December 2018，The United Nations bet365 promo codes Conference in Katowice completed negotiations on the implementation details of the Paris Agreement，marks that global climate governance has entered a new stage of development。Explanation of Swim et al.’s human and psychological dimensions model of bet365 promo codes，Cognition、Psychological factors such as emotion and motivation are involved in the process of human activities affecting the climate system，These psychological factors will be affected by the consequences of bet365 promo codes，Humanity needs to adapt to and mitigate bet365 promo codes。Adaptation is the acceptance of the results of changes by individuals and groups，Mitigation is the reintroduction of individual and group intentions into bet365 promo codes。Pearson et al. further illustrate using a social climate science framework，Human adaptation and mitigation of bet365 promo codes，On the surface, it is a short-term problem involving personal psychological level，But the essence is a long-term problem at the level of social mentality，bet365 promo codes perception and threat response cannot be studied in isolation from social context，We must pay attention to the social nature of bet365 promo codes to study individual and group climate adaptation and mitigation actions。A 2016 meta-analysis by Hornsey et al. examined 25 public opinion polls and 171 research reports in 56 countries，The results show，The predictor of attitudes toward bet365 promo codes is: education、Gender、Age、Income、Race and other demographic variables；Individual subjective knowledge、Experience with extreme weather events；Values、World view and political orientation, etc.。What this study found，Although attitudes and beliefs about bet365 promo codes can predict individual support for government policies to address bet365 promo codes，But it has not been well translated into environmentally friendly behavior at the individual level。Public “inaction” on bet365 promo codes，The main reason is that many people doubt the reality of bet365 promo codes and the effectiveness of measures to deal with bet365 promo codes，These doubts are caused by a series of factors，Including information fatigue、Misleading media reports、Socioeconomic factors and weakened risk perception, etc.。On the issue of how to promote public participation in climate governance，Current psychological research on bet365 promo codes proposes individual information strategies and group-oriented structural strategies。

Information strategies aim to change individuals’ perceptions、Motive、Knowledge and Norms，Focus on how to communicate effectively with the public，Promote the public to produce corresponding pro-environmental behavior。Due to lack of awareness of bet365 promo codes issues，Or lack of awareness of potential strategies to mitigate and adapt to bet365 promo codes，Therefore，Providing information is thought to compensate for a lack of understanding of bet365 promo codes，Promote an increase in pro-environmental behavior。However，A means to educate the public to change behavior and obtain policy support by providing scientific and reliable information，Not obviously successful in reality。Research has shown，Providing more information to those who do not support bet365 promo codes governance would have minimal impact，Almost zero。This is because people’s views on bet365 promo codes have more to do with their own past values ​​and beliefs，Rather than from an objective analysis of information provided by scientists or the popular media。Because it is difficult for people to perceive long-term threats，For those who change slowly、It won’t happen yet、Global problems are harder to perceive，This is a big challenge to the implementation of information education strategies。

　In order to solve the problem that general information strategies are relatively ineffective in promoting individuals to practice pro-environmental behaviors，The new information strategies proposed by researchers include information classification and dissemination strategies、Alternative Framing Strategies、Risk information strategy, etc.。The information classification communication strategy refers to classifying the audience，Select information to provide to the audience in a targeted manner，Doing so can promote public participation in sustainable pro-environmental actions。An alternative framing strategy proposed by Moser，To increase the dissemination of scientific knowledge and its impact on people’s response to bet365 promo codes，Include diverse values ​​and beliefs in messages to the public。For example，Simply emphasizing the importance of biodiversity in ecosystems is not the most effective in disseminating information，But if this type of information is accompanied by information that can arouse the individual’s values ​​beyond the self，Individuals will show stronger ethics and willingness to participate in environmental protection。Risk information strategy is to inform the public about the causes of bet365 promo codes、Knowledge of consequences and solutions，While spreading this knowledge，Pay attention to the role of descriptive social norms and prescriptive social norms。This is because individuals’ perceptions of bet365 promo codes risks will be affected by these two norms。Descriptive social norms are in risk information，Increase information about the actions others are taking to reduce the risks of bet365 promo codes，Educate the audience about others’ views and actions on bet365 promo codes，Provide social support and role models for their own pro-environmental behavior。Prescriptive social norms refer to the extent to which individuals can feel social pressure，Consider bet365 promo codes as a risk requiring action。In risk information delivery，Increase the current global belief that bet365 promo codes is a danger that urgently needs to be addressed，Can make individuals feel the pressure to solve climate problems，Increase its environmentally friendly behavior。

Structural strategies aim to form sustainable pro-environmental behaviors of the group。Social identity theory says，An organization can bet365 promo codes an individual’s self-identity、bet365 promo codes the individual's behavior by changing the relevant self-concept generated by the individual's understanding and emotional attachment to the group。When group norms are pro-environmental，In-group members are more likely to make pro-environmental decisions，Engaging in pro-environmental behaviors。Identity within the group、Specification、Purpose and collective efficacy influence individual and public environmental action。Changes in collective behavior are not the result of reward and punishment policies，It is the result of comparing the environment and behavior of different groups，Because when comparing，The results of good changes inside and outside the group are the driving force for changes in collective behavior。A 2011 study by Sheldon et al. supports this idea。Researchers assigned participants to Americans、Human、Among the three identities of University of Missouri students，Only under the condition of American group identity，Explicit description of typical American traits (such as expressiveness and generosity) or secondary traits (such as selfishness and materialism)，But no explicit description of humans、Characteristics of University of Missouri students。Ask each group of participants to read about travel、After the harm to the environment caused by the ecological footprint related to housing and food，Propose suggestions for improvement。Results found，Participants in the typical identity condition who read the Americans’ Ecological Footprint materials suggested the most measures to reduce environmentally harmful behaviors。This is because this group identity can better enable participants to identify themselves，And make more pro-environmental decisions。

Structural strategies focus on the role of collective efficacy。Collective efficacy is whether individuals and groups believe that the collective to which they belong is capable of dealing with a certain threat，Beliefs in the ability to produce desired results through collective action。A clear belief in the collective efficacy of the community within which it is capable of dealing with bet365 promo codes，Plays an important role in encouraging individuals to participate in environmental protection actions，This collective efficacy is a better predictor of pro-environmental behavior than individual self-efficacy beliefs。Collective efficacy can enhance pro-environmental intentions by increasing perceptions of collective and individual-level efficacy。These heightened feelings of efficacy can prompt people to engage in pro-environmental behavior by adjusting their daily decisions to engage in pro-environmental behavior，Thus providing a favorable cognitive basis for participating in collective pro-environmental behavior。Only when an individual’s actions are part of a valid collective movement and are considered a collective act，Only when people regard their actions as factors affecting the environmental crisis，Thus acting purposefully in a way that helps solve the environmental crisis。

　　(Author’s unit: Department of bet365 promo codes, Yunnan Normal University)