Promotion of personal development、The correlation of bet365 sign up bonus code interaction and the progress of human society require information as the basis and condition。Information has physical value in completing practical tasks、The instrumental value of constructing interpersonal communication and the soothing value of satisfying spiritual enrichment，Ability to fully serve people’s various needs。Online media can make use of integrated technical means，Via text、Picture、Video and other combination forms vividly display the information content in front of the world，And can be tracked continuously、Update。Propagated through online media，News topics can be known and commented on by countless people around the world in a very short time。Due to the richness of the form of news topics presented by online media、Present the timeliness of event progress、Express the diversity of specific content and the equality and breadth of participation in news comments，A certain news event can attract the attention of a large number of netizens in a short period of time，The phenomenon of "attitude polarization" that causes bet365 sign up bonus code attitudes in online communities to form at an unimaginable speed，It is very likely to cause unexpected events、Information production and dissemination effects that are different from the original news event。“De-individuation effect”, “normative convergence effect” and “self-growth of network information” are important reasons for the polarization of attitudes in online communities。

　Deindividuation bet365 sign up bonus code

The extreme attitude of active individuals has an attitude pull on ordinary individuals。Under the huge invisible pressure of bet365 sign up bonus code identity，The public opinion orientation of bet365 sign up bonus code communication promotes the development of bet365 sign up bonus code identity in the direction of rapid homogeneity。At this moment，The attitude orientation used in bet365 sign up bonus code communication already has an "indicative" value function，Behind the distinctive bet365 sign up bonus code attitude, it also plays a role in persuading both inside and outside the bet365 sign up bonus code。The polarization phenomenon manifested by the bet365 sign up bonus code must achieve the goal of attitude persuasion，Inseparable from the homogeneous bet365 sign up bonus code identity brought about by the "de-individuation effect"。In the "deindividuation" state，bet365 sign up bonus code members tend to downplay their personal awareness: on the one hand, they can show a higher than average level of identification with others in the bet365 sign up bonus code even if they are not familiar with them，On the other hand, it is easy to express or accept extreme opinions。In the case of weakened personal consciousness，The individual’s level of concern and reference for other people’s information will decrease accordingly，It will also reduce the psychological investment in peer differentiation and alertness。

"De-individualized" individuals once the direction of their opinions completely matches the direction of the opinion camp，Then the motivation and degree of subsequent convergence with the bet365 sign up bonus code will quickly and smoothly，Attitude congruence becomes stronger。When the individual’s personal opinions are consistent with the overall direction of the opinion camp，Individuals are in a state of "depersonalization" on a certain issue。At this time，Such an individual is particularly able to accept "others with similar opinions" within the camp，Even though these others in the online community are still anonymous and strangers。If individuals with similar opinions can reveal or exchange some personally identifiable information with each other，Even if the sense of identity within the bet365 sign up bonus code has not yet been fully established，The convergence of opinions and attitudes is also particularly easy to establish，The consistency judgment within the bet365 sign up bonus code is also easy to evaluate higher。Under the influence of bet365 sign up bonus code identity，The degree of internal individual habit of amplifying consensus，It is easy to relax the threshold and position of one's own opinion standards，My own opinion level can easily reach a more extreme range。Because the level of bet365 sign up bonus code consensus is overestimated，And converge your opinions to extreme attitudes，So individuals are less worried about whether their opinions will be commented or criticized by others，Thus on the whole，Many internal individuals completed the bet365 sign up bonus code polarization of attitudes in a relatively short period of time。The standardized rational judgment of the event itself has given way to this more "automatic" depersonalization process to a certain extent。

　　The convergence bet365 sign up bonus code of norms

The amount of information provided and carried by cyberspace is huge、Fast speed、Diverse content、Quality differentiation、Lack of strict one-by-one verification of authenticity。Individuals’ use of network information is obviously entertainment-oriented、Recreational、Fragmentation and other features。In the online community，The power of norms does not and cannot require people to "must" or "should" accomplish anything in an "imperative" tone。But the sense of belonging based on the online community、The need to maintain membership in the online community and reflect the activity of the online community，The power of “norms” clearly prompts people to share online information，Even Internet rumors。However，The power of norms is not directly expressed through coercive sanctions or punishments，But as a "flexible" concept of invisible guidance，Exists in a specific range of groups with generally recognized behavior patterns。If certain conditions are met，The power of norms will be particularly strong。These conditions usually include whether the information shared contains expected benefits、Identified goal、Strengthening of identity, etc.。As new members of the online community, individuals often express themselves through some ritualized messages，Quickly gain the identity of bet365 sign up bonus code belonging，And accept common norms to guide network behavior。When sharing information and spreading rumors become common phenomena in the online world，Under the influence of psychological infection, Internet individuals will more consciously refer to it、Imitate popular behaviors，This is used to fill the psychological expectation of gaining appreciation from others，And further consolidate their sense of status in the online community。

