China’s Internet users officially exceeded 900 million in 2020，Internet technology has brought about fundamental changes in the mode of modern bet365 sports communication。where，The distance between fan groups and idols is rapidly closing，The fan circle subculture based on this mimetic intimacy and identification empathy effect came into being，And quickly gained the attention of many forces。Aiman ​​data "2020 Youth Interest bet365 sports White Paper" shows，88.7% of young bet365 sports users have their favorite celebrities，And will "make money" for idols。With the prominent cluster behavior characteristics and increasing media attention，Fanquan subculture has become one of the important issues in the current bet365 sports and cultural field。

　Emotion: an attempt to build bet365 sports

"Prophet" Bauman attributed the living situation of modern people to a kind of fluidity、Liquefied modernity begins to replace the original solid and textured modernity。In this fluid modernity，Everything is liquefied into fluid，Things do not have any fixed and permanent form，All relationships and positions will melt and disperse without being fixed and formed。The liquefaction power of liquid modernity not only dissolves the placement of individuals bet365 sports community，Even the lasting and reliable places that constitute the community have themselves been dissolved。Individuals who have withdrawn from their original life world cannot see the possibility of returning，Become a nomad in modern society。

The concern of sociology is，How will nomads, freed from traditional protection and constraints, live together？The answer given by Maffesoli is，After bidding farewell to the "bet365 sports community" of modern society，Individuals living in postmodern society will be gathered in "tribal communities"，Rebuilding the community。In other words，New tribes have become a unique way of gathering for nomads drifting randomly in the fluid modernity。Different from the stable tribes of traditional society，The new tribe is in eternal flux，Gathering of causes and conditions，The fate is gone。In a sense，Fanquan is an attempt to rebuild the community after Chinese society enters the Internet era，Although this attempt was shaped by various forces from the beginning。

Since the reform and opening up，China’s fan culture has evolved from groupies to fans to fans，With the promotion of media technology and the capitalization process of cultural industry，Integrate deeply into the current bet365 sports and cultural life。The modern society with a high degree of division of labor cuts each individual into different aspects in different time and space，Using the Internet as a medium、The rice circle that is connected by interest is the easiest and most willing bet365 sports unit for ordinary individuals to enter。Individuals do not need to bear heavy ethical responsibilities，There is no need to deal with complex bet365 sports relationships，They have common preferences and aesthetics，Taste the feeling of belonging to or sharing a certain taste。In the rice circle, “enclosure makes one cute” is used to describe this kind of warmth，It means that likes gather in a small circle to entertain themselves，Indulge in your own hobbies；Get out of daily life full of discipline and enter the circle，You can really get the warm experience of being surrounded by the same people。Fans who follow the same idol in the fandom call each other "share the burden"，This word vividly depicts the warmth and resonance in this kind of empathic interaction。This is also the unique charm of the rice circle。This kind of "together" bet365 sports relationship has "sacredness" and collective sensibility，Can provide warm comfort to lonely individuals。

Warmth is just an emotional aspect of the new community，It has another obvious feature。"Circle" person，A closed place。The new tribe envisioned by Mafesoli is an open space，Modern people experience a wild life in new tribes that is polished by the freshness of the moment。But in reality, the rice circle as a consumption field is shaped by capital into a closed field full of taboos and boundaries，Lots of rules，And often in a state of tension。bet365 sports fan circle，A qualified fan must indicate his fan status in his Weibo account，And this account must only follow one idol，If the idol is changed, this account must be deactivated；You must be careful when speaking，Use abbreviations or unique symbols when referring to idols，Cannot call him by his first name，Otherwise, it will attract patrols from "Heizi"；It is strictly forbidden to mention the name of the opponent’s idol，Don’t comment at will，Otherwise it will be regarded as provoking a challenge；Must sign in bet365 sports idol chat and topic area every day，Idol’s work、When publishing an album, you must actively forward it、Purchase，Strictly prohibit "free prostitution"。Once these rules are violated，Fans will attract abuse，A light apology，In severe cases, it will be searched by human flesh、Withdrawal。As one fan said: "Once you enter the rice circle，You will automatically have a level，And there are many rules、strict hierarchy。You will find enemies on all sides，There are competitions everywhere；You will also find that even your own family members，There are also constant wars。”

