Current，Municipal -level media center is in a "absence" state in grassroots social governance。Municipal -level media center needs to re -examine and thoroughly tap its governance value，Risk governance at the grassroots level、Public opinion guidance、Public services and resource integration play a positive role。

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With deep embedding society、Politics、In the cultural system，The media has become an important dimension for social construction，It is an indispensable carrier for social governance、Tools and subjects。In grassroots social governance，The governance function and value of the county -level media center have been generally recognized，The "underwriting project" and "load -bearing project" considered as national governance。The functions of the county -level media center are also transformed.，From the function of information dissemination to the function of information to integrate information dissemination、Public opinion guidance、Public services and other functions。In media practice，County Rong Media Center actively explores in "News+Government Services Business"，Implementing news information、aggregation of government information and public services，Actively expand online live broadcast activities，Co -construction with the Civilization Practice of the New Era。County -level Rong Media Center's policy dissemination in the party and government、Public opinion guidance in the public crisis incident、Social contradictions and conflict resolution，Play positive effects。

Compared with the county -level media center，The city -level media center is in the "absence" state in the theory and practice of grassroots governance。The construction of the city -level media center is a key part of the "four -level integration development layout"，It is also the focus of media bet365 live casino games integration at this stage。In the fourth -level meling media，The integration of the city -level media is slow，Facing the constant loss of the audience、Advertising income decline、Serious aging of the team、System and mechanism rigidity and other problems。Therefore，The main task of the newly formed municipal -level media center is internal integration，Organizational structure、Platform construction、Optimized adjustment of operating income，Solve the crisis of survival。In this context，Municipal -level media center has not fully attached great importance to grass -roots governance functions，Nor did not actively participate in the grassroots governance process，The existence of existence in the grassroots governance ecology is not strong。Corresponding to the practice of the media is，The discussion of the governance value of the city -level media center governance is relatively small，The problem of its participation in grassroots governance has not attracted enough attention。

The governance value of the city -level media center is necessary to be re -examined。Whether it is positioning from the city -level meling media center，Still the relationship between the information communication system and the national governance system，and the connotation of grass -roots governance，Participating in grass -roots governance is an important connotation of the construction and development of the municipal -level media center。First，"mainstream public opinion position、Comprehensive service platform、Authoritative Information Channel "is the positioning of the municipal -level media center。To build mainstream public opinion positions and authoritative information channels，Municipal -level media centers need to take into account the "uploading and lower" of the party and national policies and regulations and the "lower love" of grassroots folk voice，Promoting the communication and dialogue between the city -level governments and the public，Effective Druting the Emotional Mass，Resolve the contradictions and conflicts of the city bet365 live casino games area，Therefore, participating in grassroots governance becomes an inevitable choice。In the process of building a comprehensive service platform，Municipal -level media center must fully connect the diverse subjects within the city area，Provide various services required by users。City -level media center embedded in public service system，It is also the process of participating in social governance。Next，The information dissemination system and the national governance system are presented as a state of integration。Constructing the whole media communication system is the target direction of media integration and development。The whole media communication system is the basis of the national governance system，Modernization of the national governance system and governance capacity is inseparable from the supporting role of the all -media communication system; the modernization of the national governance system and governance capabilities also indicates the direction of the construction of the entire media communication system，Clarified its construction path and method。Therefore，Construction of the entire media communication system，It is necessary to carry out the modernization of the national governance system and the modernization of governance capabilities。Municipal -level media center as an important part of the whole media communication system，It must also adjust its strategic positioning from the strategic height of national governance，Construction has become a key platform for city governance，Give full play to governance functions，Integrated into the national governance system。again，From the connotation of grassroots governance，The city also belongs to the category of grassroots governance。Expand grass -roots social governance from the county level to the city level，It is also an objective need for social governance。In a sharp social transformation，Social contradictions and conflicts between different groups，New social problems are endless，A conduction of social risks，Many social contradictions and problems are no longer limited to the county area，The interest group involved is more diverse、Bet365 app download The range of influence is larger、Deep influence，Therefore, the overall planning at the city level、Coordination and promotion become an indispensable part of the governance of the grassroots level。As grass -roots governance rises to the city's category，The governance value of the city -level media center is highlighted。Therefore，To do a good job of grassroots social governance，You need to fully tap the governance value of the municipal -level media center，City、The two parties of the county -level Rong Media Center collaborate，Common to help the modernization of grassroots governance。

