Reasonable evaluation of the function of the county -level meling media center
December 24, 2020 09:21 Source: "Chinese Social Sciences" December 24, 2020, Issue 2076 Author: Zhang Juxi Wang Zhenyu

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The construction goal of the county -level media center is very clear,better guide the masses、Serving the masses。This is the fundamental embodiment and practice of the party's mass line in the new media environment。County -level media media mainly use public opinion guidance、Government Service、Information provides three functions。

In the new media environment,How to make the latest policy information of the party and the country in a timely manner,Precise passed to every needer,County -level Rong Media Center has a lot to do。"Serving the Mass" is the primary task of the construction of the county -level media center。To achieve better serving the masses,You need to make the county -level meling media center a rich resources、convenient and fast、Completely functional smart service platform。

  County -level Rong Media Center Construction features

Current,17 prefecture -level cities under the jurisdiction of Henan Province、53 city jurisdictions、22 county -level cities、83 counties。An evaluation result in July 2020 shows,Most of the county -level financial media center institutions have good reforms。All county -level meling media centers can integrate platforms,Unified management operation。The construction of some melting media centers is relatively comprehensive,Reconstruction of the editing process、"Media+" operating mode has achieved certain results。At the same time,Each county -level meling media center basically faces the dilemma of talent shortage。

According to the survey data,The construction of the county -level Rong Media Center of Henan Bet365 app download Province mainly presents three characteristics。

One,Multi -party force,Platform sharing。Time、Technology、Funds、A variety of factors such as talents,Some earlier county -level meling media centers generally adopt the "platform sharing" mode of cooperation and independent built,With the technical support provided by Henan Radio and Television Station,Solved the problem of the creation of the county -level media center at a lower cost。

The command scheduling system used by most county -level media centers、Software facilities such as the editing system and command large screen,and operation maintenance,All from Henan Elephant Rong Media Technology Co., Ltd.。The support system of the media technology support system is built by Henan Broadcasting and Television Station,Adopt "public cloud -based,Private Clouds Aid "mixed cloud architecture。Among them, "Public Cloud" rely on Henan Radio and Television Station "Rong Media Platform",Use cloud computing technology to provide cloud services to the county -level meling media center; "Private Cloud" is set in various county -level meling media centers,It is convenient for all technical platforms to access。

Institutional condensation,Institutional condensation,Jingbing strong government。In the actual construction process,Each administrative division is closely focusing on the "Construction Plan for the Construction of Henan Province's County -level Rong Media Center",Science Integration Local Information Center (News Center)、Newspaper、Magazine、Radio and television stations and new media institutions,By optimizing resources,Scientific Job Fixed Compilation,Forming into a new type of Rong Media Center。

Its three,Serving society becomes this color。Current,Most of Henan Province's county -level Rong Media Center business is mainly concentrated in information services and public services。bet365 Play online games In terms of information services,Comprehensive use of the "Cloud Series" mobile client and WeChat public account,Simultaneous development of newspapers and radio and television business,Actively use "Douyin", "Kuaishou", "WeChat", "Weibo" and multiple mobile news clients,Expand information communication channel,Enhance the influence of news products where the regional news products are located,Expand its coverage。

  Platform construction standard

During the construction of the county -level Rong Media Center platform,Involved in the following major standards。

One,Highlight the principle of party spirit,Emphasize multi -departmental collaboration。Party building,Form a coordinated mechanism with relevant departments such as the county party committee,Establish a smart party building platform、Party Construction Information Information Platform、Smart Party Building Management Large screen,Complete various data docking。In terms of government affairs,Grave the government affairs platform in the county to the melting media platform,Effective integration of government service resources,Open the administrative barriers between various functional departments in the county,Create a complete and unified data sharing platform。People ’s livelihood,Realization and traffic、Cultivation of government departments such as medical and health,Docking cooperation with the hospital and other subjects,Provide provident fund、Traffic Management、Medical、Household administration、Service interfaces such as endowment insurance。Cultural and Education,Realize collaboration with the education department,Provide education and training services。

