The world is entering the digital age。current，Relying on the Internet，bet365 apuestas resources as key assets，Networked、Digitalization、Intelligence is the direction of development，The emerging digital bet365 apuestas industry that drives the overall economic, social and bet365 apuestas development is taking shape。November 18, 2020，The Ministry of Culture and Tourism issued the "Opinions on Promoting the High-Quality Development of the Digital bet365 apuestas Industry"，Pointed out “promoting bet365 apuestas industry and digital economy、Deep integration of real economy”，“Expand the supply of high-quality digital bet365 apuestas products，Promote consumption upgrade，Actively integrate into the domestic circulation as the main body、A new development pattern in which domestic and international dual cycles promote each other”。Promote the high-quality development of the digital bet365 apuestas industry，Must adhere to integrity and innovation。

　　Adhere to the correct orientation and strengthen bet365 apuestas confidence.Ideological attributes are the essential attributes of the bet365 apuestas industry，The development of China’s digital bet365 apuestas industry must adhere to the correct political direction and bet365 apuestas value orientation。First, adhere to the guidance of socialist core values，Put social benefits first，Realizing the unification of social and economic benefits。Spreading truth, goodness and beauty、Do enough to promote positive energy，Leading social trends with excellent digital bet365 apuestas products。The second is to strengthen bet365 apuestas confidence，Be good at learning from China’s excellent traditional culture、Draw nutrients from revolutionary culture and advanced socialist culture、Select material，Carry out creative transformation and innovative development，Improving the quality connotation of the digital bet365 apuestas industry，Create more masterpieces with distinctive Chinese bet365 apuestas connotations and characteristics。

Adhere to the people-centered approach，Enhance mental power。General Secretary Xi Jinping pointed out，We must “enhance people’s sense of bet365 apuestas gain with high-quality bet365 apuestas supply、Happiness”，This points the way forward for the development of China’s digital bet365 apuestas industry。First, increase the supply of digital bet365 apuestas products。The bet365 apuestas industry must be digitalized、Internet technology as support，Content of continuous innovation culture、Form、means、Method，Rich service model、Improve consumption experience，To enrich the effective supply of digital bet365 apuestas products and high-quality services。The second is to strengthen the guidance of digital bet365 apuestas consumption。Need to conduct in-depth research on the characteristics and trends of digital culture consumption，Fully tap into the consumption potential and market value of digital culture，Conform to public expectations and market demand，Actively guide the public’s digital bet365 apuestas consumption。Innovative online video、Online Music、Payment model for online literature and other digital bet365 apuestas content products，Meet the vast number of consumers on the Internet、Intelligent、Customized and experiential modern lifestyle needs。

　　Adhere to innovation-driven and strengthen scientific and technological support. deepEnter the implementation of an innovation-driven development strategy led by big data intelligence，The spirit of innovation must be integrated into the research and development of the digital bet365 apuestas industry、The whole process of production and operation，Pursue innovation in content presentation、Technological application innovation、Innovation in product form and innovation in management methods。One，Accelerate the research and development of digital core technology。We must strengthen the construction of bet365 apuestas industry innovation system，Strengthen the research and development of basic and common technologies in the digital field，Formation of more innovative technologies with independent intellectual property rights in key areas and key links，Enhancing the core competitiveness of the digital bet365 apuestas industry。Part 2，Strengthening the construction of digital industry platform。We must actively promote big data in bet365 apuestas enterprises、Cloud computing、Construction of e-commerce and other service platforms and innovation of service models，Build a number of national-level bet365 apuestas industry digital public service platforms，Strengthen the supply of common technologies，Focus on the study of data exchange issues between databases with different structures，Cracking the connection problem of digital resource "information island"。Part 3，Enhancing the strength of the digital bet365 apuestas equipment industry。Actively develop and own independent intellectual property rights、Wearable devices leading new bet365 apuestas consumption、Smart hardware、Immersive experience platform、Application software and auxiliary tools，Research and development of intelligent stage performance equipment and high-end audio and video products，Improve the effect of art performances，Meet high-end consumer needs。

　　Insist on technological empowerment and improve originality capabilities.Based on 5G，Artificial Intelligence、Big data、New technologies represented by cloud computing and blockchain technology play an increasingly important role in industrial development，will become an important engine for the development of the digital bet365 apuestas industry。One，Strengthen the integrated application of scientific and technological innovation。Actively guide and support digital industry content integration、Service integration、Construction of technology research and development platform，Reconstructing the core of the bet365 apuestas industry through integrated innovation，Improve the overall operating efficiency of the entire bet365 apuestas industry chain，Building a new digital bet365 apuestas industry system。Strengthen the Internet、Ultra HD、VR/AR、Big data、Cloud computing、Innovative applications of digital technologies such as artificial intelligence in the bet365 apuestas industry，Vigorously promote digital movies、Digital TV、Digital publishing、The development of digital printing，Cultivation and growth of cloud performing arts、Cloud Exhibition、Digital Art、Immersive experience and other new business formats，Promote the structural adjustment and optimization of the bet365 apuestas industry。Using 5G technology to build a new production model，Reconstructing the industrial value chain，Develop new areas of bet365 apuestas industry social services。Part 2，Strengthening the construction of original capabilities in the digital bet365 apuestas industry。Use digital technology for content creation、Product Development、The supporting role of model innovation，Improve product quality、Rich expression forms。Deep application of the Internet、Big data、Cloud computing、Artificial intelligence and other technological innovations，Promote the effective connection between the innovation chain and the industrial chain，Improve the degree of integration and conversion efficiency between different contents and forms。Explore Internet-based personalization、Precision marketing、Collaborative innovation、New business models and bet365 apuestas formats such as network sharing，Continuously improve the attractiveness and influence of bet365 apuestas products。Promote the in-depth application and innovative development of artificial intelligence technology in the bet365 apuestas field，Support the application of intelligent technology and innovative services in traditional bet365 apuestas industries，Realize service model and business format innovation，Expand new space for bet365 apuestas industry development。

