Publicity, ideological and cultural work is related to the future of the party，It is related to the long -term security of the country，It is related to national cohesion and centripetal force。Since the 18th National Congress of the Communist Party of China，The Party Central Committee with Comrade Xi Jinping as the core puts propaganda, ideological and cultural work in an important location for governing the country and governing the country，Coordinating the overall situation of the great rejuvenation strategy of the Chinese nation and the unreasonable change of the world for a century，Accurately grasp the storm of ideology and culture in the world、The trend of profound changes in our social ideas in our country，A series of new ideas and new ideas and new judgments are proposed around the construction of cultural construction in the new era，Cultural articles that constitute Xi Jinping's new era of socialism with Chinese characteristics，Formed Xi Jinping's cultural thought。At the National Propaganda Ideological and Cultural Work Conference，General Secretary Xi Jinping gives important instructions on publicity and ideological and cultural work，Put forward the important requirements of "Seven Presks"，strongly guided the innovation and development of publicity and cultural work in the new era。

Focus on strengthening the party's leadership of propaganda ideological and cultural work，It is a political guarantee for promoting ideological and cultural work in the new era。Publicity and ideological and cultural work is an important part of the party's cause。Strengthen the party's leadership，Adhere to the correct political direction，Stability of political stance，It is the fundamental guarantee for ensuring that publicity and ideological and cultural work along the correct direction and roads。Looking back at the history of the party for more than a hundred years of struggle，In the revolution、Construction、Reform various historical periods，The reason why propaganda ideological and cultural work has achieved great development、Play an important role，The most fundamental reason is that always adhere to the party’s comprehensive leadership。Adhere to the Bet365 lotto review party's leadership，Requirement of the new era to propagate ideological and cultural work must "firmly publicize the party's theory and route policy and policy，firmly promoting the major work deployment of the central government，Firmly publicize the central government's major analysis and judgment on the situation，Resolutely maintain a high degree of consistency with the Party Central Committee，Resolutely maintain the authority of the Party Central Committee "; emphasize the overall situation of party leaders、Coordinate the role of all parties，Perseverance to promote theoretical innovation，Do a good job of "two combinations"，Deeply show the strong vitality and influence of the theory，Armed the whole party with the party's innovation theory，Enhance the recognition of party members and cadres and the masses of the party's innovation theory。Historical experience tells us，Only always adhere to the party's comprehensive leadership of publicity and ideological and cultural work，Continuously enhance the party's ideological leadership，can provide a strong political guarantee for the responsibility of the new cultural mission。

Socialist ideology with strong cohesion and leadership for the construction，It is the position principle of the new era of publicity and cultural work。Culture is a position and principle，The position and principles of cultural culture determine the fundamental question of "what persistence what to guide" and "why people service"。Chinese cultural position adheres to the guidance of Marxism，Persist in serving the people、The direction of serving socialism。Ideology determines the direction and road of culture，The persistence of the Chinese cultural position is also the defending of ideological work leadership。Publicity and ideological and cultural work is the most intuitive work in ideology、The forefront、The most appealing important content，It is an important aspect of ideological construction。Do a good job of promoting ideological and cultural work in the new era，It must be unwavering to adhere to the guiding position of Marxism in the ideological field，Consolidation of the common ideological foundation of the people's unity and struggle。Education of ideals and beliefs by strengthening ideals and beliefs、Building a socialist spiritual civilization、Prosperity and development of socialist culture，Socialist ideology with strong cohesion and leading power，Persist in using Xi Jinping's bet365 live casino games new era of socialist ideology with Chinese characteristics to armed the whole party、Education People's。

