Reconstruction of rationalization and public literary ecology
November 02, 2021 09:18 Source: "China Social Sciences", November 2, 2021, Issue 2278, Issue 2278

Digital Age,We not only realized literature、Art、Movie、Digitalization Bet365 app download of traditional literary forms such as TV,And changed the basic form of literary consumption。Through computer、Mobile phone and other media,People are immersed in various virtual interfaces,It's like opening a colorful kaleidoscope。The literary forms of the digital era change the logic of cultural production,Reshape the role of consumers。Current,Basic features of literary ecology can be examined from four aspects。

First,The main body of literary and art production from professional cultural company、Literary and art agencies transfer to the platform enterprise of the digital age。For traditional literature and art,The channel for literary consumption is the cinema line、Chain Bookstore、Museum and other physical space,In a digital society,Virtual platform becomes the main place for literary consumption。These platforms are not only play and sales platforms,Participate in and involved in literary production。Buy digital copyright from the early days、Digitalization Bet365 app download of traditional literary works,Gradually shift to independent investment online movies、Internet TV series、Internet variety shows, etc.,This makes traditional publishing、Film and Television、Radio and Television and other cultural media institutions are challenged in operation。

2,Complete the consumption of literary works through digital platforms to make it feelings、The public space of the live sense is declining。Personal computers and mobile phones in the digital era make cultural consumption a high degree of individualized behavior。This kind of person fully immersed in a relative private space brings two social effects,One is that individuals become highly de -social、The subject of de -socialization,The other is the re -community of a person in the virtual space、Socialization。In this sense,Establishing a real society in the digital era、Virtual space with parallel real world。

third,From the perspective of the producer,Many literary works provided by the digital platform originated from the self -media,That is to attract user production content。"User production content" method has changed the relative professionalization in traditional literary production、Professional bet365 best casino games mode。This method can encourage consumers to actively participate in content production,Works that generate a large amount of ground gas,The possibility of providing cultural production for ordinary people,However。

Fourth,When consumer digital literary works,The state of the audience also changed。First,Digital Age,Consumers have more options and autonomy,But generally lacks in -depth reading、Continuous reading。Some audiences have no patient watching complete art works,Instead, fragmentation reading in fast -moving and compressed videos。Next,The audience can send a barrage、Praise and other methods to express your attitude immediately,This attitude affects the click rate and heat of the product,That is, the platform internalize the evaluation of the audience into the circulation of the product。Last,Consumers in the digital era are more circled。Circle layer division does not rely on age、Ace with gender or region,Instead of consumption habits、Tags such as preferences to form circle culture。

It can be seen from the literary ecology of the digital age,Digital platforms play an important dominance。The platform conducts dual management and guidance of content producers and cultural consumers through big data and algorithms,Bet365 app download Basic models for digital social organizations to carry out cultural production and social production。Under the literary ecology of the digital age,The functions and forms of literary reviews have also changed huge changes。

First,Comment subject has changed from professional commentators to audience and fans。Traditional literary reviews are borne by experts and commentators who master media resources,There are two forms。First, experts in the college use theoretical discourse to explain the text of literary works,Serving professional academic production; second, literary review written by media critics,Guide the audience to judge the quality of the work。Literary reviews in the digital era are de -professional、Destroyed color。With the help of a digital platform,Any consumer can comment on the work in a digital form。In this background,The audience has also become a commentator,Algorithm recommendation turns the audience's reviews into traffic data,The audience is separated in different circles。

2,Review forms are more diverse,From relative rationality、Professional criticism becomes more emotional feedback。Traditional literary reviews are mainly published on paper media and television media,Mainly after the incident's reflection Bet365 lotto review and contention。On the digital platform,The audience participates in the evaluation of the work,Review、Discipline becomes the basic right of the audience。This form of comment often has business functions,By forwarding amount、Click to determine the good and bad of literary works。The audience seems to have the subjectivity,However, it is easy to be "harvested" and "use" by the data algorithm。

third,Literary Reviews of the Digital Age can easily cause public opinion effects。Current,Some audiences are easily mobilized by the circle to become a highly emotional fan,This kind of mobilization sometimes is temporary、Sudden,But it is easy to erupt huge social energy,Put the specific、Individual events become sensational "hot search" topics。The extreme network phenomenon of this view makes literary reviews present two social functions in the digital age,One is a commercial marketing phenomenon that the audience is affected by the number of clicks,The other is the public opinion of the literary review into a public event with breaking effects。This also makes the network space a high -conscious space,It is the cultural battlefield that cannot be seen in the 21st century。

In this context,We urgently bet365 best casino games need to condense all parties,Accelerate the construction of a rational and public literary ecology。Network space is not an heterogeneous space outside the real society,but there are laws、There is sovereignty、Socialized space with an orderly order。Under the condition of ensuring the freedom of network information exchange,Relevant departments should strengthen network governance,Promote the reasonable allocation and effective use of network resources。Platform company must give full play to the social function of publicity and public welfare,This involves big data "algorithms" to protect users' data security and privacy,It is also necessary to balance the interests of producers and consumers,Create more diversified for users、Diversity literary ecology。At the same time,The audience should also continuously improve media literacy in cultural consumption and literary appreciation。Only this,Digital space can form a benign interaction and complementarity with the real society,Only to build a more rational and public literary ecology。

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Editor in charge: Zhang Jing
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