Promotion of personal development、Correction of group interaction and the progress of human society requires information as the basis and conditions。The information has the physical value of completing the actual task、The value of the tools for constructing interpersonal communication and satisfying the spiritual comfort value，Various needs that can serve people in all directions。Online media can use integrated technical means，Through text、Picture、Video and other combinations specifically display information content in front of the world，and can be continuously tracked、Update。spread by online media，News topics can be known and commented by countless people around the world in a very short period of time。Due to the richness of the topic of news topics in the Internet media、Show the timeliness of the event progress、The diversity of the specific content and the characteristics of the equality and broadness of participating in news reviews，A certain news event can attract the attention of a large number of netizens in a short time，Causes the attitude of the network community group at a speed beyond imagination and fast formation, that is, the phenomenon of "attitude polarization"，It is very likely that it cannot be predicted in advance、Different information production and dissemination effects from the original news event。"Delays Effective Effect", "Specific Convergence" and "self -growth of network information" are important reasons for the extreme attitude of the network community group。

　bet365 live casino games

The extreme attitude of active individuals has attitude towards general individuals。Under the huge invisible pressure bet365 live casino games of group recognition，Public opinion orientation of group communication promotes the development of group identity towards rapid homogeneity。At this moment，The attitude used in group communication has already possessed the value function of "instruction"，Behind the prominent group attitude, it also plays a role in persuading the group inside and outside。The polarization phenomenon appeared by the group must achieve the target of persuasion，cannot be separated from the homogeneous group identity brought by the "de -individualized effect"。Under the state of "de -de -individualization"，Group members are easy to fade their personal consciousness: on the one hand, others who are not familiar with the group can show the degree of recognition that exceeds the general level，On the other hand, it is also easy to publish or accept extreme opinions。In the case of weakening personal consciousness，The degree of care and reference of individual information about others will decrease，It will also reduce the psychological input of the distinction and alertness of peers。

"Remoral" individual once fully meets the direction of the Opinion camp，Then the motivation and degree of subsequent convergence of the group will be quickly and smooth，The consistency of the attitude becomes strong。When the individual's personalization comments are consistent with the overall situation of the camp，Individuals are in a "de -personalization" state in a certain issue。At this time，Individuals such as "Similar Opinions Similar to others" in the camp，Even if these people in the online community are still anonymous strange state。If individuals with similar opinions can disclose each other or exchange some personal identity information，Even if the internal recognition of the group has not been completely established，Convergence of opinion attitude is also particularly easy to establish，The Bet365 app download consistency judgment within the group is also easy to evaluate the upper evaluation。Under the role of group recognition，Internal individual habits to amplify the level of opinion consensus level，Easy to relax the threshold and position of your opinion standard，The level of your own opinion is easy to push more extreme interval。The level of the degree of the consensus of group opinions is overestimated，and converge your opinions from extreme attitudes，So individuals don’t worry about whether their opinions will be commented or criticized by others，So as a whole，Many internal individuals have completed the attitude of the attitude in a short period of time。The rational judgment of the incident itself to a certain extent gives the position to this more "automated" de -personalized process。

　　Specific convergence function

The amount of information provided and carried by network space is complicated、Diverse content、Diverse content、Quality differentiation、The lack of authenticity lacks strict review one by one。Individual Internet information shows entertainment more obviously、recreational type、Fragments and other characteristics。In the online community，The standard of specifications can not be required in the "command" tone to require people to "must" or "should" to complete。But the sense of belonging based on the network community、Maintaining the status of members in the network community and the needs of the activity reflected in the online community，The power of "specification" has obviously prompting people to share network information，Even online rumors。but but，Specific power is not directly manifested through coercive sanctions or punishment results，Instead, as a "flexible" concept invisible guidance，Existing in a population in a specific area with a general recognition behavior。If you meet certain bet365 live casino games conditions，Specific power will be particularly strong。These conditions usually include whether the information shared contains expected interests、Active goals、Reinforcement of identity。Individuals of new members of the Internet community often use some ritual information expression，Quickly obtain the identity of group ownership，and accept common specifications to guide network behavior。When sharing information and spread rumors in the Internet world becomes a common phenomenon，Under the role of psychological infections, online individuals will consciously refer to、Imitation of popular behavior，Fill in the psychological expectations that others are appreciated by others，and further consolidate your sense of status in the online community。

