Humans are experiencing information revolution，Network space becomes an important field of ideological game，But the pan -entertainment appeared on the Internet、Fragmentation and other tendencies，Urgent need of correct political direction、Public opinion orientation and value orientation leaders。Facing a big change in the world for a century，Socialist discourse system with Chinese characteristics must go to society、Go to the public，Material power to transform the world，These all urgently require the right to speak and leadership in the ideological field。General Secretary Xi Jinping in ideology、Network、News Communication、Construction of Philosophy and Social Science、Cultural Construction、National Security and other fields，Published a series of important discussions，Explained the significance of the construction of online discourse rights。

In this background，The central government has held the "Five One Hundred" network positive energy selection activities to gather social energy，Give full play to the leading role of propaganda, education and demonstration。"Five One Hundred" Network Positive Energy Comprehensive Evaluation Research Report "(Editor -in -chief of Jing Linbo，China Social Science Press, August 2020) On the surface, it is a national think tank report，In essence, it is an exploratory bet365 live casino games work of the shaping and promotion of online discourse rights under the new historical conditions。This book comprehensively and systematically shows the construction and development process of online discourse rights。

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Diverse discourse、In the world of cultural competition，Mastering the right to speak of ideology requires actors to have practical consciousness，This kind of practice is mainly reflected in the following aspects: accurately grasp the content and characteristics of online discourse，What does it originate from the Internet dialect、What to reflect、What is rooted in、What is the carrier, etc.。

Network positive energy originated from the expression of Chinese experience，At the same time, learn from the beneficial experience of western civilization，Rooted in the spirit of Chinese excellent traditional culture and the spirit of the new era，Accurately reflects the characteristics and requirements of the times、People's value recognition。The research team through the role model of the positive energy of the "five hundred" network、Text works、Picture、Anime Video Works、Special Activities Works Title for Word Cloud Chart Analysis，It is found that different vectors reflect the same content，For example。"Five One Hundred" network positive energy selection activity organizers focus on cultivating and creating the main advantage of the construction of ideological discourse rights。First, it is smoothly carried out through effective organizational guarantee activities，Constantly expand the attractiveness bet365 live casino games of selection activities、credibility and influence。Second is to strengthen discourse mining、Guidance and publicity，Continuously enriched Marxist discourse，Strengthen the leading role of the core values ​​of socialism。Third is to actively promote the innovation and development of communication content and communication methods，Through design discourse topics，Grasp discourse orientation，Grasp the time -effectiveness of online communication，Close to discourse objects，Continuously enhanced mainstream public opinion communication power and guidance。

All media era，The importance of technical elements to the spread of ideological discourse is very prominent，Terminus platform as a field formed by ideological discourse，Basic Engineering of becoming a mainstream ideological discourse construction。Analysis of this book found，The validity of the right to discourse the mainstream ideology is proportional to the degree of structuredness，The richer the level of the mainstream ideological discourse architecture、The more complete the content、The more popularity of the expression, the more popular、The higher the degree of organicization of each component，The stronger its effectiveness，The greater the impact on the field of thought。Integrate to integrate these scattered positive energy facts，Static into dynamic，Single -directional communication is online and offline interaction，Political discourse is a life sexual discourse，Abstract theory is vivid works，Meeting the spiritual bet365 live casino games needs of the people，Created a positive and healthy network culture。

　　Enhance the right to define online discourse and the right to interpret

Practice will inevitably generate theoretical requirements to a certain extent，Urgent theoretical innovation to lead the development of practical development。The state must master the discourse dominance of social life，Need to have a scientific theory or academic discourse，One can provide support support for the rationality of the mainstream discourse，Two can provide legitimate basis for the spread of mainstream discourse。To analyze the theoretical discourse of the positive energy of the network，Continuously enhance the right to define online discourse and the right to interpret。

Pointing in the book，The positive energy of the network has a clear theoretical characteristics、Value characteristics and practical characteristics: "Network" is the product of the development of the times，Is the space and field of the positive energy dissemination of the network，It shows the new era and rhythm of positive energy selection activities; "positive energy" is a positive power and spirit at the abstract level，It can radiate outward，Its focus is not to get，and give it; at the specific level，Focus on effective behavior and measures，The content is based on Xi Jinping's new era of socialist thought and the core values ​​of socialism with Chinese characteristics.，No good works，The positive energy of the network cannot be effectively spread。Correspondingly，The research team thinks，"Network Positive Energy"，Refers to the positive upward ups and bet365 Play online games downs spread through Internet tools and media、full of justice、Optimistic and aggressive、Thanksgiving dedication and other infectious and appealing spirit and power。

　　Build an AMI indicator evaluation system

Who really master the right to speak，Who can guide public opinion，Guide social psychology，Guide ideological theory trend。The right to speak is not a talent、Self -proclaimed，Not relying on the gift of others，Instead, you must rely on yourself to get it，So，Internet discourse rights cannot be separated from effective management guarantee。Formulate standards、Organization evaluation，It is the meaning of the network positive energy construction problem。The research team draws on absorption evaluation、Communication、Management and other theories and methods，Laying a solid practical foundation for the construction of the evaluation indicator system、Data basics、Theoretical foundation and methodological basis。The network positive energy AMI index system built in the book，Basically cover the carrier of positive energy works、Positive energy works and the influence of positive energy works all aspects，To guide online public opinion、Strengthening network governance provides scientific reference。

In order to seek the unity of subjective indicators and abstraction of objective indicators，Static index stability and openness of dynamic indicators are combined，The research group formed a three -level indicator、9 second -level indicators、Network positive energy comprehensive evaluation index system composed Bet365 lotto review of 28 three -level indicators。Including attractiveness、Management、3 first -level indicators in influence。attractiveness mainly includes theme attraction、Demand attraction 2 second -level indicators，Management includes creative subject management、Online media management、4 second -level indicators in the management of subjective organs，The influence includes political influence、Public opinion influence and social influence 3 second -level indicators。The second -level indicator is further decomposed into 28 three -level indicators，Each three -level indicator has a corresponding indicator interpretation。

As of June 2019，The scale of netizens in our country reached 854 million，my country ’s mobile phone netizens scale 847 million，Internet news user scale reached 686 million，Internet video user scale reaches 759 million。This can be seen，We must attach great importance to the construction of basic work on the Internet。We must adhere to Marxism’s guiding position in the ideological field，firm cultural self -confidence，Adhere to the construction of cultural construction with the core values ​​of socialism，Strengthen the construction of online civilization，Develop positive and healthy network culture，Master the dominance of online discourse、Talk right、Leadership and management rights。It must be actively practiced as a、Theoretical innovation and scientific evaluation，To shape and improve the online discourse，Jiu Jiu Gong，Create a righteous network space，Laying a common ideological foundation and spiritual Bet365 app download support for comprehensively building a socialist modern country。

　　(Author Unit: School of Law of Overseas Chinese University)