Norms can have an impact on individuals，But in reality, these effects are not the same。The reason is that the actual effect that the normative function can produce is closely related to the individual’s experience memory。If the individual has previously experienced sharing information and spreading rumors bet365 sign up bonus code，And the more such experiences you have，The stronger the "norm" driving motivation in the individual's inner world，If you follow through on your behavior, you will be more likely to share information and spread rumors again。Opinion leaders and behavioral demonstrations in the Internet environment can play a "fueling" role in initiating individual "normative" motivations。

　　The “self-growth” of network bet365 sign up bonus code

Regardless of the increase in quantity and content or the rapid polarization of opinions，The phenomenon of self-growth of information within a bet365 sign up bonus code is very characteristic in online communities。Initial stage，Contesting opinions on bet365 sign up bonus code attitudes while creating a communication atmosphere，It can also inspire individuals to express their views to extremes。When bet365 sign up bonus code attitudes are in the process of brewing and debate，As the direction and stance of bet365 sign up bonus code attitudes gradually become clear，There are often some active individuals who promote more extreme views，Justifying the legitimacy of bet365 sign up bonus code attitudes。The social responsiveness of these individuals is more acute，Most of the time the remarks are not made recklessly，They also have a "testing" mentality，When the overall situation is unclear, they tend not to be too "prominent"，Still showing some conservative trend，Express opinions and positions more gently，The basic attitudes of the same bet365 sign up bonus code will not be too different。However，With the development of the situation and the deepening of bet365 sign up bonus code communication，Because individuals’ consciousness and behavioral habits of social comparison naturally exist in many social activities，There are always some individuals who long to become opinion "leaders" or "wise men" in the eyes of others。Pan-social needs that are not directly related to the event information itself quickly dominate the development of bet365 sign up bonus code public opinion，A small number of active individuals in a short period of time in order to obtain the target results as soon as possible after meeting this social need，Will adopt shortcut strategies to attract others’ attention，Extremeize your own opinions and positions，“Highlight” yourself with a value image that is obviously different from the general attitude of the bet365 sign up bonus code。The "iconic" opinions of active individuals represent the sensational power of bet365 sign up bonus code public opinion，Easy to inspire wait-and-see、Hesitant individuals accept the public opinion field set off by active individuals，Unconsciously become a follower and supporter of extreme opinions。

Driven by the phenomenon of self-growth of network information，Netizens tend to develop in the direction of extreme personal attitudes。Individuals adopt this strategy of expressing opinions that seems to “stand out”，Concretely reflected in the language and words、Emphasis on tone、Strive to be extraordinary in terms of semantic features and even contextual rendering，Try your best to be clearly distinguished from those individuals who have opposite positions or even have similar positions but make general statements。The polarization of individual attitudes is based on convergence and acceptance of in-bet365 sign up bonus code norms popular in online communities，In order to strengthen the visibility of the position of the online community，Achieved by accentuating the extreme color of individual opinions。It can be said，Identity in online communities promotes the polarization of bet365 sign up bonus code attitudes，The polarization of bet365 sign up bonus code attitudes is inseparable from the polarization of opinions of individuals who are active on the Internet。During the above process，The online opinions of Internet active individuals also serve as a notice for information dissemination，It also plays a normative role in the position of the online community。From the perspective of information weight and actual social impact，The normative role of these individual opinion information decisively creates the communication value of the information content。In other words，When a hot topic in the online community becomes popular，The specific content is only one aspect that determines the effect of public opinion，Convert the surface value of information into indicative value，It also depends on the consensus of bet365 sign up bonus code identity in the online community。The more consistent the bet365 sign up bonus code identity is，The polarization of online attitudes is easier to form。

From the perspective of building a peaceful society，We need system analysis、Understand the "de-individuation effect", "normative convergence effect", "self-growth of network information" and other psychological mechanisms of the polarization of online community bet365 sign up bonus code attitudes，Understand the rules and measures to strengthen social cohesion，Exclude "noise" and "noise" with "ulterior motives" and "bad intentions"，So that the publicity intention is clear、Express “calibre” and “tone” clearly and uniformly、Under the conditions of proper control of personalized "voice"，It is easier to produce the target effect of bet365 sign up bonus code consensus，Thereby making the bet365 sign up bonus code’s attitude move closer to the preset standards。

　　(This article is a phased result bet365 sign up bonus code Hubei Province Marxist Young and Middle-aged Theorist Cultivation Plan Project (17ZD074))

(Author’s unit: Hubei University of Economics)