The Internet platform is one of the most important fields for information dissemination and public opinion formation in today’s society。It uses powerful data collection、Computing power，Assume the distribution and dissemination function of network information，Rely on algorithmic models to filter out information that matches user interests and preferences，then accurately push it to users。This bet365 bonus code pa recommendation service，It is beneficial to users’ information acquisition and dissemination，It will also lead to users’ “information cocoon effect” and polarization of opinions，It also poses a certain challenge to the mainstream media in guiding public opinion。

What is the "bet365 bonus code pa cocoon effect"？American scholar Cass Sunstein in the book "bet365 bonus code pa Utopia"，Defines it as “a field of communication in which we listen only to what we choose and what pleases us”。In other words，Users usually only pay attention to content that interests them，It feels like being trapped in a cocoon in the long run，Isolated from other bet365 bonus code pa from the outside world。

In the Internet era，Competing for users and traffic，Some media and bet365 bonus code pa recommendation services only actively push information that users like，Over time, the breadth of information users can obtain is severely limited。At the same time，The bet365 bonus code pa determines interests based on the user’s occasional browsing or clicks，Continuously push related content，It may also lead to the solidification of user interest，Trapped in an “information cocoon”。As the “user portrait” in the bet365 bonus code pa becomes more and more accurate，The content produced and spread by the bet365 bonus code pa is increasingly matched with the audience，Other content can easily be excluded from audience acceptance。

　　Influence the direction of bet365 bonus code pa

"The "information cocoon effect" is not only a restriction for individuals，It will also lead to the group polarization of the entire online public opinion。On the Internet platform，Users can freely choose content of interest、Follow people you like、Join online communities of interest。With the help of bet365 bonus code pa recommendation technology，People can easily obtain the same information，Find like-minded people。Keith Sunstein mentioned the "echo chamber" when defining the "information cocoon"，“It’s easy to get a variety of opinions through the Internet，Even hundreds or thousands、The collaboration of millions of people，Risk and commitment come from this。Every day，People with similar ideas can and will fit themselves into echo chambers of their own design，Creating extreme errors、Overconfidence and unreasonable extremism”。The information people obtain is their own voice reflected back through the "echo chamber"。

This "echo chamber effect" intensifies the polarization of opinions within the group，Repeated discussions lead to more and more extreme views。According to the "Spiral of Silence" theory by German communication scholar Elisabeth Noll-Neumann，Once users believe that a certain value orientation is widely welcomed，Then the corresponding voice will rise，Opposing voices will fall into silence。Algorithmic recommendation can easily give users the impression that “many people have this value orientation”，Resulting in distortion of the online bet365 bonus code pa field。If a large audience has a problem of ideological polarization，The potential resistance to building social consensus will increase，The situation of diverse and mixed ideas will become increasingly serious。

bet365 bonus code pa recommendation services not only affect the information acquisition and opinion formation of individuals and groups，It also affects the fairness and openness of public opinion，Leading to difficulties in guiding online public opinion。The bet365 bonus code pa recommends content based on the user’s historical behavior and interests，Emphasis on user preference rather than news value，An environment that promotes false information。In an era when traffic is king，False information is often more attractive and controversial，Easy to cause users to click and share。

Algorithmic recommendations can also be easily abused to manipulate public opinion，It may eliminate the party and government’s right to guide online public opinion。Certain political forces、Both businesses and individuals can use algorithmic recommendations to drive their agenda，Can influence public opinion through customized content and bet365 bonus code pa push，Even implement political manipulation。This poses a threat to the fairness and independence of mainstream online public opinion guidance，Actions that may lead to manipulation of bet365 bonus code pa dissemination，Instead of based on objective facts and public interest。

In addition，The operating mechanism of bet365 bonus code pa recommendation is usually "black box"，Lack of transparency。Users have difficulty understanding why they see certain information，Unable to trace the logic and bet365 bonus code pa behind recommendations，Difficulty understanding one’s own information acquisition process。Insufficient transparency may lead users to doubt the source of information，It also reduces the influence of mainstream public opinion guidance。

