bet365 refer a friend code guidance in the late 1980s，With the continuous deepening of reform and opening up and the party’s emphasis on news and bet365 refer a friend code work，Gradually becoming mature，Now as an independent concept, it has become the core of our country’s bet365 refer a friend code thought，Become an important part of the bet365 refer a friend code knowledge system with Chinese characteristics。Over the past 30 years，Academic circles guide bet365 refer a friend code、Research on improving bet365 refer a friend code guidance，Already have rational thinking based on reality，There is also a systematic analysis focusing on empirical investigation。The ability of the media to guide bet365 refer a friend code is a component of the party’s ability to govern，Is an important governance resource for the country，Research on it is based on empirical evidence only、Empirical explanation is far from enough。current，Understand the nature of bet365 refer a friend code from a deeper level、Formation process、System mechanisms, etc.，There are few academic research results that use media bet365 refer a friend code guidance as a systematic engineering analysis and construction。"Theoretical Research on Media bet365 refer a friend code Guidance from the Perspective of Social Consciousness" (written by Xu Hai，People’s Daily Press March 2020 Edition) strives to achieve this innovative integration。The author takes full advantage of his multidisciplinary background，Fusion Literature、Philosophy、Communication、Psychology and other disciplines，Reasons for guiding media bet365 refer a friend code、Based on、Method、In-depth analysis of system construction，Strives to provide theoretical basis and logical framework for news and bet365 refer a friend code work and national governance practice。

As the title of the book says，The author incorporates social awareness into the research framework of media bet365 refer a friend code guidance，Use social consciousness theory as a theoretical source for understanding issues related to media bet365 refer a friend code guidance，Profoundly reveals how social consciousness forms social bet365 refer a friend code，What role does mass media play in the interaction between social consciousness and bet365 refer a friend code。Therefore，Become a research social consciousness、Works on the relationship between bet365 refer a friend code and media reports，Opened up a new field of bet365 refer a friend code research。

　bet365 refer a friend code is a floating consciousness

On the streets，“bet365 refer a friend code” is a word that is mentioned repeatedly。Actually，It is still a professional term。However，The term that happens to be used by everyone，Probably the hardest to define。American scholar Harwood Child once wrote in "bet365 refer a friend code: Characteristics、In the book "Form and Function"，Summary of 50 definitions of bet365 refer a friend code。There are even scholars who doubt the actual existence of “bet365 refer a friend code”。For example，French scholar Bourdieu’s theory of “bet365 refer a friend code does not exist”、Elizabeth Noel-Neumann’s theory of “abandoning bet365 refer a friend code” etc.。There is a world of bet365 refer a friend code，The concept of bet365 refer a friend code exists。Although a thousand scholars have a thousand definitions of bet365 refer a friend code，But the vast majority of scholars agree on three aspects of the definition of bet365 refer a friend code: bet365 refer a friend code is powerful，bet365 refer a friend code is expression、It is gathering，bet365 refer a friend code has energy、Publicity and collective characteristics。The author of this book attempts to push the definition of bet365 refer a friend code into a philosophical category，Think about the nature of bet365 refer a friend code。

Social consciousness and bet365 refer a friend code, both in terms of levels and subject scope，All relevant、Adhesion。In Marxist Philosophy，Social consciousness is the way people live in society as social subjects、Various consciousnesses expressed in social behaviors and social movements；bet365 refer a friend code is the public expression of a certain behavior by social subjects，It is belief、Opinions、Sum of attitudes，Obviously it is a special state of social consciousness。It’s just that bet365 refer a friend code is always in the external space of society，The surface consciousness that constitutes society，But it is essentially in line with the characteristics and development laws of consciousness。Therefore，The whole book systematically discusses the structure of social consciousness and the relationship between various levels，Innovatively analyzes the ambiguity of bet365 refer a friend code、Floating、Contradiction and plasticity characteristics，And concluded that the essence of bet365 refer a friend code is a special social consciousness with the characteristics of the integration of multiple social consciousness。Believe that bet365 refer a friend code is a floating consciousness，It is a special form of social consciousness。This is the academic breakthrough of this book，This is also the basic premise established by the author’s research。

Since social bet365 refer a friend code has a special level and characteristics of social consciousness，Possible realization from social psychology to social ideology，That is, from low level to high level、Transformation from sensibility to rationality，So how to turn this possibility into reality in modern society？What role does the media play in this transformation？This is a question of the times given by the development of information technology in the new era，This is also a problem that the author tries to solve in the book。With the increasing influence of mass media on real life，Information technology is affecting politics in all aspects、Economy、Many aspects of cultural and social life，Continuously changing people’s work、Study、Life and ways of interacting。This communication status determines a comprehensive and in-depth scientific understanding of the nature and function of the media，Is an important goal to solve the problem of media bet365 refer a friend code guidance。The book is based on the perspective of social consciousness，Point out that the media is a bridge for different subjects in certain social relationships to establish connections and spiritual exchanges，It further reveals that media has the "meta-function" of constructing social consciousness。Therefore，The media must also play an important role in transforming social bet365 refer a friend code guidance in a practical-spiritual way。

　　bet365 refer a friend code needs guidance

There are multiple perspectives to explain why bet365 refer a friend code needs to be guided。Start from reality，The decentralization of bet365 refer a friend code during the period of social transformation will have a certain impact on the social ecology。From the perspective of national security，bet365 refer a friend code is the "air vent" and "safety valve" that maintains the safe operation of society。Starting from changes in the media environment，Various media forces restrict each other、Influence、Interaction，The formation of a complex bet365 refer a friend code situation。The era when everyone is a microphone，Various public opinions are active and intertwined，Multiple bet365 refer a friend code scenarios formed。The above value attributions are all profound summaries of social existence，Although it is realistically directed，But it is difficult to clarify the source of the need to guide bet365 refer a friend code from the way of thinking。

