The important instructions of "Accelerating Traditional Media and Emerging Media Integration and Development"，Chinese media fusion continues to develop in depth，A new stage of comprehensive innovation。The 20th report of the party clearly points out，"Comprehensively promote the great rejuvenation of the Chinese nation with Chinese -style modernization"，"Strengthen the construction of the entire media communication system，Shape the new pattern of mainstream public opinion "。2023，"Solidly Promoting Media In -Deep Integration" was first written into the "Government Work Report"，This indicates that media integration and development is not only a media change、Industry change，and is an important part of the high -quality development of the information society，Is a systemic engineering。Embedded with digital technology and artificial intelligence technology，Media integration has new development and breakthroughs。In the era of countless wisdom，Fusion thinking with the media as the core starts to inclined the fusion thinking of users as the core，Smart technology constantly empowerment and in -depth media integration and development full chain、The whole process，The number of intelligent infrastructure of the media fusion is gradually formed，Mainstream public opinion forms a wisdom driver in the development of media integration and innovation、New pattern of internal and external linkage。

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User as the core is the inevitable development of media integration。First，One of the 20th National Congress of the Communist Party of China proposed the essential requirements of Chinese -style modernization is to develop the entire process of people's democracy，Media practice in the process of media integration development，It is a people -oriented interpretation of the "development of the whole process of people's democracy"。Next，Digital、Intelligent technology deepen the degree of dependence of users to smart devices bet365 Play online games and mobile terminals，According to "2022 Chinese Internet users' media integration cognitive survey",，The ownership rate of the "smartphone/functional mobile phone" of the netizens interviewed is as high as 96.7%。This also revealed from the side，Technical changes in the habit of receiving user information，It also affects the attention point of media fusion practice。Last，From the essential logic of media fusion practice，It has certain user characteristics，Its starting point and settlement point are all around users，The purpose is to provide them with more convenient services。At the same time，Users are positive and optimistic about the development of media integration。This indicates，User as the core is conducive to media integration and development。

The keywords that expand media integration practice with users as the core are constructive and service。The constructive practice of media fusion is mainly reflected in two aspects。First is a user -oriented，Production positive、Positive high -quality media product，The key lies in the constructiveness of the content。That is to say，Whether in the reporting process，Still in the production of melting media products，All must integrate the constructive concept into it，Not only should I stand on the standpoint of the people with positive、The positive report mode is reported to the news，It plays a role in guiding social opinion，Also use intelligent technology to improve the quality of the product content，Among them, the excellent and profound meaning of production。Second, fully mobilize the user's sense of participation，Actively accept them to participate in communication activities。Digital Wisdom technical while breaking through time and space restrictions，It also broke the barriers between users and the media，Users have more convenient channels and more opportunities to participate in information dissemination activities，expression view、Opinions and suggestions。

The service practice of media fusion is mainly reflected in information services、Government Services and Public Service。In terms of information services，Media fusion can achieve accurate content push。Media fusion through multiple bet365 best casino games ports such as "big screen" or "small screen"、Multi -platform push information for users，Not only can information transmission more accurate、Timely，Improve media credibility，It can also push content for different people and groups of different interests and hobbies，Enhance user stickiness，Implement user -oriented information service。

In terms of government services，"Media+Government Affairs+Service" becomes the main integration practice，The key is to provide users with more convenient services related to government affairs，Build a bridge between the government and the people。In this process，The setting up of the county -level media media has opened up channels for grassroots people to communicate with the government，"The last mile" of grass -roots government services。

The 20th report of the Party's 20th National Congress of the Communist Party of China should "adhere to the people -centered creative orientation，Introduction of excellent works that enhance people's spiritual power，Improve the modern public cultural service system "，The direction of the media integrating public service practice。This requires media fusion practice to break away from the media perspective，Instead of focusing on user needs，From City、All aspects of life in the community grasp the positioning，By integrating overall social resources，Breaking through the traditional thinking of the mainstream media focuses on publishing news information，Establish online and offline connection、Reality and virtual interaction、Public service system for linkage and space linkage。

　　Create media fusion digital intelligence infrastructure

Merit Intelligent Infrastructure Fusion of Media refers to a technical infrastructure or intelligent infrastructure formed by digital technology and artificial intelligence.，It is the technical base point for the deep integration of the media。2020，The state clearly proposed to use artificial intelligence as an important part of "new infrastructure"。

Current，Digital Intelligent Infrastructure in Media Integration Practice is specifically presented in the dissemination scenario、communication methods and communication ecology three aspects。From the perspective of the communication scene，During the current bet365 Play online games technological development stage，Audio and video deeply changes the user's behavior habit，"Permanent Online" turned to "Permanent"，Intelligent media integration practice During the practice process, audiovisual communication venues become new normal。On the one hand，The companionship of the audiovisual medium is prominent，Online video covers the full time period of people's work and life、Full scene，and mainstream media also accurately match the content to different time periods，Users to form a strong connection with content。On the other hand，Visual media platform presents staggered，Builders with media scene fusion and interactive、Media、Multi -dimensional fusion infrastructure of society。where，"Short Video+Live", "Short Video+E -commerce", "Short Video+Government Affairs", "Short Video+Society", "Short Video+Knowledge" and other forms，The functional attributes of traditional audiovisual media and short videos have been expanded in both directions，That is from information function、Entertainment function steering toolization、Intellectualization and social functions。

