bet365 Play online games "Book of Innovation Research Books of Modern Communication System" edited by Professor Hu Zhengrong，Recently published and distributed by Social Science Literature Press。Series include "International Communication New Vision: Theory、History and System "(Zhao Yuezhi waited)、"Research on the Chinese Modern Communication System under the new trend of international communication and development" (Hu Zhengrong waited)、"China Media to the World" (Hu Zhifeng、Liu Jun)、"Research from ability to effectiveness -international communication power construction" (Chen Xingxin waited)、"National and Internet Media Domain: sovereignty in the era of digital communication、Governance and Development (by Hong Yu) Five monographs，Issue Hebei Based on the "Two Great Words"，Perspective perspective based on fusion development and multi -dimensional historical analysis，The construction of the modern communication system is placed in the international pattern and the change of world information dissemination order and the context of the great rejuvenation of the Chinese nation，For emerging communication ecology、Public opinion guidance new pattern、The major practical needs brought by China's rise，Dedicated to construct transcendence of Western centralism and simple dual theory，International communication knowledge paradigm with Chinese characteristics，The strategy of exploring the construction of China's modern communication system、ways and methods。

　　Perspective perspective based on multi -dimensional historical analysis and integration development

In terms of concept，The book strives to break through a single linear historical view and "civilized level theory"，Break through the national -centric leading analysis mode，Grasp international communication dynamics in the double analysis framework of the country and class，Emphasize the combination of various social forces within the country and the country，Then criticize the nation -national logic，Forming history、association、Multi -dimensional historical perspectives such as dynamic and political nature。At the level of knowledge / power relationship，Emphasize multiple dialogue、Interactive and fusion。On the research framework，Breaking international communication、Regional communication and national propagation, and the boundaries of external communication and internal communication，Analysis of the changes and power mechanisms of the system and concept of China and the world's modern communication system。

Grasp the relationship between international communication and international political and economic system。Analysis of international communication and socialism、The historical relationship of modern capitalism，In bet365 live casino games the interconnected dynamic historical process，Grasp the development of international communication，Positioning China Modern Communication System，Form an analysis framework for interdisciplinary and blending Chinese and foreign。At the same time based on China's Internet practice，Explore the country as the main body of communication、External constraints faced by the main body of the intersection and the subject of the action、Inner appeal and character composition，and then newly set up a newly explained interpretation framework for the era of digital communication in the world。

　　Strengthen the top -level design

Editor thinks，China's modern communication system should be a kind of "returning to politics"、Go to the media centerism、Integrate development system to achieve the most extensive democratic communication practice。This system is based on new development concepts、Independent、The premise of the modernization of revolutionary tradition and internationalism，Diversity of media integration and "big communication" with the concept of "big communication" with new traditional media、The concept of communication full of social vitality is the main body，Taking the party's management media and the mass line as the core，Forming media fusion、Internal and external integration and three -dimensional variety of communication systems。

One，Construction of media fusion communication system needs to strengthen the informationization of the media system in technology，bet365 Play online games Rebuilding production processes and ecosystems in the industry，Institutional system should be based on the integrated development path restructuring organization and innovation system。Its two，Construction of the communication system internal and external merging，It is necessary to strengthen the top -level design to merge internal and external communication，spread China's core value to promote the integration of knowledge and deeds; and to establish user thinking to achieve precise communication，National communication system that constructs internal and external integration。Its three，The three -dimensional and diverse communication system mainly includes a communication system that promotes political mutual trust、Communication system for promoting mutual benefit of economic and trade、Three subsystems of the communication system that promotes cultural exchanges。

　　Innovation International Communication Paradigm

The construction of the modern communication system in China is not only related to its own international communication，Especially the improvement of international discourse rights，And the world's international communication system。

First，Improve China's international communication is the core goal of the construction of a modern communication system，and international communication is an organic whole with international communication capabilities and effectiveness。The starting point of international communication is the construction of international communication，Ending point is the construction of international communication，The right to speak is not only the core of the effectiveness of international communication，And has become a core issue in Bet365 lotto review the field of international politics and diplomatic，In the end, it is necessary to implement the international discourse right of the media，This is also the predicament of the current Chinese media。Enhance the international discourse right of Chinese media，The key is to achieve four leaps in four aspects: the leap from "hard identity" to "soft identity" to spread the main identity or image，From one yuan to multiple、From official to folk、From the government to the industry、From mission to professional transformation，Create a diverse identity and image，Multi -subject、Divided area、Dedicated on demand; the demand from pure propaganda to true communication leaps，The appeal dominated by a single publicity goal，Gradually move towards the demand dominated by the propagation goals;，The appeal dominated by a single publicity goal，Keep exploring marketing channels in international communication，At the same time, improve the coverage and penetration of propagation，In -depth transmission of the image of China; leaping from a single shape to a variety of state，Based on Datong、gentleman、The three major value foundations of the constructing national image of the Meyong Media，Consolidate the international communication advantage status of the documentary，Improving the internationalization level of TV drama，Create a good perspective of China with international communication，Talent strategy to implement an international strategy，Realization of Bet365 app download multiple paths、A variety of samples to focus on Chinese values、Combined、Focus on spread。

Next，Reconstruction of the World International Communication System，China should mainly adopt three aspects of strategy。First, at the level of information and communication technology innovation，Not only must you completely abandon the "foreign slave philosophy" that has been criticized that year，And to avoid neo -liberal technology and political line bias，Guiding ideas for "deepening reform" with a new socialist technology and political route as a technological innovation system。Second, in the construction of infrastructure and the level of interconnection，Strengthen the work of foreign aid in telecommunications and media infrastructure in some underdeveloped countries，Systems to promote the construction of regional information dissemination infrastructure and the multi -directional "going global" strategy。Third, in the construction of academic discourse，Based on the spiritual kernel of socialism and internationalism，Innovation International Communication theory and historical narrative，Create and cultivate a large number of theorists with international communication with both national positions and internationalism.、Strategye、Policy maker and communication practitioner，Tell Chinese Stories。　

　　(Li Jidong)