General Secretary Xi Jinping pointed out: "Literary criticism is a mirror of literary and artistic creation、One dose of good medicine，It is guided and created、Improve aesthetics、Improve aesthetics、Important forces to lead the fashion。"Bet365 app download In the digital media era，With the development of information and media technology，Novels and film and television many traditional literary and artistic creations have been transferred to the digital media platform，Various new literary forms have emerged。Facing the increasingly rich and changing literary expression form in the face of the digital media era，We need to better guide creation with corresponding literary criticism、Improve aesthetics，So as to improve and lead the society's aesthetic style。

The digital media environment allows more and more people to quickly participate in the process of literary creation with the help of new digital media platforms，"Everyone is a literary artist" seems to have become reality。Not only bet365 best casino games literary creation and communication，Literary criticism itself becomes easier。The original literary criticism was mostly borne by the professionals sent by the college，They often judge literary works with authoritative eyes。In the television era，Due to the expansion of the TV effect，The dual relationship between literary and artistic creators and critics has changed a lot。Burdiehere's in -depth interpretation of this in "About TV"，In his opinion，"With the continuous expansion of the relative strength of the TV in the field of communication tools and the continuous strengthening of the control of TVs that possess the dominant status of the dominant position，It caused another more difficult consequences，That is the cultural action strategy adopted by TV to some kind of spontaneous puzzle "。This period，The "professionalist criticism" sent by the college has been greatly challenged，TV is "Attention Economy" and "Eye Culture"，To attract the attention of the audience，Literary criticism controlled by "TV Intellectual" likes to play with gimmicks，Lack of consideration and rigor，But with the public's culture and aesthetic taste。

Bet365 app download In the digital media era，Due to the continuous development of media technology，bet365 best casino games literary creation and criticism are getting easier，The era of "professionalism criticism" of the college critics has passed，and the "TV criticism" of the media that has absolute hegemony in the TV era, it will no longer exist，The real "popular criticism" era has arrived。In the "Popular Critical" era，Each critics can use self -media or institutional digital media platforms to participate in vocalization，Comments on various literary and artistic phenomena。From this，Critical discourse at different levels is intertwined，It constitutes the duplicate structure and miscellaneous landscape of literary criticism in the era of digital media -sensuality、Emotional、Fragmentation and entertaining criticism and rationalization、Professional、Systematic and serious criticism of words and coexistence。So，In the digital media era，It is necessary to build a rational public criticism discourse system。

First，Pay attention to entertainment and professionalism。The Internet era is an era of "public carnival"，People are often in the Bet365 lotto review circle of friends、Digital media platforms such as the public account of the media published some emotional、Emotional or even venting remarks。Literary criticism is no exception，Literary criticism of the digital media era often pays attention to traffic，Pursue entertainment nature。In order to pursue "Eye Injustice"，Some literary criticisms are sometimes full of taste of "spitting", "poisonous tongue" and "scolding"。In this case，serious、Reasonable and professional criticism is indispensable。Professional literary criticism should lead citizens' normal aesthetic and values ​​Bet365 app download In the digital media era。

Next，Adhere to the combination of personal criticism and public criticism。In the "Popular Critical" discourse，With insights、Independent criticisms with professional spirit are rare，And it is easy to flood in the vast public criticism words，So that some really good works can not get the public recognition。In this case，The independence and popularity of criticism should be combined，Both independent criticism spirit，It is also necessary to take into account the aesthetic interest of the public。

Bet365 lotto review again，Realize technical and aesthetic nature。Bet365 app download In the digital media era，The way of words of literary criticism is easily affected by media technology，Digital media technology itself is deeply embedded in literary criticism words，Even technical discourse has a trend of replacing aesthetic words。For example，The form of film and television drama such as "Barrage" is a combination of technical discourse and popular criticism。in today，The barrage itself has belonged to the online drama under the digital media environment、Important part of variety shows and live video，Some enthusiastic "barrage fans" even declare "no barrage without watching drama"。But，Full screen barrage but fragmentation of the original narrative content，severely interfered with the viewing behavior of some audiences。In the digital media era，It is the technology that makes the original unified、The overall and aesthetic criticism becomes fragmented、Scattered and liquidity，And more or less replaced content to watch itself like a barrage，To a certain extent, it is a "shallow criticism" that refuses to think deeply.，and sometimes it is not helpful for bet365 best casino games the audience's understanding of the content of the program。If most viewers are indulging in barrage, they are unwilling to watch the content of the program itself，There will be no doubt that it will be a very worrying phenomenon。

In short，Bet365 app download In the digital media era，It is necessary to effectively strengthen the construction of literary and art criticism，Then better guide creation，In order to improve the aesthetic appreciation ability of literary and artistic works in the era of digital media，and finally promote the improvement of the overall aesthetic literacy and cultural level of society。

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(Author is Deputy Dean of the School of Journalism and Communication of Jinan University、Professor，Director of the New Media Cultural Research Center of Jinan University)