2018，The Central Propaganda Department positions the county -level media media as the mainstream public opinion position、Comprehensive service platform and social information hub。Rural social governance is promoting deep media，But rural government affairs、Life、Business and other aspects of services still lack a integrated platform。So，County -level media construction is not only a proposition for media integration and development，It is a proposition to empower rural social governance。

The advantages of the county -level media empowering rural social governance。The county -level media is the media closest to the village，is connected to the party and the people、Grassroots agencies of the government and the masses，Release and interpretation of government information in localized government、Aired Aired Settings、Public opinion supervision、Propaganda mobilization and other aspects have congenital advantages，If you can in -depth contact with the rural people，Provide services that meet the needs of the people，This innate advantage can further empower rural social governance。

Rural social governance faces new situation。First, the liquidity countryside is the basic characteristic of the current rural society，Many rural residents work Bet365 app download in cities，Don't understand rural policy，It is easy to miss development opportunities; second, the social recognition of liquidity villages is faced with tests，Young people away from the countryside have no channel to learn about the information of native land，A sense of belonging to the hometown，It is difficult for the government to launch a more effective mobilization of it; the third is that the people's complaints have less complaints，So many problems can not be effective in the budding period，It is easy to accumulate major public opinion; fourth, the prosperity of the industry in rural areas requires more media platforms to intervene。

County -level media media also has the inherent driving force of coordinating rural social governance。County -level meling media generally have TV stations，Reporters are in the field、Interview with streets and lanes，Learn more about the situation of the countryside，The connection with the local government is stable and effective，Advantages to establish a platform，And the establishment of the platform will improve the operating status of the county -level media melting media，Increased revenue increased through value -added business services can solve the dilemma of the county -level media "unable to keep people"，It is also conducive to attracting more suitable new media talents to participate。

County -level media media participating in the empowerment positioning of rural social governance。Create a media bet365 Play online games platform with policy information services。Current，Most of the villages have formed visits、Big Cross、The media governance matrix of WeChat group，Publicity and mobilization of policy implementation。But，Policy documents are sent to the village，Due to village cadres' understanding and publicity levels of policies，Policy information The effect of "localization" processing is affected，Unable to answer the focus of the villagers' care，It is easy to cause contradictions。In view of this，County -level media media should give a timely explanation of policy information for multimedia，Help village cadres to talk about policies in the form of villagers' preferences。

Create a convenient and interactive government affairs platform。This requires party building services、Port access platform for government services，so that the masses are inquiring。At the same time，We must pay more attention to the establishment of online discussions and supervision service platforms，Convenient to discuss public affairs through the platform。Based on this，You can also implement "Integration of Media"，The complaint masses and the complaint department are promised to "find a way"，Strive for the problem that the masses care about it can be solved locally。

Create a "one -stop" life service platform for locals。1 is to gather life payment、Ticket travel、Food、Travel、Shopping and other living service ports，Provide the people with bet365 best casino games "hand -in convenience" for the people; the second is to provide the people with the same city recruitment、Education Service、Legal aid and other convenience service items; third, encourage the public to send videos or pictures of local life to the platform，Active local cultural atmosphere，Establish a cultural community。

Economic and business platform for creating a revitalized county resources。First, create a live broadcast platform for local agricultural products，Help the brand building and promotion of the local agricultural product "one village, one product"; the second is the use of "TV+new media+e -commerce platform" communication matrix，Promote the sale of agricultural and sideline products; the third is to cultivate "new farmers"，Draw local users in the short video platform to the local platform，Increase the popularity of local products。

Practical path for the empowerment of the county -level media center。Connect "Media+Party Building+Business" function，Realize the collaboration with rural party organizations。The growth of the collective economy is a direct effective guarantee to promote rural social governance，To some extent determines the implementation and governance effect of the policy。Policies can be implemented，Can the rural things be dealt with，Village cadres are the most important parts。For example，When the Village Party Organization and Cooperative Cooperative with the Gaoming Village'bet365 Play online games s collective economy，Development strategies such as "one village, one product" will be implemented，County -level meling media can be this as a key point of integration，Assist rural products to enter a broader market by joint party building or poverty alleviation.。This connection can also increase income to county -level meling media，Provide continuous power for business growth。

Connect "Media+Government Affairs+Supervision"，The communication channels of the government and the public。Practice of the mass line to run the media，Make the county -level media center into a platform for integrating rural society，requires policy support and institutional guarantee，Break the "data barriers" between the department from the top -level design，Coordinated resources to the county -level integration media center platform;，can help local governments carry out refined press release and policy publicity; at the same time，Take a good "online mass line"，It is also necessary to set up a special sector to access the government service window，Make a timely collection of complaints or reports of the masses，and instant feedback processing progress。

Connect "News+Community+Technology+Culture"，stronger rural mainstream public opinion position。County -level media media should first closely contact the Civilization Practice Center in the New Era，Discover the local typical and advanced experience of rural revitalization，Promote the information bet365 Play online games connected between the people in the county; second，Do a good job of publicity and science popularization，Including environmental sanitation、Low -carbon life、Medical Care、Agricultural technology and other aspects，In the specific communication, we must pay attention to the smooth and interactive communication of interface and interactive communication; again，Pay attention to the construction of rural communities on the Internet platform，Integrate socialist ideology into the grass -roots practice where the party leads the people to continuously create a better life; finally，Organize experts to enter the rural community activities，Provide expert online technical support and consulting services，Improve the informatization construction of rural communities。

County Rong Media Center is just a county -level media unit，The integrated platform for its empowerment of rural social governance is naturally inseparable from the top -level design of the government's moderate decentralization。At the same time，The development positioning of the county -level media center must also have the vision of "transcending the media"，free flow of free flow of various elements of urban and rural areas。

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(Author Unit: School of Literature of Ludong University)