Institutional condensation,News Disposal collection,Multi -channel distribution。In the management of news clues,The central platform can gather different news Bet365 app download hotlines,Follow local people's livelihood,Close to the grassroots people,Select the best sharing news clues。Can use the central command system,Remote Dispatch Reporter,Use the platform to realize the news interview material in time。In terms of integration production,After the command center is planned unified,Staff can effectively implement the mining、Writing、Editor、Review instructions,Realize the news "one collection,A variety of generations,Multi -channel distribution "and other innovative communication methods,Published a differentiated multi -channel content in time。In terms of supervision,Can give full play to the role of "controlling people",In public opinion orientation、Artistic effects and other levels of effective supervision of the product。Effectively implement the "Three Times, Three Schools" system。

Its three,Establish an organizational mechanism of organizational organization and communication system。Using the county -level Rong Media Center as the county -level party committee directly -owned institution。Coordinating the integration of the communication system and the integration of organizational institutions,Establish an integrated operation mechanism with Internet communication and new media production as its main direction。Open the channel of traditional media and new media personnel,Establish a full media mining and editing team,Support outstanding business talents to open an innovative column。Organize the enhancement of "four forces" education practice; strengthen editing and editing、Technology、Management and other personnel training。

  County -level Rong Media Center functional positioning

This can be seen,Platform construction is the basis for the role of the county -level meling media center,You can inspect whether the Rong Media Center bet365 live casino games has the function of "guiding the masses" and "serving the masses"。In order to effectively test the effects played by the county -level Rong Media Center,Generally measures the following three functions。

Become a local mainstream public opinion position。The center can attract local users,Relying on the new media social platform,Create a series of clients,Information download、The reaching rate and daily activity continuously increase。News products have become the main responsibility of news promotion,Being able to work closely around the local party committee and government center and the diversified information needs of the people,Produced in -depth news information。Broadcasting through live、Micro movie、Short video and other forms,Launch of infectious power、Performance news report。Effective response to negative news,Positive public opinion guidance around dispute issues。Timely capture the people's policies to the government、Service feedback; timely feedback the people's demands to relevant government departments; timely understanding the various data and feedback of citizens when using public services; strengthening interactive communication with users,Combination online with offline activities。

Become a veritable comprehensive service platform。In terms of party building,Can improve the news of party building、Party building management、Party affairs management、Online training assessment、Effect evaluation、All party building service functions such as communication within the party。In terms of government affairs,Able to open an interactive column,unblocked public opinion,Greed the space and channels for participating in politics and politics。In terms of people's livelihood,Can support all kinds of living services,Including Bet365 app download cultural education、Convenience query、Convenient payment、Medical services and other functions,Services for local economic development。In terms of culture and education,Able to organize various types of mass cultural activities,Provide online education、Live training course、Systems such as learning miscellaneous fees。

Become a community information hub。Can provide information interactive space for community members,Let the community move、Residents are active,To promote social consensus to achieve。Able to go deep into the grassroots research,Understand the real needs of the masses,Perform relevant service functions in time。Being background of the technology platform,A sufficient number of ports for the community,Ensure that the community releases various notices and publicity documents,Direct push to residents in the corresponding area。Can provide the autonomous interactive function segment,For the communities to publish organizational activities and registration entrances on this platform,Assist in the community to hold an activity。Can provide community interactive functions,Guide residents to release real estate independently、Recruitment、Recommended、Service、Sale and other information。

The work of the party's news and public opinion should adapt to the popularization、Differential communication trends,Speed ​​up the new pattern of public opinion guidance。From a macro perspective,County -level Rong Media Construction,On the one hand, the construction of the integration platform,On the other hand, the formation of the new pattern of public opinion。Through the inspection of the above aspects,Can check whether the county -level Rong Media Center can exert its effect in specific practice,Whether to really Bet365 app download achieve the expected construction goals。

  (This article is the research on the construction evaluation standards and acceptance index system of the county -level financial media center construction evaluation standards and acceptance index system of Henan Province Philosophy and Social Science Planning Project "(2020WT09)

(Author Unit: School of Journalism and Communication of Zhengzhou University)

Editor in charge: Zhang Yueying
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