivid interaction，Create high -quality cultural products。Its three，Promoting Chinese culture "going out"。Chinese Culture "Go Global"，Developing the International Cultural Market，Have great potential and space。Development of the digital cultural industry is to enhance national cultural sovereignty and cultural competitiveness、An important way to influence。To dig in depth、Study the value and quality of the excellent traditional culture of China，Fully absorb the excellent civilization essence of the world，Cooperation with excellent cultural enterprises and strengths in the world，Create created by China、Boutique masterpieces with Chinese cultural characteristic elements shared worldwide，Cultivate a group of cultural companies with international competitiveness，Improve the core competitiveness of my country's cultural industry。other，Make good use of digital technology，On the basis of telling the story of Chinese stories，In the form of innovative content、Promoting the technical means of communication，Attract overseas audience，Enhance the influence of external communication，Promote Chinese culture to go global。

　　Persist in cross -border integration and promote open sharing.Current，The digital cultural industry is expanding from consumer Internet to more economic fields such as the Industrial Internet，In -depth competition towards ecologicalization、"IP+Industry" comprehensive fusion、New technologies are widely used for advancement，The development of the digital cultural industry must adhere to the "integration development、Open Sharing "concept。To achieve a wider range of cultural industries and related industries with digital technology、Deeper level、higher level fusion，Leading the high -quality development of the cultural industry。For example, through cross -border integration，Focus on promoting digital culture in e -commerce、Social networks and other fields; promote digital culture and virtual reality shopping、Social e -commerce、"Fan" economy and other new marketing models combined; strengthen the connection and cooperation of digital cultural enterprises and tourism companies，Promote the expansion of digital culture to the tourism field，Support cultural venue、Scenic Spots to develop digital products，Digital new positions to expand the integration of cultural tourism。

　　Adhere to deepening reform and optimize the development environment.First, create an innovative atmosphere。The key to creating an innovative cultural environment is to establish a cultural ecosystem that is conducive to innovation，We must continue to promote the reform of "decentralization service"，Through deepening reforms to solve the problem of institutional mechanisms that affect market entities and innovation and innovation,，Create fairness for producers of various enterprises and digital cultural industries、Transparent、The development environment of the rule of law。Use digital thinking，Improve digital governance ability，Establish a legally compliant and reasonable integrated incentive mechanism，For innovation loosening、Cheer for entrepreneurs、To create help。Second, strengthen the protection of intellectual property rights。Protection of intellectual property rights is to protect innovation。The development of the digital cultural industry must strengthen intellectual property protection，To improve big data、Artificial Intelligence、Genetic technology and other new fields of new business intellectual property protection system，Research and formulate traditional culture、Protection methods in areas such as traditional knowledge，A balance of strict protection and effective use。Construct a more comprehensive regulatory mechanism of "judicial -administrative -market" collaborative supervision mechanism，Strict punishment of the infringer，Increase protection for the infringed person; encourage copyright protection technology and model innovation，Starting from the technical side to strengthen the genuine source management，Improve pirated recognition ability，Create a good development environment for the digital cultural industry，Ensure the sustainable and healthy development of the cultural industry。

　　(The author is the president of the Chinese New Literature Society、Vice President of the Chinese Folk Customs Association、Director of the National Cultural Industry Research Center of Huazhong Normal University、Professor)