Focus on cultivating and practicing the core values ​​of socialism，is the core essential meaning of propaganda and cultural work in the new era。Core values ​​are an important stabilizer of a country，Constructing the core values ​​with strong appeal，Social harmony and stability，Relations to the country for a long time。Socialist core values ​​are a concentrated manifestation of contemporary Chinese spirit，Condensing the common value pursuit of all the Chinese people，Is condensing people's hearts、The powerful power of gathering the people。Vigorously cultivate and practice the core values ​​of socialism in the whole society，It is to condense the national will with a common ideals and beliefs，Stimulate the great forge -end power of the Chinese nation，Give full play to the vitality of the core values ​​of socialism、Cohesion、Appeal，Inspired hundreds of millions of Chinese people to put the interests of the motherland at the highest position，Unremitting struggle to achieve the great rejuvenation of the Chinese nation。Therefore，Do a good job of promoting ideological and cultural work in the new era，It is necessary to carry out in -depth promotion and education of the core values ​​of socialism，Promote the core values ​​of socialism to become the people's consciousness and value pursuit，Constantly strengthen the common ideal of socialism with Chinese characteristics，Demonstrate China's power、Chinese spirit and Chinese wisdom。

Focus on improving the spread of news public opinion、Guidance、Influence、Trustworthiness，It is an important path for promoting ideological and cultural work in the new era。The Party’s news and public opinion work is an important part of publicity and cultural work，Give full play to the banner、Gathering Heart、Education Newcomer、Xing Culture、The important role of the image of the exhibition，Provides a strong spiritual force for comprehensively building a socialist modern country and promoting the great rejuvenation of the Chinese nation。Communication power is the ability of the propagation subject to make full use of various communication channels to achieve effective communication，Including two aspects of communication ability and communication effect。Mainstream media should pay attention to innovation and communication means、Improve the level of communication，Let mainstream value dominate Bet365 app download social opinion，Realize the extensive coverage and effective communication of the general public。Guidance is to establish mainstream ideas by condensing consensus，Help the public follow the correct value orientation、Personal ability to grasp the expected direction of social ideology and culture。Guidance to improve news and public opinion，You must adhere to "Content as King"，In various social hot events、In the focus of public opinion, strengthen the value leadership of social concepts。The influence is the ability of the main body to influence the public thought and action through news information。Improve the influence of news and public opinion，It is necessary to ensure the smooth flow of news and public opinion communication channels，Strive from time to time，Requirement of time -effectiveness。Trustness is that the public opinion obtains communication、An important guarantee for guidance and influence，It is also communication、Guidance、Results of the common effect of influence，Is the core competitiveness of the main body。The main body of the communication only focuses on maintaining its own credibility，can improve the sense of recognition of the audience，to get widespread attention from the public。Focus on improving the communication power of news and public opinion、Guidance、Influence、Trustworthiness，Adhere to the correct public opinion orientation，It is an inevitable choice for consolidating and expanding the mainstream ideological public opinion in the new era，It is the deserved meaning of advancing the modernization of the national governance system and the modernization capacity of governance。

Personal 赓 Continue Chinesewen pulse、Promote the creative transformation and innovative development of the excellent traditional culture of China，It is the only way to propagate ideological and cultural work in the new era。Chinese excellent traditional culture is the "root" and "soul" of the Chinese nation，Among them, the Chinese nation can settle down、The spiritual pillar and character blood of Anju Leye。The "two innovation" development of the excellent traditional culture of China is a long -term process，We must continue the blood veins，Make it both in shape and spirit，Alternative to a big sword，new to it。Powerful 赓 Continue Chinesewen pulse，By launching more infiltrating Chinese excellent traditional culture、Excellent masterpieces showing the spirit of the new era，Further create a strong atmosphere of strengthening cultural bet365 Play online games self -confidence，Pei Hou builds a social soil of a cultural power，Stimulate the vitality of the national cultural innovation and creation，Only in advance the construction of socialist culture with Chinese characteristics，Make new contributions to the construction of the modern civilization of the Chinese nation。Promoting the Chinese spirit，The spirit of the spirit of Chinese culture is fertile soil，Build a spiritual home shared by the Chinese nation，It is our party's propaganda ideological and cultural work、Important path to promote cultural construction，To enhance national identity、Carry forward the Chinese spirit、Maintain Chinese blood、It has an important role in promoting comprehensive development。