From the perspective of communication，AIGC has been incorporated into the top -level design and news practice by most mainstream media as a media fusion infrastructure。On the one hand，Central Radio and Television Head Strail、Xinhua News Agency and other central media have begun to build a platform and formulate industry standards around artificial intelligence generation content，Create a good ecological environment for the standardization and large -scale application of AIGC technology in the media field。On the other hand，AIGC has already edited in content、Content review、Expand in multiple production chains and other production chains，Innovate production content with human -machine interaction。It is foreseeable is，ai、Virtual digital people, etc., will accelerate the generation formula of the media，The practical path of reconstruction media fusion。

From the perspective of the formation of spreading ecology，The formation of the "intelligent+" ecology means the improvement of the number of intelligent infrastructure of the media fusion。First，"Wired+5G" is an empowerment for bet365 live casino games media integration。As of the end of 2022，my country's cumulative completion and opening 2312 million 5G base stations，While continuing to deepen the coverage of prefecture -level urban areas，Gradually extend on demand to towns and rural areas。Based on this，The new pattern of "Wired+5G" integrates development in the "Wired+5G" network。Next，Media Intelligent Zhongtai becomes a new platform for the media。Current，"People's Daily"、CCTV、Xinhua News Agency、Zhejiang Daily Newspaper Group、Southern Newspaper Group and other mainstream media have built media intelligent Zhongtai or data Zhongtai，At the same time, "Media+Enterprise" has also become the main cooperation mode for the construction of the whole media intelligent China Taiwan，Baidu、Ali、Tencent、Huawei and other technology companies have helped for intelligent integration。

The formation of digital intelligence infrastructure prompted a good effect in the practice of media integration。First, experiential cultural consumption with digital immersion and fusion of reality becomes the mainstream，Product production、circulation、Sales and Payment and other full -chain data -based "new retail" models and new consumption models and consumer scenarios such as digital collections have begun to appear。The second is to promote the construction of the grass -roots communication system，Promote the modernization of grassroots governance。On the one hand，The construction of digital intelligence infrastructure prompted intelligent media to be widely used in emergency broadcasts、Internet Government Affairs、Smart community and other aspects，Forms a new model of "Smart Media+Social Governance"。On the other hand，The grass -roots information dissemination pattern based on media fusion has basically formed，Application in social governance is mature。

　Rongtong Chinese and foreign shaping a new pattern of mainstream public opinion

General Secretary Xi Jinping emphasized，To "consolidate and expand the mainstream ideological public opinion of the new era"，"Strengthening the Construction of the All -Media Communication System"，It is also necessary to "focus on creating bet365 live casino games a new concept and new statement of the new concept of China and foreign countries"，"Tell Chinese Stories，Propagate Chinese Voice "。Facing the new opportunities formed by media fusion digital intelligent infrastructure，Promote the innovation of the internal and foreign narrative system with deep integration，Reshaping the mainstream public opinion pattern is also an important step in the current media fusion practice。

Innovation internal narrative system is a special practice of media integration in the era of countless times。First，In the deep fusion process，Resources and culture of some local characteristics can be fully tapped，Provided rich materials for the media。Next，Driven by deep fusion，Local media have established an international communication center，At the same time from the provincial level to the municipal level、County -level Sub -Center，Carry out related activities。On the one hand，Form its own positioning according to the special resources of various places，Incorporate local meling media into the national strategic system。On the other hand，Participate in international communication with the media at all levels，From national strategy、Urban image、Corporate image and the entire people to play different levels of integrated advantages。

Promoting the transformation of international communication methods with deep integration is a special practice of media integration，It is mainly manifested in two aspects。First, the influence of overseas communication overseas in China is continuously increased，Forming an overseas social platform matrix from many influential head accounts，Overseas users have a high touch rate，The effect of communication is prominent。At the same time，In International News Report，New media and fusion reports have become the main choice of mainstream media。Second, the use of fusion thinking is used on the way of propaganda narrative，Focus on related issues related to the common interests of human beings，From the perspective of "Others" narrative, realize Chinese and foreign emotional blending interactions，Build a Chinese discourse system。

The practical logic of Bet365 app download the media fusion of the era of wisdom is a kind of transcendence of the media、New Social Network Practice Model of Winter Zhilian。Future，The deep integration of the media should take the digital wisdom technology as the driving force，Breaking the traditional space -time dimension，Re -allocate and integrate resources，By building a new ecosystem of three -dimensional integration interaction of "People -Media -Society" to light up the people's beautiful digital life，show the power of Chinese power to the world。

　　(The author is a professor at the Chinese Academy of Social Sciences、Researcher of the Institute of Journalism and Communication of the Chinese Academy of Social Sciences)