Proposed in the book，Social bet365 refer a friend code is a special social consciousness that faces reality，There will be many flaws due to the reflector’s own abilities and the differences between the information obtained and reality。On the one hand，bet365 refer a friend code as "the opinion of everyone"，It is a free form of opinion，Has ambiguity and floating properties，This characteristic makes it highly malleable and has real space for guidance。On the other hand，Modern bet365 refer a friend code under the conditions of the Internet，There are some irrational phenomena。Therefore，Compared to literature、Art、Philosophy and other forms of social consciousness，The value of bet365 refer a friend code as social consciousness is limited，The shortcomings of this kind of content are the fundamental reason why bet365 refer a friend code needs to be guided。

In the study of analyzing the relationship between bet365 refer a friend code and media，The author understands the subject from social consciousness、Object object、Starting from the three most basic elements of reflecting content，Extending bet365 refer a friend code as a special ideology also includes the subject of bet365 refer a friend code、Three basic elements of bet365 refer a friend code object and bet365 refer a friend code content，And the number of public opinions、Intensity、Elements such as functional performance and quality，It is a further analysis of these basic elements。Due to the high degree of interaction between media and bet365 refer a friend code in modern society，The media is the pillar that supports the entire building of social bet365 refer a friend code，It provides bet365 refer a friend code content in the dissemination and integration of information。The author mentioned many novel concepts during the argument，For example, "Copy World" and "Spiritual Information Products"，Point out that the media affects spiritual consciousness by creating a “copy world” of spiritual nature，Create bet365 refer a friend code objects。In addition，This book also further deepens the theoretical system of the interaction between the media and social bet365 refer a friend code and social consciousness，Explain the driving and driven relationship between the media and bet365 refer a friend code，Believe that the media can reflect bet365 refer a friend code、Organize bet365 refer a friend code、Analyzing bet365 refer a friend code、Inducing bet365 refer a friend code，Influence the direction and attribution of changes in bet365 refer a friend code。

　　Making bigger and stronger the mainstream bet365 refer a friend code

The author thinks，To achieve the goal of leading bet365 refer a friend code，Must be aware、Emotion、Achieved results in all aspects of value，Especially at the level of values ​​guidance。We must grasp the dialectical relationship and enhance the interest relationship in information dissemination，Let bet365 refer a friend code subjects have correct understanding and evaluation；Satisfy psychological needs in emotional persuasion；We must build consensus in the “shaping” and “maintenance” of mainstream values、Promote social recognition effect。At the same time，Given that media bet365 refer a friend code guidance includes a social persuasion process，Be aware of it、Achieving persuasive effects at the emotional and value level，We must also build ideological and theoretical guidance、News and bet365 refer a friend code guidance、A work system focusing on cultural and artistic guidance，Realize the effect from "visible guidance" to "invisible guidance"。

The author’s rational thinking on the guidance of media bet365 refer a friend code，It has strong enlightening significance for the positioning and development of media role in the current environment。As reflected in the book，Due to its own advantages and characteristics，Media can build social consciousness，Guiding bet365 refer a friend code。But，The media’s guidance of social consciousness is just an operation，Its limited value determines that it cannot control all social consciousness，Influence the flow of consciousness of the entire society。At the same time，The formation and guidance of bet365 refer a friend code is a complex dynamic process，Why does bet365 refer a friend code come from、Where to go is not determined solely by the medium。Grasp the social reality faced by bet365 refer a friend code，This is the effective solution to bet365 refer a friend code、The key to guiding bet365 refer a friend code。So，Emphasis in the book，Place the media in the macro system，Comprehensive analysis of the value boundaries of media bet365 refer a friend code guidance、Reasonable positioning，Neither exaggerate nor reduce the media’s ability to guide bet365 refer a friend code。Information is everywhere、Everything is possible、No one uses it， The omni-media era in which the bet365 refer a friend code ecology and media landscape are undergoing rapid changes，Making bigger and stronger the mainstream bet365 refer a friend code，It is related to the consolidation of the common ideological foundation for the united struggle of the whole party and the people of the whole country。How to realize the leading role of mainstream values ​​in the all-media communication landscape，Become the most important question for the media to think about。

The book finally proposes the rational behavior that the media should do in the context of social transformation，Adapt to audience needs、Leverage your professional advantages，Strive to become a comprehensive reflector of bet365 refer a friend code、Positive Expressionist、Effective Organizer and Wise Discriminator。New with time、Follow the trend，Achieving mainstream value leadership in this new landscape，It is the responsibility and mission of contemporary media people。

　(Author’s affiliation: School of Marxism, Communication University of China)