Specifications can affect the individual，But in reality, these impact effects are not the same。The reason is that the actual role that can be produced by the standard function is closely related to the experience and memory of the same individual。If the individual has experienced online sharing information and spreading rumors,，and the more you experience, the more you experience，The "specification" in the inner world of the individual will drive the motivation to the stronger the motivation，It is more likely to share information and spread rumors。Opinion leaders and behavioral demonstrations in the Internet environment can promote the promotion of the "standard" motivation of the individual。

　　"Self -growth" of network information

From the perspective of the increase in quantity content or the rapid polarization of opinions，Information inside the group is very distinctive in the online community。Initial，Opinions of the attitude of the group are competing at the same time as creating a communication atmosphere，can also stimulate individual extreme expression views。In the process of the group attitude is in the process of brewing and controversy，Gradually bet365 Play online games clarify with the direction and position of the group attitude，There are often some active individuals to launch more extreme views，Leave the legitimacy of the attitude of the group。The social response of these individuals is more keen，Most of the time is not reckless "throwing" remarks，They also have "tentative" psychology，When the overall opinion is not very clear, it will often not be too "ribbon"，Still presenting a conservative trend，Speaking of opinion position，Not the basic attitude of the same group is too far away。but but，With the development of the situation and the in -depth group communication，Due to the individual's consciousness and behavior habits of social comparison, naturally exist in many social activities，There are always some individuals who are eager to become "leaders" or "wise man" in the eyes of others。Pan -social demand that is not directly associated with the event information itself quickly dominate the development of group public opinion，A few active individuals in a short time in order，A shortcut strategy to attract the attention of others，Extremely your opinion position，The value of the value of the general attitude of the group "highlights" itself。The "iconic" opinion of active individual represents the sensational power of group public opinion，It is easy to inspire to wait and see、Hesitating individuals accept the public opinion field set off by active individuals，Conflict on the followers and supporters who become extreme opinions。

Driven by the growth of network information，Netizens are easy to develop in the direction of an individual attitude to extremes。The individual adopts this seemingly "standing out" opinion expression strategy，Specifically reflected in language words、Emphasized tone、Semantic characteristics and even context rendering are beyond ordinary，Maximum is the most likely to be the opposite and even similar positions, but the individual that is Bet365 app download generally distinguished by the general statement。The polarization of an individual attitude is based on the internal group specifications that converge and accept the popularity of the online community，In order to strengthen the display of the network community position，The extreme color of the individual opinion is achieved。It can be said，The recognition of the online community promotes the attitude of the group，and the group's attitude polarization is inseparable from the opinions of an active individual of the Internet。In the above process，The online opinion of the active individual of the Internet not only plays a notice of information spread，It also plays a standard role in the standpoint of the online community。From the perspective of information weights and actual social impacts，The standardized role of these individual opinion information decisively creates the dissemination value of information content。That is to say，When a hot topic in the online community "wind is rising"，Specific content is just one aspect of determining the effect of public opinion，Convert the surface value of the information into indicator value，It also depends on the trend of the recognition of the network community groups。The more consistent group identity，The polarization of the network attitude, the easier it is formed。

From the perspective of building a social peaceful mentality，We need system analysis、Understand the psychological mechanism of "de -individualized effects" "de -individualized effects", "specified convergence", "self -growth of network information" such as the attitude of the network community group，Acknowledge the laws and measures to strengthen social cohesion，​​Eliminates the "Miscellaneous Sound" and "Noise"，so that the propaganda intention is clear、Expressing "caliber" and "tone" clearly unified、Individualized "sound" controlled proper conditions，bet365 live casino games It is easier to generate the target effect of group consensus consensus，Then the group attitude moves closer to the preset standard。

　　(This article is the phased achievement of Hubei Marxist young and middle -aged theorist cultivation project (17ZD074)

(Author Unit: Hubei Institute of Economics)