　　A role in grassroots governance

Service Grassroots Governance is the only way for prefecture -level media to accelerate deep integration and development。Media Integration Development is the practical basis for the municipal -level media center to participate in grassroots governance，The core of which is the construction of medium -based connection capabilities; participation in grassroots governance is the value of the municipal -level media center，The most important thing is to realize communication and dialogue between the subject of diversified governance，Digital consensus。Municipal -level media Center plays the coordinator of risk governance in grassroots social governance、The main position guided by public opinion、Integrated of public services、Integral of social resources and other important roles。

Coordinator of risk governance。Prevention and Control、Corresponding and disposal risk，An important part of becoming a grass -roots social governance。Municipal Rong Media Center can play early warning in risk governance、Communication、Mobilization and other functions。Accurate and effective information dissemination is the basis of risk governance。Municipal Rong Media Center has continuously strengthened the construction of communication capabilities，Extended information tentacles，Make a timely response to the environmental changes，Early warning to potential risks。Communication and collaboration and social mobilization is the key link of risk governance。As the most authoritative Bet365 lotto review media in the city，Municipal -level media center can become a platform for diverse main body communication，Help multiple subjects quickly reach consensus，Carrying out a consistent action，Gather resource，Attract diversified subjects to participate in risk governance。

The main position guided by public opinion。"mainstream public opinion position" is the core positioning of the municipal -level media center，"Comprehensive Service Platform" and "Authoritative Information Channel" In the final analysis, we must obey the construction of the "mainstream public opinion position"。City -level media center integrates communication resources within the city area，Build a new type of communication platform，Optimized content production process，Building a smooth channel for information dissemination。Municipal -level media center expand the main body of content production，Make multiple content producers in the process of content production，Construct the content pool with mainstream value as the core，Expression of innovative words，Co -construction of social consensus，Propaganda public opinion orientation。In sudden events，City -level media center uses big data、Algorithm and other new technologies and new methods，Timely capture the public's opinions and emotions，Formulate targeted guidance strategies，Improve the efficiency of public opinion guidance。Municipal -level media Center through the agenda setting function，In the benign interaction with the public，Guide the public's social judgment on major social issues，Enhance the public's development confidence，Improve grassroots social governance efficiency。

Integrated of public services。Provide public services，It is an important way for the municipal -level media center to participate in grassroots governance。Public services of the Municipal -level Media Center are based on the media connection。The fundamental value of the media is connection，Media can realize users、Equipment、Service、Connection of the scene，Seamless connection of various social elements and resources。Compared with county -level bet365 live casino games media，Municipal -level media center has stronger connection capabilities，In the process of providing life services，You can coordinate and coordinate more diverse living service providers through administrative and market -oriented means，and realize the precise docking of the supply party of the life service provider and the demander，Fully meet the living service needs of residents in the city。Municipal Railway Media Center is also better than county -level media in terms of government data.。By opening different government departments、Data boundaries of enterprises and institutions，Municipal Railway Media Center continuously expands government functions，Information sharing and function docking of government resources within the city，better service to grass -roots social governance。

Integral of social resources。To do a good job of grass -roots governance，You need to mobilize various resources，Optimize resource allocation，Form the governance joint force。Resource integrated characters of the city -level media center are reflected in the horizontal and vertical aspects。From the horizontal point of view，Municipal Rong Media Center can be news resources within the city、Administrative Resources、Optimized allocation of market resources and social resources。The resources here include people、Cai、material resources and other material resources，Also includes information、Culture、Ideological and other intangible resources。Material resources、Comprehensive docking of intangible resources，It can stimulate the governance potential of diverse subjects，Improve the efficiency of the use of governance resources。From the vertical perspective，Municipal -level media center is in the central government、Provincial and county -level media intermediate，belongs to the upper opening、The conversion link，It is a bridge and bond connected to the fourth -level media。This municipal -level media center can achieve effective docking of fourth -level media resources，Cooperation of media at all levels，Display at bet365 live casino games mainstream value、Mainstream public opinion guidance and social risk governance play a greater role，Helps improve the effectiveness of grassroots governance。

　(Author Unit: School of Literature and News Communication of Yantai University)