Patricia A. Bangx/

Stanford University Press in the United States will publish a new book "African -American Culture Company: How to from the right of American companies from Patricia A. Banks, Patricia A. Bank, Benefit in the support of minority ethnic groups "。

When people visit theater related to African Americans、bet365 live casino games Concert Hall、Monument、Museum or browsing related websites and brochures，I often see the logos of some well -known companies such as Coca -Cola -they provide funding for these cultural and artistic spaces。Cultural institutions need such financial support to maintain operations，This is easy to understand，But the reason for the donation of large companies is not very clear。From the perspective of Banker，The funding of large enterprises for African -American Bet365 app download culture is not completely selfless，People need to understand "hidden transactions" between American companies and African culture at a deeper level。

By analyzing public relations and advertising texts related to corporate culture funding、Observe the various cultural activities funded by the enterprise，Banker thinks，Subsidiated African -American culture can bring benefits to enterprises，It is the company's focus on diversity、Equality、Certificate of tolerance。bet365 best casino games The value of this "diversity capital" increased in the business world。But at the same time，People must notice，Some companies' support for ethnic minorities may be used to cover up the company's bad records in the past。

　　（Bet365 app download ）