　　Adhere to content as king and strengthen the development of characteristics.Digital culture industry is essentially a content industry，Insist on content being king，Making digital culture and traditional culture symbiotic，Make full use of modern science and technology to transform the rich and colorful Chinese excellent bet365 apuestas resources and local characteristic bet365 apuestas resources into modern economic resources，Improving the bet365 apuestas connotation of the digital industry、Level of creativity and added value。One，Based on China’s high-quality bet365 apuestas resources。Introducing a new generation of information communications、Digital Media、Artificial Intelligence、Virtual Reality、Blockchain and other technologies，Inherit and carry forward Chinese bet365 apuestas classics in the digital age，Implement digital content innovation and development project，Encouragement for artwork、bet365 apuestas Relics、Digital transformation and development of intangible bet365 apuestas heritage and other bet365 apuestas resources，Realize the creative transformation and innovative development of excellent traditional bet365 apuestas resources。Part 2，Utilize local characteristic bet365 apuestas resources。Strengthen the development of digital technology application products for local culture，Exploring the digitalization and modernization value upgrade of characteristic culture，Integrating digital technology and new ideas，Strengthen the connection between modern design and traditional crafts，Develop digital bet365 apuestas products with distinctive regional and national characteristics。To develop the digital bet365 apuestas industry into a technology and art、Integration of culture and industry，Products and services with both bet365 apuestas connotation and aesthetic taste。Integrate local bet365 apuestas elements，Make digital culture and local culture a two-way combination，Display the rich bet365 apuestas connotation of traditional culture in the form of digital vivid interaction，Create high-quality bet365 apuestas products。Part 3，Promote Chinese culture to “go global”。Chinese culture “going global”，Developing the international bet365 apuestas market，Has huge potential and space。Developing the digital bet365 apuestas industry is to enhance national bet365 apuestas sovereignty, security and bet365 apuestas competitiveness、An important way to influence。Go deeper、Study the value and quality of China’s excellent traditional culture，Fully absorb the essence of outstanding civilizations from all over the world，Cooperate with global outstanding bet365 apuestas companies and forces，Building it led by China、A masterpiece with Chinese bet365 apuestas characteristics shared globally，Cultivation of a group of internationally competitive bet365 apuestas enterprises，Improving the core competitiveness of my country’s bet365 apuestas industry。In addition，Make good use of digital technology，On the basis of telling Chinese stories well，Innovative content expression、Improve communication technology，Attract overseas audiences，Enhancing the influence of external communication，Promote Chinese culture to go global。

　　Insist on cross-border integration and promote open sharing.current，The digital bet365 apuestas industry is expanding from the consumer Internet to more economic fields such as the industrial Internet，Moving deeper into ecological competition、Comprehensive integration of “IP + industry”、Promote the widespread application of new technologies，The development of the digital bet365 apuestas industry must adhere to "integrated development、The concept of "open sharing"。We must use digital technology to achieve a wider range of bet365 apuestas industries and related industries、Deeper、Higher level integration，Leading the high-quality development of the bet365 apuestas industry。For example, through cross-border integration，Focus on promoting digital culture in e-commerce、Applications in social networks and other fields；Promote digital culture and virtual reality shopping、Social e-commerce、Combination of new marketing models such as “fans” economy；Strengthen the docking cooperation between digital culture enterprises and tourism enterprises，Promote the expansion of digital culture into the tourism field，Support bet365 apuestas venues、Digital products developed for scenic spots，Expand a new digital front for the integration of culture and tourism。

　　Insist on deepening reform and optimizing the development environment.First, create an innovative atmosphere。The key to creating an innovative bet365 apuestas environment is to establish a bet365 apuestas ecosystem that is conducive to innovation，We must continue to promote the reform of “delegation, regulation and service”，Resolve the institutional and mechanism issues that affect the innovation and creation of market entities and innovation entities through deepening reforms，Creating fairness for all types of enterprises and producers in the digital bet365 apuestas industry、Transparent、The development environment of the rule of law。Use digital thinking，Improve digital governance capabilities，Establish a legal, compliant and reasonable integrated incentive mechanism，Relaxing innovation、Cheer for entrepreneurship、Power creation。The second is to strengthen intellectual property protection。Protecting intellectual property is protecting innovation。The development of digital bet365 apuestas industry must strengthen intellectual property protection，We need to improve big data、Artificial Intelligence、Intellectual property protection system for new fields and new businesses such as genetic technology，Research and formulate traditional culture in a timely manner、Measures for the protection of traditional knowledge and other fields，Achieving a balance between strict protection and effective use。Build a more complete "judicial-administrative-market" coordinated regulatory mechanism，Strictly punish infringers，Intensify protection for those who have been infringed；Encourage innovation in copyright protection technology and models，Strengthen genuine source management from the technical side，Improve the ability to identify piracy，Create a good development environment for the digital bet365 apuestas industry，Ensuring the sustainable and healthy development of the bet365 apuestas industry。

　　(The author is the president of China New Literature Society、Vice President of the Chinese Folklore Society、Director of the National bet365 apuestas Industry Research Center of Central China Normal University、Professor)