Chinese Internet users in 2020 officially exceeded 900 million，Internet technology has caused fundamental changes in modern social communication models。Where，The distance between the fan group and the idol quickly pulls closer，The rice circle subculture built on this kind of intimate relationship and recognition of the empathy effects came into being，and quickly get the attention of multiple forces。Ai Man Data "2020 Youth Interests Social White Paper" display，88.7%of youth social users have their own stars，and will be an idol "氪 氪"。The characteristics of cluster behavior highlight the increasing attention with the media，Rice circle subculture has become one of the important issues in the current social and cultural field。

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"Prophet" Bowman attributes the survival situation of modern people to a flowing、The modernity of liquefaction begins to replace the original solid and textured modernity。In this flow of modernity，Everything is liquefied into a fluid，There is no fixed and long form of things，All relationships and positioning do not wait for fixed molding to melt flow。The liquefied power of the flowing modernity not only melted the individual's placement place (Placement)，Place in a variety of durable and reliable positions that constitute a community itself (Place) itself is also eliminated。Individuals who have drawn from the Bet365 lotto review original life world can not see the possibility of re -regression，Become nomadic in modern society。

The concern of sociology is，How will the nomadic from traditional protection and restraint will live together? The answer given by Male Fusi is，After the "social community" in modern society，Individuals in the postmodern society will be aggregated in the "tribal community"，Reconstruction Community。That is to say，The new tribe becomes a unique assembly method for free nomadic gimmicks in flowing modernity。Different from the stable tribes of traditional society，The new tribe is in the eternity change，Farewell to scatter，Farewell to scatter。In a sense，Rice circle is an attempt to rebuild community after the Chinese society enters the Internet era，Although this attempt was shaped by various forces from the beginning。

Since reform and opening up，China's fan culture has gone through the evolution map from the star chase to fans to the rice circle，and with the help of media technology and the capitalization process of the cultural industry，Deep integration into the current social and cultural life。High division of labor modern society cuts each individual into different aspects in different times and spaces，Taking the Internet as a medium、The rice circle combined due to fun fate is the easiest and most happy social unit for ordinary individuals。The individual who is in it does not need to bear heavy ethical liability，No need to deal with complex social relations，There are common preferences and aesthetics between each other，Taste the feelings bet365 live casino games of the genus or share some taste。Use "Circle Self -cute" in the rice circle to describe this kind of tenderness，means that fellows gather in the small circle to entertain and entertain themselves，indulged in your hobbies;，Indeed to get a warm experience that is surrounded by fellows。Fans who chased an idol in the rice circle called each other "the same share"，The word vividly depicts the tenderness and resonance in this kind of empathy interaction。This is exactly the unique charm of the rice circle。This "together" social relationship has "sacredness" and collective sensitivity，A warm comfort can be given to lonely individuals。

Tenderness is just an emotional side of the new community，It has another obvious feature。"Circle"，The place of closed also。The new tribe conceived by Malays is an open space，Modern people experience a wild life that is moist in the new tribe in the new tribe。But the rice circle in reality is used as a closed field that is shaped by capital as a consumer field as a taboo and boundary，There are many rules，and often in a state of tight。In the rice circle，A qualified fan must show their pink status in the Weibo account，and this account must only fans one idol，If you change the idol, this account must be discontinued; you must say cautiously when speaking，When mentioning idols, use abbreviated or unique symbols，Can't call its name directly，Otherwise it will attract the patrol of "sunspots"; it is strictly forbidden to mention the name of the idols of the family，Can't comment at will，Otherwise, it will be bet365 Play online games regarded as a challenge for war; signing in in idol super talks and topic areas daily，Idol works、The album must be actively forwarded、Buy，It is strictly forbidden to "White"。Once these rules violate these rules，Fans will attract abuse，Light apology，Search for human meat、Retreat。As a fan said: "As soon as I enter the meal circle，You will automatically have level，and many rules、Level strict。You will find that all sides are all enemies，There are games everywhere; you will find that even if you are your own family，Also war constantly。”

The closedness of the rice circle is first reflected in its unique discourse system，A unique set of universal codes is used to confirm whether the other party is "ourselves" in the same context。Sociology research indicates，Junior gathered in the gang's subculture to find a sense of belonging。They invented a full set of exclusive secret names，In fact, to distinguish "own people" and "outside people"。You don’t understand、No use，There is no qualification to speak，Not your own。The rice circle divides "same shades" and "home"、"Passerby" and "Black Fan"，and reshape and strengthen their cluster behavior from this logic (such as abuse、Anti -Black)。Phil Clarf's theory reveals us，The structural background behind these words and the structural background behind it has obviously surpassed the simple entertainment category，It is part of the current social structure in a sense。

　　Rebuilding the emotional community subculture

Traditional fan research believes，Fan culture as a text pocking behavior，The dual meaning of resistance bet365 best casino games to the productive and resistance (compression) mainstream culture with the original cultural significance。But with the strong entry of Internet capital in recent years，Traffic logic changes the connotation of the fan culture structural。In Marx's theory，Capital seeks to control the time of workers; Blovi emphasizes that capital plans and mobilizes the "effort" of the workers in the labor process; after the 1950s，Economic transformation in modern industrial society，The service industry becomes a pillar industry，and incorporate consumers themselves into the labor process，The control of emotion has become a major feature of the capitalist production system; and entering the digital age，Data has become an important means for new liberal labor control。As a big data of a technical law，The performance of the performance in data production and labor control is more subtle、Pay more attention to avoiding conflict and compulsory production logic。

In traditional mode，Artist is the producer of the product，Fans are not consumer artists themselves but cultural products produced by consumers。Flow era，The artist has changed from the producer of the product to the product itself，The brokerage company is responsible for manufacturing and selling idols，Everything about the consumer of the fan，Including the public image of the artist、Private Life、derivatives、Creation, etc.。At the same time，Idols and fans are no longer just appreciation and attention with a sense of distance，For the capital behind the idol and it，The most important traffic Bet365 lotto review requires fans deeply involved，Task to undertake traffic production。The original connotation of the fan culture was quietly replaced: on the one hand, the social characteristics of media technology are the contact of the fan culture and other cultural circles、Dialogue and communication provides channels，Given the opportunity to construct a common discourse symbol，And on the social media platform, it is converted into the collection and expansion of the emotional labor of fans through a detailed and clever system.，Consumer -oriented cultural production mechanism also prompted the audience to indulge in entertainment emotional consumption，The resistance of the subculture itself is gradually weakened in this series of symbolic consumption、Solving，Even actively seeking recognition and acceptance of mainstream culture，instead of reflection and resistance to social issues such as layers in the beginning。

With the continuous deepening of current social reform and interaction，In the social environment、Volkswagen Culture、Social media and other factors under the collective combination of various factors，Volkswagen Cultural Map is more diverse and full of liquidity，The rice circle sub -culture that is born from the fans culture shows extremely complicated orientation。Fan circle sub -culture shaped by various forces as an attempt to rebuild the emotional community，Although partially received the acceptance of mainstream culture，But from the beginning may not have independence and reflection，Farewell to realize the "unity community"。So，Traditional bet365 live casino games fan culture theory can no longer comprehensively explain the epoch signs presented by rice circle subculture today，It is necessary to put it in the social and political context to re -examine。

　(Author Unit: Nanjing University Social College)