Focus on promoting the prosperity and development of cultural undertakings and cultural industries，It is an important aspect of propaganda and cultural work in the new era。Cultural undertakings and cultural industries are the concepts of mainstream value of communication、Important forces to enhance national cultural soft power and comprehensive national strength。General Secretary Xi Jinping attaches great importance to the development of cultural undertakings and cultural industries，Emphasize "prosperity and development of cultural undertakings and cultural industries，Constantly improving the soft power of national culture，Enhance the influence of Chinese culture，Give play to cultural leadership、Education People's、Service Society、The role of promoting development "，Direction to the correct direction for the high -quality development of the cultural undertakings and cultural industries。Focus on promoting the prosperity and development of cultural undertakings and cultural industries，First, insist on the people -centered creative orientation。Literary workers must adhere to the people as the center，Insist on putting the social benefits of literary works in the first place、Unified social benefits and economic benefits，Create the excellent quality of moral Yiyi Shuangxin，Introduction to enrich people's spiritual life、Excellent works that enhance people's spiritual power。Second, we must improve the modern public cultural service system。Continuously supplement cultural development shortcomings，Improve people's quality of life，Continue to promote the standardization of urban and rural public cultural services、equalization，Strengthen citizen's moral construction，Continuously meet people's diversification、Multi -layered、Multi -dimensional spiritual and cultural needs。Third, we must improve the modern industrial bet365 live casino games system and market system。Deepen the reform of the cultural system，Improve the cultural industry plan，Advanced the development trend of digitalization，Accelerate the development of new cultural enterprises、Cultural formats and cultural consumption models，Constantly improving high -quality cultural products supply，Enhance the sense of cultural gain of the people of the people、Happiness sensation。

Efforts to strengthen international communication capabilities、Promoting civilized exchanges and mutual learning，It is an important goal of promoting ideological and cultural work in the new era。The process of the great rejuvenation of the Chinese nation，It is also a process of rebuilding international discourse。With the continuous rise of my country's international status and influence，Build an international discourse right、Show the Chinese nation's ideological essence and spiritual power to the world，Is improving the influence of Chinese culture、The inevitable requirements of enhancing the communication between Chinese civilization。One aspect，Vigorously strengthen the construction of international communication capabilities，Focus on creating a flagship media with strong international influence、Improve the soft power of the country，International expression of realizing Chinese stories，It is the guarantee of external public opinion that is stable and powerful in my country。On the other hand，"Civilization is colorful for communication，Civilization is enriched because of mutual learning "，Civilized exchange and mutual learning is an important driving force for promoting the progress of human civilization and the world peaceful development。We must take the initiative and action，Platform for building a civilized exchange and mutual learning，and use it as a good Chinese story、An important carrier of the common value of all mankind，Promote Chinese culture to better move towards the world，Build a new form of human civilization。

Xi Jinping's cultural ideology high house built、Expressive deep，is the theoretical crystallization of the practical experience of party leadership in the new era，It is also the fundamental follow of the promotion of ideological and cultural work in the new era。important requirements of "Seven Personal"，The overall guidance at the macro level，There are specific guidelines at the micro -level，The interaction between them、complement each other，Is an organic whole for a system，Can't be used in isolate or bet365 best casino games split in publicity and ideological and cultural work。An important requirement for the anchor "Seven Presks"，Putting various tasks to implementation，It is the action guide for the new situation of promoting ideological and cultural work in the new era，For the realization of cultural prosperity、Build a cultural power、Construction of the new cultural mission of building a modern civilization of the Chinese nation is far -reaching。

(Author is the Innovation and Development Center of the Ideological and Political Work of the Ministry of Education (Lanzhou University)、Researcher Researcher Researcher Research Center of the Socialist theoretical System Chinese characteristics of Gansu Province)