Why bet365 bonus code pa recommendation is difficult to regulate？Mainly due to the technical complexity involved，Operation mechanism is not transparent，Difficulty in conducting effective reviews and assessments。bet365 bonus code pa recommendation service providers are often unwilling to disclose the design principles of the bet365 bonus code pa、Data source、Model construction、Result verification and other information，Making it difficult for regulatory authorities and the public to understand and grasp the true operation of the bet365 bonus code pa，It is also difficult to discover and correct problems and defects in the bet365 bonus code pa。

　　Strengthening media dominance in bet365 bonus code pa recommendation

For the guidance of public opinion，bet365 bonus code pa recommendation is a “double-edged sword”。Therefore，Researcher Zhang Taofu proposed: “The advantages of bet365 bonus code pa technology should be fully utilized，Large range、Accurately grasp audience needs，In particular, it is necessary to accurately understand the value preferences of users，Make targeted and precise communication，Thus achieving the effective arrival of mainstream value。”To achieve this goal，You can start from the following aspects。

First，Strengthen the dominant position of mainstream media in bet365 bonus code pa recommendations，Play the role of guiding public opinion。Mainstream media should strengthen the construction of new media expression capabilities，Establish a specialized institution to develop bet365 bonus code pa models that conform to its own value orientation，Strengthen supervision of algorithms，Prevent excessive commercialization。We must increase the output of positive information，Rich high-quality energy content library，Meet bet365 bonus code pa recommendation requirements。Innovative positive publicity form，Increase the communication intensity and coverage of mainstream media on new media platforms，Play a positive guiding role。

Second，Improving the bet365 bonus code pa management regulatory system，Clear subject responsibilities and behavioral norms。Consolidate the main responsibility of the platform，Strengthen bet365 bonus code pa development、Application、Full process management of supervision，Prevent algorithms from deviating from the core values ​​of socialism。Strengthening the implementation effect of the "Internet Information Service bet365 bonus code pa Recommendation Management Regulations"，Timely accountability for platforms that fail to fulfill their main responsibilities、Supervise rectification，Protect fair transactions and consumers’ right to know。

　Third，Innovative bet365 bonus code pa supervision methods，Achieve dynamic monitoring and rapid response。Use of "buried point" technology，Achieve tracking of the entire process of content dissemination，Supplemented by manual review to improve monitoring accuracy。Establish a public opinion emergency response mechanism，Quick intervention for emergencies，Stabilize and guide public opinion。Optimize the reporting reward and processing mechanism，Form a joint force of supervision。

　Fourth，Breaking the "information cocoon"，Improve bet365 bonus code pa guidance effect。bet365 bonus code pa platforms should set up diversified recommendation functions，Guide users to a wider range of content，Improve openness to receive information。Properly push information with different views on the homepage or key pages，Taking care of the diversity of user knowledge structures。Establish a user tag system，Differentiate user types，Avoid label thinking。Improve bet365 bonus code pa responsibility mechanism，Accept social supervision，Improve the transparency and fairness of recommendations。

　Fifth，Improve the ability of public identification algorithms，Stimulate the power of social supervision。Strengthen the popularization and education of bet365 bonus code pa knowledge，Let the public understand the working mechanism of the bet365 bonus code pa。Guide the public to cultivate diverse information needs，Improve the ability to identify the authenticity of information。At the same time，Encourage users to actively participate in and supervise the operation and development of bet365 bonus code pa recommendation services，Timely report or complain about problems or adverse effects of bet365 bonus code pa recommendation services，And give feedback or make suggestions to relevant departments and institutions，Work together to maintain the health and order of online public opinion。

　　(The author is the head bet365 bonus code pa editorial office bet365 bonus code pa Internal Reference Department bet365 bonus code pa Economic Daily)