From the perspective of development history，bet365 new customer offer has gone through many paradigm shifts。Turn away from politics、Aesthetic turn、Language turn to cultural turn、Economic Turn，Politics、Humanities、Science、Culture、The economy is the factor behind these changes，Determined the context of art production and consumption at that time。current，With the development of digital technology，The integration of culture and technology continues to deepen，And the strong appearance of digital humanities，The creative concept of art、Production and communication methods and even value orientation have undergone major changes。We need to re-examine the relationship between technology and bet365 new customer offer，Outlining the new development direction of bet365 new customer offer。

bet365 new customer offer as a discipline of works of art、Art phenomenon、Artistic trends、Art activities department that conducts research on art movements, etc.，It occurs from artistic production，And affected by specific technical elements。On the one hand，Although art is a special aesthetic ideology，But it cannot be separated from specific means、Tools and Media，There is a distinct technical logic behind its evolution。On the other hand，In the long-term evolution process，Although bet365 new customer offer has not formed a distinct critical discourse of technicalism，But almost every important transformation is driven by technology。For example，The theory of imitation is an important foundation for Western bet365 new customer offer，Its appearance is inseparable from the pen、Art production and communication technologies such as parchment and the artist's own skills。To the Renaissance，The "Mirror Theory" and "Representation Theory" critical paradigms evolved under the theory of imitation，Directly related to the invention of the mirror as a visual tool and the technology of perspective。Late 19th and early 20th centuries，Formal criticism against symbolism、Impressionism and other artistic trends came into being，And their appearance is directly related to the invention of photography。Since the second half of the 20th century，Broadcast、TV、Emerging electronic communication technologies such as movies are beginning to immerse themselves in the field of artistic production and communication，Media criticism of art appeared and has influenced it to this day。Of course，No matter which conversion it is，The essence is related to changes in material production methods or technological revolution，It is the result of new technologies promoting productivity advancement and changes in the human spiritual world。However，For many reasons，In the past, technology was often regarded as a hidden element in bet365 new customer offer。

With the continuous development of the times，New digital technology will greatly highlight the position of technology in bet365 new customer offer。This is not only because digital technology has caused unprecedented changes in artistic production and artistic concepts，What’s more, digital technology has been closely related to the human economy、Culture、Education、Travel、Medical、Travel、In-depth integration of catering and other social production activities，Changed the form of social interaction and cultural experience，Even triggered a more drastic change in the way of existence。Therefore，And printing technology、Mechanical Replication Technology、Differences in electronic technology, etc.，Digital technology has a wider impact on bet365 new customer offer、Intense and profound。

Digital technology promotes the transformation of bet365 new customer offer objects。In the stable period of technology，The form of art is also relatively stable。For example，Music、Poetry、Painting、Dance、Drama、Sculpture and other art forms have lasted for thousands of years since their emergence。With the mechanical reproduction technology、The emergence of electronic communication technology，movie、TV、New art forms such as photography begin to appear，And completed the popularization process in a relatively short period of time。current，In big data、Cloud computing、Virtual Reality、Artificial Intelligence、Blockchain、In the context of the continuous development of digital technologies such as the Internet of Things，Artificial Intelligence Art、Internet Art、Virtual Art、New arts such as smart wearable art are emerging one after another，The communication form of traditional art is also constantly innovating，Cloud Music、Cloud reading、Virtual exhibitions are in the ascendant。Digital technology has promoted the emergence of new art，It also revolutionized the way traditional art exists。Therefore，The future of bet365 new customer offer will be even more mixed、Multiple、Comprehensive art ecology。

Digital technology promotes the transformation of the subject of bet365 new customer offer。Traditional bet365 new customer offer often relies on universities、Art research groups such as scientific research institutions，It is a professional knowledge production behavior，Has a strong academic color。Powered by digital technology，bet365 new customer offer will transform from this over-reliance on professional groups to a popular one。First，Contemporary art production continues to use digital technology to advance its spread and acceptance，Art consumption (appreciation) has become a daily activity，This provides a basis for more people to participate in bet365 new customer offer activities。Secondly，bet365 new customer offer as a form of knowledge production，Will use digital technology to expand the scope of bet365 new customer offer and acceptance，Realize its mass communication。Finally，Digital technology provides convenience for public bet365 new customer offer activities，A large number of art appreciation and comment accounts on various online platforms，In real time、Social form，Promotes the production of bet365 new customer offer、Popularization of communication and acceptance。