The closed nature of the rice circle is first reflected in its unique discourse system，A universal set of unique codes is used to confirm whether the other party is "one of our own" in the same context。Sociological research shows，Teens gather in gang subcultures to find a sense of belonging。They invented a whole set of exclusive password discourse system，In fact, it is to distinguish between "internal people" and "outsiders"。You don’t understand、Can’t use it，You are not qualified to speak，Not one of our own。Fanquan distinguishes "shared responsibility" and "opposite family" in the proprietary code invented by himself、“Passers” and “Black Fans”，And based on this logic, reshape and strengthen its group behavior (such as abusing fans、anti-black)。Fairclough’s theory inspires us，These words and the structural background behind them have obviously gone beyond mere entertainment，In a sense, it is a partial projection of the current bet365 sports structure。

　　Rebuilding the emotional bet365 sports subculture

Traditional fan research thinks，Fan culture as a form of textual poaching，It has the dual meaning of productivity of expanding the original cultural meaning and resistance of resisting (oppressive) mainstream culture。But with the strong entry of Internet capital in recent years，Traffic logic structurally changes the connotation of fan culture。In Marx’s theory，What capital seeks to control is workers’ time；Burawoy focuses on capital’s planning and mobilization of workers’ “efforts” bet365 sports labor process；After the 1950s，Modern industrial society has undergone economic transformation，The service industry has become a pillar industry，And include consumers themselves bet365 sports labor process，The control of emotions has become a major feature of the capitalist production system；And entering the digital age，Data becomes an important means of neoliberal labor control。Big data as a technical law，More subtleties in data production and labor control、Pay more attention to the production logic of avoiding conflicts and coercion。

In traditional mode，Artists are producers of commodities，Fans do not consume the artists themselves but consume the cultural products produced by the artists。And the traffic era，Artists have changed from producers of commodities to commodities themselves，The agency is responsible for manufacturing and selling idols，Fans consume everything from idols，Including but not limited to the artist’s public image、Private life、Derivatives、Creation, etc.。At the same time，The relationship between idols and fans is no longer just about appreciation and attention with a sense of distance，For idols and the capital behind them，Vital traffic requires deep involvement from fans，Assume the task of traffic production。The original connotation of fan culture has been quietly replaced: on the one hand, the bet365 sports characteristics of media technology are the contact between fan culture and other cultural circles、Dialogue and communication provide channels，Also gives the opportunity to construct common discourse symbols，And through meticulous and ingenious system design on bet365 sports media platforms, it is transformed into the expropriation and expansion of fans’ emotional labor (fans are completely reduced to data labor)；On the other hand，The consumerism-oriented cultural production mechanism also encourages the audience to indulge in entertainment-based emotional consumption，The resistance of the subculture itself is gradually weakened in this series of symbolic consumption、Digestion，Even actively seek recognition and acceptance from mainstream culture，Instead of reflecting on and resisting bet365 sports issues such as stratification as the Birmingham School initially advocated。

With the continuous deepening of the transformative and interactive nature of the current society，In bet365 sports environment、Popular culture、With the combined efforts of multiple factors such as bet365 sports media，The picture of popular culture is more diverse and full of fluidity，The fan circle subculture born out of fan culture shows extremely complex aspects。The rice circle subculture, shaped by various forces, is an attempt to rebuild an emotional community，Although partially accepted by mainstream culture，But it may not be independent and reflective from the beginning，Not to mention realizing a “united community”。Therefore，Traditional fan culture theory can no longer fully explain the characteristics of the times presented by today’s fan circle subculture，It is necessary to re-examine it in a bet365 sports and political context。

　(Author’s affiliation: School of bet365 sports Sciences, Nanjing University)