Digital technology promotes the transformation of bet365 new customer offer methods。Traditional bet365 new customer offer，It is the critics who choose specific humanities research methods，Research the corresponding artistic text。Since a large amount of academic materials exist in the form of paper documents，Researchers often need to conduct complex work、Mechanical text reading and text comparison，As to the extent of careful reading and comparison，It depends on the researcher’s inductive and deductive abilities，And the degree of understanding of research methods (theory)。This makes bet365 new customer offer too inclined to be constructive and interpretive，But the empirical evidence is not strong，And the research efficiency is low。Digital technology will change this phenomenon in two ways。One，By digitizing massive amounts of artistic text，Thus forming a huge database，Then use network technology and corresponding retrieval、Analysis Tools，Enable researchers to accurately obtain research clues and extract relevant information，Let the previous human work be completed through digital media，Improve research efficiency。Part 2，Digital tools and corresponding software，We will do mathematics、Statistics、The introduction of empirical research methods in science and other fields into bet365 new customer offer provides an opportunity，It can make bet365 new customer offer more in-depth based on relevant models or analysis methods、Comprehensive text mining，Make up for the shortcomings of qualitative research。

Digital technology promotes the transformation of bet365 new customer offer discourse。bet365 new customer offer in objects、Subject、Changes in methods and other aspects，Will eventually trigger a shift in critical discourse。From a technical perspective，“Representation Theory”, “Language Theory” and “Cultural Theory” are the main discourse modes of bet365 new customer offer in history，Mainly affected by printing technology、Mechanical Replication Technology、The impact of electronic media technology。In the context of digital technology，The discourse of bet365 new customer offer will show diversified characteristics，New media criticism、Physical criticism、Posthuman criticism、Artificial Intelligence Criticism、Simulacra criticism and other typical critical discourses，All closely related to digital technology。But this new “number theory” of bet365 new customer offer，This is not to completely abandon the previous technical discourse model，This is not to abandon politics、Aesthetic、Economic and other dimensions，But because of the impact of digital technology on artistic production and the wider field of social life，Digital technology will become the core and primary factor in bet365 new customer offer，And demonstrate corresponding integration capabilities in other dimensions。

Digital technology promotes the transformation of bet365 new customer offer styles。bet365 new customer offer style reflects the mode and style of the critical text itself。Under the influence of digital technology，Occurred offline、The traditional literary system dominated by paper texts will be loosened。Benefit from the online dissemination of artistic works，Online criticism will become a new growth point。In addition，Due to the popularization of criticism subjects and the digitization of criticism media，Online bet365 new customer offer will be shorter, more concise and more real-time，At the same time, more emphasis is placed on interactivity、Subjectivity、Entertainment，The tradition is long and obscure and focuses too much on formatting、Professional criticism style，It will be difficult to gain wide dissemination online。It’s worth noting，With artificial intelligence deeply involved in the organization of art documents、Database construction、Audience Survey、Text analysis and other links，A new artificial intelligence bet365 new customer offer style begins to appear。Compared to manual criticism，Machine criticism style has a clear positivization、Objectification color。

The transformation of bet365 new customer offer by digital technology，Essentially, it is the product of the re-construction of the relationship between technology and art in the new technological context。This change is not only affecting the internal field of bet365 new customer offer，Also external，That is, the value of bet365 new customer offer has brought about changes。On the one hand，bet365 new customer offer may gradually become an emerging culture due to its popular construction。On the other hand，bet365 new customer offer relies on the powerful communication capabilities of digital technology，will have a more important impact (or become a special commodity for market exchange，It may become an important tool to reflect and guide social ideology)。For contemporary Chinese bet365 new customer offer，The paradigm change of bet365 new customer offer caused by digital technology，It is to re-adjust the role of bet365 new customer offer in the development of Chinese art and even society、Reflect on its relationship with Western bet365 new customer offer、An important opportunity to enhance the independent voice of bet365 new customer offer。

Of course，The innovative role of digital technology in bet365 new customer offer，There are also certain limitations。On the one hand，bet365 new customer offer is a type of criticism with a distinct attribute of value judgment，Activities that have a positive effect on the development of art，If technical elements become the dominant factor，Even the subject of criticism becomes a machine，Then，How can bet365 new customer offer maintain its positivity and effectiveness，There are questions。On the other hand，Although technology has brought great convenience to the development of bet365 new customer offer and its formal changes，But how to rid bet365 new customer offer of abuse、Defamation、Recreation、Nothingness、Deconstruction、Adverse factors such as flattery，Maintain its health，Also worth reflecting on。Anyway，bet365 new customer offer in the context of digital technology cannot avoid the technical dimension，Building a reasonable relationship between digital technology and bet365 new customer offer，It is the basis for true innovation in bet365 new customer offer。

　　(This article is a phased result of the Hangzhou Philosophy and Social Sciences Planning Project "Research on Digital Technology and Paradigm Transformation of Contemporary Chinese Literary bet365 new customer offer" (M21JC059)

(Author’s unit: School of Culture, Creativity and Media, Hangzhou Normal University)